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Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis Reni Heviandri Riandarini; Ujang Sumarwan; Kirbrandoko Kirbrandoko; Lilik Noor
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.1137

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The Significance Of Loyalty On Consumer Credit Profitability Aditya Galih Prihartono; Ujang Sumarwan; Noer Azam Achsani; Kirbrandoko Kirbrandoko
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.95

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The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Score on profitability was further tested by path analysis to find out the significance direct relationship between loyalty and profitablity and the indirect relationship between the two variable through bucket. The result showed that loyalty has a significant effect on profitability either directly or indirectly. It was concluded that direct loyalty effect on profitability is lower than that of the indirect effect through bucket. The conclusion could be made by analyzing the available data from personal loan customers in one of the biggest multinational bank in indonesia during October 2010 until March 2011.
ANALISIS PENGARUH PENATAAN ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI DENGAN VARIABEL INTERVENING KEPUASAN KERJA Budi Wiharto; Kirbrandoko Kirbrandoko; Anwar Rahim
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2463

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This study aims to analyze the influence of organizational arrangements and work motivation on employee performance with intervening variables of work satisfaction in the directorate of high schools, the ministry of education and culture. Quantitative research approach. In instrument testing using validity and reliability tests, data analysis is used using Path Analysis using spss version 23 applications. The results showed that: 1) there is an indirect influence of organizational arrangements on employee performance with intervening variables of job satisfaction, 2) there is an indirect influence of work motivation on employee performance with variable intervening job satisfaction, 3) there is an indirect influence of organizational arrangement and work motivation together on employee performance with intervening variables of job satisfaction, 4) there is no direct influence of organizational arrangements on employee performance, 5) there is a direct influence of work motivation on employee performance in the Directorate of High School, 6) there is a direct influence of job satisfaction on employee performance, and 7) there is a direct influence of organizational arrangement and work motivation together on employee performance with intervening variables of job satisfaction in the Directorate of Senior Secondary Education, Ministry of Education and Culture.
Factor affecting user satisfaction in agricultural e-commerce applications: Facing the new normal Alfa Nursyamiza Nusifera; Mukhamad Najib; Kirbrandoko Kirbrandoko
Journal of Innovation in Business and Economics Vol. 4 No. 02 (2020): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v4i02.12954

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Agricultural E-Commerce with a retail business model has a big challenge to become an alternative sales distribution of agricultural products. Consumer satisfaction and loyalty can be a strategy for companies to maintain and increase sales. The purpose of this study was to analyze the users of agricultural e-commerce application characteristics and variables that affect customer satisfaction and loyalty. It was conducted by a survey in the Greater Jakarta area, Indonesia. Research data were collected using a questionnaire with a convenience sampling method to 170 respondents. The majorities of respondents were women with an age range of 20-30 years. Structural Equation Modeling (SEM) results show that there is a significant influence between information quality, design, response, security, delivery on satisfaction, and satisfaction with loyalty. On the other hand, there is no significant difference between ability, payment, user service, and satisfaction. Companies can create loyalty programs to increase product purchase retention in agricultural e-commerce.
Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.044 KB) | DOI: 10.29244/jcs.2.1.13-24

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This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.
Perceived Risk Analysis of and Willingness to Buy Food Nanotechnology Fidyani, Citra; Satria, Arif; Kirbrandoko, Kirbrandoko
Jurnal Manajemen dan Agribisnis Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.988 KB) | DOI: 10.17358/jma.16.1.44

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A number of studies stated that nanotechnology is predicted to encourage the third wave of research diffusion, development, and advancement in agricultural and food sectors, as an integrated part of the nanotechnology revolution in various fields. The aim of this study was to assess the effect of nanotechnology knowledge, trust, and communication media on perceived risk and willingness to buy food nanotechnology. The data came from an online questionnaire with 302 people collected by an online survey, and the research used a purposive sampling method, and structural equation modeling was used for data analysis. Based on the result of the research on three variables (nanotechnology knowledge, trust, and communication media), it is known that communication media and trust had significant effects on risk perception; however, nanotechnology knowledge had no significant effect. Furthermore, perceived risk had a significant effect on willingness to buy food nanotechnology. The sequence from the largest to the smallest of willingness to buy is functional food with a health benefit, food packaging, and food additive to improved product quality. Functional food has been chosen because there is an additional health benefit they will get. Meanwhile, food packaging was considered less risky as it did not directly contact with the product and was not digested by the body. Food additives to improve product quality was the lowest since the respondents felt they did not get any benefits from the application.
IMPROVEMENT OF THE LICENSING SERVICES MECHANISM AT THE ONE-STOP INVESTMENT AND INTEGRATED SERVICE OFFICE USING SOFT SYSTEM METHODOLOGY Subowo, Eko; Maarif, M Syamsul; Arkeman, Yandra; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.02

