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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Bina Praja Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL PANGAN Journal of Innovation in Business and Economics Jurnal Bisnis Darmajaya Jurnal Ilmiah Edunomika (JIE) Widyariset BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Kirbrandoko Kirbrandoko

Ibn Khaldun Bogor University

Author-ID : 2523352

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences

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IDENTIFICATION OF STAKEHOLDERS' ROLE IN THE SOCIAL ENTREPRENEUR OF SEA CULTIVATION OF VANAME SHRIMP (Litopenaeus vannamei) Luthfa Jamilah; Mukhamad Najib; Kirbrandoko
Jurnal Manajemen & Agribisnis Vol. 16 No. 3 (2019): JMA Vol. 16 No. 3, November 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Mariculture of vaname shrimp, which is based on the social entrepreneur, is one of the strategies to improve the coastal welfare community. This concept focuses on enhancing the community's economy and environmental sustainability. To succeed in the business, an active role and stakeholder involvement is needed. This study aims to identify and map the role of stakeholders that influences business activities. Data analysis is carried out descriptively based on the results of identification, the typology classification, and the analysis of Dependence Mapping. The results of the study state that the role of stakeholders is divided into the internal and the external. The typology classification shows the educational institutions expect the role of definite owned by the group leader, the research and suppliers, the latent-discretionary by operational and marketing executives, the expected-dangerous by local governments, provincial governments and community leaders, the latent-dormant by the mass media and NGOs, the latent-discretionary by private companies, the latent demanding by financial institutions and MSMEs, and the expected-dependent by end consumers. The groups of stakeholders that influence the business are 1) High Interdependence consisting of group leaders, operational executors, finance and marketing, suppliers and private companies, and 2) Power Stakeholders consisting of end consumers, community leaders, local governments, educational and research institutions. Keywords: social entrepreneur, stakeholder, vaname, dependence mapping

Farmers’ Behavioral Intention to Adopt Peer-To-Peer Lending Using UTAUT2 Approach Hera Laxmi Devi Septiani; Ujang Sumarwan; Lilik Noor Yuliati; Kirbrandoko
Jurnal Manajemen & Agribisnis Vol. 17 No. 2 (2020): JMA Vol. 17 No. 2, July 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.17.2.107

The limited access of smallholder farmers to funding sources is one of the main challenges facing Indonesia agriculture sector. In order to address this constraint some Fintech entities have initiated peer-to-peer (P2P) lending for funding the farming. Different from formal financial institution, farming funding P2P lending facilitates farmers by not requiring any collateral and applying profit sharing scheme instead of interest, which is in favor of smallholder farmers condition. Irrespective of the benefits, the adoption rate of farming funding P2P lending by farmers is still relatively low. Based on this background, the objective of this study is to investigate the factors influencing the behavioral intention of farmers to adopt farming funding P2P lending. This study uses variables of UTAUT2 and Schwartz Theory of Basic Values. The respondents of this research are 530 farmers in West Java, Indonesia who have and have not participated in farming funding P2P lending. The respondents are selected using purposive sampling method. The population of adopter farmers are the members of farming funding P2P lending providers Crowde and TaniFund. Whereas the non-adopter farmers are selected based on representation of various farming commodities. The data is analyzed using SEM, demonstrating the results that there are five variables showing significant correlation with behavioral intention to adopt P2P lending, which are performance expectancy, hedonic motivation, price value, habit and values. Keywords: consumer behavior, peer-to-peer lending, technology adoption, UTAUT2, valuess

Strategi Optimalisasi Kelembagaan PTSP Eko Subowo; Syamsul Maarif; Yandra Arkeman; Kirbrandoko Kirbrandoko
Jurnal Bina Praja Vol 11 No 2 (2019)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.11.2019.237-248

