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All Journal El Dinar The Indonesian Accounting Review Sains: Jurnal Manajemen dan Bisnis Journal of Accounting and Investment Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Agregat: Jurnal Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen JURNAL MAKRO MANAJEMEN Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa JIAI (Jurnal Ilmiah Akuntansi Indonesia) Reviu Akuntansi dan Bisnis Indonesia Jurnal Manajemen Bisnis BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Nasional (JPN) Indonesia ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Dynamic Management Journal Improvement: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Manajemen JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Pengabdian Nasional (JPN) Indonesia Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Sains Manajemen dan Bisnis Indonesia
Achmad Hasan Hafidzi
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : ulil albab

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Studi Empiris Customer Relationship Management (CRM) Citra Merek dan Kepuasan terhadap Loyalitas Pelanggan The Body Shop Jember Diwan Sakharia; Retno Endah Supeni; Achmad Hasan Hafidzi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10: September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i10.2211

Abstract

The purpose of this study is to understand and analyze to test and analyze the significant influence of CRM, brand image, and satisfaction on customer loyalty at The Body Shop Jember. Primary data includes data on filling out questionnaires, interviews and observations of customer loyalty at The Body Shop Jember. While secondary data includes references derived from books, scientific articles, and the internet. Primary data and secondary data are the types of data used for this study. Based on the results of the analysis, it shows that customer loyalty at The Body Shop Jember based on aspects of CRM, brand image, and satisfaction is classified as very influential. As for several aspects that have an impact on the level of customer loyalty at The Body Shop Jember in 2022-2023, the results of this study state that CRM, brand image, and satisfaction have a significant effect on customer loyalty at The Body Shop Jember.
Co-Authors Achmad Taufik Adha, Risky Nur Adhila Dyah Nirmala Adrian Willy Prata Afroh, Ibna Kamilia Fiel Ahmad Izzuddin Ainun Ajizah Alarni, Khalifah Hikmah Ali Wafa Amaliya, Yeni Amelia Putri Maharani Andaru Setiawan Avicenna Andrea Meita Gustina Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Azhad, M. Naely Bayu Wijayantini, Bayu Berri, Mohammad Miftahul Budi Santoso Dea Yuniar Firdaus Della Vera Andiny Devi Hardianti Rukmana Dinda Puspa Sari Diwan Sakharia Dwi Budi Santoso Ega Afri Wulandari Elok Sri Utami Ernawati Ernawati Fera Syah Putri Ferdiansyah, Moch Farhan Feti Fatimah Feti Fatimah Firdaus, Dea Yuniar Firli Adri Ridhotama Fitriya, Elok Hadi Paramu Halimi, Nafisah Ida Ayu Putu Sri Widnyani Indriani, Nisa Inneke Putri Widyani Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Izzudin, Ahmad Jekti Rahayu Juwita Nur Natasha Karnadi Khoiruzzaki, Kiky Kinanti, Laksita Arum Lailul Ilham Lia Rachmawati Lutfillah, Vina M. Mahfud Rizqy M. Naely Azhad Maheni Ika Sari Megayani, Nurhayati Melia Feralda Mochamad Tri Aditya Moh. Halim Muhammad Al Baihaqi Munawaroh, Mayda Madinatul Natasha, Juwita Nur Nesca Aurelia Ni Nyoman Putu Martini Nita Herlina Nita Herlina, Nita Norita Citra Yuliarti Norita Citra Yuliarti, Norita Citra Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Paramahadani, Fauzi Pradista, Dyah Alfiani Pramesti, Cindy Pratiwi, Nandika Gema Priatmaja, Cantika Rahmadhantri Puspitadewi, Ira Putri, Ghinadya Canceriani Putri, Risma Nur Ariyana Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Revanda Lavelia Pasa Risky Nur Adha Risma Nur Ariyana Putri Ritna Wahyu Satriyani Rizqy, M. Mahfud Safa Natasha Aurellya Salehuddin, Salehuddin Samsuryaningrum, Ira Puspitadewi Samsuryaningrum, Samsuryaningrum Sani, Muhammad Mahrus Satoto, Eko Budi Setianingsih, Wahyu Eko Siti Rohma Tilla Siti Rohma Tilla Suharto, Akhmad sulfiana, Icha Tatit Diansari Reskiputri Taufik Tiatit Diansari Reskiputri Tilla, Siti Rohma Trias Setyowati Trias Setyowati, Trias Ulfi Zahruna Umamy, Septy Holisa Uswatul Khasanah Vina Lutfillah Wahyu Eko Setianingsih Wardatun, Vita Wilaga, Brian Ady Winahyu, Pawestri Wulandari, Vina Yuliantika Yoga Fajar Saputra Yohanes Gunawan Wibowo Yusron Rozzaid Zulkarnaeni, Achmad Syahfrudin