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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Bina Praja Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL PANGAN Journal of Innovation in Business and Economics Jurnal Bisnis Darmajaya Jurnal Ilmiah Edunomika (JIE) Widyariset BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Kirbrandoko Kirbrandoko
Ibn Khaldun Bogor University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences

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The Influence Of Marketing Mix On Usage Decision Of Auto Clean Waterless Car Wash Services Tegar Graha Adiwiguna; Megawati Simanjuntak; Kirbrandoko -
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12159

Abstract

Increasing the number of vehicles makes a great business opportunity for car wash services. AutoClean Waterless is a company engaged in car wash services that utilise innovation by using special fluids so that it saves water. The problem faced by AutoClean in Bogor City is AutoClean’s sales have not been stable because there is still a decrease in transaction and termination of partners. Sample in this research were 185 respondents. Data were analysed using descriptive analysis and SEM LISREL. The result of this research shows that consumer use behaviour is influenced by weather, priority factors in using car wash services are quality, price, ease for access, and customers more often come to outlets that are not in the mall and majority customers use silver packages. Consumer perception of AutoClean innovation shows that innovation is one of the most essential factors in usage decisions of the consumer. The marketing mix (7P) has a significant influence on usage decisions. Marketing strategies to increase sales in AutoClean Waterless can be applied by making AutoClean customer segmentation based on customer characteristics. Then the company can make priority targets  following following predetermined segmentation. Next, AutoClean can make positioning by looking at the priority factors when customers choose car wash services, such as quality, price and ease of access
FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY SOSIS FARMHOUSE DI DAERAH JABODETABEK Entus Rahayu; Lilik Noor Yulianti; Kirbrandoko Kirbrandoko
Jurnal Bisnis Darmajaya Vol 8, No 1 (2022): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jbd.v8i1.3162

Abstract

Penelitian merupakan studi kasus mengenai kepuasan dan loyalitas pelanggan produk sosis Farmhouse. Penelitian bertujuan untuk menganalisis pengaruh Perceived Quality terhadap Customer Satisfaction dan Brand Image, pengaruh Perceived Quality terhadap Customer Loyalty, pengaruh Brand Image terhadap Customer Satisfaction dan Customer Loyalty, serta pengaruh Customer Satisfaction terhadap Customer Loyalty, dan merumuskan implikasi manajerial yang dapat diterapkan PT. San Miguel Pure Foods Indonesia untuk meningkatkan Customer Loyalty. Penelitian menggunakan metode survey purposive sampling kepada 200 orang responden yang tinggal di daerah Jabodetabek. Hasil analisis SEM menunjukkan Perceived Quality (PQ) berpengaruh secara signifikan terhadap Brand Image dan Customer Satisfaction, namun tidak berpengaruh signifikan terhadap Customer Loyalty. Brand Image (BI) berpengaruh secara signifikan terhadap Customer Satisfaction namun tidak berpengaruh signifikan terhadap Customer Loyalty. Customer Satisfaction berpengaruh secara signifikan erhadap Customer Loyalty. Perusahaan harus mampu menjaga kualitas produk tetap baik dan melakukan pengembangan produk sesuai dengan tren dan permintaan pasar saat ini sehingga pelanggan akan loyal.Kata Kunci — Brand Image, Customer Loyalty, Customer Satisfaction, Perceived Quality
Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis Reni Heviandri Riandarini; Ujang Sumarwan; Kirbrandoko Kirbrandoko; Lilik Noor
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.1137

Abstract

The Significance Of Loyalty On Consumer Credit Profitability Aditya Galih Prihartono; Ujang Sumarwan; Noer Azam Achsani; Kirbrandoko Kirbrandoko
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.95

Abstract

The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Score on profitability was further tested by path analysis to find out the significance direct relationship between loyalty and profitablity and the indirect relationship between the two variable through bucket. The result showed that loyalty has a significant effect on profitability either directly or indirectly. It was concluded that direct loyalty effect on profitability is lower than that of the indirect effect through bucket. The conclusion could be made by analyzing the available data from personal loan customers in one of the biggest multinational bank in indonesia during October 2010 until March 2011.
Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia Priyo Kus Ambodo; Aji Hermawan; Kirbrandoko; Adhitya Rahmana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.643

