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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Bina Praja Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL PANGAN Journal of Innovation in Business and Economics Jurnal Bisnis Darmajaya Jurnal Ilmiah Edunomika (JIE) Widyariset BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Research Journal of Business Studies
Kirbrandoko Kirbrandoko
Ibn Khaldun Bogor University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences

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Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.1.13-24

Abstract

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.
Strategi Optimalisasi Kelembagaan PTSP Subowo, Eko; Maarif, Syamsul; Arkeman, Yandra; Kirbrandoko, Kirbrandoko
Jurnal Bina Praja Vol 11 No 2 (2019)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.11.2019.237-248

Abstract

Licensing is one way for business actors to formalize business. Without licensing, businesses are unable to move to the formal sector and get a variety of benefits such as coaching programs, tax incentives and getting credit or capital assistance, especially from banks and legal guarantees. Nevertheless, business operators consider that licensing services are still not optimal. Business actors' complaints include inefficient and effective services caused by weak institutional aspects. Institutional improvement of the Capital Investment Agency and the One-Stop Integrated Service (DPMPTSP) to reach the prime point will have an impact on the ease of service and improve the investment climate. The main method used in this study is the Regulatory Impact Assessment (RIA) supported using Regulatory Mapping (Regmap) to determine the regulatory map that contributes to the institutional aspects of DPMPTSP. The results of the analysis revealed that the root cause of the weakness of DPMPTSP's institutions was the absence of DPMPTSP's institutional improvement program. The root causes of these problems contribute to some of the problems in optimizing DPMPTSP institutions such as the Standard Operational Procedure (SOP) that is not updated, the lack of competence of the implementing apparatus, the delay in anticipating changes in regulations of the central authority. Alternative corrective actions from the results of the analysis are the devolution of authority for licensing services, preparation of guidelines for Standard Procedure Norms Criteria (NSPK), institutional regulation updates, preparation of local regulations related to institutional implementation, SOP formulation of licensing services, placement of technical human resources, and development of infrastructure facilities.
ANALISIS KEPUASAN KONSUMEN TERHADAP BRAND SWITCHING BEHAVIOR MINUMAN TEH DALAM KEMASAN Susila, Budi; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.738 KB) | DOI: 10.24156/jikk.2014.7.3.193

Abstract

The objective of the study is to analyze the customer switching behavior of the ready to drink (RTD) tea. Switching behavior is a form of customer loyalty that reflects on proportion of purchase in certain period of time. This study aims to analyze the influence of marketing mix dimension on customer satisfaction and switching behavior. Data was collected by survey method and personal interview using questionnaire. The sample was selected by quota sampling method (n=154, 40 percent from Jakarta, 20 percent from Bogor, 20 percent from Tangerang, and 20 percent from Bekasi). The variables of this research were marketing mix dimension, consisted of five aspects are product’s quality, price, availability, products’ communication, and brand reputation. The marketing mix dimensions were analyzed by descriptive analysis methods and Structural Equation Model (SEM) to examine its associate with satisfaction and switching behavior. The result showed that products’ quality and brand reputation significantly associated with customer satisfaction. Switching behavior of ready to drink (RTD) tea conducted by consumer when there was no availibility of the desired brands.
Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis Riandarini, Reni Heviandri; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko; Noor, Lilik
International Research Journal of Business Studies Vol. 8 No. 1 (2015): April - July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.59-67

Abstract

Positioning analysis provides a better understanding of the position based on the perception of passenger flights to service these attributes attached to each airline. This study aims to perform positioning of the domestic airline services based attributes, which characterize the airline based on the perception of consumers. Correspondence Analysis (CA) is used to determine the positioning of the six commercial airlines in Indonesia. The results of correspondence analysis showed that the airline Garuda, Lion Air, Citilink and Air Asia already has its own characteristics inherent in the minds of consumers, while the two other airlines, namely Batik Air and Sriwijaya Air has not had a special identifier.
The Significance of Loyalty on Consumer Credit Profitability Prihartono, Aditya Galih; Sumarwan, Ujang; Achsani, Noer Azam; Kirbrandoko, Kirbrandoko
International Research Journal of Business Studies Vol. 5 No. 1 (2012): April - July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.13-34

Abstract

The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Score on profitability was further tested by path analysis to find out the significance direct relationship between loyalty and profitablity and the indirect relationship between the two variable through bucket. The result showed that loyalty has a significant effect on profitability either directly or indirectly. It was concluded that direct loyalty effect on profitability is lower than that of the indirect effect through bucket. The conclusion could be made by analyzing the available data from personal loan customers in one of the biggest multinational bank in indonesia during October 2010 until March 2011. 
Co-Authors Adi Mulyadi Aditya Galih Prihartono Aji Hermawan Aldi Noviandi Alfa Nursyamiza Nusifera Alla Asmara Annisa Dieni Lestari, Annisa Dieni Anwar Rahim Ari Surya Rusdiono Arief Daryanto Arief Daryanto Arief Daryanto Arif Satria Awisal Fasyni Benedictus Permadi, Benedictus Bonar M Sinaga Budi Suharjo Budi Susila, Budi Budi Wiharto Debi Sarah Djoni Djoni Dwi Intan Widyastutie Entus Rahayu Erliza Noor Etriya Etriya Fidyani, Citra Galih Andihka Harianto Harianto Hasim Ashari Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Imam Zulkarnain Ira Agustina, Ira Isbandriyati Mutmainah Kanya Lakshmi Sidarta Khairunnisa Khairunnisa Lilik Noor Lilik Noor Yulianti Lilik Noor Yuliati Lukman M Baga Lukman M. Baga Luthfa Jamilah M. Syamsul Maarif M. Syamsul Ma’arif M. Syamsul Ma’arif MD. Djamaludin Megawati Simanjuntak Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muhammad Irdy Eka Mahendra Mukhamad Najib Noor, Lilik Noor, Lilik Noviandi, Aldi Pella, Darmin Ahmad Prihartono, Aditya Galih Rano Hendranata Reni Heviandri Riandarini Reni Sanjaya Riandarini, Reni Heviandri Riandarini, Reni Heviandri Rianto Rianto Rina Oktaviani Rina Oktaviani Rita Nurmalina Ruswana Saraswati, Henny Subhan, . Subowo, Eko Sugiarman Sugiarman Suprapto Suprapto Tantry Nugroho Tegar Graha Adiwiguna Tofan Tri Nugroho Tujuan Sanggam Silaen Ujang Sumarwan Vharessa Aknesia Yandra Arkeman Yuni Krisnawati