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All Journal El Dinar Sains: Jurnal Manajemen dan Bisnis Journal of Accounting and Investment Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Agregat: Jurnal Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen JURNAL MAKRO MANAJEMEN Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa JIAI (Jurnal Ilmiah Akuntansi Indonesia) Reviu Akuntansi dan Bisnis Indonesia Jurnal Manajemen Bisnis BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Simki Economic Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Dynamic Management Journal Improvement: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis GROWTH (JEBG) JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Pengabdian Nasional (JPN) Indonesia Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan
Achmad Hasan Hafidzi
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Ulil Albab

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Studi Empiris Customer Relationship Management (CRM) Citra Merek dan Kepuasan terhadap Loyalitas Pelanggan The Body Shop Jember Diwan Sakharia; Retno Endah Supeni; Achmad Hasan Hafidzi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10: September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i10.2211

Abstract

The purpose of this study is to understand and analyze to test and analyze the significant influence of CRM, brand image, and satisfaction on customer loyalty at The Body Shop Jember. Primary data includes data on filling out questionnaires, interviews and observations of customer loyalty at The Body Shop Jember. While secondary data includes references derived from books, scientific articles, and the internet. Primary data and secondary data are the types of data used for this study. Based on the results of the analysis, it shows that customer loyalty at The Body Shop Jember based on aspects of CRM, brand image, and satisfaction is classified as very influential. As for several aspects that have an impact on the level of customer loyalty at The Body Shop Jember in 2022-2023, the results of this study state that CRM, brand image, and satisfaction have a significant effect on customer loyalty at The Body Shop Jember.
Co-Authors Achmad Taufik Adha, Risky Nur Adhila Dyah Nirmala Adrian Willy Prata Afroh, Ibna Kamilia Fiel Ahmad Izzuddin Ainun Ajizah Alarni, Khalifah Hikmah Ali Wafa Amaliya, Yeni Andaru Setiawan Avicenna Andrea Meita Gustina Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Azhad, M. Naely Bayu Wijayantini, Bayu Berri, Mohammad Miftahul Della Vera Andiny Dinda Puspa Sari Diwan Sakharia Dwi Budi Santoso Ega Afri Wulandari Fera Syah Putri Ferdiansyah, Moch Farhan Feti Fatimah Feti Fatimah Fiel Afroh, Ibna Kamilia Firdaus, Dea Yuniar Fitriya, Elok Halimi, Nafisah Ibna Kamilia Fiel Afroh Ida Ayu Putu Sri Widnyani Indriani, Nisa Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Izzudin, Ahmad Khoiruzzaki, Kiky Kinanti, Laksita Arum Lia Rachmawati Lutfillah, Vina M. Naely Azhad Maheni Ika Sari Megayani, Nurhayati Melia Feralda Mochamad Tri Aditya Moh. Halim Munawaroh, Mayda Madinatul Natasha, Juwita Nur Nesca Aurelia Nita Herlina Nita Herlina, Nita Norita Citra Yuliarti, Norita Citra Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Paramahadani, Fauzi Pradista, Dyah Alfiani Pramesti, Cindy Pratiwi, Nandika Gema Priatmaja, Cantika Rahmadhantri Puspitadewi, Ira Putri, Ghinadya Canceriani Putri, Risma Nur Ariyana Rahayu, Jekti Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Risky Nur Adha Ritna Wahyu Satriyani Rizqy, M. Mahfud Safa Natasha Aurellya Salehuddin, Salehuddin Samsuryaningrum, Ira Puspitadewi Samsuryaningrum, Samsuryaningrum Sani, Muhammad Mahrus Satoto, Eko Budi Siti Rohma Tilla Siti Rohma Tilla Suharto, Akhmad sulfiana, Icha Tatit Diansari Reskiputri, Tatit Diansari Tiatit Diansari Reskiputri Tilla, Siti Rohma Trias Setyowati Trias Setyowati, Trias Ulfi Zahruna Umamy, Septy Holisa Vina Lutfillah Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wardatun, Vita Wibowo, Yohanes Gunawan Wibowo, Yohanes Gunawan Widyani, Inneke Putri Wilaga, Brian Ady Winahyu, Pawestri Wulandari, Vina Yuliantika Yoga Fajar Saputra Yohanes Gunawan Wibowo Yusron Rozzaid Zulkarnaeni, Achmad Syahfrudin