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Journal : Values

PENGARUH KUALITAS PELAYANAN, BRAND IMAGE, DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN PADA PT PRODIA WIDYAHUSADA Ni Made Dwi Widya Kencana Wati; I Gusti Ayu Imbayani; Pande Ketut Ribek
VALUES Vol. 1 No. 2 (2020): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Menciptakan kepuasan konsumen merupakan salah sau inti dari pencapaian profitabilitas jangka panjang bagi perusahaan. Kepuasan merupakan gambaran perbedaan antara harapan dengan kinerja. Penelitian pada PT Prodia Widyahusada dilakukan dengan tujuan untuk mengetahui pengaruh kualitas pelayanan, brand image, dan kepercayaan terhadap kepuasan konsumen pada PT Prodia Widyahusada. Metode penentuan sampel dalam penelitian ini menggunakan metode sampling insidental, dimana jumlah sampel yang akan diambil sebesar 97 pelanggan pada PT Prodia Widyahusada, analisis statistik regresi linier berganda. Berdasarkan hasil analisis dan pembahasan, maka dapat disimpulkan bahwa: (1) Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, hal tersebut menunjukkan bahwa peningkatan atas kualitas pelayanan akan diikuti oleh peningkatan kepuasan konsumen. (2) Brand image berpengaruh positif dan signifikan terhadap kepuasan konsumen, hal tersebut menunjukkan bahwa peningkatan atas brand image akan diikuti oleh peningkatan kepuasan konsumen. (3) Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen, hal tersebut menunjukkan bahwa peningkatan atas kepercayaan akan diikuti oleh peningkatan kepuasan konsumen.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI E-WORD OF MOUTH PADA GIVANDA STORE DENPASAR Ni Made Puspita Dewi; I Gusti Ayu Imbayani; Pande Ketut Ribek
VALUES Vol. 2 No. 3 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The use of the internet in Indonesia is dominated by the use of social media, this is what has made the growth of e-marketing where the practice of marketing through social media is used as a product marketing tool to promote a company's brand and brand. One of them is Givanda Store Denpasar, which chooses to market its products through social media, but the sales that have been realized have not reached the expected target, because there is a lot of competition in sales through social media. This study aims to test and obtain empirical evidence of the influence of social media marketing and e-word of mouth on purchasing decisions, social media marketing on e-word of mouth and the influence of social media marketing on purchasing decisions mediated by e-word of mouth at Givanda Store. Denpasar. The population in this study were all consumers of Givanda Store Denpasar whose number was unknown or infinite, the number of samples was determined using the Roscoe method so that 120 people were used as samples, and samples were taken using random sampling techniques. The analytical tool used is path analysis using Partial Least Square (PLS). The results of this study indicate that social media marketing has a positive effect on purchasing decisions at Givanda Store Denpasar, social media marketing has a positive effect on e-word of mouth at Givanda Store Denpasar, e-word of mouth has a positive effect on purchasing decisions at Givanda Store Denpasar, and e-word of mouth is able to mediate the relationship between social media marketing and purchasing decisions at Givanda Store Denpasar. It is suggested to Givanda Store Denpasar to look for new forms of promotion, for example giving discounts to consumers so that consumers always shop at Givanda Store Denpasar.
PENGARUH BRAND IMAGE, TATA LETAK DAN DISKON TERHADAP IMPULSE BUYING DI MATAHARI DEPARTMENT STORE MALL BALI GALERIA Ni Made Sri Udayani; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

This research aims to find out and analyze the influence of Brand Image, layout and discounts on Impulse buying at Matahari Department Store Mall Bali Galeria. The population in this study was all visitors to Matahari Departement Store Mall Bali Galeria who coincidentally met with researchers. Sampling in this study using nonprobability sampling methods, obtained by 97 respondents. The analysis method used is Multiple Linear Regression Analysis with data collection using questionnaires and processed with SPSS version 25. The results showed that Brand Image, Layout and Discounts had a positive effect on Impulse buying. Brand image is the most dominant variable in influencing impulse buying.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA WARUNG MINA CABANG DALUNG I Gusti Ayu Agung Maharani; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The development of the culinary business world is growing in line with the development of the era of globalization, this is marked by the high level of business competition becoming a challenge for business people in marketing the products they offer to meet the needs and desires of consumers. The purpose of this study was to determine the effect of product quality, service quality and price perception on consumer satisfaction at Warung Mina Branch Dalung. This research was conducted at Warung Mina Branch Dalung which is located on Jl. Raya Padang Luwih No. 118, Dalung district. North Kuta, with the object of research is product quality, service quality, price perception and customer satisfaction at Warung Mina Branch Dalung. The population in this study is the consumers of Warung Mina Branch of Dalung whose number is not known with certainty. The sample of this study was determined by accidental sampling method and calculated using the Lemeshow formula, so that the number of samples was 100 people. The data analysis technique used is many linear regression analysis. The test results show that product quality, service quality and price perception have a positive and significant effect on consumer satisfaction at Warung Mina Branch Dalung. In this study, the price perception variable is the most dominant variable affecting consumer satisfaction.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN KEPERCAYAAN TERHADAP KEPUASAN ORANG TUA PESERTA DIDIK PADA TK KARTIKA MANDALA DENPASAR I Made Dipa Arigata; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Kindergarten as an educational institution that develops early childhood skills, of course, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. This study aims to examine and obtain empirical evidence of the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The analytical tool used is multiple linear analysis, classical assumption test, t test, and F test. The results of this study indicate that service quality, price perception, and trust have a positive and significant effect on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.
