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All Journal Jurnal Manajemen dan Agribisnis Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal SOLMA JURNAL ILMIAH MAHASISWA AGROINFO GALUH Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Kewirausahaan Journal of Integrated Agribusiness Media Agribisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Biofarm : Jurnal Ilmiah Pertanian Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Penelitian dan Pengabdian Masyarakat JMBD
Indrajit Wicaksana
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pemasaran Digital, Pembayaran Digital, dan Kinerja UMKM Pangan: Peran Mediasi Keunggulan Kompetitif Indrajit Wicaksana; Yuridistya Primadhita; Syifa Fauziah
Journal of Integrated Agribusiness Vol 8 No 1 (2026): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v8i1.7660

Abstract

This study presents an analysis of the influence of digital marketing and digital payment on competitive advantage and food SME performance, as well as examines the mediating role of competitive advantage on food SME performance. The study involved 60 food SME actors in East Bogor selected using a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results of the study indicate that the competitive advantage and performance of food MSMEs are influenced by digital marketing, but not by digital payment. Competitive advantage also affects the performance of food MSMEs. In addition, competitive advantage is proven to mediate the effect of digital marketing on food SME performance, but it does not mediate the effect of digital payment. These findings indicate that the implementation of digital marketing has become an important strategy for improving the competitiveness and performance of food SMEs in the cashless economy era, particularly in East.
Peningkatan Pemberdayaan Perempuan Melalui Usaha Pangan Agribisnis Berbasis Green Entrepreneurship Indrajit Wicaksana; Milliyantri Elvandari; Rika Yayu Agustini
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/1r1npr57

Abstract

The women’s group in Pasirukem Village has established a food production business but still faces challenges in production and business management, as well as a lack of understanding of the green economy. Based on these issues, this program aims to enhance the empowerment of women entrepreneurs in Pasirukem Village through green entrepreneurship by improving production and business management aspects. The program seeks to increase the knowledge and skills of participants to develop sustainable green entrepreneurship-based businesses. Activities include socialization and training on green entrepreneurship, food nutrition content, and waste management, supported by technology transfer in the form of organic and non-organic waste processing machines and a food dehydrator. The outcomes of this program show improved knowledge of green entrepreneurship among participants. The availability of production and waste processing machines is expected to enhance the capabilities of the women’s group in Pasirukem Village and provide solutions for advancing women’s empowerment. 
Co-Authors Abadi, Slamet Abubakar Abubakar Aisyah Aisyah Alghifari, Fityan Ali Fahmi Syahputra Ana Melani Anggraita Primatami Asha, Selma Indie Auliah, Taziah Indie Dewi, Selvy Prasinta Elvandari, Milliyantri fadillah, nurul nurul Fatimah Azzahra Hidayat, Tommi I Ketut Manu Mahatmayana I Putu Eka Wijaya Idham Maulana Oktora Jayadi Jayadi Mahatmayana, I Ketut Manu Mandasari, Rosdiana Miftakhul Bakhrir Rozaq Khamid Muh. Maskuri Muhamad Rom Ali Fikri Mustikasari, Fauzia Najeela Zulaikha Nyda Aulia Putri, Adifa Kania RASYID, ERWIN Rhamadanty, Fadhila Arnelia Rianti, Winda Riesty, Defila Rika Yayu Agustini Rita Nurmalina Sugiono, Darso Suhaeni Suhaeni, Suhaeni Suhaeni, Suhaeni Sulandjari, Kuswarini Sulistyo Sidik Purnomo Suprehatin Suprehatin Supriadi, Devie Rienzani Suri, Jihan Az-zahra Susilowati Budiningsih Susilowati Budiningsih Syifa Fauziah Wulan Dari, Cita Yayu Sri Rahayu, Yayu Sri Yeni Sari Wulandari Yuli Triastuti Yuridistya Primadhita Yuridistya Primadhita Yusiana, Ekalia Yuyun Umaidah