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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Bina Praja Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL PANGAN Journal of Innovation in Business and Economics Jurnal Bisnis Darmajaya Jurnal Ilmiah Edunomika (JIE) Widyariset BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Kirbrandoko Kirbrandoko

Ibn Khaldun Bogor University

Author-ID : 2523352

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences

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KEBIJAKAN STRATEGIS PT. ANEKA TAMBANG TBK: STRATEGIC POLICY OF PT. ANEKA TAMBANG TBK Ruswana; M. Syamsul Ma’arif; Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.602

Ferronickel Production from 2014 to 2018 the highest record was 24,868 Tni or grew 47.5% over the past five years. Alumina Production from 2016 to 2018 has continued to decline. Gold production in the last five years has continued to decline too, While ANTAM's competitors, such as Tsingshan Group for Nickel, Harita Group for Bauxite and Agincort for Gold, showed a performance that exceeded ANTAM. This research was conducted to analyze the strategic policies taken by ANTAM whether they are in accordance with the market situation and the competition map in the mining industry. The research data was obtained through ANTAM's Annual Report and the Annual Report of several other mining companies and other data through the internet media. Strategy Analysis uses 3 stages, stage one to input matrix of the Internal Factor Analysis and External Factor Analysis, stage two matching uses the SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and GRAND STRATEGY Matrix, as well as stage three selection of strategy using the QSPM matrix. The results showed that the strategy chosen was in accordance with current strategy ANTAM, i.e aggressive, growing, building intensively and integratively through forward integration, backward integration, horizontal integration, product development, market penetration, market development, and related diversification, but in the implementation process it still needed corrections to make adjustments so that the strategy went well. Keywords: SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, QSPM Matrix

STRATEGI PEMASARAN PENGELOLAAN LIMBAH MEDIS PADA PT. PRASADHA PAMUNAH LIMBAH INDUSTRI (PPLI): MARKETING STRATEGY ANALYSIS OF MEDICAL WASTE PT. PRASADHA PAMUNAH LIMBAH INDUSTRY ( PPLI ) Imam Zulkarnain; Harianto Harianto; Kirbrandoko Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.514

According to the Indonesia Health Profile Information (http://kemenkes.go.id/) in 2018 reported estimates of the amount of medical waste that every day 2,820 hospitals in Indonesia are 230,840 kg per day. To date the best technology for treating and disposal medical waste is incinerators. In middle of 2019 PPLI decided to build an incinerator so that this was a new line of business for PPLI (Prasadha Pamunah Limbah Industri), this is very interesting when at one side PPLI is the big player in hazardous waste management but at another side PPLI is new comer for medical waste management, with the aim of analyzing the market at medical waste management service, identify of actors, factors and objectives that influence the medical waste management business. Through the swot analysis method it was found that PPLI was in quadrant 1, which means that PPLI has great strength and support from external side to succeed in medical waste management service business, which means PPLI facilities and services are complete so that mean PPLI can be the one company for Total Hazardous Waste Management in Indonesia. Keywords: hospital, medical waste, total hazardous waste management, PPLI, SWOT

FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ Dwi Intan Widyastutie; Sahara; Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.665

Milk consumption in Indonesia is projected to increase by 4% annually. Responding to current conditions, PT XYZ as a powder milk producer in Indonesia must be able to increase sales volume. Currently, PT XYZ has 9 sales distribution areas. This research aims to analyze distribution strategy of PT XYZ 1) Analyze the distribution performance of PT XYZ in each distribution area; 2) Analyze internal and external factor are influencing the sales of PT XYZ; 3) Formulated distribution strategy for increase sales in PT XYZ. The methods used at this study were portfolio analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT, and Quantitative Strategic Planning Matrix (QSPM). Based on portfolio analysis, regions were located in four quadrants (regional 1, III, IV, and VI) were selected for further analysis. The four regions were analyzed by external and internal matrix, SWOT matrix and QSPM analysis. Then the best strategy was chosen in each region, regional I is to increase distribution density, the strategy chosen in regional III is to create a system related to product stock in branches. While in regional IV, namely increasing the availability of products in branches and in regional VI is strategy to increase the focus of distribution in medical branch (reduce return). Keywords: Powder Milk, Distribution, IFE, EFE, SWOT, QSPM

PENENTUAN DAYA SAING BERBASIS ANALISIS KOMPETENSI INTI (STUDI KASUS PADA EKOWISATA BAKAU DI JAWA TIMUR) Tofan Tri Nugroho; Mukhamad Najib; Kirbrandoko Kirbrandoko
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 12 Nomor 1 Tahun 2018
Publisher : Universitas Udayana