PENGARUH IKLAN, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN INDIHOME DI GIANYAR Kokmang Ayu Noviningsih; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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In the current era of globalization, telecommunications plays a very important and strategic role in social life. Through communication technology, the community can exchange information remotely in a relatively fast and efficient time. The purpose of this study was to determine and explain the effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar. The population in this study are consumers17,250 units using IndiHome in Gianyar in 2020. The number of samples used in this study were 100 respondents using the purposive sampling method, data collection using a Likert scale questionnaire. The data analysis technique used multiple linear regression test. Hypothesis testing was carried out using the t test. The results showed that there was a positive and significant effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar.
PENGARUH PROMOSI, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP MINAT BELANJA PADA ONLINE SHOP YANG MENGGUNAKAN INSTAGRAM DI KOTA DENPASAR Made Friska Walesasi; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

One line of business that has high competition on Instagram is an online shop. According to data from kompas.com, no less than 45 million active monthly Instagram users come from Indonesia. This study aims to determine whether promotion, product quality and online shop trust on Instagram affect the shopping interest of people in the city of Denpasar. Collecting data using a 5-point Likert scale questionnaire. The number of samples used was 105 people using the proportional sampling method. Data analysis technique using multiple linear regression test. The results of the study show that promotion has a positive and significant effect on shopping interest. Product quality has a positive and significant effect on shopping interest. Trust has a positive and significant effect on shopping interest, which means that the higher the trust, the higher the shopping interest. It is recommended to increase the frequency of promotions on Instagram media, pay attention to the suitability of the specifications of the products being sold with market segments, and it is suggested that online stores in promoting the goods being sold provide narratives as they are, so that there are no differences in buyer expectations.
PENGARUH IKLAN TELEVISI DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI BALI Ni Kadek Ratna Kumalasari; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Growing using marketplace where as online shopping is driven by the technological advances that it becomes a trend to the society. Through increase of sales, required of many companies to participate using the digitization currently. Television advertising and online customer reviews is one of the factors that can effect purchase decisions. A unique and good television commercials will be easier in the mind of consumers the brand. The existence feature of online customer review can decrease received risk of possibility to consumers online shopping, therefore companies and merchants that can get of the trust while consumer of making purchase decisions. This research aims to analyze the effect of television advertising and online customer reviews on purchase decisions. The research population is all the Shopee users in Bali with was 100 respondents of sample based on purposive sampling technique. The data was collected by distributing questionnaire by multiple linear regression analysis. The results of analysis regression show that television advertising and online customer review the partial has positive and significant effect on purchase decisions. Based on this result, we can suggested that Shopee must to increase of the frequency broadcasting television advertising and continue to improve advertising innovate and online review features to create more purchase decisions. Television advertising on the research have a dominant impact on purchase decisions.
PENGARUH KOMITMEN ORGANISASI, BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA LPD DESA ADAT ABIANSEMAL I Gede Yudha Ari Pradana; Pande Ketut Ribek; Tiksnayana Vipraprastha
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The success of a company can be seen from the performance of employees. Employee performance is the employee's ability to do something with certain skills. There are several factors that influence employee performance, namely organizational commitment, organizational culture and job satisfaction. This study aims to determine the effect of organizational commitment, organizational culture and job satisfaction on the performance of LPD Abiansemal Traditional Village employees. The population in this study were all employees of the Abiansemal Traditional Village LPD. Determination of the sample with saturated sampling technique with a total sample of 35 employees. Methods of data collection by observation, interviews, documentation, and questionnaires. The data analysis technique used is multiple linear regression analysis. The test results show that organizational commitment has a positive and significant effect on the performance of LPD Abiansemal Traditional Village employees, this means that an increase in organizational commitment will be followed by an increase in employee performance. Organizational culture has a positive and significant effect on the performance of LPD Desa Adat Abiansemal employees, this means that the better the organizational culture, the better the employee performance. Job satisfaction has a positive and significant effect on the performance of the Abiansemal Traditional Village LPD employees, this means that the higher the employee job satisfaction, the higher the performance of the Abiansemal Traditional Village LPD employees.
