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All Journal Jurnal Akuntansi dan Pajak Asia-Pacific Management and Business Application Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JURNAL VISIONIDA IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonomi dan Bisnis SABDAMAS Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Jurnal Ilmiah Manajemen Ubhara Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Inovasi (MANOVA) Journal of Innovation and Community Engagement Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Pengmasku Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Bina Bangsa Ekonomika PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Journal of Accounting and Finance Management (JAFM) Indonesian Journal of Society Development (IJSD) Jurnal Serina Ekonomi dan Bisnis Jurnal Bisnis Dan Manajemen: Bisman INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Taawun: Jurnal Pengabdian kepada Masyarakat
Heni Nastiti
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BRIO DI BOGOR Muhammad Iqbal; Heni Nastiti
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5264

Abstract

The Honda Brio car obtained the highest car sales figure in Indonesia in 2020 but has a lower brand image than its competitors as measured by the Top Brand Index. Based on this background, this study aims to determine, prove, and analyze the effects of brand image, product quality, and price on purchasing decisions for Honda Brio in Bogor. The population in this study is the owner of a Honda Brio car in Indonesia. The number of samples is determined by 75 respondents with the criteria of a Honda Brio car owner in Bogor using the purposive sampling method, and data is collected by distributing questionnaires through Google forms. The analytical techniques used in this research are the descriptive analysis technique and inferential analysis using SmartPLS 3.2.9. The results of the hypothesis test are as follows: (1) brand image has an effect on purchasing decisions of 0.249 positive and significant, (2) product quality has an effect on purchasing decisions of 0.300 positive and significant, and (3) price has an effect on purchasing decisions of 0.295 positive and significant, while the joint contribution is shown by the value of R Square Adjusted, which is 0.606 or 60.6%, while 39.4% by other factors.
PEMBERDAYAAN EKONOMI WANITA MELALUI PENGEMBANGAN BATIK ECOPRINT: INOVASI KREATIF DAN RAMAH LINGKUNGAN DI LIMO, DEPOK Nastiti, Heni; Pangestuti, Dewi Cahyani; Miftah, Munasiron; Sumilir, Sumilir
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 3 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i3.261

Abstract

The problem faced by women in Limo, Depok is limited access to economic opportunities and specific skills for business development. This program aims to empower women through training and mentoring in ecoprint batik techniques, enabling them to establish self-sustaining, environmentally friendly creative businesses. The methodology includes outreach, intensive training, business management mentoring, and evaluation of results. Conducted over three sessions in June 2024, participants were taught technical Ecoprint skills and received business management guidance. Results show significant improvements in technical skills and business understanding, increasing participants' confidence in running independent businesses. The program has had a positive impact on the local economy and empowered participants for the long term. It is recommended that the program be expanded to include advanced training and broader collaboration to support the sustainability of participants' businesses
Segmentation and Targeting Strategy Socialization at ‘Tempe SS’ as Business Unit of Sirajussa’adah Islamic Boarding School in Limo, Depok, West Java Miguna Astuti; Heni Nastiti; Jenji G. Argo; Rosali Sembiring
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i4.5247

Abstract

Businesses must be able to carry out marketing activities effectively. Some marketing activities that must be implemented effectively are segmentation, targeting, and positioning strategies. Tempe SS  stands for Tempe Santri Sirajussa’adah, one of the Business Unit’s brands at the Sirajussa'adah Islamic Boarding School. It is considered one of the micro-scale businesses in the Limo Depok area. Even though they have carried out the production process for product distribution and marketing activities, it is still not financially independent and relies on donations. The priority problem based on the discussions is the lack of knowledge and skills in marketing segmentation and targeting strategies. Socialization regarding digital knowledge and segmentation and targeting strategies were conducted in two steps. The first was related to digital marketing material, and it continued with socialization on segmentation and targeting strategy. The analysis results of the segmentation and targeting strategy socialization activities were recorded as increasing partners' understanding of digital marketing by 61.68% and increasing partners' knowledge of segmentation and targeting strategy by 72.68%. In other words, this community service was able to have an impact on the increasing understanding of Partners beyond the initial target expected. This result is expected to help the management of the Tempe SS business unit increase its business income and scale from 'micro' status to 'small' business.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Citra Merek Terhadap Loyalitas Melalui Kepuasan Kasturi, Diana; Suharyati, Suharyati; Nastiti, Heni
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 2 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1486.288 KB) | DOI: 10.21632/perwira.2.2.155-175