Tujuan dari penelitian ini adalah untuk menerapkan analisis kompetensi inti pada bisnis ekowisata hutan bakau di BeeJay Bakau Resort. Analisis VRIO (Valueable, Rare, unImitability, Organize) dipakai dalam penelitian ini untuk mengetahui kompetensi inti yang dimiliki oleh perusahaan. Kompetensi inti diperlukan oleh suatu perusahaan agar mempunyai daya saing dibandingkan dengan pesaingnya. Hasil dari penelitian yang dilakukan menunjukkan bahwa kompetensi inti dari BeeJay Bakau Resort adalah kemampuan mengelola wisata terintegrasi, luas wisata pantai, penginapan pasang surut, bahan baku fresh, teknologi, kedekatan dengan pemasok, skill membangun serta skill memasak dan show Hibaci.

ANALYSIS THE IMPACT OF PRODUCT QUALITY AND CUSTOMER SERVICE ON SATISFACTION AND LOYALTY OF PEST CONTROL OPERATORS IN PT BAYER INDONESIA Sugiarman Sugiarman; Rita Nurmalina; Kirbrandoko Kirbrandoko
Widyariset Vol 18, No 1 (2015): Widyariset
Publisher : Pusbindiklat - LIPI

The aims of the research are to identify the important level of attributes of product quality and customer service on customer satisfaction and loyalty, to analyze the impact of product quality and customer service oncustomer satisfaction and loyalty, and to recommend the corporate strategy to PT Bayer Indonesia on customer satisfaction and loyalty. Types of research are descriptive and explanatory survey and the sampling method is convenientsampling. Unit of observation is two hundreds respon dents through the distribution of questionnaires to the pest control operators in Jakarta, Bandung, Semarang, Surabaya, Denpasar, Balikpapan, Medan, and Pekanbaru.Attributes and its influence was analyzed using Structural Equation Model (SEM). Respondents of the study are from Jakarta (46.0%), Bandung (2.5%), Semarang (3.0%), Surabaya (25.0%), Denpasar (5.5%), Balikpapan (2.5%), Pekanbaru (4.0%), Medan (8.5%), and Batam (3.0%). The score of importance level of product quality is for effectivity (91.6%), ease of use (96.1%), flexibility (96.8%), technical specification (95.3%), durability (94.3%), and prestige (97.1%), while for customer service is tangibles (88.6%), reliability (87.0%), responsiveness (89.0%), assurance (94.6%), and empathy (96.8%). The results of explanatory research are product quality (R2 = 0.788; p = 0.003) and customer service (R2 = 0.820; p = 0.001) influence significantly on customer satisfaction, whereas customer satisfaction influence significantly on customer loyalty (R2 = 0.946; p = 0.000). Pest control operators as the applicator of pesticides for urban pest from PT Bayer Indonesia have satisfaction on product quality (95.2%) and customer service (90.5%).

ORIENTASI PASAR DAN PERAN AUDIT PEMASARAN DALAM MEMBANGUN KINERJA DAN DAYA SAING PERGURUAN TINGGI SWASTA Isbandriyati Mutmainah; Budi Suharjo; Kirbrandoko Kirbrandoko; Rita Nurmalina
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.001

Lingkungan pasar pendidikan tinggi yang dinamis dan persaingan yang semakin intensif menjadi tantangan bagi PTS untuk dapat mempertahankan daya saing. Seiring dengan persaingan yang semakin intensif dalam pasar pendidikan tinggi, peran pemasaran menjadi semakin penting. Penelitian ini bertujuan untuk menguji pengaruh implementasi audit pemasaran dan orientasi pasar terhadap daya saing PTS, dengan menggunakan kinerja sebagai variabel mediasi. Survei dilakukan terhadap 178 pimpinan PTS yang mewakili 58 PTS di LLDIKTI Wilayah III DKI Jakarta. Metode analisis yang digunakan adalah Structural Equation Modelling - Lisrel. Hasil penelitian menunjukkan audit pemasaran dan orientasi pasar secara langsung tidak berpengaruh terhadap daya saing, namun secara tidak langsung berpengaruh positif dan signifikan terhadap daya saing PTS melalui pengaruhnya terhadap kinerja. Hasil ini memberi rekomendasi bagi para pimpinan PTS untuk meningkatkan intensitas dan kualitas implementasi audit pemasaran dan level orientasi pasar agar kinerja meningkat. Seiring dengan meningkatnya kinerja baik kinerja akademik maupun manajemen, maka daya saing akan meningkat. Secara empiris, hasil penelitian ini menunjukkan bahwa para pimpinan PTS menilai terdapat peran penting audit pemasaran dan orientasi pasar dalam meningkatkan kinerja dan daya saing.

