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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Rudresh Pandey
ABES Engineering College
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Padmalini Singh; K.S. Srinivasa Rao; Angela Yi Wen Chong; Daisy Mui Hung Kee; Adrianie Jinietia Jimmy; Aileen Chun Yueng Hong; Ashutosh Verma; Rudresh Pandey; Jia Yee Lim; Kumari Khushboo; Ranjith PV
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
Marketing Strategies of Travel and Tourism Industry Varsha Ganatra; A.A. Gde Satia Utama; Purvika Pawar; Sahil Verma; Rudresh Pandey; Jhonathan Whiryawan; Liem Gai Sin; Chong Chiew Ling; Daisy Mui Hung Kee; Chai Yeong Jin; Tan Hui Min; Lim Sin Chen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
IKEA’s Corporate Social Responsibility Abdulaziz Al Shuwaler; Majdi Anwar Quttainah; Daisy Mui Hung Kee; Choo Mun Kei; Er Jia Qi; Ewe Cai Wen; Gao Qu; Muskan Saxena; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.824

Abstract

Corporate Social Responsibility (CSR) is an evolving business practice that helps the company to be socially accountable. It appears to play an important role in enhancing the economic, social, and environmental performances. IKEA is an internationally known home furnishing retailer that has grown rapidly since the year 1943. IKEA maintains a sustainable business by implementing CSR as a global supply chain. The purpose of this research is to analyze CSR practices in global supply chains. Our investigation will examine how CSR brings benefits to the three indicators while the organization boosts its brands. The results of the study indicate that CSR practices bring a positive impact on the organization.
Factors Influencing Organization Success: A Case Study of Walmart Rudresh Pandey; Dillip D; Jigyasa Jayant; Kajal Vashishth; Nikhil Nikhil; Tin Jin Qi; Daisy Mui Hung Kee; Tan Cai Mei; Roselin Yong Kai Xin; Looi Yong Qhi
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1059

Abstract

Walmart was established by Sam Walton and beginning as a small discount retailer in Rogers, Arkansas in 1962. This paper investigates how Walmart become popular and successful in retail business around the world and how they perform well in sales. This study found that some factors were leading to the success of Walmart. Since then, Walmart has become the most trusted retailer that creates value for business and society.
A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
How does Organizational Culture Affect Proton’s Employee Performance? Puteri Fatimah Zahra; Daisy Mui Hung Kee; Nur Aqilah; Xin Yun Ng; Jia Yee Lin; Kajal Vashishth; Rudresh Pandey; Hamad Alfadhly; Majdi Anwar Quttainah
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.846

