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The Effect Of Employee Engagement In Change On The Effectiveness Of Organizational Transformation At PT XYZ Nunu Fauzan Helwah; Elisa Anggraeni; Anggraini Sukmawati
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1653

Abstract

PT XYZ is a telecommunications company that is focusing on massive organizational transformation. The results of the Employee Engagement Survey & Communication Effectiveness Survey in 2023 are lower than in 2020, the presumed impact of organizational transformation. The analysis of integration between employee engagement and change management has not been much studied, as most previous studies have researched independently. The objective of the research is to analyze the factors that influence employee engagement in change and the influence on organizational transformation effectiveness. 401 respondents were obtained with criteria of permanent employee and minimum working time of 2 years. Data were analyzed using descriptive statistics and SEM PLS. The results showed that change-related organizational resources, change-released job resources, change-related job demands, and personal resources have a significant positive impact on employee engagement in change, then employee engagement in change has a significant positive impact on the effectiveness of organizational transformation both directly and as a mediator.
Analysis of Factors Affecting Customer Loyalty and Acquisition in Sociopreneurship-Based Cleaning Services Ratih Dwi Amalia; Eko Ruddy Cahyadi; Elisa Anggraeni
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11988

Abstract

The competitive landscape necessitates that startups have competitive strategies to attract consumers and retain customers. Startups need to realize sustainable business practices where companies cannot solely focus on profit but also implement sustainable business concepts that consider social and economic dimensions. Various digital platforms can be utilized by companies to publicize their business activities. One such startup that applies this strategy is Cleansheet, a sociopreneurship in the field of cleaning service based on empowerment. The research was conducted in Bogor from January to March 2024 through interviews and the distribution of questionnaires to 285 respondents. The results of the SEM analysis show that Cleansheet's customer acquisition is significantly influenced by digital marketing, customer loyalty, and sustainability perception. Meanwhile, customer loyalty is significantly influenced by customer satisfaction, sustainability perception, digital marketing, and service quality. Regarding the indirect effect, customer satisfaction significantly acts as a mediating variable in the partial influence of digital marketing and service quality on customer loyalty.
SERVICE QUALITY, BUSINESS ETHICS, AND GOVERNANCE OF BUYER-SUPPLIER RELATIONSHIP TO ENHANCE COMPETITIVENESS: CRITICAL LITERATURE REVIEW Daisy Ade Riany Diem; Marimin; Machfud; Elisa Anggraeni
Jurnal Teknologi Industri Pertanian Vol. 34 No. 3 (2024): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2024.34.3.257

Abstract

The aim of this study is to provide an objective overview in buyer-supplier relationship in manufacturing industries to enhance competitiveness in the context of service quality, business ethics, and relational governance. A systematic literature review was conducted using the PRISMA model and 53 papers were selected after had been screened. The results showed that: 1) research’s objects encompass various types of manufacturing industries, such as pulp & paper, chemical, mining, automotive, SMEs, and diverse organizations which came from 22 countries, whereas China, European countries, and African countries are likely paid intensive intension regarding the three dimensions of research’s objects. The methods used in existing studies mostly focused on factor analysis, qualitative/descriptive, and system dynamic. However, soft system was the least commonly utilized in buyer-supplier relationship in context of industries’ competitiveness, 2) Service quality positively affects customers’ satisfaction, trust, customer and brand loyalty, and it is also a strong mediator to green logistics performance. Customers’ perceptions on service quality and brand can take precedence over traditional competitive advantages due to increased level of competition and customers’ changing expectations. Adopting ethics as a policy could be an advantage for business to stay competitive. Furthermore, relational governance requires trust and information sharing so that building a trustworthy buyer-supplier relationship is critical for successful supply chain management, 3) Paper industry is still considered a research trend, therefore focusing in integrating both soft and hard systems approach for strategy development is the most appropriate in order to improve its’ competitiveness as the basis for upcoming research. Keywords: business ethics, competitiveness, relational governance, service quality, buyer-supplier relationship