MINAT PETANI MENGADOPSI SHARING ECONOMY PEER-TO-PEER LENDING SEBAGAI ALTERNATIF PEMBIAYAAN PERTANIAN Hera Laxmi Devi Septiani; Ujang Sumarwan; Lilik Noor Yuliati; Kirbrandoko Kirbrandoko
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i1.001

ENGLISHResearch on adoption of sharing economy in agribusiness is still scarce, particularly the research on adoption of peer-to-peer lending by farmers. Some studies have shown that sharing economy offers benefits to the farmers, hence it is important to drive farmers to adopt sharing economy. This study aims to investigate the factors that drive the behavioral intention of farmers to adopt sharing economy. The form of sharing economy investigated in this study is peer-to-peer lending in farming funding. This study uses variables of UTAUT2 to measure the acceptance toward technology used in sharing economy and Theoretical Model of Participation in the Sharing Economy to measure the acceptance towards the service of sharing economy itself. Besides the variables of the aforementioned theories this study also includes new variables which are trust and values. The respondents of this research are 144 farmers in West Java, Indonesia who have not adopted peer-to-peer lending farming funding. The data is analyzed using SEM, showing the results that there are three variables showing significant and positive correlation, which are hedonic motivation, price value and habit. BAHASA INDONESIAPenelitian mengenai sharing economy di sektor agribisnis di Indonesia relatif masih sedikit, khususnya penelitian mengenai adopsi peer-to-peer lending oleh petani. Beberapa penelitian mengenai sharing economy menunjukkan bahwa sharing economy memberikan manfaat bagi petani, oleh karenanya penting untuk mendorong adopsi sharing economy oleh petani. Penelitian ini bertujuan untuk menggali faktor-faktor yang mendorong timbulnya niat berperilaku di kalangan petani untuk mengadopsi sharing economy. Bentuk sharing economy yang diteliti di dalam riset ini adalah peer-to-peer lending dalam pembiayaan pertanian. Studi ini menerapkan variabel-variabel dari teori utama UTAUT 2 serta Model Teoretis Partisipasi Sharing Economy masing-masing teori tersebut untuk menginvestigasi faktor-faktor pendorong niat berperilaku mengadopsi sharing economy dari sisi teknologi serta dari sisi layanan sharing economy-nya sendiri. Selain variabel-variabel dari kedua teori di atas penelitian ini juga menambahkan variabel kepercayaan (trust) dan nilai-nilai (values). Penelitian dilakukan di wilayah Jawa Barat, Indonesia, dengan jumlah responden 144 petani yang belum mengadopsi sharing economy peer-to-peer lending. Hasil analisis data menggunakan SEM menunjukkan terdapat tiga variabel yang menunjukkan hubungan signifikan dan positif, yaitu motivasi hedonis (hedonic motivation), nilai harga (price value), serta kebiasaan (habit).

Kepuasan Dan Loyalitas Konsumen Air Minum Isi Ulang Di Kota Padang Awisal Fasyni; Mukhamad Najib; Kirbrandoko Kirbrandoko
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 4 No 1 (2020): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 4 Nomor 1 Bulan April 2020
Publisher : Universitas Negeri Padang

The increase in the number of refill drinking water consumption (AMIU) which is the main drinking water source for the people of Padang encourages the development of the AMIU industry. This has resulted in competition between drinking water depots (DAMIU) becoming increasingly stringent so that strategies need to be identified to win the competition. The purposes of this study were to identify the prioritized attributes by consumers in buying refill drinking water, analyzing customer satisfaction and loyalty as well as recommending measures for refill drinking water depot to win the competition. The research was conducted by using a survey of consumers of family and nonfamily. Prioritized attributes by consumers based on eckenrode method were water clarity, price, distance, source of raw water, water taste and odor of water. Consumers were classified as very satisfied based on CSI results. Based on IPA results, price performance, bonuses and workers hospitality were need to be improved. CLI results indicate that consumers were loyal and there was a significant relationship between satisfaction and loyalty based on PLS. Recommendations for refill drinking water depot was to provide the best performance of prioritized attributes and increase customer satisfaction and loyalty.