Abstract

This research aims to know product quality, service quality, brand image, with satisfaction as intervening variabel toward loyalty. The problem of research is the large amount of batik imports in Indonesia. The sample in this study amounted to 50 users and customers Batik Betawi Terogong products in West Cilandak, South Jakarta. Sampling is done by using Purposive Sampling. This research uses PLS (Partial Least Square). The results of this study showed that product quality variables have significant influence on loyalty but have no significant influence on loyalty through satisfaction. Service quality have no significant influence on loyalty and also have no significant influence on loyalty through satisfaction. Brand image have significant influence on loyalty, but have no significant influence on loyalty through satisfaction and satisfaction have significant influence on loyalty. Therefore it is expected Batik Betawi Terogong can improve product quality, service quality, and brand image and maintain the satisfaction to be created loyalty to customers.
Pendampingan Pemberdayaan Wanita Melalui Wirausaha Kain Batik Ecoprint di Wilayah Limo Depok Dewi Cahyani Pangestuti; Heni Nastiti; Renny Husniati; Sumilir Sumilir
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.496

Abstract

Empowering women and local economic development are crucial focal points in achieving sustainable and inclusive economic growth. A community engagement program with a focus on ecoprint batik training in Limo, Depok, employs a comprehensive approach encompassing outreach, training, mentoring, evaluation, and follow-up. By implementing these methods, it is expected that this community engagement program can attain its established goals. The objective of this community engagement initiative is to enhance the empowerment of women in the development of ecoprint batik enterprises. Through the application of outreach, training, mentoring, evaluation, and follow-up, participants are enabled to enhance product competitiveness and achieve economic self-sufficiency. The community engagement program in the Limo area of Depok has successfully achieved its goals of empowering women and promoting local economic development through the ecoprint batik enterprise. This program significantly contributes to the growth of the creative economy and the empowerment of women through home-based creative industry entrepreneurship. The outcomes of this program are expected to serve as a foundation for the development of similar initiatives in the future, aimed at further strengthening women's empowerment and fostering the growth of the creative industry in the region.
Pendampingan Pengelolaan Risiko Usaha Mikro Kecil Menengah untuk Keberlanjutan Bisnis Dewi Cahyani Pangestuti; Heni Nastiti; Renny Husniati; Sumilir Sumilir
TAAWUN Vol. 4 No. 01 (2024): TA'AWUN FEBRUARY 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i01.527

Abstract

Currently, many Micro, Small, and Medium Enterprises (MSMEs), including Kopi Kotak located in Depok, are not yet aware of the importance of risk management and do not have structured procedures to identify risks. The purpose of this community service is to provide direct assistance and guidance to Kopi Kotak MSMEs regarding risk management so that they can improve their business capabilities and sustainability. This service involves conducting observations and interviews with employees of Kopi Kotak MSME to formulate a risk register based on the research results. The research identified six main risks faced by Kopi Kotak MSMEs, including raw material shortages, equipment, raw material quality, compliance, weather, and changes in raw material prices and rent. With guidance, Kopi Kotak MSMEs received assistance in creating a comprehensive risk identification plan. This included identifying the root causes of risks, providing risk assessments, and formulating risk mitigation recommendations. This process aims to increase the awareness and readiness of Kopi Kotak MSMEs in managing day-to-day operational risks.
Pengaruh fundamental makroekonomi terhadap penanaman modal asing di Indonesia Nabila, Chelsea; Pangestuti, Dewi Cahyani; Nastiti, Heni
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2998