Licensing is one way for business actors to formalize business. Without licensing, businesses are unable to move to the formal sector and get a variety of benefits such as coaching programs, tax incentives and getting credit or capital assistance, especially from banks and legal guarantees. Nevertheless, business operators consider that licensing services are still not optimal. Business actors' complaints include inefficient and effective services caused by weak institutional aspects. Institutional improvement of the Capital Investment Agency and the One-Stop Integrated Service (DPMPTSP) to reach the prime point will have an impact on the ease of service and improve the investment climate. The main method used in this study is the Regulatory Impact Assessment (RIA) supported using Regulatory Mapping (Regmap) to determine the regulatory map that contributes to the institutional aspects of DPMPTSP. The results of the analysis revealed that the root cause of the weakness of DPMPTSP's institutions was the absence of DPMPTSP's institutional improvement program. The root causes of these problems contribute to some of the problems in optimizing DPMPTSP institutions such as the Standard Operational Procedure (SOP) that is not updated, the lack of competence of the implementing apparatus, the delay in anticipating changes in regulations of the central authority. Alternative corrective actions from the results of the analysis are the devolution of authority for licensing services, preparation of guidelines for Standard Procedure Norms Criteria (NSPK), institutional regulation updates, preparation of local regulations related to institutional implementation, SOP formulation of licensing services, placement of technical human resources, and development of infrastructure facilities.

ANALISIS KEPUASAN KONSUMEN TERHADAP BRAND SWITCHING BEHAVIOR MINUMAN TEH DALAM KEMASAN Budi Susila; Ujang Sumarwan; Kirbrandoko Kirbrandoko
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The objective of the study is to analyze the customer switching behavior of the ready to drink (RTD) tea. Switching behavior is a form of customer loyalty that reflects on proportion of purchase in certain period of time. This study aims to analyze the influence of marketing mix dimension on customer satisfaction and switching behavior. Data was collected by survey method and personal interview using questionnaire. The sample was selected by quota sampling method (n=154, 40 percent from Jakarta, 20 percent from Bogor, 20 percent from Tangerang, and 20 percent from Bekasi). The variables of this research were marketing mix dimension, consisted of five aspects are product’s quality, price, availability, products’ communication, and brand reputation. The marketing mix dimensions were analyzed by descriptive analysis methods and Structural Equation Model (SEM) to examine its associate with satisfaction and switching behavior. The result showed that products’ quality and brand reputation significantly associated with customer satisfaction. Switching behavior of ready to drink (RTD) tea conducted by consumer when there was no availibility of the desired brands.

Kepuasan dan Loyalitas Konsumen Air Minum Isi Ulang di Kota Padang Awisal Fasyni; Najib Mukhamad; Kirbrandoko Kirbrandoko
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.161 KB)

The purposes of this study were to identify the prioritized attributes by consumers in buying refill drinking water, analyzing customer satisfaction and loyalty as well as recommending measures for refill drinking water depot to win the competition. The research was conducted by using a survey of consumers of family and nonfamily. Prioritized attributes by consumers based on eckenrode method were water clarity, price, distance, source of raw water, water taste and odor of water. Consumers were classified as very satisfied based on CSI results. Based on IPA results, price performance, bonuses and workers hospitality were need to be improved. CLI results indicate that consumers were loyal and there was a significant relationship between satisfaction and loyalty based on PLS. Recommendations for refill drinking water depot was to provide the best performance of prioritized attributes and increase customer satisfaction and loyalty.

Factors Affecting Poor Strategy Implementation Muh. Darmin Ahmad Pella; Ujang Sumarwan; Arief Daryanto; . Kirbrandoko
Gadjah Mada International Journal of Business Vol 15, No 2 (2013): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Research on strategy implementation has been developed for three decades, yet only a few studies focus on factors affecting poor strategy implementation. This research evaluates the influence of strategy implementation problems on strategy implementation success and firm performance. This survey was conducted in 60 Indonesian companies and the data were statistically analysed using Structural Equation Modeling Partial Least Square (SEM PLS). The results show significant influence of strategy implementation problems on the degree of successful strategy implementation and perceived firm performance. The seven major obstacles that have impact on poor strategy implementation are: problems related to corporate scorecard, key performance indicators, information technology, competence, performance appraisal, strategy management office, and financial support.

