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All Journal Jurnal Penyuluhan JPK (Jurnal Pendidikan Khusus) MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jesya (Jurnal Ekonomi dan Ekonomi Syariah) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Akrab Juara : Jurnal Ilmu-ilmu Sosial Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Ilomata International Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Pemerintahan dan Kebijakan (JPK) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Bima Journal : Business, Management and Accounting Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Inspirasi Binsis dan Manajemen Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Applied Science Eduvest - Journal of Universal Studies Jurnal Manajemen dan Pemasaran Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Holistik Jurnal Kesehatan Jurnal Ragam Pengabdian INTERACTION: Jurnal Pendidikan Bahasa Journal of Applied Engineering and Social Science
Leni Cahyani
Telkom University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH KOMUNIKASI PEMASARAN VIA TV COMMERCE DAN IKLAN RADIO TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI OLX Cahyani, Leni; Hidayat, Agus maolana
Aksara Public Vol 2 No 1 (2018): Februari (2018)
Publisher : EDUTECH CONSULTANT

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Abstract

This study aims to determine the role of marketing communications through TV Commerce and radio advertising in influencing the decision to purchase products in OLX. Marketing communications undertaken at OLX are expected for sellers to increase their sales, but for consumers it is rational to benefit from the offer of the product. In this study used 100 samples of consumers who have made purchases of products in OLX located in Bandung. Sampling is random (simple random sampling) through the spreading of questionnaires and interviews. The research variables consist of independent variable that is marketing communication through TV Commerce (X1) and radio advertisement (X2), while the dependent variable is Purchase Decision (Y). Discussion of this research by using descriptive analysis with path (Path Analysis), where the first tested data such as: test the normality, validity and reliability. The results showed that marketing communications in delivering messages and information through TV Commerce and radio advertisements conducted OLX provide positive consumer perceptions for purchasing decisions. But TV commerce has a greater impact than radio advertising. This is because the television media is an ideal medium to advertise mass consumption products and wide range power, and creative visualization is able to get the attraction yntuk buy products from the advertisement. Therefore, the products that exist in OLX will be more known to the public.
Co-Authors Abdillah Ainie, Siti Agus Maolana Hidayat Aisyah Amajida Jauza Andi Filsah Muslimat Apriana, Ayu Arlin Ferlina Mochamad Trenggana Asep Sufyan Muhakik Asmuliyati Nahnu Astri Wulandari Ati Mustikasari Atien Nur Chamidah Audiena, Siti Syarla Bayu Asliza Fadila Bethani Suryawandani Bethani Suryawardani Dandi Kurnia Saputra Dandy Marcelino Dandy Marcelino Darren Desvera, Sebastian Devi, Natalia Dian Sari Unga Waru Didit Endriawan Donni Junipriansa Donny Trihandono Donny Trihanondo Eka Irawati, Eka Fadila, Bayu Asliza Fanni Husnul Hanifa Faras , Abu Guna, Kestu Galang Harrie Lutfie Harrie Lutfie Harrie Lutfie Hauzan, Mochammad Azmi Faiq Ilham Pangestu, Mahardika Imelda Maulana, Fransisca Karniawati, Nia Kaulika, Isava Dea Khoirullah, Akfin Maharani, Sandra Marcelino, Dandy Muhammad Quinadzan Al Fajr Syam Muhammad Raffy Asri Muhammad Rizky Saefullah Najwa, Savira Nasty, Prisky Dwi Nawwaf, Fayyadh Nellyaningsih Novantiani, Anne Novliana, Siska Zuherni Pradnyamita A.ar, Caroline Angel Rahmat Hidayat Rahmat Hidayat Ratna Rintaningrum Riska Aprilina Rizqi Awalia Ilma Roedavan, Rickman Sampurno Wibowo Samsura, Datuk Ilhan Marsha Sanco Simanullang Siska Zuherni Novliana Siti Nurzanah Soni Sadono Subandi, Yeyen Suherminingsih , Nina Sri Sukma Sulastri Sulastri Sulthan Rafi Deevan Haryadi Tri Haryotedjo Wibowo, Pratama Prizal Widya Sastika Yessa Winardi