PENGARUH KEADILAN ORGANISASI, KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN DEALER HONDA KECAK MOTOR DALUNG Putu Gde Cahya Krisnanda; Pande Ketut Ribek; Tiksnayana Vipraprastha
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Human resources are really needed by companies as system managers and subjects of implementing company policies and operational activities to achieve predetermined goals. If human resources are managed well, they can support the business success of a company. In a company, human resources are very necessary to act as drivers for the various kinds of work that will be carried out by employees. This research aims to examine and analyze the influence of organizational justice, transformational leadership and work motivation on employee job satisfaction. This research was conducted at the Honda Kecak Motor Dalung Dealer located on Jl. Raya Padang Luwih, No. 166, Badung Regency, Bali, 80361, with operational areas in Bali. The population in this study were 37 employees at the Honda Kecak Motor Dalung Delaer using the questionnaire method. Data collection techniques include observation, interviews, documentation and questionnaires. Data analysis techniques used. The types of data used in this research are quantitative data and qualitative data. The data sources used in this research can be classified into two, namely primary data and secondary data. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and f test). The research results show that (1) Organizational justice has a positive and significant effect on employee job satisfaction at the Honda Kecak Motor Dalung Dealer. (2) Transformational leadership has a positive and significant effect on employee job satisfaction at the Honda Kecak Motor Dalung Dealer. (3) Work motivation has a positive and significant effect on employee job satisfaction at the Honda Kecak Motor Dalung Dealer.
Co-Authors Agatha Josie Pinta Putri Anak Agung Putu Agung Anastasya Helni Arigata, I Made Dipa Arista Dwi Kurniawan Astakoni, I Made Purba Ayu Digek Sisi Irayanti Puspita Dewi Ayu Swandewi, Ni Putu Damayanty Dyah Prativi Desak Ayu Sriary Bhegawati Desak Putu Eka Citra Dewi Dewa Ayu Diyah Maharani Dewi, Desak Nyoman Ayu Mas Septiari Drs. I Wayan Mudana,M.Si. . Emawati, Ni Putu Filomenamaya Gede Arya Budhi Pradnyana I Gede Rihayana I Gede Yudha Ari Pradana I Gusti Agung Diah Pradnya Putri I Gusti Ayu Agung Maharani I Gusti Ayu Elsa Permata Sari I Gusti Ayu Imbayani I Gusti Ayu Ketut Giantari I Kadek Adi Suswandayana I Kadek Angga Wiguna I Kadek Dwita Cahyadi Wiguna I Ketut Muka I Komang Oka Permadi I Made Dipa Arigata I Made Dipa Arigata I Made Gunawan Ernata Giri I Made Ranji Ari Rahmadi I Made Surya Prayoga I Made Tamba I Putu Eri Rudy Artha I Putu Gde Sukaatmadja I Wayan Sukadana Ida Ayu Made Diah Kencana Putri Ida Ayu Nyoman Yuliastuti Indrawan, Ida Bagus Made Edy Kadek Sinta Purnamasari Ketut Dwirahita Utami Dewi Kokmang Ayu Noviningsih Kristina Andika, Ni Made Luh Ari Darmayanti Luh Putri Mas Mirayani Luh Wulan Krisna Aryanti Made Friska Walesasi Ni Kadek Andry Dwi Putri Ni Kadek Desi Mirayani Ni Kadek Ratna Kumalasari Ni Kadek Ratna Kumalasari Ni Ketut Bejiani Ni Ketut Parta Widyawati Ni Komang Ana Tri Handayani Ni Komang Ayu Wandari Ni Komang Ayuk Widnyani Ni Luh Dita Damayanti Ni Luh Gede Liya Wiraantari Ni Luh Gede Putu Purnawat Ni Luh Gede Putu Purnawati Ni Luh Putu Apriliani Ni Luh Putu Eka Anggraningsih Ni Made Dwi Apriastuti Ni Made Dwi Puspitawati Ni Made Dwi Widya Kencana Wati Ni Made Puspita Dewi Ni Made Satya Utami Ni Made Siti Lestari Ni Made Sri Udayani Ni Putu Anggariani Ni Putu Arik Esmayani Ni Putu Ayu Sintya Saraswati Ni Putu Ayu Tirta Yuliasti Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Chintya Pradnyandari Ni Putu Deana Eka Putri Ni Putu Dian Sulistyawati Ni Putu Indah Sri Antari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Putri Febriyanti Ni Putu Sri Deari Ni Wayan Chandra Tania Ni Wayan Mita Riawati Ni Wayan Ogel Liani Ni Wayan Puspita Sari Ni Wayan Sri Suprapti Nugraha, I Komang Adi Nyoman Agus Chandra Sekharendra Popy Anggreni, Ni Luh Puspadewi, Ni Ketut Putu Agus Eka Rismawan Putu Ayu Mas Intan Novinia Putu Gde Cahya Krisnanda Putu Novia Hapsari Ardianti Sakti, I Gede Satria Jagat Sang Ayu Made Apriantini Sapta Rini Widyawati Saputra, Bagus Januraga Jaya Saraswati, Ni Putu Ayu Sintya SETIAWAN JODI, I WAYAN GEDE ANTOK Tiksnayana Vipraprastha Tiksnayana Vipraprastha Tiksnayana Vipraprastha, Tiksnayana Viprapastha, Tiksnaya Wayan Mudana Yanuarius Deviprianus Uga Yenny Verawati