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This study geared to analyze current problems faced by the One Stop Investment and Integrated Services Offices (Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu/DPMPTSP) in delivering licenses to private sectors and subsequently to construct conceptual models in improving their performance. Respondents of this study are experts and leaders representing Ministries/Institutions, DPMPTSP, Technical Offices, Local Governments, and business actors, which total up to 36 respondents. The data were analyzed through Soft System Methodology (SSM) techniques. The results showed that the improvement of licensing service mechanism is the most relevant effort to support the realization of an integrated investment licensing service. Improved licensing service mechanisms are expected to be able to create more effective and efficient licensing services in terms of time, process, and requirements that have been expected by business actors. Through the application of seven stages of SSM analysis, two action plans for improvement are proposed, namely the improvement of the Online Single Submission (OSS) system and Institutional Improvement. Further research is needed to study the implication of time and cost saving could be made if the new models were implemented.
Evaluasi Program ˜Green Act'sebagai Tanggung Jawab Sosial PT Pertamina (Persero) Lestari, Annisa Dieni; Hermawan, Aji; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.159 KB) | DOI: 10.18202/jam23026332.14.1.08

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Environment conditions in Indonesia is degraded due to the operations of PTPertamina (Persero) which runs their corporate social responsibility on environmental field aspects as a form of corporate responsibility towards the environment and the community. An education program of environmental empowering that has been running is Green Act'. The program was intended for 12 high schools (period I in 2010) and 19 high schools (period II 2011/2012). The purpose of this study is to evaluate that program. This study took place at two high schools in Jakarta and Bekasi cities. The study was started from October 2013 to March 2014. The method used was the analysis of the Input-Process-Impact and Participatory CSR analysis. The evaluation shows that the implementation of ˜Green Act'program is categorised as successfull after going through the process of planning, implementation, monitoring, and evaluation, which involved the participation of stakeholders and the role of the facilitator.
Analisis Pengembangan Model Bisnis Kanvas CV Kandura Keramik Bandung Permadi, Benedictus; Nurmalina, Rita; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1311.598 KB) | DOI: 10.18202/jam23026332.14.1.10

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CV Kandura Keramik is one of companies which runs its business in ceramic production. As a company which is producing ceramics with high market potential, the company needs capacity building by identifying internal and external factors in order to facilitate in improving the company's internal management and to develop strategies that can be used optimally to improve the company's revenue. This research is aiming to give an overview of the business model performed by CV Kandura Ceramic along with the overview of Strengths, Weaknesses, Opportunities and Threats based on Business Model Canvas and provide input regarding corrective measures for the company. Research method conducted with Business Model Canvas approach and SWOT analysis to allow the formation of alternative strategy. The improvement of business model performed on seven of nine elements of BMC and there are seven major improvement programs for the company as follows: Establish a new segmentation, cooperation with art students, business partners, suppliers and partners, registering products to Standardization Agency, form R&D subdivision and human resources.
Kebijakan Harga dan Kebijakan Distribusi dalam Meningkatkan Daya Saing Industri Urea Subhan, .; Sumarwan, Ujang; Daryanto, Arief; Kirbrandoko, .
Jurnal Aplikasi Manajemen Vol. 14 No. 2 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.106 KB) | DOI: 10.18202/jam23026332.14.2.01

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Abstract: Urea is a chemical compound which is composed from the elements of carbon, hydrogen,oxygenand nitrogen. Approximately 90% of the urea used as chemical fertilizers in the form of prills as a supplier of nitrogen element (macro nutrient) needed by the plants. Fertilizer includes in the manufacturing industry that provides a major contribution to Gross Domestic Product (PDB) after the agriculture, Forestry, Fisheries, and mining sector (BPS, 2012). In the group of non oil and gas,fertilizer industry group is rank1 of 9 industry groups which have the opportunity to generate foreign exchange.The problems faced by the fertilizer industry in Indonesia are: (1) the availability of raw materials for producing urea namely natural gas, (2) the factory has been an old age and the old technology so that inefficient, (3) very low domestic sales policycauses the loss of opportunities for manufacturers to get the maximum margin. This study aims to analyze the factors influencing the income and profit in increasing the competitiveness of urea industry. The research to determine the relationship of competitiveness and the factors thataffectcompetitiveness is analyzed with multiple linear regression with the method of Ordinary Least Squared (OLS). As the independent  variable it is the price policy (domestic price and export price) and the distribution policy (production volume and export volume) and the dependent variable are the competitiveness and the results of sales as the intervening variable. The data use in this research is secondary datacoming from the annual report of PT Pupuk Indonesia (Persero) and Urea Outlook from Fertecon Analysis. The results showed that the price policy (domestic price and export  price) and the distribution policy (production volume and export volume) are significantly influences toward the income and the profit that will increase and stregthen the company's competitiveness. For the domestic price variables did not significantly affect the results of sales(income) so that the policy of domestic price regulation is the same as the export price that will increase the income and the competitiveness of company. While the production volume and the export volume inflluence the results of sales so that it strengthens the competitiveness of company.