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Journal : Dynamic Management Journal

THE EFFECT OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION USING ONLINE OJEK TRANSPORTATION SERVICES Putri, Ghinadya Canceriani; Hafidzi, Achmad Hasan; Nursaidah, Nursaidah
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12634

Abstract

This research aims to determine the influence of service quality, price and brand image on Gojek consumer satisfaction in the Tapal Kuda area. A sample of 150 respondents from the Gojek consumer population in the Tapal Kuda area was used for this research through a questionnaire. The sampling method used in this research was a non-probability sampling technique using purposive sampling with sample characteristics such as respondents who had used Gojek services, especially Go-Ride, at least twice, aged over 17 years and in the Tapal Kuda area. The test equipment used to test this research instrument consists of validity tests, reliability tests and classical assumption tests. The data analysis technique uses multiple linear analysis. To facilitate research, hypothesis testing was carried out using the t-test and SPSS version 29 software. The research results showed that the service quality variable had a significant influence on customer satisfaction. The price variable had a significant influence on customer satisfaction. The brand image variable had a significant influence on satisfaction customer
ANALYSIS OF THE IMPLEMENTATION OF QUALITY CONTROL DEFECT PRODUCT IN SUGAR PRODUCTION OF PT SINERGI GULA NUSANTARA – PG GLENMORE, BANYUWANGI REGENCY Sari, Dinda Puspa; Setyowati, Trias; Hafidzi, Achmad Hasan
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10639

Abstract

This research explores the causes of defects (reprocessing) in sugar production at PT Sinergi Gula Nusantara using a fishbone diagram approach. The critical factors identified include the lack of discipline and accuracy of employees (human factors), old and damage-prone machines (machine factors), unfavorable working environment conditions, such as hot air temperature and machine noise (work environment factors), and the absence of product standards in the winnowing process (work method factors). This study describes the implications of each factor on the quality of sugar products, proposes improvement solutions, and emphasizes the importance of increased discipline, machine maintenance, improved work environment conditions, and the establishment of product standards to increase the efficiency and effectiveness of sugar production in the company. The results of this study provide a holistic view of the dynamics of sugar production.
THE INFLUENCE OF PERCEPTION OF EASY AND PERCEPTION OF BENEFIT ON INTENTION TO USE FINANCIAL TECHNOLOGY AS A TOOL OF PAYMENT AMONG STUDENTS IN THE CITY OF JEMBER Ferdiansyah, Moch Farhan; Hafidzi, Achmad Hasan; Umamy, Septy Holisa
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10051

Abstract

Technology will continue to evolve to meet all human needs, which always require faster mobility than what is seen today. Startup businesses are developing financial technology to meet the demand for a profitable and convenient payment system. The purpose of this study is to determine and explore how perceived benefits and convenience can influence students' intention to use financial technology as a payment method in Jember City. This study used a proportional random sampling process and a quantitative approach with a sample size of 400 students in Jember City. In this study, a questionnaire was used as a data collection tool. The survey was distributed offline and online using Google Forms links to measure the impact of each variable. A statistical program called SPSS 21 was used to conduct multiple linear regression analysis in this study. The findings show that the propensity to use financial technology as a payment method is influenced, both simultaneously and partially, by perceived benefits and convenience.
Co-Authors Achmad Taufik Adha, Risky Nur Adhila Dyah Nirmala Adrian Willy Prata Afroh, Ibna Kamilia Fiel Ahmad Izzuddin Ainun Ajizah Alarni, Khalifah Hikmah Ali Wafa Amaliya, Yeni Andaru Setiawan Avicenna Andrea Meita Gustina Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Azhad, M. Naely Bayu Wijayantini, Bayu Berri, Mohammad Miftahul Della Vera Andiny Dinda Puspa Sari Diwan Sakharia Dwi Budi Santoso Ega Afri Wulandari Fera Syah Putri Ferdiansyah, Moch Farhan Feti Fatimah Feti Fatimah Fiel Afroh, Ibna Kamilia Firdaus, Dea Yuniar Fitriya, Elok Halimi, Nafisah Ibna Kamilia Fiel Afroh Ida Ayu Putu Sri Widnyani Indriani, Nisa Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Izzudin, Ahmad Khoiruzzaki, Kiky Kinanti, Laksita Arum Lia Rachmawati Lutfillah, Vina M. Naely Azhad Maheni Ika Sari Megayani, Nurhayati Melia Feralda Mochamad Tri Aditya Moh. Halim Munawaroh, Mayda Madinatul Natasha, Juwita Nur Nesca Aurelia Nita Herlina Nita Herlina, Nita Norita Citra Yuliarti, Norita Citra Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Paramahadani, Fauzi Pradista, Dyah Alfiani Pramesti, Cindy Pratiwi, Nandika Gema Priatmaja, Cantika Rahmadhantri Puspitadewi, Ira Putri, Ghinadya Canceriani Putri, Risma Nur Ariyana Rahayu, Jekti Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Risky Nur Adha Ritna Wahyu Satriyani Rizqy, M. Mahfud Safa Natasha Aurellya Salehuddin, Salehuddin Samsuryaningrum, Ira Puspitadewi Samsuryaningrum, Samsuryaningrum Sani, Muhammad Mahrus Satoto, Eko Budi Siti Rohma Tilla Siti Rohma Tilla Suharto, Akhmad sulfiana, Icha Tatit Diansari Reskiputri, Tatit Diansari Tiatit Diansari Reskiputri Tilla, Siti Rohma Trias Setyowati Trias Setyowati, Trias Ulfi Zahruna Umamy, Septy Holisa Vina Lutfillah Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wardatun, Vita Wibowo, Yohanes Gunawan Wibowo, Yohanes Gunawan Widyani, Inneke Putri Wilaga, Brian Ady Winahyu, Pawestri Wulandari, Vina Yuliantika Yoga Fajar Saputra Yohanes Gunawan Wibowo Yusron Rozzaid Zulkarnaeni, Achmad Syahfrudin