BUSINESS DEVELOPMENT STRATEGY FOR SPECIALTY COFFEE Vharessa Aknesia; Arief Daryanto; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 1 (2015): IJBE, Vol. 1 No. 1, January 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.1.12

Specialty coffee is a coffee of premium quality that has been made through various stages of post-harvest processing and strictly controlled to produce distinctive taste of origins. PT Sinar Mayang Lestari is one of the companies that currently produce and develop specialty coffee type, Arabica Java Preanger. The objectives of the study are to examine competitive advantages and develop an alternative strategy that need to be done by PT Sinar Mayang Lestari for their business development. The research methods used are value chain analysis and VRIO framework to explore competitive advantage owned by the company. The result shows the company currently has a temporary competitive advantage of the technological resources and reputation. By using SWOT-AHP technique, the alternative strategies that can be done by company are as follows: 1) increasing the production of natural and honey coffee type; 2) building coffee center in plantation site for sharing knowledge and innovation media to the farmers; 3) improving the competency of human resource in plantation, post harvest, and promoting area; 4) building management system gradually 5) forwarding integration by building roast and ground coffee business; and 6) maximizing the ability of the land and human resources through research and development.Keywords: competitive advantage, specialty coffee, SWOT-AHP, value chain, VRIOABSTRAKKopi special merupakan kopi dengan kualitas premium yang sudah melalui berbagai tahapan pengolahan pascapanen yang diawasi dengan ketat sehingga menghasilkan cita rasa yang khas sesuai dengan daerah asalnya. PT Sinar Mayang Lestari adalah salah satu perusahaan yang saatini memproduksi dan mengembangkan kopi spesial jenis Arabika Java Preanger. Tujuan dari penelitian ini adalah menganalisis keunggulan bersaing yang dimiliki dan mengembangkan alternative strategi yang perlu dilakukanoleh PT Sinar Mayang Lestari untuk pengembangan usahanya. Penelitian ini menggunakan analisis rantai nilai dan kerangka VRIO untuk mengidentifikasi keunggulan bersaing yang dimiliki perusahaan. Di samping itu, menggunakan analisis SWOT-AHP untuk menentukan alternatif strategi. Hasilnya menunjukkan bahwa perusahaan saat ini memiliki keunggulan bersaing sementara terhadap sumber daya teknologi dan reputasi. Alternatif strategi yang diperoleh menunjukkan perusahaan kedepannya dapat melakukan langkah-langkah sebagai berikut: 1) memperbanyak produksi kopi jenis natural dan honey; 2) membangun coffee center di lokasi perkebunan untuk sharing knowledge daninovasi kepada petani; 3)meningkatkan kompetensi SDM di bidang perkebunan, pascapanen, dan promosi; 4)membangun sistem manajemen secara bertahap; 5) integrasike depan dengan membangun usaha kopi roasting danbubuk; dan 6) memaksimalkan kemampuan lahan dan SDM yang dimiliki melalui riset dan pengembangan.Kata kunci: keunggulan bersaing, kopi spesial, rantai nilai, SWOT-AHP, VRIO

CONSUMER SEGMENTATION OF REFILLED DRINKING WATER IN PADANG Awisal Fasyni; Mukhamad Najib; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 2 (2015): IJBE, Vol. 1 No. 2, May 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.2.106

