Articles
<![CDATA[Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian ]]>
<![CDATA[Arlin Ferlina Mochamad Trenggana]]>;
<![CDATA[Leni Cahyani]]>
<![CDATA[ Jurnal Inspirasi Bisnis dan Manajemen Vol 5, No 2 (2021): DESEMBER 2021 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas Swadaya Gunung Jati ]]>
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DOI: 10.33603/jibm.v5i2.3382
<![CDATA[Abstract: The Majalaya Weaving Sarong is a product of MSMEs whose existence has begun to be displaced by imported products and has resulted in many business actors going bankrupt. This study is to determine and analyze product quality, price, purchase decisions, and satisfaction. Consumers who use Majalaya sarongs are the research population, 100 respondents were sampled using the Incidental Sampling technique. Path analysis is a data analysis technique used. The result of data processing is known that consumer satisfaction is formed as an impact of product quality, price, and purchasing decisions. Product quality and price mediated by purchasing decisions can affect satisfaction. In addition, purchasing decisions can be shaped by product quality and price. The weakness of this research is that the sample distribution is large and wide, and cannot be compared with woven sarongs from other regions.Keywords: Consumer Decision; Consumer Satisfaction; Price; ProductAbstrak: Sarung Tenun Majalaya merupakan produk UMKM yang keberadaannya mulai tergeserkan produk impor dan mengakibatkan banyak pelaku usahanya mengalami kebangkrutan. Penelitian ini untuk mengetahui dan menganalisis kualitas produk, harga, keputusan pembelian serta kepuasan. Konsumen yang menggunakan sarung Majalaya merupakan populasi penelitian, 100 responden dijadikan sampel dengan menggunakan teknik Incidental Sampling. Analisis jalur merupakan teknik analisis data yang dipakai. Hasil olah data diketahui kepuasan konsumen terbentuk sebagai dampak kualitas produk, harga serta keputusan pembelian. Kualitas produk dan harga dengan dimediasi oleh keputusan pembelian dapat mempengaruhi kepuasan. Selain itu, keputusan pembelian dapat dibentuk oleh kualitas produk maupun harga. Kelemahan penelitian ini adalah sebaran sampelnya banyak dan luas, serta tidak bisa dibandingkan dengan sarung tenun dari daerah lain.Kata Kunci: Harga; Produk; Kepuasan Konsumen; Keputusan Pembelian]]>
<![CDATA[PENGARUH KOMUNIKASI PEMASARAN VIA TV COMMERCE DAN IKLAN RADIO TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI OLX ]]>
<![CDATA[Leni Cahyani]]>;
<![CDATA[Agus Maolana Hidayat]]>;
<![CDATA[Harrie Lutfie]]>
<![CDATA[ Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 1 (2018): Februari ]]>
Publisher : <![CDATA[Yayasan Azam Kemajuan Rantau Anak Bengkalis ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui peran komunikasi pemasaran melalui TV Commerce dan iklan radio dalam mempengaruhi keputusan pembelian produk di OLX. Komunikasi pemasaran yang dilakukan di OLX diharapkan bagi penjual dapat meningkatkan penjualannya, namun bagi konsumen tetap bersifat rasional untuk mendapatkan manfaat atas tawaran produk tersebut. Dalam penelitian ini digunakan 100 sampel konsumen yang pernah melakukan pembelian produk di OLX yang berlokasi di Bandung. Pengambilan sampel bersifat acak (simple random Sampling) melalui penyebaran kuesioner dan wawancara. Variabel penelitian terdiri dari variabel independen yaitu komunikasi pemasaran melalui TV Commerce (X1) dan iklan radio (X2), sedangkan variabel dependen yaitu Keputusan Pembelian (Y). Pembahasan penelitian ini dengan menggunakan analisis deskriptif dengan jalur path (Path Analysis), dimana terlebih dahulu dilakukan pengujian data seperti: uji normalitas, validitas dan reliabilitas. Hasil penelitian menujukkan komunikasi pemasaran dalam menyampaikan pesan maupun informasi melalui TV Commerce maupun iklan radio yang dilakukan OLX memberikan persepsi konsumen yang positif bagi keputusan pembelian. Namun media TV commerce memiliki pengaruh yang lebih besar dibandingkan dengan iklan radio. Hal ini dikarenakan media televisi merupakan media ideal untuk mengiklankan produk konsumsi massal dan daya jangkaunya yang luas, serta visualisasi yang kreatif mampu mendapatkan daya tarik yntuk membeli produk dari iklankan tersebut. Oleh karena itu produk-produk yang ada di OLX akan semakin dikenal masyarakat.]]>
<![CDATA[Strengthening Digital Capabilities and Entrepreneurship For SMEs in the Creative Economy Sector During a Pandemic ]]>
<![CDATA[Leni Cahyani]]>;
