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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Rudresh Pandey
ABES Engineering College
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Consumer Behavior towards Ready-to-Eat (RTE) Market: A Study of MTR Foods Rupali Chaurasiya; Rudresh Pandey; Priyanka Verma; Xin Hui Kek; Daisy Mui Hung Kee; Xin Yi Yeoh; Pei Jia Wah; Regina Rokiah
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i2.859

Abstract

MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India’s and Malaysia’s consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the company’s future planning.
A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India Rudresh Pandey; Ajay Massand; Suhasini BV; Lavi Sharma; Akansha Rai; Syazreen Aida; Daisy Mui Hung Kee; Rattanapoond Rattanapoond; Wan Syazwanie Syarina; Normaizatul Ilyana
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1003

Abstract

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.
Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Rudresh Pandey; Liem Gai Sin; Shreyas Agnihotri; Utkarsh Chaudhary; Natasha Tiffany; Ahmad Usamah; Daisy Mui Hung Kee; Hafiz Zikri; Muhammad Hafizudin; Mohamad Zulfaqar
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.999

Abstract

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.
The Impacts of Covid-19 on Unilever Rudresh Pandey; Ajay Massand; Victor Teja Mulya; Liem Gai Sin; Vadlamudi Prudhvi Naresh; Faizah Binti Zamara; Daisy Mui Hung Kee; Siti Khadijah Binti Zamri; Nur Ain Syamira Binti Azmi; Noor Najihah Binti Mohd Hamdan; Aditi Aditi
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.996

Abstract

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.
Users’ Perception on Their Experience with FamPay Rudresh Pandey; K.S. Rao; Rupali Chaurasiya; Nishant Upadhayay; Sairaj Hongekar; Ajay Massand; Sofea Zafiera binti Mohd Daud; Daisy Mui Hung Kee; Nurin Jasmin Binti Mohamed Nazir; Nurathirah Binti Mohamed Harun; Parvina A/P Sangelee Thevan
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.997

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic Wanneyda Suvanmanee; Daisy Mui Hung Kee; Zhi Wei Lee; Chia Miin Low; Muhamad Amir Zakwan; Ankit Gupta; Rudresh Pandey; Fay Fahad Alfahad; Majdi Anwar Quttainah
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.889

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.
Co-Authors A.A. Gde Satia Utama Abdulaziz Al Shuwaler Abhishek Singh Abishek Singh Adinda Dessy Indriana Safitri Aditi Aditi Adrianie Jinietia Jimmy Ahmad Amer Aafis Mohamed Ali Ahmad Usamah Aileen Chun Yueng Hong Aisha Bader Alotaibi Ajay Massand Ajay Massand Ajay Massand Ajay Massand Akansha Rai Angela Yi Wen Chong Ankit Gupta Apurv Gupta Arti Bella Ashutosh Verma Cha Ching Er Chai Yeong Jin Chia Miin Low Chian Lee Xuan Chin Kah Hui Chin Pei Wen Chong Chiew Ling Chong Li Yin Chong Yi Tan Choo Mun Kei Choong Shu Ching Ch’ng Kelvin Daisy Kee Mui Hung Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Dilip D Dilip D Dillip D Divya Pandey Er Jia Qi Ewe Cai Wen Fahada Nur Binti Mohd Fauzi Faizah Binti Zamara Fay Fahad Alfahad Fong Jia Min Foung Hann Hui Ganesh Iyer Gao Qu Ghezlan Albesis Hadeel Alhamlan Hafiz Zikri Hafizh Sasining Ramadhan Hamad Alfadhly Harsh Sonawane Hee Hui Mein Huang XiaoLin Hui Shan Hon Irene Saw Ai Ling Jhonathan Whiryawan Jia Yee Lim Jia Yee Lin Jigyasa Jayant Joel Chen Tai Soon K.S. Rao K.S. Rao K.S. Srinivasa Rao K.S. Srinivasa Rao Kajal Vashishth Khadija Mohammad Ahmad Koh Jhee Qing Kumari Khushboo Kunal Malhotra L. Sudershan Reddy Lavi Sharma Law Sin Leng Lee Jen Zen Lew Ke Er Liang Mei Qi Liang Xuan Liem Gai Sin Liem Gai Sin Liew Pei Wei Lim Hooi Sien Lim Sin Chen Lim Xiao En Liow Yue Jin Looi Yong Qhi Madhu Ashok Pandey Majdi Anwar Quttainah Ming Yuen Siw Mohamad Zulfaqar Mohd Azri Hanif Muhamad Amir Zakwan Muhammad Firdaus Bin Ibrahim Muhammad Hafizudin Muhammad Khairul Amali Bin Mohd Ghazali Muhammad Zulhusni Bin Ahmad Fadzeil Muskan Saxena Nabilah Maisarah Natasha Tiffany Neng Mei Fei Ng Pui Yan Nidhi Nidhi Nikhil Nikhil Nishant Upadhayay Noor Najihah Binti Mohd Hamdan Normaizatul Ilyana Nur Afeza Azila Binti Md Zamri Nur Ain Syamira Binti Azmi Nur Aqilah Nur Azwanie Binti Mohamed Nur Fatini Farisya Binti Suhairi Nur Hafizah Binti Mohd Yasir Nurathirah Binti Mohamed Harun Nurin Jasmin Binti Mohamed Nazir Nurul Syakirah Nuthan Jeevraj P Obaja Elka Kurniawan Ooi Xin Gee Ooi Yu Wei P. Narendath Padmalini Singh Parvina A/P Sangelee Thevan Pei Jia Wah Phuan Mun Zhin Pooja Chawla Prachi Kadam Pragya Goel Preethi A. Prakash Priyanka Verma Priyanshi Goyal Prudhvi Naresh Puran Puran Purvika Pawar Puteri Fatimah Zahra Rajesh Kumar Nair Ranjith P.V Ranjith PV Rashed Fahad Almuhaini Rattanapoond Rattanapoond Regina Rokiah Reinaldo Gerald Sentosa Roselin Yong Kai Xin Rui Suen Ong Rupali Chaurasiya Rupesh Sinha Rupesh Sinha Rupesh Sinha Sabillah Alfarisi Ristiansyah Sahil Verma Sairaj Hongekar Sakshi Tayal Sariya Sariya Sek Yuen Yunn Shelly Bhardwaj Shelly Foo Hui Wen Shivam Sharma Shivani Sejal Shobha Sharma Shreyas Agnihotri Shweta Pandey Sienly Yuwono Siti Khadijah Binti Zamri Smita Pathak Sofea Zafiera binti Mohd Daud Somya Agarwal Sonali Jamnik Sonia Shukla Sourav Basak Srishti Srishti Suhasini BV Swati Kulkarni Syazreen Aida Tammy Wong Shao Ing Tan Cai Mei Tan Chi Yi Tan Hui Min Tan Jia Tien Tan Pei Yu Tan Yi Xuan Teoh Siew Ing Theofilus Welyna Putra Tin Jin Qi Utkarsh Chaudhary Vadlamudi Prudhvi Naresh Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Venny Tezaryning Widyawati Victor Teja Mulya Vidush Chaudary Virat Rana Wan Jun Chua Wan Syazwanie Syarina Wang Tianen Wang Ying Xuan Wanneyda Suvanmanee Wong Sin Yue Wong Yun Qi Xin Hui Kek Xin Yi Yeoh Xin Yun Ng Yalla Satya Sai Venkata Sri Harsha Yap Sing Wen Yap Wen Yan Yashwiny Narayanan Yip Jia Hui Yip Wei Hung Zhi Wei Lee