Abstract

Organizational culture is very important especially for a group of people who work together since we believe that this is one of the main factors that contribute to the organization’s success. Therefore, the purpose of this paper is to determine how does organizational culture affects PROTON’s employee performance in this automotive industry. As we know, applying an effective organizational culture represents a special challenge but it can help PROTON in making better products over the long-term. Data were gathered by using an online survey with a sample of 210 employees. As an international corporation (PROTON), we found out that the organizational culture always gives a big impact on the business process and employee performance due to cross-cultural differences.
Co-Authors A.A. Gde Satia Utama Abdulaziz Al Shuwaler Abhishek Singh Abishek Singh Adinda Dessy Indriana Safitri Aditi Aditi Adrianie Jinietia Jimmy Ahmad Amer Aafis Mohamed Ali Ahmad Usamah Aileen Chun Yueng Hong Aisha Bader Alotaibi Ajay Massand Ajay Massand Ajay Massand Ajay Massand Akansha Rai Angela Yi Wen Chong Ankit Gupta Apurv Gupta Arti Bella Ashutosh Verma Cha Ching Er Chai Yeong Jin Ch’ng Kelvin Chia Miin Low Chian Lee Xuan Chin Kah Hui Chin Pei Wen Chong Chiew Ling Chong Li Yin Chong Yi Tan Choo Mun Kei Choong Shu Ching Ch’ng Kelvin Daisy Kee Mui Hung Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Dilip D Dilip D Dillip D Divya Pandey Er Jia Qi Ewe Cai Wen Fahada Nur Binti Mohd Fauzi Faizah Binti Zamara Fay Fahad Alfahad Fong Jia Min Foung Hann Hui Ganesh Iyer Gao Qu Ghezlan Albesis Hadeel Alhamlan Hafiz Zikri Hafizh Sasining Ramadhan Hamad Alfadhly Harsh Sonawane Hee Hui Mein Huang XiaoLin Hui Shan Hon Irene Saw Ai Ling Jhonathan Whiryawan Jia Yee Lim Jia Yee Lin Jigyasa Jayant Joel Chen Tai Soon K.S. Rao K.S. Rao K.S. Srinivasa Rao K.S. Srinivasa Rao Kajal Vashishth Khadija Mohammad Ahmad Koh Jhee Qing Kumari Khushboo Kunal Malhotra L. Sudershan Reddy Lavi Sharma Law Sin Leng Lee Jen Zen Lew Ke Er Liang Mei Qi Liang Xuan Liem Gai Sin Liem Gai Sin Liew Pei Wei Lim Hooi Sien Lim Sin Chen Lim Xiao En Liow Yue Jin Looi Yong Qhi Madhu Ashok Pandey Majdi Anwar Quttainah Ming Yuen Siw Mohamad Zulfaqar Mohd Azri Hanif Muhamad Amir Zakwan Muhammad Firdaus Bin Ibrahim Muhammad Hafizudin Muhammad Khairul Amali Bin Mohd Ghazali Muhammad Zulhusni Bin Ahmad Fadzeil Muskan Saxena Nabilah Maisarah Natasha Tiffany Neng Mei Fei Ng Pui Yan Nidhi Nidhi Nikhil Nikhil Nishant Upadhayay Noor Najihah Binti Mohd Hamdan Normaizatul Ilyana Nur Afeza Azila Binti Md Zamri Nur Ain Syamira Binti Azmi Nur Aqilah Nur Azwanie Binti Mohamed Nur Fatini Farisya Binti Suhairi Nur Hafizah Binti Mohd Yasir Nurathirah Binti Mohamed Harun Nurin Jasmin Binti Mohamed Nazir Nurul Syakirah Nuthan Jeevraj P Obaja Elka Kurniawan Ooi Xin Gee Ooi Yu Wei P. Narendath Padmalini Singh Parvina A/P Sangelee Thevan Pei Jia Wah Phuan Mun Zhin Pooja Chawla Prachi Kadam Pragya Goel Preethi A. Prakash Priyanka Verma Priyanshi Goyal Prudhvi Naresh Puran Puran Purvika Pawar Purvika Pawar Puteri Fatimah Zahra Rajesh Kumar Nair Ranjith P.V Ranjith PV Rashed Fahad Almuhaini Rattanapoond Rattanapoond Regina Rokiah Reinaldo Gerald Sentosa Roselin Yong Kai Xin Rui Suen Ong Rupali Chaurasiya Rupesh Sinha Rupesh Sinha Rupesh Sinha Sabillah Alfarisi Ristiansyah Sahil Verma Sairaj Hongekar Sakshi Tayal Sariya Sariya Sek Yuen Yunn Shelly Bhardwaj Shelly Foo Hui Wen Shivam Sharma Shivani Sejal Shobha Sharma Shreyas Agnihotri Shweta Pandey Sienly Yuwono Siti Khadijah Binti Zamri Smita Pathak Sofea Zafiera binti Mohd Daud Somya Agarwal Sonali Jamnik Sonia Shukla Sourav Basak Srishti Srishti Suhasini BV Swati Kulkarni Syazreen Aida Tammy Wong Shao Ing Tan Cai Mei Tan Chi Yi Tan Hui Min Tan Jia Tien Tan Pei Yu Tan Yi Xuan Teoh Siew Ing Theofilus Welyna Putra Tin Jin Qi Utkarsh Chaudhary Vadlamudi Prudhvi Naresh Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Venny Tezaryning Widyawati Victor Teja Mulya Vidush Chaudary Virat Rana Wan Jun Chua Wan Syazwanie Syarina Wang Tianen Wang Ying Xuan Wanneyda Suvanmanee Wong Sin Yue Wong Yun Qi Xin Hui Kek Xin Yi Yeoh Xin Yun Ng Yalla Satya Sai Venkata Sri Harsha Yap Sing Wen Yap Wen Yan Yashwiny Narayanan Yip Jia Hui Yip Wei Hung Zhi Wei Lee