<![CDATA[Rahmat Hidayat]]>;
<![CDATA[Dandy Marcelino]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202342367
<![CDATA[An important aspect in the development of the local economy is MSMEs' ability to support productive human resources, allowing people to live their lives as a means of earning a living. Entrepreneurship is characterized by the ability to transform current resources into goods and selling points via the use of ingenuity. The Covid-19 pandemic sparked the growth of micro, small, and medium-sized businesses (MSMEs). The pandemic of Covid-19 has slowed most economic sectors, particularly MSMEs. Many MSME performers are unable to grow and end up in bankruptcy because of the overabundance. This is the reason why small and medium-sized businesses (SMEs) are embracing digitization initiatives. Using a marketplace (intermediary) and social media as a marketing strategy is the method of digitalization. Digital MSME players must also be able to collaborate with netizens in promoting their goods and services, as outlined in this article. Because of this, the digital MSME development strategy is a viable option to safeguard small businesses from the Covid-19 pandemic. This article uses a process known as a literature review to examine numerous works on the growth of digital small and medium-sized enterprises (SMEs). According to this article, amid the Covid-19 pandemic in Indonesia, the growth of digital MSMEs has emerged as a viable option for saving and establishing a digital enterprise.]]>
<![CDATA[Positive Emotions as Mediation Between Hedonic Shopping Motivations on Impulsive Buying Behavior of E-Commerce in Indonesia ]]>
<![CDATA[Leni Cahyani]]>;
<![CDATA[Dandy Marcelino]]>
<![CDATA[ APMBA (Asia Pacific Management and Business Application) Vol 11, No 3 (2023) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics and Business, Brawijaya University ]]>
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DOI: 10.21776/ub.apmba.2023.011.03.7
<![CDATA[In this modern age, the quick internet network indirectly produces a new phenomenon and lifestyle for those who frequently use the internet network. In this new era, enterprises or businesses that use the internet network are the birth of e-commerce. One example of e-commerce is the establishment of a marketplace or online store that introduces a new phenomena or a new way of life to the general public, namely online shopping. One of the Indonesian people's characteristics is a lack of planning (impulse buying). Impulse purchasing is defined as a strong want to acquire something right away that is more emotional than rational. Hedonic shopping motivation and positive emotions are two factors that might drive customers to make spontaneous purchases (impulsive buying). The elements listed above are things that might cause customers to make spontaneous purchases, and this is a fantastic chance for businesses to encourage consumers to be interested in making spontaneous purchases in e-commerce. Explanatory statistics with the SEM (Structural Equation Modeling) analytic technique are employed in this study, and the data was processed using SMART PLS 3.2.9. The researcher employed accidental sampling as sample strategy approach, resulting in 400 responses. This study finds that there are a mediating effect of positive emotional fulfillment on the relationship between hedonic shopping motivation and impulse buying, so implies that hedonic shopping motivations have indirect effect on e-commerce impulse buying through positive emotion.]]>
<![CDATA[Pengaruh Social Media Marketing Instagram Terhadap Minat Beli Konsumen di Tel-U Store ]]>
<![CDATA[Siska Zuherni Novliana]]>;
<![CDATA[Leni Cahyani]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia ]]>
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DOI: 10.35870/jimik.v5i1.440
<![CDATA[Today, technological developments are developing rapidly and have a positive impact on the field of marketing. The digital era as it is now allows products to be known and in demand through social media. Social media is a strategic marketing tool that influences consumer trust and purchase intention. The good use of social media, especially Instagram, can increase buying interest. This research uses quantitative methods with primary and secondary data obtained through interviews, questionnaires, observation, and literature study. The sample consists of 100 Instagram users who know Tel-U Store products, and the analysis is carried out using SPSS software. The results of the study show that the Instagram Tel-U Store social media marketing strategy is still effective, and customer buying interest is also high. There is a significant relationship between Instagram social media marketing and customer buying interest at Tel-U Store.]]>
