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All Journal Jurnal Penyuluhan JPK (Jurnal Pendidikan Khusus) MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jesya (Jurnal Ekonomi dan Ekonomi Syariah) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Manajemen Sistem Informasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Ilomata International Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Pemerintahan dan Kebijakan (JPK) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Bima Journal : Business, Management and Accounting Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Inspirasi Binsis dan Manajemen Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Applied Science Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Manajemen dan Pemasaran Digital IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Holistik Jurnal Kesehatan Jurnal Ragam Pengabdian INTERACTION: Jurnal Pendidikan Bahasa Journal of Applied Engineering and Social Science
Leni Cahyani
Telkom University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Online Customer Review Shopee Food Terhadap Minat Beli Konsumen (Studi Pada Dapoer Keraton Jakarta Barat Tahun 2023) Pradnyamita A.ar, Caroline Angel; Cahyani, Leni
eProceedings of Applied Science Vol. 10 No. 2 (2024): April 2024
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi saat ini berkembangdengan pesat membawa dampak baik dalam pemasaran salahsatunya melalui e-commerce dan marketplace. Salah satunyaShopee, dengan fitur Shopeefood merupakan salah satu alatpemasaran food and beverage. Dapoer Keraton telahmempercayai ShopeeFood selama kurang lebih 2 tahun danmengandalkan online customer review sebagai strategi untukmembangun kepercayaan dan menarik minat beli konsumen.Penelitian ini bertujuan untuk mengevaluasi tanggapanresponden terhadap online customer review produk DapoerKeraton, mengukur minat beli konsumen di Dapoer Keraton,dan menganalisis pengaruh online customer review terhadapminat beli konsumen di ShopeeFood Dapoer Keraton. Metodeyang digunakan adalah kuantitatif dengan pengumpulan datamelalui kuesioner. Adapun sumber data yang diperoleh yaitudata primer dari 80 responden yang mengetahui shopeefood.Serta data sekunder yang dipakai yaitu jurnal, skripsi, buku,internet penelitian terdahulu yang dilakukan dan sumberlainnya yang mendukung konsep teoritis dari variabelpenelitian yang dilakukan. Hasil dari penelitian ini didapatkanbahwa online customer review shopeefood Dapoer keratonmasih masuk kedalam kategori sangat baik dengan nilaipresentase rata-rata senilai 88,2%, di lain hal minat beli Dapoerkeraton masih masuk kedalam kategori baik dengan nilaipresentase rata-rata senilai 77,2%. Kemudian terdapatpengaruh antara online customer review shopeefood terhadapminat beli konsumen pada Dapoer keraton, dengan besarpengaruh senilai 32,7%. Kata kunci: online customer review, minat beli
Analisis Pengembangan Konten Social Media Marketing pada Media Sosial Instagram Hotel Neo Dipatiukur Bandung tahun 2022 Wibowo, Pratama Prizal; Cahyani, Leni
Journal of Applied Engineering and Social Science (JAESS) Vol. 1 No. 1 (1): December 2023
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jaess.v1i1.6719

Abstract

Hotel NEO Dipatiukur merupakan brand properti yang terletak di dasar naungan Archipelago International, Hotel NEO by Aston mewakili kelas hotel bintang-3 yang dioperasikan jaringan hotel ternama Archipelago International. Salah satu channel digital marketing yang wajib digunakan oleh perusahaan adalah media sosial. Media sosial yang sangat terkenal serta berkembang dengan kilat yaitu Instagram. instagram merupakan salah satu media sosial yang banyak digunakan untuk memasarkan produk. Sebagai upaya untuk meningkatkan penjualan produk maka perlu adanya perhatian dan pengembangan konten social media marketing pada media sosial Instagram Hotel Neo Dipatiukur. Berdasarkan hal tersebut, pihak yang terlibat pengembangan penciptaan konten marketing Instagram milik Hotel Neo Dipatiukur yaitu @neo_dipatiukur. Tujuan daripada penelitian ini adalah analisis pengembangan social media marketing pada media sosial Instagram Hotel Neo Dipatiukur. Dalam penelitian ini, peneliti menggunakan metode penelitian deskriptif kualitatif dengan teknik observasi, wawancara, dokumentasi, dan triangulasi. Informasi yang sudah didapat dianalisis keabsahannya dengan mencampurkan jawaban, mengambil kesimpulan dari hasil wawancara dengan informan. Hasil dari Analisis ini untuk mengetahui pengembangan konten media sosial marketing instagram yang telah dijalankan dan diteliti berlangsung efektif, konten yang diciptakan mengacu pada content matrix yang terdiri dari 4 aspek. Hasil dari penelitian ini diharapkan bisa jadi acuan untuk pengembangan media sosial Instagram @neo_dipatiukur kedepannya.
Local Brand, Loyal Customers: A Qualitative Study on Consumer Loyalty at Hisana Fried Chicken in 2025 Guna, Kestu Galang; Cahyani, Leni
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1773

