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All Journal Jurnal Akuntansi dan Pajak Asia-Pacific Management and Business Application Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JURNAL VISIONIDA IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonomi dan Bisnis SABDAMAS Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Jurnal Ilmiah Manajemen Ubhara Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Inovasi (MANOVA) Journal of Innovation and Community Engagement Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Pengmasku Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Bina Bangsa Ekonomika PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Journal of Accounting and Finance Management (JAFM) Indonesian Journal of Society Development (IJSD) Jurnal Serina Ekonomi dan Bisnis Jurnal Bisnis Dan Manajemen: Bisman INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Taawun: Jurnal Pengabdian kepada Masyarakat
Heni Nastiti
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pelatihan dan Pendampingan Social Media Marketing dalam Meningkatkan Brand Awarness Bagi WUB Kota Depok Suharyati, Suharyati; Nastiti, Heni; Aziz, Alfida
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i2.9734

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan brand awareness Wirausaha Baru (WUB) di bawah naungan Koperasi Bunda Sejahtera Depok melalui pelatihan dan pendampingan social media marketing. Latar belakang program ini adalah rendahnya pemanfaatan media sosial secara optimal oleh UMKM/WUB dalam membangun citra merek, meskipun media sosial memiliki potensi besar memperluas pasar. Metode pelaksanaan mencakup edukasi konsep brand awareness dan strategi social media marketing (Instagram, Facebook, TikTok, WhatsApp Business), praktik pembuatan konten kreatif, interaksi dengan audiens, dan optimalisasi fitur platform. Uji validitas dan reliabilitas menunjukkan seluruh indikator valid dan konsisten. Uji validitas menggunakan Pearson Correlation menunjukkan bahwa seluruh indikator memiliki nilai korelasi di atas r tabel (0,444) dan signifikan pada tingkat kepercayaan 95% (p < 0,05), sehingga semua indikator dinyatakan valid. Cronbach’s Alpha brand awareness =0,763, berada pada kategori cukup (acceptable); social media marketing =0,827, berada pada kategori tinggi (good). Analisis hasil menunjukkan pemahaman peserta terhadap brand awareness dengan nilai rata-rata 84%, kategori Paham dimana kekuatan pada top of mind dan unaided recall.  Pemahaman keterampilan social media marketing nilai rata-rata 82%, kategori Paham, dimana keunggulan pada customization dan interaction. Program ini berdampak pada peningkatan kapasitas usaha, kualitas produk, dan jangkauan pemasaran, serta selaras dengan SDGs pada tujuan ke-8, ke-9, ke-17, dan Indikator Kinerja Utama perguruan tinggi yaitu IKU 2, 3, 5. Rekomendasi yang dapat disampaikan mencakup penguatan strategi branding visual, pemanfaatan tren digital, dan peningkatan electronic word of mouth untuk memperluas pasar secara berkelanjutan.
Application of Repacking Design to Improve Performance and Brand Awareness of Griya YKM Cinere Products, Depok City Gunaedi A, Jenji; Nastiti, Heni; Astuti, Miguna; DM, Bernadin
Indonesian Journal of Society Development Vol. 3 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i3.10179

Abstract

Small and Medium Enterprises (SMEs) are the backbone of the national economy. They are capable of driving the community economic growth and absorbing a large workforce. Despite the quality of products produced by SMEs being on par with those from manufacturers, the simple packaging often makes these products less attractive, limiting market reach and competitiveness. This issue is compounded by the lack of understanding and skills among SMEs regarding the importance of packaging design and how to redesign currect packaging to make the products itself more attractive. This community service innitiative aimed to address these issues through socialization efforts that emphasized the significance of packaging design and the need for attractive product packaging redesign. Pre-test and post-test results conducted before and after the socialization indicated an increased understanding among participants about the importance of packaging design and redesigning, which can enhance consumer interest and boost sales
Analysis of Corporate Governance, Intellectual Capital, and Financial Performance Using Conventional Methods and Maqashid Sharia Index (MSI) on the Implementation of Sustainable Finance in Sharia Banking in Indonesia Praptiningsih, Praptiningsih; Nastiti, Heni; Nopiyanti, Anita
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1430