Abstract

Trading companies concentrate heavily on profiting from the way the company operates. PT Robotaqua Indonesia is one of the air purifier traders in Indonesia. Since the last two years, business performance has decreased. The purpose of this research is to evaluate the strengths, weaknesses, opportunities, and threats that exist in the business environment of PT Robotaqua Indonesia, to formulate a business strategy that can be carried out by PT Robotaqua Indonesia, to determine recommendation of strategic priorities based on key criteria made by the company. The research was conducted descriptively with the SWOT analysis method and AHP analysis. The results showed 11 alternative strategies based on the condition of the relationship between strengths, weaknesses, opportunities, and threats. As a strategic priority that must be carried out by the company, there are 5 strategies which include increasing the efficiency and effectiveness of inventory management, continuously updating import licensing, increasing sales incentives, developing market segments, and improving after-sales service. Keywords: SWOT Analysis, competitiveness, trading companies, business strategy, AHP
ANALISIS PENGARUH PENATAAN ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI DENGAN VARIABEL INTERVENING KEPUASAN KERJA Budi Wiharto; Kirbrandoko Kirbrandoko; Anwar Rahim
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2463

Abstract

This study aims to analyze the influence of organizational arrangements and work motivation on employee performance with intervening variables of work satisfaction in the directorate of high schools, the ministry of education and culture. Quantitative research approach. In instrument testing using validity and reliability tests, data analysis is used using Path Analysis using spss version 23 applications. The results showed that: 1) there is an indirect influence of organizational arrangements on employee performance with intervening variables of job satisfaction, 2) there is an indirect influence of work motivation on employee performance with variable intervening job satisfaction, 3) there is an indirect influence of organizational arrangement and work motivation together on employee performance with intervening variables of job satisfaction, 4) there is no direct influence of organizational arrangements on employee performance, 5) there is a direct influence of work motivation on employee performance in the Directorate of High School, 6) there is a direct influence of job satisfaction on employee performance, and 7) there is a direct influence of organizational arrangement and work motivation together on employee performance with intervening variables of job satisfaction in the Directorate of Senior Secondary Education, Ministry of Education and Culture.
Factor affecting user satisfaction in agricultural e-commerce applications: Facing the new normal Alfa Nursyamiza Nusifera; Mukhamad Najib; Kirbrandoko Kirbrandoko
Journal of Innovation in Business and Economics Vol. 4 No. 02 (2020): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v4i02.12954

Abstract

Agricultural E-Commerce with a retail business model has a big challenge to become an alternative sales distribution of agricultural products. Consumer satisfaction and loyalty can be a strategy for companies to maintain and increase sales. The purpose of this study was to analyze the users of agricultural e-commerce application characteristics and variables that affect customer satisfaction and loyalty. It was conducted by a survey in the Greater Jakarta area, Indonesia. Research data were collected using a questionnaire with a convenience sampling method to 170 respondents. The majorities of respondents were women with an age range of 20-30 years. Structural Equation Modeling (SEM) results show that there is a significant influence between information quality, design, response, security, delivery on satisfaction, and satisfaction with loyalty. On the other hand, there is no significant difference between ability, payment, user service, and satisfaction. Companies can create loyalty programs to increase product purchase retention in agricultural e-commerce.
Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.044 KB) | DOI: 10.29244/jcs.2.1.13-24

Abstract

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.
Perceived Risk Analysis of and Willingness to Buy Food Nanotechnology Fidyani, Citra; Satria, Arif; Kirbrandoko, Kirbrandoko
Jurnal Manajemen & Agribisnis Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.988 KB) | DOI: 10.17358/jma.16.1.44