Abstract

Penelitian ini bertujuan untuk menguji pengaruh faktor ekonomi makro, yaitu tingkat inflasi dan nilai tukar, terhadap Penanaman Modal Asing (PMA) di Indonesia. Penanaman Modal Asing di Indonesia merupakan variabel dependen dalam penelitian ini, sedangkan tingkat inflasi dan nilai tukar merupakan variabel independen. Data sekunder yang digunakan dalam penelitian diperoleh dari Badan Pusat Statistik, Bank Indonesia, dan Badan Koordinasi Pengelolaan Modal, dengan rentang waktu pengumpulan data dari tahun 2013 hingga 2022. Analisis regresi linier berganda dengan menggunakan uji F dan uji t digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa secara parsial, inflasi dan nilai tukar memiliki pengaruh positif dan signifikan terhadap Penanaman Modal Asing di Indonesia. Hal ini dapat diinterpretasikan bahwa kenaikan tingkat inflasi dan nilai tukar dapat mendorong peningkatan Penanaman Modal Asing di Indonesia. Selain itu, temuan penelitian juga menunjukkan bahwa secara simultan, inflasi dan nilai tukar memiliki pengaruh yang signifikan terhadap Penanaman Modal Asing di Indonesia. Artinya, kedua variabel tersebut saling mempengaruhi dan berperan penting dalam menentukan tingkat Penanaman Modal Asing di Indonesia
Analisis manajemen risiko pada Coze Coffee Shop: Strategi mitigasi untuk keberlanjutan bisnis Pangestuti, Dewi; Sumilir, Sumilir; Munasiron, Munasiron; Nastiti, Heni
Pengmasku Vol 5 No 1 (2025)
Publisher : PT WIM Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/pengmasku.v5i1.1531

Abstract

The objective of this community service initiative is to conduct a comprehensive analysis of the risk management strategies employed by Coze Coffee Shop, a micro, small, and medium enterprise (MSME) operating within the coffee shop sector in Indonesia. The primary objective of this study is to identify, evaluate, and formulate risk mitigation strategies that can enhance business sustainability. The approach employed is qualitative descriptive, with data collection techniques including interviews and direct observation. The findings of the study suggest that Coze Coffee Shop is confronted with a multitude of operational, market, financial, and human resource risks. Mitigation measures that have been implemented include product innovation, service improvement, the use of social media for marketing, and more efficient cash flow management. The results of this community service provide recommendations for improving risk management that is more adaptive and responsive to dynamic market changes, as well as the importance of strengthening human resource capacity to address the challenges of the increasingly competitive coffee shop industry. It is hypothesized that the results of this community service will contribute to the development of effective risk management strategies for MSMEs in the coffee shop sector and have a positive impact on their business sustainability amid intense competition. Pengabdian pada masyarakat (PKM) ini bertujuan untuk menganalisis manajemen risiko yang dihadapi oleh Coze Coffee Shop, sebuah usaha mikro, kecil, dan menengah (UMKM) di sektor kedai kopi di Indonesia. Fokus utama penelitian ini adalah untuk mengidentifikasi, mengevaluasi, dan merumuskan strategi mitigasi risiko yang dapat meningkatkan keberlanjutan bisnis. Pendekatan yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi langsung. Hasil penelitian menunjukkan bahwa Coze Coffee Shop menghadapi berbagai risiko operasional, pasar, keuangan, dan sumber daya manusia. Beberapa langkah mitigasi yang telah diterapkan meliputi inovasi produk, perbaikan layanan, penggunaan media sosial untuk pemasaran, serta pengelolaan arus kas yang lebih efisien. Hasil PKM ini memberikan rekomendasi untuk meningkatkan pengelolaan risiko yang lebih adaptif dan responsif terhadap perubahan pasar yang dinamis, serta pentingnya penguatan kapasitas sumber daya manusia untuk menghadapi tantangan industri kedai kopi yang semakin kompetitif. Hasil PKM ini diharapkan dapat memberikan kontribusi dalam pengembangan strategi manajemen risiko yang efektif bagi UMKM di sektor kedai kopi, serta memberikan dampak positif terhadap keberlanjutan bisnis mereka di tengah persaingan yang ketat.
Examining the Impact of Factors on Firm Value with Corporate Social Responsibility as a Moderator: A Generalized Method of Moments Approach in the Consumer Non-Cyclicals Industry Pangestuti, Dewi Cahyani; Tri Siswantini; Alfida Aziz; Heni Nastiti
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 1 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2025.014.01.1