Abstract

Customer loyalty in the increasingly competitive fast-food industry requires companies to focus not only on product quality but also on delivering excellent service, offering competitive pricing, and implementing effective promotional strategies. Hisana Fried Chicken, a local brand targeting lower-middle-class consumers, particularly students and workers, remains a popular choice despite facing competition from national brands and similar franchises. This study aims to identify the factors influencing customer loyalty toward Hisana Fried Chicken in 2025. The research employs a descriptive qualitative approach, utilizing data triangulation techniques that include in-depth interviews, participatory observation, and documentation. Informants consist of four individuals: two store managers and two active customers from Hisana Fried Chicken branches located in Bojongsoang and Sukabirus, Bandung. The findings reveal that customer loyalty is shaped by three key aspects: repeat purchase, long-term retention, and referrals. The main driving factors include affordable prices, consistent chicken flavor, fast and friendly service, and digital engagement through social media. These findings suggest that, in the context of a local brand, customer loyalty can be fostered not only through product excellence but also through emotional connection and a consistently positive consumer experience. This study provides valuable insights for fast-food business operators in building customer loyalty amidst intense competition and evolving consumer preferences.
Positive Emotions as Mediation Between Hedonic Shopping Motivations on Impulsive Buying Behavior of E-Commerce in Indonesia Cahyani, Leni; Marcelino, Dandy
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.7

Abstract

In this modern age, the quick internet network indirectly produces a new phenomenon and lifestyle for those who frequently use the internet network. In this new era, enterprises or businesses that use the internet network are the birth of e-commerce. One example of e-commerce is the establishment of a marketplace or online store that introduces a new phenomena or a new way of life to the general public, namely online shopping. One of the Indonesian people's characteristics is a lack of planning (impulse buying). Impulse purchasing is defined as a strong want to acquire something right away that is more emotional than rational. Hedonic shopping motivation and positive emotions are two factors that might drive customers to make spontaneous purchases (impulsive buying). The elements listed above are things that might cause customers to make spontaneous purchases, and this is a fantastic chance for businesses to encourage consumers to be interested in making spontaneous purchases in e-commerce. Explanatory statistics with the SEM (Structural Equation Modeling) analytic technique are employed in this study, and the data was processed using SMART PLS 3.2.9. The researcher employed accidental sampling as sample strategy approach, resulting in 400 responses. This study finds that there are a mediating effect of positive emotional fulfillment on the relationship between hedonic shopping motivation and impulse buying, so implies that hedonic shopping motivations have indirect effect on e-commerce impulse buying through positive emotion.
Optimizing Tiktok For Enhancing Brand Awareness In MSMEs: A Case Study of Kopi Toko Tua Najwa, Savira; Cahyani, Leni
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1239-1246

Abstract

Purpose: This study investigates the strategic use of TikTok to enhance brand awareness at the MSME Kopi Toko Tua, focusing on its role in engaging Gen Z consumers and strengthening brand identity. Methodology: This research adopts a qualitative case study approach using in-depth interviews, field observations, and documentation involving the business owner, marketing team, and selected customers. The collected data were analyzed using Miles and Huberman’s interactive model. Results: The results indicate that storytelling-based content, vintage–modern visual aesthetics, and soft-selling communication strategies effectively increase audience engagement and foster emotional connections with the brand. However, inconsistent posting schedules and limited utilization of TikTok’s interactive features were identified as key challenges limiting optimal performance. Novelty: This study highlights TikTok as a lifestyle-driven branding platform rather than merely a promotional tool for MSMEs. Findings: Audience segmentation, lifestyle-oriented narratives, and responsiveness to trending content are critical in shaping positive consumer perceptions and encouraging offline purchase decisions. Originality: The originality of this study lies in its focus on TikTok-based narrative branding within a local MSME context, which remains underexplored in prior social media marketing studies. Conclusions: Strategic and consistent use of TikTok content can significantly enhance brand awareness and consumer engagement for MSMEs. Type of Paper: Qualitative Case Study.
Pemasangan Gratis, Kualitas Jaringan, dan Perilaku Pembelian Indihome pada Gen Z dan Milenial Siti Nurzanah; Leni Cahyani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 10 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i10.9124