Abstract

The banking industry certainly has a role to play in the success of this initiative through a sustainable finance program. Sustainable finance is a global trend that represents a new paradigm in the world of banking and other financial institutions that help implement sustainable development. Sustainable development is a development effort based on three directions: benefits, society, and protection of natural resources and the environment. In this study, the authors use traditional methods and the Makassid Shariah Index (MSI) to assess the impact of corporate governance, intellectual capital, and financial performance on sustainable financial practices in the Indonesian Islamic financial services industry. 2017-2021 (5 years). The sample of this research is processed from the annual report data of Islamic banks in Indonesia by using the panel data regression analysis method. Based on this research, the influence of corporate governance, intellectual capital, and financial performance using traditional methods and the Makassid Shariah Index (MSI) is shown in the practice of sustainable finance. The independent variable, GCG, is determined by the composite self-assessment score of each Islamic bank, value added intellectual capital (VAIC), financial performance and return on investment (ROA), net funding (NPF), and the Makassid Shariah Index (MSI) and the dependent variable, sustainable financing, is approximated by the Financial Sustainability Ratio (FSR). A study of Islamic banks in Indonesia also shows that the GCG, VAIC, ROA, NPF, and MSI variables all have a positive effect on the FSR variable, with an R-squared model value of 0.9959. variables in this study.
Analysis Of Quality Improvement And Quality Cost Reduction In The 5S Tempeh Production Process At Sirajussaadah Limo Islamic Boarding School Depok Heni Nastiti; Jenji Gunaedi Argo
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasingly tight business competition encourages entrepreneurs to always give the best to consumers such as maintaining product quality. Quality is a factor that can improve the competitiveness of a product. With the improvement of quality, the cost of production will be more minor to reduce waste. Product failure occurs due to several factors: raw materials, machinery, equipment, people and the environment. To maintain the quality of the products produced and by the market's needs, it is necessary to conduct quality control (Quality Control) on the process activities carried out. This study aims to find out the quality control of tempe SS products in Pondok Pesantren (Ponpres) Limo Depok using the Kaizen PDCA and move 5S (Seiri, Seiton, Seiso, Seiketsu dan Shitsuke)
Analysis of Corporate Governance, Intellectual Capital, and Financial Performance Using Conventional Methods and Maqashid Sharia Index (MSI) on the Implementation of Sustainable Finance in Sharia Banking in Indonesia Praptiningsih, Praptiningsih; Nastiti, Heni; Nopiyanti, Anita
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1430

Abstract

The banking industry certainly has a role to play in the success of this initiative through a sustainable finance program. Sustainable finance is a global trend that represents a new paradigm in the world of banking and other financial institutions that help implement sustainable development. Sustainable development is a development effort based on three directions: benefits, society, and protection of natural resources and the environment. In this study, the authors use traditional methods and the Makassid Shariah Index (MSI) to assess the impact of corporate governance, intellectual capital, and financial performance on sustainable financial practices in the Indonesian Islamic financial services industry. 2017-2021 (5 years). The sample of this research is processed from the annual report data of Islamic banks in Indonesia by using the panel data regression analysis method. Based on this research, the influence of corporate governance, intellectual capital, and financial performance using traditional methods and the Makassid Shariah Index (MSI) is shown in the practice of sustainable finance. The independent variable, GCG, is determined by the composite self-assessment score of each Islamic bank, value added intellectual capital (VAIC), financial performance and return on investment (ROA), net funding (NPF), and the Makassid Shariah Index (MSI) and the dependent variable, sustainable financing, is approximated by the Financial Sustainability Ratio (FSR). A study of Islamic banks in Indonesia also shows that the GCG, VAIC, ROA, NPF, and MSI variables all have a positive effect on the FSR variable, with an R-squared model value of 0.9959. variables in this study.
Co-Authors A, Jenji G. Adella Hotnyda Alfatih S. Manggabarani Alfida Aziz Anita Nopiyanti Astipurani, Ni Nyoman Ayu Astuti, Miguna Azaria, Talitha Sahda Aziz, Alfida Azri Wajihan Mahdi Bernadin Dwi M Chelsea Nabila Colia, Rosali Sembiring Dahlia Pinem Denta Sawwath Suryana Dewi Cahyani Pangestuti Dewi Cahyani Pangestuti Dewi Cahyani Pangestuti Diana Triwardhani DM, Bernadin Faradilah Meida Fattan Rahmat Firza Aulia Febriansyah, Rifqi Gunaedi A, Jenji Hana, Eveline Husniaty, Renny Jenji G. Argo Jenji Gunaedi A Jenji Gunaedi Argo Jenji Gunaedi Argo Kasturi, Diana M. B. Nani Ariani M.B. Nani Ariani Mahdi, Azri Wajihan Maria Bernadette Nani Ariani Marlina MB Nani Ariani Miftah, Munasiron Miguna Astuti Muhamad, Tito Muhammad Aulia Muhammad Iqbal Muhammad Rayhan Ramsyahdira Munasiron, Munasiron Nabila, Chelsea Noegrahini Lastiningsih Pangestuti, Dewi Pangestuti, Dewi Cahyani Praptiningsih, Praptiningsih Renny Husniati Renny Husniati Renny Husniaty Renny Husniaty Renny Husniaty Rosali Sembiring Rosali Sembiring S, Rosali C. Sari , Mayang Nabila Siti Hawa Suciati, Ranila Suharyati Suharyati Sumilir Sumilir Sumilir Sumilir Sumilir, Sumilir Tati Handayani Tri Siswantini Utami, Kery YUDI NUR SUPRIADI Zackharia Rialmi