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All Journal Jurnal Mahasiswa Fakultas Hukum EBSJ Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Entrepreneurship Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal of Humanities Education and Social Sciences Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Pengabdian Mandiri Jurnal Ilmiah Ekonomi dan Manajemen PENG: Jurnal Ekonomi dan Manajemen
Sanita Dhakirah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENDAMPINGAN DIGITAL BRANDING DAN PROSES SERTIFIKASI HALAL MELALUI MEKANISME SELF DECLARE PADA PELAKU UMKM SAMBAL NONA VANKA Farida Akbarina; Shohib Muslim; Fadloli, Fadloli; Hudriyah Mundzir; Sanita Dhakirah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 5: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian ini bertujuan untuk meningkatkan nilai produk dan pendapatan ekonomi pelaku umkm merek sambal nona vanka. Usaha ini baru berdiri pada tahun 2023, berawal dari tahapan uji coba ibu rumah tangga untuk memberikan sambal gratis pada para tetangga sekitra rumah, ternyata lambat laun mulai cukup banyak permintaan atas produk tersebut. Untuk peningkatan nilai produk mitra berkeinginan untuk melakukan pengajuan label halal pada produknya, berikutnya mitra juga masih belum memiliki pengetahuan terkait bagaimana melakukan pemasaran secara online sehingga usaha umk sambal nona vanka dapat semakin dikenal. Persaingan usaha yang saat ini semakin kompetitif ditambah maka dipandang perlu untuk memberikan pendampingan agar Umkm yang terhitung masih baru ini dalam hal ini umkm dapat terus bersaing dan dapat membuka lapangan pekerjaan lebih luas
Pengaruh Keragaman Produk Dan Persepsi Harga Terhadap Impulse Buying Damayanti, Najwa Nafiz; Sanita Dhakirah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 12 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i12.7414

Abstract

The rapid growth of the retail industry in Indonesia, particularly in Malang, has intensified competition among retailers. Swalayan Enak Eco Karangploso seeks to attract customers by offering a wide variety of products and competitive prices. However, no prior research has specifically examined how product variety and price perception influence impulse buying in this supermarket. This study aims to analyze the effect of product variety and price perception on impulse buying at Swalayan Enak Eco Karangploso.This research employed a quantitative approach. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. The t-test results for the product variety variable showed that t-count > t-table (3.033 > 1.661), indicating that product variety has a positive effect on impulse buying. The t-test results for the price perception variable also showed that t-count > t-table (4.876 > 1.661), meaning that price perception positively affects impulse buying. Furthermore, the F-test results revealed that product variety and price perception simultaneously have a positive and significant effect on impulse buying, as evidenced by F-count > F-table (47.485 > 3.09). The coefficient of determination (R²) was 0.484, which means that 48.4% of impulse buying is influenced by product variety and price perception, while the remaining 51.6% is affected by other factors. In conclusion, product variety and price perception simultaneously influence impulse buying at Swalayan Enak Eco Karangploso, with price perception contributing the most. It is recommended that the supermarket maintain and further optimize its competitive pricing strategy to enhance impulse purchases.
Pengaruh Brand Trust dan Brand Experience Terhadap Brand Loyalty pada Produk Eiger di Kota Malang Septiana, Afifah; Dhakirah, Sanita; Budiarti, Lina
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2026): April-Juni, Ekonomi Lingkungan dan Pembangunan Berkelanjutan
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6txrnn18

Abstract

The growth of the outdoor equipment industry in Indonesia encourages companies to strengthen brand loyalty in order to retain consumers amid increasingly intense competition. Brand trust and brand experience are important factors influencing the formation of brand loyalty. This study aims to analyze the effect of brand trust and brand experience on brand loyalty toward Eiger products in Malang. The novelty of this study lies in examining the relationship between brand trust, brand experience, and brand loyalty among Eiger consumers in Malang City, which has received limited attention in previous studies. This research employed a quantitative method with questionnaires as the data collection technique. The sample consisted of 100 respondents selected using purposive sampling, with criteria aged 18–35 years, having purchased Eiger products at least twice, and made purchases within the last six months. Data analysis techniques included validity test, reliability test, multiple linear regression analysis, t-test, F-test, and coefficient of determination using IBM SPSS Statistics 27. The results showed that brand trust had a positive and significant effect on brand loyalty, brand experience had a positive and significant effect on brand loyalty, and both variables simultaneously had a positive and significant effect on brand loyalty with a contribution value of 64.6%. Based on the research findings, improving brand trust and brand experience contributes to increasing consumer brand loyalty toward Eiger products.
Co-Authors Adisaksana, Helmi Aini, Lilies Nur Ane Fany Novitasari Ane Fany Novitasari Annisa Taufika Firdausi Ayu Febriyanti Puspitasari Batubulan, Kadek Suarjuna Damayanti, Najwa Nafiz Dwi Pribadi, Joni Fadloli, Fadloli Fany Novitasari, Ane Farida Akbarina Farida Akbarina Fauziah, Suci Nur Helmi Adisaksana Hudriyah Mundzir I Gusti Ngurah Agung Dewantara Putra Joni Dwi Pribadi Kalimasturrohmah Kalimasturrohmah Lilies Nur Aini Lina Budiarti, Lina Mufarikhatin, Khoiri Nisa, Nurul Hidayatin Nur Aini, Lilies Nurtjahjani, Fullchis Rena Feri Wijayanti Savitri, Anava Salsa Nur Septiana, Afifah Shohib Muslim Suci Nur Fauziah Umar, Ahmad Ulil Albab Al Umi Khabibah Zhulvardyan Armayrishtya