Analisis Proses Keputusan Pembelian, Persepsi dan Sikap Konsumen Terhadap Beras Organik di Jabotabek (An Analysis of Purchasing Decision, Perceptions and Consumer Attitudes Toward Organic Rice in Jabodetabek) Ujang Sumarwan; Aldi Noviandi; Kirbrandoko Kirbrandoko
JURNAL PANGAN Vol. 22 No. 2 (2013): PANGAN
Publisher : Perum BULOG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33964/jp.v22i2.81

Permintaan beras organik terus meningkat, seiring dengan kesadaran konsumen tentang kesehatan. Beberapa penelitian terdahulu telah menyelidiki preferensi dan konsumsi beras organik serta menganalisis faktor-faktor yang mempengaruhi preferensi dan konsumsi beras organik tersebut. Penelitian terdahulu belum menyelidiki bagaimana konsumen melakukan proses keputusan pembelian beras organik, serta bagaimana sikap konsumen terhadap beras organik dan nonorganik. Berdasarkan hal tersebut maka tujuan penelitian ini adalah menganalisis proses keputusan, persepsi dan sikap konsumen dalam pembelian beras organik. Penelitian ini menggunakan teori proses keputusan konsumen, teori persepsi dan sikap konsumen. Sejumlah 115 orang responden diwawancarai di Jakarta, Depok dan Bogor (Jabodetabek). Analisis deskriptif dan Model Sikap Multiatribut Fishbein digunakan untuk analisisnya. Hasil penelitian menunjukkan bahwa proses keputusan pembelian beras organik melalui tahap pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, pembelian, dan evaluasi pasca pembelian. Responden memiliki persepsi bahwa harga beras organik lebih mahal dibandingkan beras nonorganik.Previous studies have shown the preferences and consumptions of organic rice and factors that influenced those preferences and consumptions of organic rice. However, previous studies did not investigate consumers’ decision processes of buying, perceptions and attitudes toward organic rice, Based on the results of previous studies, the objectives of the study were to analyze the consumers’ decision processes of buying organic rice, consumers’ perception and attitudes toward organic rice’s attributes. This study used theory of consumer decision making processes, perceptions and attitudes. The numbers of respondents were 115 who were interviewed in Jakarta, Depok and Bogor areas. Descriptive statistics and Fishbein method were employed to analyze the data. The results of the study showed that the respondents’ decision making of buying organic rices were through five steps: need recognition, information search, alternative evaluation, purchasing, and post purchase evaluation. Respondents also perceived that price of organic rice were more expensive than that of non-organic rice. Respondents also showed their attitudes toward organic rice were higher than that of non-organic rice. The respondents were more likely with organic rice than non-organic rice.

Co-Authors Adi Mulyadi Aditya Galih Prihartono Aji Hermawan Aji Hermawan Aldi Noviandi Alfa Nursyamiza Nusifera Alla Asmara Annisa Dieni Lestari, Annisa Dieni Anwar Rahim Ari Surya Rusdiono Arief Daryanto Arief Daryanto Arief Daryanto Arif Satria Awisal Fasyni Benedictus Permadi, Benedictus Bonar M Sinaga Budi Suharjo Budi Susila Budi Wiharto Debi Sarah Djoni Djoni Dwi Intan Widyastutie Eko Subowo Entus Rahayu Erliza Noor Etriya Etriya Fidyani, Citra Galih Andihka Harianto Harianto Hasim Ashari Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Imam Zulkarnain Ira Agustina, Ira Isbandriyati Mutmainah Kanya Lakshmi Sidarta Khairunnisa Khairunnisa Lilik Noor Lilik Noor Yulianti Lilik Noor Yuliati Lukman M Baga Lukman M. Baga Luthfa Jamilah M. Syamsul Maarif M. Syamsul Ma’arif M. Syamsul Ma’arif MD. Djamaludin Megawati Simanjuntak Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muhammad Irdy Eka Mahendra Mukhamad Najib Noor, Lilik Noviandi, Aldi Pella, Darmin Ahmad Priyo Kus Ambodo Rahmana, Adhitya Rano Hendranata Reni Heviandri Riandarini Reni Sanjaya Riandarini, Reni Heviandri Rianto Rianto Rina Oktaviani Rina Oktaviani Rita Nurmalina Ruswana Saraswati, Henny Subhan, . Subowo, Eko Sugiarman Sugiarman Suprapto Suprapto Tantry Nugroho Tegar Graha Adiwiguna Tofan Tri Nugroho Tujuan Sanggam Silaen Ujang Sumarwan Vharessa Aknesia Yandra Arkeman Yuni Krisnawati

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