The purposes of this study were to analyze consumer segmentation of refilled drinking water based on their behavior and to recommend strategies for increased sales of Salju depot. The study was conducted using a survey of family and non-family consumers in Nanggalo, North Padang, West and East Padang. The respondent selection technique is using a convenience sampling, which is based on the availability of elements and easiness of obtaining these samples. The analysis used for segmentation is cluster analysis and CHAID. The results showed that there were five segments in family consumer and four segments in non-family consumer. Each family segment was different in terms of usage and consumption level, while non-family segments differ in terms of consumption duration and consumption level. Salju depot could aim market segments that provide benefits, specifically segments with high consumption levels both in family and nonfamily consumers, maintain the price and quality of the product and show the best performance in serving customers, set the open hours and optimize the messaging services.Keywords: refilled drinking water, segmentation, Padang, CHAIDABSTRAKPenelitian ini bertujuan menganalisis segmentasi konsumen air minum isi ulang berdasarkan perilakunya dan merekomendasikan strategi peningkatan penjualan bagi depot Salju. Penelitian dilakukan dengan metode survei terhadap konsumen keluarga dan konsumen nonkeluarga di Kecamatan Nanggalo, Kecamatan Padang Utara, Kecamatan Padang Barat dan Kecamatan Padang Timur Kota Padang. Teknik pemilihan responden menggunakan convenience sampling, yaitu berdasarkan ketersediaan elemen dan kemudahan mendapatkan sampel tersebut. Analisis yang digunakan untuk segmentasi adalah analisis cluster dan CHAID Hasil penelitian menunjukkan terdapat lima segmen konsumen keluarga dan empat segmen konsumen nonkeluarga. Masing-masing segmen keluarga berbeda dalam hal penggunaan dan tingkat konsumsi, sedangkan segmen nonkeluarga berbeda dalam hal lama konsumsi dan tingkat konsumsi. Salju dapat menyasar segmen yang dapat memberikan keuntungan yaitu segmen dengan tingkat konsumsi yang tinggi baik untuk keluarga maupun nonkeluarga, mempertahankan harga dan kualitas produk yang dihasilkan serta menampilkan performa terbaik dalam melayani konsumen dan menetapkan jam buka dan jam layanan pesan antar yang optimal. Kata kunci: air minum isi ulang, segmentasi, Padang, CHAID

FACTORS INFLUENCING THE PURCHASE DECISION OF ORGANIC TOFU Tantry Nugroho; Ujang Sumarwan; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.115

This study aimed to analyze the factors that influence consumers in making the decision to buy organic tofu. The theory of factors that influence the purchasing behavior developed by Kotler was used as the analytical tool, and these factors include cultural factors, social factors, personal factors, psychological factors and purchasing process. These data were collected through interview techniques and analyzed descriptively using multinomial logistic regression. The characteristics of respondents indicated the consumers who never bought organic tofu are mostly at the age of 26-35 years old and university graduates, do not work, have an expenditure from Rp 1 million to Rp 2.5 million, are highly knowledge, and have the highest scores on the perceptions on sustainable and environmentally friendly organic farming, health benefits, and a more expensive price. There are a number of factors that influence consumers in making purchase decisions of organic tofu including age, education, knowledge and product external factors. The consumers who are potentially interested in purchasing the organic tofu are at the age of 36–50 years old, university graduates, highly knowledgeable in food and organic tofu products, because the higher the education and knowledge, the greater the interest in buying the products, and they approved of the external products such as price, advertising, personal selling and places of selling which are also potentially equal. The managerial implications for the business agents of tofu organic product is that they must be more active in assuring the consumers that these products are good for them by creating a blog, an ad in the local paper, or a pamphlet containing information of the product.Keywords: purchase decision, logistic regression, organic tofu product, purchasing interestAbstrakPenelitian ini bertujuan menganalisis faktor yang mempengaruhi konsumen dalam melakukan pengambilan keputusan membeli tahu organik. Sebagai alat analisis digunakan teori faktor-faktor yang mempengaruhi perilaku pembelian yaitu teori yang dikembangkan oleh Kotler dimana faktor-faktor tersebut adalah: faktor budaya, faktor sosial, faktor pribadi, faktor psikologis dan proses pembelian. Data ini dikumpulkan melalui teknik wawancara serta dianalisis secara deskriptif dan uji regresi logistik multinomial. Karakteristik responden menunjukkan konsumen yang sudah pernah membeli sebagian besar berada pada usia 26–35 tahun, berpendidikan perguruan tinggi, tidak bekerja, berpengeluaran 1–2,5 juta, memiliki pengetahuan tinggi, memiliki persepsi setuju dengan skor tertinggi mengenai pertanian organik berkelanjutan, ramah lingkungan, manfaat kesehatan dan harga yang lebih mahal. Terdapat faktor-faktor yang mempengaruhi konsumen dalam pengambilan keputusan pembelian tahu organik diantaranya usia, pendidikan, pengetahuan dan faktor eksternal produk. Konsumen yang berpotensial dan berminat membeli tahu organik terdapat pada usia 36–50 tahun, pendidikan tamatan perguruan tinggi, pengetahuan yang tinggi mengenai pangan serta produk tahu organik, karena semakin tinggi pendidikan dan pengetahuan maka akan semakin besar minat membeli, serta konsumen yang setuju mengenai eksternal produk seperti harga, iklan, personal selling dan tempat penjualan juga berpotensi sama. Implikasi manajerial bagi pelaku bisnis produk tahu organik adalah lebih giat dalam meyakinkan produk tersebut terbukti baik bagi konsumen, seperti membuat blog atau membuat iklan di koran lokal, atau pamflet yang berisikan info dari produk.Kata kunci: keputusan pembelian, regresi logistik, produk tahu organik, minat membeli