Abstract

The non-cyclical consumer sector, which is defined by the production of essential goods, has demonstrated a notable degree of resilience in the face of economic fluctuations. Despite this stability, the dynamics influencing firm value in this sector remain complex. A plethora of literature has been published on topics such as dividend policy, profitability, sales growth, market risk, and inflation. Nevertheless, the role of Corporate Social Responsibility (CSR) as a moderating variable has received less attention. The objective of this study is to address this lacuna by examining the manner in which CSR influences the relationship between these factors and firm value. The objective of the present study is twofold: first, to provide insights into the potential long-term and short-term effects of these variables, and second, to explore the relationship between the variables and the potential effects on the patient's well-being. This study employs the Generalized Method of Moments (GMM) to examine dynamic panel data from 87 companies operating within the Consumer Non-Cyclicals sector and listed on the Indonesia Stock Exchange from 2017 to 2023. The findings of the study demonstrate a positive correlation between profitability and firm value, while market risk and inflation exhibit a negative relationship with firm value. CSR was found to moderate the relationship between profitability, market risk, and inflation but did not moderate the effects of dividend policy or sales growth on firm value. However, its role is context-dependent and does not universally apply to all financial variables.
Pengukuran Efekivitas Iklan Gojek Menggunakan Metode Epic Model di Kalangan Mahasiswa Mahdi, Azri Wajihan; Triwardhani, Diana; Nastiti, Heni
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 1 (2022): Januari
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v5i1.579

Abstract

This research is a descriptive quantitative study that aims to find out how effective Gojek's online advertising is for students living in Jakarta using the EPIC Model method. The sample in this study used 100 active students residing in Jakarta as respondents. Sample selection was done by purposive sampling method with non-probability sampling technique. In this study, measurements will be carried out on the 4 dimensions of EPIC by looking for the average score of each dimension, the results of the study show the empathy dimension makes advertising able to attract customers' attention, the dimension of persuasion that advertising can affect customers, the impact dimension makes the advertisement give a deep impression to the customer, and the communication dimension can be stated that Gojek advertising can be well remembered and understood. From the results of the EPIC Rate of the four dimensions, the average EPIC score indicates the effective category.
Co-Authors A, Jenji G. Adella Hotnyda Alfatih S. Manggabarani Alfida Aziz Anita Nopiyanti Astipurani, Ni Nyoman Ayu Astuti, Miguna Azaria, Talitha Sahda Aziz, Alfida Azri Wajihan Mahdi Bernadin Dwi M Chelsea Nabila Colia, Rosali Sembiring Dahlia Pinem Denta Sawwath Suryana Dewi Cahyani Pangestuti Dewi Cahyani Pangestuti Dewi Cahyani Pangestuti Diana Triwardhani DM, Bernadin Faradilah Meida Fattan Rahmat Firza Aulia Febriansyah, Rifqi Gunaedi A, Jenji Hana, Eveline Husniaty, Renny Jenji G. Argo Jenji Gunaedi A Jenji Gunaedi Argo Jenji Gunaedi Argo Kasturi, Diana M. B. Nani Ariani M.B. Nani Ariani Mahdi, Azri Wajihan Maria Bernadette Nani Ariani Marlina MB Nani Ariani Miftah, Munasiron Miguna Astuti Muhamad, Tito Muhammad Aulia Muhammad Iqbal Muhammad Rayhan Ramsyahdira Munasiron, Munasiron Nabila, Chelsea Noegrahini Lastiningsih Pangestuti, Dewi Pangestuti, Dewi Cahyani Praptiningsih, Praptiningsih Renny Husniati Renny Husniati Renny Husniaty Renny Husniaty Renny Husniaty Rosali Sembiring Rosali Sembiring S, Rosali C. Sari , Mayang Nabila Siti Hawa Suciati, Ranila Suharyati Suharyati Sumilir Sumilir Sumilir Sumilir Sumilir, Sumilir Tati Handayani Tri Siswantini Utami, Kery YUDI NUR SUPRIADI Zackharia Rialmi