<![CDATA[Analisis Pengembangan Produk Melalui Media Sosial Instagram di Donat Madu Cihanjuang pada Tahun 2023 ]]>
<![CDATA[Bayu Asliza Fadila]]>;
<![CDATA[Leni Cahyani]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia ]]>
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DOI: 10.35870/jimik.v5i1.441
<![CDATA[Social media has changed the way consumers and producers communicate, enabling manufacturers such as CV. Donat Madu Cihanjuang (CV. DMC) to market their products through social media marketing, such as Instagram. CV. DMC, a food company, has emphasized halal, quality and best service to their customers. This study aims to develop product branding CV. Cihanjuang Honey Donuts on Instagram. The research method used is descriptive qualitative with data collection techniques such as interviews, observation, documentation, and triangulation. The results of this study are the development of Instagram social media content in CV. The Bojongsoang Honey Donuts need to be improved again, with the first way from planning content to evaluating Instagram content.]]>
<![CDATA[Pengaruh Social Media Marketing Instagram Terhadap Minat Beli Konsumen di Tel-U Store ]]>
<![CDATA[Novliana, Siska Zuherni]]>;
<![CDATA[Cahyani, Leni]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v5i1.440
<![CDATA[Today, technological developments are developing rapidly and have a positive impact on the field of marketing. The digital era as it is now allows products to be known and in demand through social media. Social media is a strategic marketing tool that influences consumer trust and purchase intention. The good use of social media, especially Instagram, can increase buying interest. This research uses quantitative methods with primary and secondary data obtained through interviews, questionnaires, observation, and literature study. The sample consists of 100 Instagram users who know Tel-U Store products, and the analysis is carried out using SPSS software. The results of the study show that the Instagram Tel-U Store social media marketing strategy is still effective, and customer buying interest is also high. There is a significant relationship between Instagram social media marketing and customer buying interest at Tel-U Store.]]>
<![CDATA[Analisis Pengembangan Produk Melalui Media Sosial Instagram di Donat Madu Cihanjuang pada Tahun 2023 ]]>
<![CDATA[Fadila, Bayu Asliza]]>;
<![CDATA[Cahyani, Leni]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v5i1.441
<![CDATA[Social media has changed the way consumers and producers communicate, enabling manufacturers such as CV. Donat Madu Cihanjuang (CV. DMC) to market their products through social media marketing, such as Instagram. CV. DMC, a food company, has emphasized halal, quality and best service to their customers. This study aims to develop product branding CV. Cihanjuang Honey Donuts on Instagram. The research method used is descriptive qualitative with data collection techniques such as interviews, observation, documentation, and triangulation. The results of this study are the development of Instagram social media content in CV. The Bojongsoang Honey Donuts need to be improved again, with the first way from planning content to evaluating Instagram content.]]>
<![CDATA[Kadar hemoglobin pada remaja putri yang sedang menstruasi di desa Donoyudan Kalijambe Sragen ]]>
<![CDATA[Cahyani, Leni]]>;
<![CDATA[Sulastri, Sulastri]]>
<![CDATA[ Holistik Jurnal Kesehatan Vol. 18 No. 5 (2024): Volume 18 Nomor 5 ]]>
Publisher : <![CDATA[Program Studi Ilmu Keperawatan-fakultas Ilmu Kesehatan Universitas Malahayati ]]>
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DOI: 10.33024/hjk.v18i5.195
