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Evaluasi Program ˜Green Act'sebagai Tanggung Jawab Sosial PT Pertamina (Persero) Lestari, Annisa Dieni; Hermawan, Aji; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.159 KB) | DOI: 10.18202/jam23026332.14.1.08

Abstract

Environment conditions in Indonesia is degraded due to the operations of PTPertamina (Persero) which runs their corporate social responsibility on environmental field aspects as a form of corporate responsibility towards the environment and the community. An education program of environmental empowering that has been running is Green Act'. The program was intended for 12 high schools (period I in 2010) and 19 high schools (period II 2011/2012). The purpose of this study is to evaluate that program. This study took place at two high schools in Jakarta and Bekasi cities. The study was started from October 2013 to March 2014. The method used was the analysis of the Input-Process-Impact and Participatory CSR analysis. The evaluation shows that the implementation of ˜Green Act'program is categorised as successfull after going through the process of planning, implementation, monitoring, and evaluation, which involved the participation of stakeholders and the role of the facilitator.
Analisis Pengembangan Model Bisnis Kanvas CV Kandura Keramik Bandung Permadi, Benedictus; Nurmalina, Rita; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1311.598 KB) | DOI: 10.18202/jam23026332.14.1.10

Abstract

CV Kandura Keramik is one of companies which runs its business in ceramic production. As a company which is producing ceramics with high market potential, the company needs capacity building by identifying internal and external factors in order to facilitate in improving the company's internal management and to develop strategies that can be used optimally to improve the company's revenue. This research is aiming to give an overview of the business model performed by CV Kandura Ceramic along with the overview of Strengths, Weaknesses, Opportunities and Threats based on Business Model Canvas and provide input regarding corrective measures for the company. Research method conducted with Business Model Canvas approach and SWOT analysis to allow the formation of alternative strategy. The improvement of business model performed on seven of nine elements of BMC and there are seven major improvement programs for the company as follows: Establish a new segmentation, cooperation with art students, business partners, suppliers and partners, registering products to Standardization Agency, form R&D subdivision and human resources.
Kebijakan Harga dan Kebijakan Distribusi dalam Meningkatkan Daya Saing Industri Urea Subhan, .; Sumarwan, Ujang; Daryanto, Arief; Kirbrandoko, .
Jurnal Aplikasi Manajemen Vol. 14 No. 2 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.106 KB) | DOI: 10.18202/jam23026332.14.2.01

Abstract

Abstract: Urea is a chemical compound which is composed from the elements of carbon, hydrogen,oxygenand nitrogen. Approximately 90% of the urea used as chemical fertilizers in the form of prills as a supplier of nitrogen element (macro nutrient) needed by the plants. Fertilizer includes in the manufacturing industry that provides a major contribution to Gross Domestic Product (PDB) after the agriculture, Forestry, Fisheries, and mining sector (BPS, 2012). In the group of non oil and gas,fertilizer industry group is rank1 of 9 industry groups which have the opportunity to generate foreign exchange.The problems faced by the fertilizer industry in Indonesia are: (1) the availability of raw materials for producing urea namely natural gas, (2) the factory has been an old age and the old technology so that inefficient, (3) very low domestic sales policycauses the loss of opportunities for manufacturers to get the maximum margin. This study aims to analyze the factors influencing the income and profit in increasing the competitiveness of urea industry. The research to determine the relationship of competitiveness and the factors thataffectcompetitiveness is analyzed with multiple linear regression with the method of Ordinary Least Squared (OLS). As the independent  variable it is the price policy (domestic price and export price) and the distribution policy (production volume and export volume) and the dependent variable are the competitiveness and the results of sales as the intervening variable. The data use in this research is secondary datacoming from the annual report of PT Pupuk Indonesia (Persero) and Urea Outlook from Fertecon Analysis. The results showed that the price policy (domestic price and export  price) and the distribution policy (production volume and export volume) are significantly influences toward the income and the profit that will increase and stregthen the company's competitiveness. For the domestic price variables did not significantly affect the results of sales(income) so that the policy of domestic price regulation is the same as the export price that will increase the income and the competitiveness of company. While the production volume and the export volume inflluence the results of sales so that it strengthens the competitiveness of company.
Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.1.13-24

Abstract

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.