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All Journal JAM : Jurnal Aplikasi Manajemen JSEH (Jurnal Sosial Ekonomi dan Humaniora) MIX : Jurnal Ilmiah Manajemen DERIVATIF Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Jurnal Ilmiah Akuntansi dan Keuangan PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Majalah Ilmiah Bijak Jurnal Administrasi dan Manajemen Jurnal Ekonomika Cakrawala Management Business Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Terapan Manajemen dan Bisnis CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomika KARYA: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Human Resource Management Indonesian Journal of Business Analytics (IJBA) BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Ilman: Jurnal Ilmu Manajemen JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Indonesian Journal of Advanced Research (IJAR) Jurnal Riset dan Inovasi Manajemen Jurnal Ekonomi dan Bisnis Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Keamanan Nasional El-Mujtama: Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Yuniningsih Yuniningsih
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Journal : Indonesian Journal of Business Analytics (IJBA)

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Analysis of Product Differentiation and Product Innovation on the Decision to Take Credit Through Competitive Advantage at Pt. Wahana Ottomitra Multiartha (WOM Finance) Sidoarjo Branch Achmad Reza Mufthi; Yuniningsih Yuniningsih; Sugeng Purwanto
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10792

Abstract

The objectives of this research are to determine (1) the effect of product differentiation on the decision to take credit, (2) the effect of product innovation on the decision to take credit, (3) the effect of product differentiation on the decision to take credit through competitive advantage, and (4) the effect of product innovation on the decision to take credit through competitive advantage. The population in this study comprises 2,703 customers at PT. WOM Finance Sidoarjo Branch who have been regular customers for more than two years. The sampling technique used is purposive sampling, and the analysis method used is Partial Least Square (PLS). The results of this study indicate that (1) product differentiation can directly contribute to the decision to take credit, (2) product innovation can directly contribute to the decision to take credit, (3) product differentiation can contribute to the decision to take credit through competitive advantage, and (4) product innovation can contribute to the decision to take credit through competitive advantage.
Co-Authors Achmad Reza Mufthi Agnes Oktavia Pramitha Alfan Aththor Firdausy Alfi Rizka Ameera, Najwa Saffa Amisha Novita Arif Andhika, Fedherick Anessya Anggia Savitri Ardi Maulana Efendi Ardi Putra Pamungkas Ari, Kavita Aszahra, Jasmine Barid Nizarudin Wajdi Bintang Rahmat Firmansyah Bowo Santoso Bowo Santoso Bowo Santoso Che Zalina bt Zulkifli Clariska Oktania Mega Saputri Da Silva, Dona Maria Evanca Dahlan Abdullah Debriana Anggita A.S Della Aulia Riskha Arifinda Dewi Puji Arofah Dhani Ichsanuddin Nur Dhea Nanda Astimeyra Difa Rachmayanti Difa Rachmayanti Dina Anggraini DINA ANGGRAINI Djuliandhika Rachmaningtyas Dwi Suhartini Farel, Kholin Gio Fauzi, Indra Nur Fedherick Andhika Hanifah Qowiyamatin Hardi Warsono Hardi Warsono, Hardi Warsono Haryanto, Albertus Eka Putra I Putu Artaya Ida Hayu Dwimawanti Intan Sekarsari Ira Wikartika Irvan Romadhon Irvinta Mestika Sari Jannah, Ulfa Rizkiatul Kavita Ari Kustini Kustini Kusumaningsih, Intan Lestari, Sukma Puji Lestari, Veronika Nugraheni Sri Levia Yanuarita Hermida Linggarjati, Vicky Aldo Luqman Ramadhan Margareth, Sylvia Marpudianto, Kharis Mia Debbiyanti Yunita Mohammad Abhinaya Ramadhan Muh Barid Nizarudin Wajdi Muhamad Taufiq Muhammad Farid Muhammad Ikhsan Setiawan Nadela Difia Putri Nafalia Dini Faradilla Nanda Farah Zhafirah Nanda Farah Zhafirah Nisrina Atika Hasna Novita Dwi Agustina Nurmawati Nurmawati Pramono, Anggun Budi Premesti, Ajeng Dwipa Rahman Amrullah Suwaidi Ramadani, Nifta Dwi Rini, Hesty Prima Robby, Uchaimid Biridlo’I Sandika, Dandung Prada Setiawan, Muhammad Ikhsan Sri Winarti Sugeng Purwanto Sugeng Widodo Tutik Winarsih Umar Akbar Veronika Nugraheni Sri Lestari Veronika Nugraheni Sri Lestari Vicky Aldo Linggarjati Wasana Boonsong Wibowo, Andi Satrio Wijaya, Nica Putra Wiwik Handayani Wiwik Handayani Yuni Chikmawati Yusril Andrianto Zuni Rochmawati