Abstract

A number of studies stated that nanotechnology is predicted to encourage the third wave of research diffusion, development, and advancement in agricultural and food sectors, as an integrated part of the nanotechnology revolution in various fields. The aim of this study was to assess the effect of nanotechnology knowledge, trust, and communication media on perceived risk and willingness to buy food nanotechnology. The data came from an online questionnaire with 302 people collected by an online survey, and the research used a purposive sampling method, and structural equation modeling was used for data analysis. Based on the result of the research on three variables (nanotechnology knowledge, trust, and communication media), it is known that communication media and trust had significant effects on risk perception; however, nanotechnology knowledge had no significant effect. Furthermore, perceived risk had a significant effect on willingness to buy food nanotechnology. The sequence from the largest to the smallest of willingness to buy is functional food with a health benefit, food packaging, and food additive to improved product quality. Functional food has been chosen because there is an additional health benefit they will get. Meanwhile, food packaging was considered less risky as it did not directly contact with the product and was not digested by the body. Food additives to improve product quality was the lowest since the respondents felt they did not get any benefits from the application.
IMPROVEMENT OF THE LICENSING SERVICES MECHANISM AT THE ONE-STOP INVESTMENT AND INTEGRATED SERVICE OFFICE USING SOFT SYSTEM METHODOLOGY Subowo, Eko; Maarif, M Syamsul; Arkeman, Yandra; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.02

Abstract

This study geared to analyze current problems faced by the One Stop Investment and Integrated Services Offices (Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu/DPMPTSP) in delivering licenses to private sectors and subsequently to construct conceptual models in improving their performance. Respondents of this study are experts and leaders representing Ministries/Institutions, DPMPTSP, Technical Offices, Local Governments, and business actors, which total up to 36 respondents. The data were analyzed through Soft System Methodology (SSM) techniques. The results showed that the improvement of licensing service mechanism is the most relevant effort to support the realization of an integrated investment licensing service. Improved licensing service mechanisms are expected to be able to create more effective and efficient licensing services in terms of time, process, and requirements that have been expected by business actors. Through the application of seven stages of SSM analysis, two action plans for improvement are proposed, namely the improvement of the Online Single Submission (OSS) system and Institutional Improvement. Further research is needed to study the implication of time and cost saving could be made if the new models were implemented.
Co-Authors Adi Mulyadi Aditya Galih Prihartono Aji Hermawan Aji Hermawan Aldi Noviandi Alfa Nursyamiza Nusifera Alla Asmara Annisa Dieni Lestari, Annisa Dieni Anwar Rahim Ari Surya Rusdiono Arief Daryanto Arief Daryanto Arief Daryanto Arif Satria Awisal Fasyni Benedictus Permadi, Benedictus Bonar M Sinaga Budi Suharjo Budi Susila Budi Wiharto Debi Sarah Djoni Djoni Dwi Intan Widyastutie Eko Subowo Entus Rahayu Erliza Noor Etriya Etriya Fidyani, Citra Galih Andihka Harianto Harianto Hasim Ashari Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Imam Zulkarnain Ira Agustina, Ira Isbandriyati Mutmainah Kanya Lakshmi Sidarta Khairunnisa Khairunnisa Lilik Noor Lilik Noor Yulianti Lilik Noor Yuliati Lukman M Baga Lukman M. Baga Luthfa Jamilah M. Syamsul Maarif M. Syamsul Ma’arif M. Syamsul Ma’arif MD. Djamaludin Megawati Simanjuntak Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muhammad Irdy Eka Mahendra Mukhamad Najib Noor, Lilik Noviandi, Aldi Pella, Darmin Ahmad Priyo Kus Ambodo Rahmana, Adhitya Rano Hendranata Reni Heviandri Riandarini Reni Sanjaya Riandarini, Reni Heviandri Rianto Rianto Rina Oktaviani Rina Oktaviani Rita Nurmalina Ruswana Saraswati, Henny Subhan, . Subowo, Eko Sugiarman Sugiarman Suprapto Suprapto Tantry Nugroho Tegar Graha Adiwiguna Tofan Tri Nugroho Tujuan Sanggam Silaen Ujang Sumarwan Vharessa Aknesia Yandra Arkeman Yuni Krisnawati