Abstract

                The rapid advancement of information technology has significantly increased the demand for fast and reliable internet services, particularly among Generation Z and millennials. To meet this demand, PT Telekomunikasi Seluler (Telkomsel) implemented a marketing strategy by offering a free installation program and improving network quality to attract IndiHome users in the Gen Z and millennial segments. This study aims to examine the extent to which the free installation program and network quality influence purchasing behavior of IndiHome services among Generation Z and millennials. A quantitative approach was employed using a survey method involving 100 respondents in the West Java region. The results indicate that both factors free installation and network quality have a positive and significant effect on purchasing behavior. Among the two, network quality emerged as the most dominant factor influencing purchasing decisions within the Gen Z and millennial groups. Based on these findings, it is recommended that Telkomsel continue to improve its network quality while designing promotional strategies that align with the characteristics and preferences of younger generations to enhance purchase intention and maintain customer loyalty.
Peran Emosi dan FOMO Dalam memediasi Limited Time Offer terhadap Keputusan Pembelian Yessa Winardi; Rahmat Hidayat; Leni Cahyani
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2781

Abstract

Industri kosmetik terus tumbuh dan persaingan di dalamnya semakin sulit diabaikan. Setiap merek berlomba mempertahankan pangsa pasarnya, dan strategi promosi menjadi salah satu senjata utama yang terus diasah. Di antara berbagai pendekatan yang ada, promosi limited time offer adalah yang paling sering dipilih pemasar untuk mendorong konsumen segera mengambil keputusan pembelian. Strategi ini secara sengaja dirancang untuk memicu respons psikologis konsumen, khususnya dalam bentuk peningkatan gairah emosi dan munculnya perasaan fear of missing out. Penelitian ini menguji peran emosi dan fear of missing out sebagai mediator dalam hubungan antara promosi limited time offer dan keputusan pembelian produk kecantikan di kalangan konsumen muda Kota Bandung. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan structural equation modeling, yang memungkinkan pengujian validitas alat ukur dan hipotesis dilakukan dalam satu kerangka analisis yang terintegrasi. Hasil menunjukkan bahwa limited time offer berpengaruh positif dan signifikan secara langsung terhadap emosi, fear of missing out, sekaligus keputusan pembelian. Di sisi lain, emosi dan fear of missing out tidak terbukti berpengaruh signifikan terhadap keputusan pembelian ketika diposisikan sebagai mediator. Temuan ini mengindikasikan bahwa limited time offer bekerja langsung pada keputusan pembelian, emosi dan fear of missing out ikut terstimulasi, tapi tidak menjadi jembatan yang menghubungkan keduanya. Kesimpulan akhir menegaskan bahwa konsumen masa kini memiliki mekanisme kontrol diri yang sangat rasional pada tahap akhir transaksi. Pembelian murni didasarkan pada penilaian logis atas keuntungan ekonomis dari promosi, bukan karena desakan emosional semata.
Faktor Pembentuk Kepercayaan dan Keputusan Pembelian di Pasar Digital Indonesia: Analisis Peran Social Proof dan Keamanan Data Dwitya Dimas Pramudya; Ganjar Mohamad Disastra; Leni Cahyani
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 5 (2026): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i5.8253

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Social Proof dan Keamanan Data terhadap Keputusan Pembelian Konsumen pada platform e-commerce di Indonesia, yang dimediasi oleh Kepercayaan (trust). Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa Keamanan Data berpengaruh signifikan terhadap Kepercayaan (β=0,590; p<0,05) dan Keputusan Pembelian Konsumen  (β=0,286; p<0,05). Sementara itu, Social Proof berpengaruh signifikan terhadap Kepercayaan (β=0,194; p<0,05), namun tidak berpengaruh signifikan terhadap Keputusan Pembelian (β=0,053; p>0,05). Adapun peran mediasi Kepercayaan adalah signifikan pada hubungan antara Keamanan Data dan Keputusan Pembelian, namun tidak signifikan pada hubungan antara Social Proof dan Keputusan Pembelian Konsumen. Secara teoretis, penelitian ini memberikan kontribusi penting pada literatur perilaku konsumen digital dengan memperluas model kepercayaan, di mana Keamanan Data dan Social Proof merupakan anteseden yang bergantung pada Kepercayaan dalam membentuk Keputusan Pembelian Konsumen, pada platform e-commerce di Indonesia. Secara praktis, hasil penelitian ini menyarankan bagi pelaku e-commerce untuk memprioritaskan penguatan infrastruktur keamanan data sebagai fondasi utama dalam membangun kepercayaan, disamping mengelola bukti sosial secara autentik untuk meningkatkan kredibilitas platform.
The Influence of Product Quality on Customer Loyalty at Diagram Coffee Bandung in 2025 Nurzahra Sugiharti; Leni Cahyani
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51464

