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Journal : eCo-Buss

Strategi Pengembangan Bisnis Supplier Ikan Beku Hasil Tambak di PT Mekar Berseri Sempurna Gresik Mohammad Hammas Ainurroyyan El Falih; Rahmi, Vembri Aulia; Kurniawan, Aries
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1819

Abstract

This study employs qualitative methods to identify internal and external factors through observations, interviews, and documentation. The analysis results of internal and external factors were analyzed using the SOAR matrix (strengths, opportunities, aspirations, results). The practical knowledge gap in the context of research on frozen farmed fish supplier business development strategies refers to the lack of understanding or application of relevant innovative marketing strategies to improve the competitiveness and sustainability of the business. While there is existing theory and research on marketing and business development, further research is needed to identify specific tactics and approaches that frozen farmed fish suppliers can implement. The purpose of this study is to investigate the business growth strategies of PT. Mekar Berseri Sempurna's frozen aquaculture fish suppliers. The expansion of the frozen fish industry is associated with shifts in consumer preferences. These changes facilitate the simplification of household activities in preparing food. Hence, there is a growing need for food that is healthy, safe, nutritious, practical, and saves processing time. The research employs a descriptive qualitative analysis method, utilizing data collection techniques such as interviews, observations, and documentation. This increasing demand provides great opportunities for frozen fish food companies. The results of this study are (1) Creating market mapping to determine potential demand (2) Collaborating with other companies (3) Certifying and improving product quality standards
Co-Authors Abdullah Jaya Syaputra Achmat Faridzi Adawiyah, Robi'Atul Agung Santoso, Agung Agus Prasetya Ahmad Arif Badruz Zaman Ahmad Lutfi Dwi Ananda Ahmad Zulfan Ghifari Al Rasyid Subakir, Muhammad Ilham Alif Sulthon Basyari Alif Sulthon Basyari Andi Rahmad Rahim Anita Rahmania Aprilius, Adrianus Asharudin, Moh Aulia Rahmi, Vembri Beni Dwi Komara Beni Dwi Komara Cahyadi, Nur Cahyadi, Rachmad Cahyo Bagus Setiawan, Heri Candraningrat, Candraningrat Chais Fadjrin, Inneke Dio Dimas Nicosza Djoko Soelistya Elif Nashikhatul Maziyah Ernawati Ernawati Farida, Yuni Nur Gancar Candra Premananto Ghoniyatut Toyyibah Hadi Ismanto Hadi Ismanto Hadi Ismanto Heri Cahyo Bagus Heri Cahyo Bagus Setiawan Heri Cahyo Bagus Setiawan Heru Baskoro Hidajat, Farid Hidajat, Muhammad Rifky Hidhayah, Anysha Nur Ihsan Nugraha, Satria Ilham ILHAM Ilham Ilham Indriya Safitri Jiwangga Hadi Nata Klarista Mayang Sari Latukismo, Tatag Herbayu Maulidyah Amalina Rizqi Mochammad Rizky Fajar Maulana Moh Asharudin Moh. Dian Kurniawan Mohammad Hammas Ainurroyyan El Falih Muhammad Al Habsyi Aryana Muhammad Ghufran Ramdhani Muhammad Ghufran Ramdhani Muhammad Hilman Bachtiar Ali Muhammad Razzaq Yogie Setiawan Nanang Bagus Setiawan Nawang Sari, Yuni Nur Cahyadi Nur Fauziyah Nur Hidayat Nur Hidayat Nur Hidayat Nur Hidayat Nur Shafani, Alwi Rizky Nuzulul Fatimah Priya Adi Permana Putra Panji Respasti Putra Panji Respati Putra Panji Respati Quini Nur Fauziah Ragillia Ragillia Ragillia Ragillia Rahmi, Vembri Aulia Respati, Putra Panji Riyan Sisiawan Putra Riza Fajriani Oktavi Rizky Hidayat, Rizky Sabrina Nurhaliza Saed Nabel Safira Fitria Sahlul Haq Robbani Sholihah, Vina Mar'atus Silvia Salsabilah Siti Maizahroh Sukaris Tatag Herbayu Latukismo Tatag Herbayu Latukismo Vembri Aulia Rahmi Vembri Aulia Rahmi Vembri Aulia Rahmi , Vembri