<![CDATA[Background: Hemoglobin levels in menstruating adolescent girls are not only an important indicator for assessing their reproductive health status, but also play an important role in understanding other aspects of well-being. Sufficient hemoglobin levels indicate optimal body function, especially in terms of transporting oxygen to all organs and tissues. This research was conducted because of the lack of information regarding hemoglobin levels in adolescent girls. Purpose: To provide an overview of hemoglobin levels in adolescent girls who are menstruating. Method: Quantitative research uses a descriptive approach to hemoglobin levels in adolescent girls who are menstruating. The research was carried out in Donoyudan Village, Kalijambe, Sragen in October-November 2023. The simple random sampling method was carried out by randomizing 30 neighborhood units and selecting 1 adolescent girls from each neighborhood, so that a sample of 30 people was obtained. Data analysis uses the Wilcoxon test to determine the relationship between two variables. Results: The average decrease in hemoglobin levels before and after menstruation is 16 mg/dL. These results indicate a decrease in hemoglobin levels in adolescent girls after menstruation due to loss of iron in the body. This data also shows that there are no young women whose hemoglobin levels remain stable after menstruation. Based on the Wilcoxon hypothesis test, Asymp. Sig (2-tailed) <0.001 (<0.05). Conclusion: There are changes in hemoglobin levels before and after young women experience menstruation and most have low hemoglobin levels after menstruation. Keywords: Adolescent Girls; Hemoglobin; Menstruation. Pendahuluan: Kadar hemoglobin pada remaja putri yang sedang menstruasi tidak hanya menjadi indikator penting untuk menilai status kesehatan reproduksi mereka, tetapi juga memainkan peran krusial dalam memahami aspek-aspek lain dari kesejahteraan mereka. Tingkat hemoglobin yang adekuat menandakan fungsi tubuh yang optimal, khususnya dalam hal transportasi oksigen ke seluruh organ dan jaringan. Penelitian ini dilakukan karena minimnya informasi mengenai kadar hemoglobin pada remaja putri. Tujuan: Untuk memberikan gambaran mengenai kadar hemoglobin pada remaja putri yang sedang menstruasi. Metode: Penelitian kuantitatif menggunakan pendekatan deskriptif terhadap kadar hemoglobin pada remaja putri yang sedang mengalami menstruasi. Penelitian dilakukan di Desa Donoyudan, Kalijambe, Sragen pada bulan Oktober-November 2023. Metode simple random sampling dengan mengacak 30 RT dan dipilih masing-masing 1 remaja putri, sehingga didapatkan sampel sebanyak 30 orang. Analisis data menggunakan uji Wilcoxon untuk mengetahui hubungan antara dua variabel. Hasil: Penurunan kadar Hb sebelum dan sesudah menstruasi yaitu rata-rata penurunan sebanyak 16 mg/dL. Hasil ini menunjukkan adanya pengurangan kadar Hb pada remaja putri pasca menstruasi karena kehilangan zat besi dalam tubuhnya. Data juga memperlihatkan tidak ada remaja putri yang kadar Hb nya tetap setelah mengalami menstruasi. Berdasarkan uji hipotesis Wilcoxon didapatkan Asymp. Sig (2-tailed) <0.001 (<0.05). Simpulan: Terjadi perubahan kadar Hb sebelum dan sesudah remaja putri mengalami menstruasi dan mayoritas memiliki kadar Hb yang rendah setelah menstruasi. Kata Kunci: Hemoglobin; Menstruasi; Remaja Putri.]]>
<![CDATA[ANALYSIS OF INSTAGRAM SOCIAL MEDIA USAGE IN INCREASING CONTENT REACH AND INTERACTION AT PT POS INDONESIA KCU BANDUNG IN 2024 ]]>
<![CDATA[Sulthan Rafi Deevan Haryadi]]>;
<![CDATA[Leni Cahyani]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i5.12262
<![CDATA[This research examines the phenomenon of using Instagram social media by PT. POS Indonesia KCU Bandung in 2024. The rapid development of Instagram social media as a promotional medium can increase the reach and interaction of a company. Even though Instagram can increase reach and interaction, based on field observations there are several things that pose challenges in optimal use of Instagram social media. The effectiveness of content strategy, social media management, performance measurement and human resources are challenges in optimizing Instagram to increase reach and interaction from the company to customers. The aim of this research is to analyze the use of Instagram social media in increasing the reach and interaction of content at PT POS Indonesia KCU Bandung in 2024. This study uses a qualitative approach through observation, documentation and in-depth interviews with the company's social media team and analysis of content published on Instagram . The data collected includes insight into the strategies used, challenges faced and perceptions of the effectiveness of social media in achieving company communication goals. The research results show that the use of Instagram at PT. Pos Indonesia KCU Bandung has been doing quite well in increasing the reach and interaction of content. However, there are several things that need to be improved, namely]]>