Abstract

The global and national coffee industry has experienced rapid growth in recent years, including in Indonesia, which is one of the major coffee producers and consumers in the world. The city of Bandung as the center of coffee shop business growth presents intense competition between business actors, so product quality is an important factor in maintaining customer loyalty. This study aims to analyze the effect of product quality on customer loyalty at Diagram Coffee Bandung. The research uses a quantitative approach with descriptive methods, which involves collecting data through questionnaires to Diagram Coffee customers. Data analysis was performed statistically to measure the relationship between product quality variables and customer loyalty. The results showed that product quality which includes taste, consistency, and presentation aesthetics has a positive and significant influence on customer loyalty. This finding confirms that product quality plays an important role in driving repeat purchases and customer recommendations for Diagram Coffee. This research contributes to the development of coffee shop business strategies in improving product quality as an effort to retain customers in the midst of increasingly fierce industry competition.
The Influence of Product Quality on Customer Loyalty at Groei Coffee Bandung in 2026 Muhammad Raffy Asri; Leni Cahyani
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53052

Abstract

This study aims to analyze the influence of product quality on customer loyalty at Groei Coffee Bandung in 2026. The background of this research is the increasing competition in the coffee shop industry, which requires businesses to maintain product quality to sustain customer loyalty. This study uses a quantitative approach with a survey method involving 100 respondents who are active customers of Groei Coffee. Data were collected through questionnaires using a 5-point Likert scale and analyzed using descriptive statistics and simple linear regression with the assistance of SPSS software. The results show that product quality has a positive and significant effect on customer loyalty, with a regression equation of Y = 13.289 + 0.250X and a significance value of 0.000 < 0.05. Descriptive analysis indicates that product quality is rated in the “satisfied” category with an average score of 79.02%, while customer loyalty also falls into the “satisfied” category with an average score of 79.04%. The coefficient of determination (R² = 0.234) shows that product quality explains 23.4% of customer loyalty, while the remaining 76.6% is influenced by other factors. These findings suggest that maintaining product quality, particularly in terms of taste consistency, reliability, and presentation aesthetics, plays an important role in enhancing customer loyalty.
Co-Authors Abdillah Ainie, Siti Agus Maolana Hidayat Aisyah Amajida Jauza Alphino Pradifta Nugraha Andi Filsah Muslimat Apriana, Ayu Arlin Ferlina Mochamad Trenggana Asep Sufyan Muhakik Asmuliyati Nahnu Astri Wulandari Ati Mustikasari Atien Nur Chamidah Audiena, Siti Syarla Bayu Asliza Fadila Bethani Suryawandani Bethani Suryawardani Dandi Kurnia Saputra Dandy Marcelino Dandy Marcelino Darren Desvera, Sebastian Devi, Natalia Dian Sari Unga Waru Didit Endriawan Diva Aulia Donni Junipriansa Donny Trihandono Donny Trihanondo Dwitya Dimas Pramudya Eka Irawati, Eka Fadila, Bayu Asliza Fanni Husnul Hanifa Faras , Abu Ganjar Mohamad Disastra Guna, Kestu Galang Harrie Lutfie Harrie Lutfie Harrie Lutfie Hauzan, Mochammad Azmi Faiq Ilham Pangestu, Mahardika Imelda Maulana, Fransisca Karniawati, Nia Kaulika, Isava Dea Khoirullah, Akfin Laksmi Saraswati Maharani, Sandra Marcelino, Dandy Muhammad Quinadzan Al Fajr Syam Muhammad Raffy Asri Muhammad Rizky Saefullah Najwa, Savira Nasty, Prisky Dwi Nawwaf, Fayyadh Nellyaningsih Novantiani, Anne Novliana, Siska Zuherni Nurzahra Sugiharti Pradnyamita A.ar, Caroline Angel Rahmat Hidayat Rahmat Hidayat Ratna Rintaningrum Riska Aprilina Rizqi Awalia Ilma Roedavan, Rickman Roihan Ahmad Takholi Sampurno Wibowo Samsura, Datuk Ilhan Marsha Simanullang, Sanco Siska Zuherni Novliana Siti Nurzanah Soni Sadono Subandi, Yeyen Suherminingsih , Nina Sri Sukma Sulastri Sulastri Sulthan Rafi Deevan Haryadi Tirta Prasatia Tri Haryotedjo Wibowo, Pratama Prizal Widya Sastika Yessa Winardi