FACTORS AFFECTING THE SALES PERFORMANCE OF PT SKP (A CASE STUDY OF SALES FORCE OF MOORLIFE INDONESIA IN JABODETABEK) Djoni Djoni; Rina Oktaviani; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 2 No. 2 (2016): IJBE, Vol. 2 No. 2, May 2016
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.2.2.122

This study discusses the factors that affect the performance of sales in the direct selling business in PT Srirara Kanaka Pratama (PT SKP). Direct selling is part of a growing sector of small and medium businesses, especially in creating alternative jobs. The purpose of this study was to identify and analyze the main factors that affect the performance of sales in PT SKP in Jabodetabek area and formulate its managerial implications. This study used a descriptive analysis to look at the characteristics of the respondent and a multiple linear regression analysis to identify factors that affect the sales performance in PT SKP. The number of respondents in this study is 60 active members. The study results showed that the factors affecting the sales performance in PT SKP are incentives and rewards from sold products. For the managerial implementation in order to improve the sales performance of its members, PT SKP will provide more interesting incentives or bonuses and increase the number of members who receive bonuses as well as the amount of bonuses by creating programs and activities supporting such a condition. It will also create more attractive products of higher selling power as a reward to increase the motivation of members in order to increase sales.Keywords: direct selling, sales performance, multiple linear regression, PT SKP

Co-Authors Adi Mulyadi Aditya Galih Prihartono Aji Hermawan Aji Hermawan Aldi Noviandi Alfa Nursyamiza Nusifera Alla Asmara Annisa Dieni Lestari, Annisa Dieni Anwar Rahim Ari Surya Rusdiono Arief Daryanto Arief Daryanto Arief Daryanto Arif Satria Awisal Fasyni Benedictus Permadi, Benedictus Bonar M Sinaga Budi Suharjo Budi Susila Budi Wiharto Debi Sarah Djoni Djoni Dwi Intan Widyastutie Eko Subowo Entus Rahayu Erliza Noor Etriya Etriya Fidyani, Citra Galih Andihka Harianto Harianto Hasim Ashari Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Imam Zulkarnain Ira Agustina, Ira Isbandriyati Mutmainah Kanya Lakshmi Sidarta Khairunnisa Khairunnisa Lilik Noor Lilik Noor Yulianti Lilik Noor Yuliati Lukman M Baga Lukman M. Baga Luthfa Jamilah M. Syamsul Maarif M. Syamsul Ma’arif M. Syamsul Ma’arif MD. Djamaludin Megawati Simanjuntak Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muhammad Irdy Eka Mahendra Mukhamad Najib Noor, Lilik Noviandi, Aldi Pella, Darmin Ahmad Priyo Kus Ambodo Rahmana, Adhitya Rano Hendranata Reni Heviandri Riandarini Reni Sanjaya Riandarini, Reni Heviandri Rianto Rianto Rina Oktaviani Rina Oktaviani Rita Nurmalina Ruswana Saraswati, Henny Subhan, . Subowo, Eko Sugiarman Sugiarman Suprapto Suprapto Tantry Nugroho Tegar Graha Adiwiguna Tofan Tri Nugroho Tujuan Sanggam Silaen Ujang Sumarwan Vharessa Aknesia Yandra Arkeman Yuni Krisnawati

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