Garuda - Garba Rujukan Digital

Toko Oli Social Media Business Strategy Planning Kelvin Hendra Lim; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Toko Oli is a business that sells oil products for two and four-wheeled vehicles, besides selling oil products, the owner also provides oil change services. The problem faced by Toko Oli is that from time to time there is a day when there is not a single consumer at Toko Oli. The method used is by conducting interviews and documentation to obtain information and materials needed to implement digital marketing strategies. The solution provided is by utilizing social media to reach new consumers and using Google maps to provide information and layouts that are easily obtained by consumers. The results of the application of social media, namely, managed to reach 34,375 audiences, with 22,837 engagements on Toko Oli Facebook Business and Instagram, the owner said there were consumers who came because of social media and as for consumers who contacted the owner regarding services and products at Toko Oli. Next community service is then recommended to adjust social media that is often used by the community so that it can reach more consumers.

Pengaruh Socıal Medıa Dan E-Wom Terhadap Purchase Intentıon Perhıasan Internasıonal Dı Batam Renny Christiarini; Anggellia Anggellia
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Media sosial sekarang tidak sebatas sebagai sarana berbagi informasi dan hiburan, tetapi juga sebagai lapangan bisnis. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh social media marketing, e-Wom, brand equity dan trust terhadap purchase intention perhiasan internasional yang saat ini banyak diburu karena materialnya yang berharga dan desainnya yang trendi di kota Batam. Data diperoleh dari 300 responden berdomisili Batam sebagai sampel. Metode yang digunakan adalah purposive sampling yang termasuk non-probability sampling. Hasil penelitian menunjukkan semua hipotesis berpengaruh signifikan, sejalan dengan penelitian sebelumnya. Peran tiap variabel dalam penelitian ini pada sebuah perusahaan sangat berpengaruh ke niat membeli konsumen.

APPLICATION OF DIGITAL MARKETING TO MAX MEUBEL Renny Christiarini; Febry Supriyanto
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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This activity aims to carry out a digital marketing strategy to help promote products sold by a company to increase its sales revenue. This is due to the yearly increase in Instagram and TikTok users. Thus, the digital marketing platforms selected in this activity are Instagram and TikTok, which will be implemented from September to December 2022. The object of this activity is Max Meubel, which engages in the selling of furniture products. The data collection method in this activity uses interviews with the business owner and product documentation. After implementing the digital marketing strategy, there has been an increase in the sales and revenue of Max Meubel.

Analisis Dan Implementasi Strategi Berdasarkan Swot Pada Karimun Secret Batam Renny Christiarini; Anggellia Anggellia
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Kegiatan menganalisa dan penerapan SWOT di Karimun Secret Batam bertujuan agar pihak manajerial memahami kondisi atau keadaan usaha Karimun Secret Batam agar dapat memberi saran dan melancarkan strategi yang sesuai dengan keadaan tersebut demi meningkatkan omset penjualan juga profit Karimun Secret Batam. Hal ini dapat dilakukan dengan menganalisa SWOT Matrix, TOWS Matrix, dan teori Porter’s Five Forces. Selama kegiatan berlangsung, penulis mengumpulkan data melalui tahap wawancara, analisis dan implementasi. Berdasarkan data yang telah terkumpul ditemukan beberapa permasalahan seperti: sistem pencatatan yang sederhana, customer service yang secukupnya, kurangnya interaksi dengan konsumen, dan adanya ancaman karena banyaknya usaha serupa di Batam. Strategi yang dibuat oleh penulis dalam mengatasi dan mengantisipasi masalah tersebut adalah dengan personal & product branding, pencatatan via sistem komputer, meningkatkan skill membuat kue menjadi lebih baik, terus menciptakan variasi baru, berinterakasi dengan konsumen dengan lebih baik, dan memanfaatkan media sosial secara maksimal.UMKM Karimun Secret Batam telah menjalankan strategi yang dianjurkan penulis. Pihak manajemennya telah berbagai strategi pemasaran seperti membuat foto produk yang professional, meng-endorse selebgram (selebriti Instagram) lokal, membuat berbagai macam promo, terus membuat varian baru yang menarik, membuat event membagi tester di mall dengan tujuan memperkenalkan produk, menggunakan fitur paid promote Instagram, admin lebih antusias dalam berhubungan dengan pelanggan, dan membuat konten yang menarik di Instagram. Alhasil omset perbulannya pun meningkat mencapai 20%.

Rumah Sejahtera Strategy as an Independent Entrepreneur by PKH Tembesi Members Alifia Lisda Zetty Aqmi; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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This study aims to analyze the development of finished products from cassava at Pondok Tani located in Tembesi Village, Batam City. The problem find in this study is the low farmer wage rates resulting from the sale of crops only in the form of raw goods and finished goods which are less innovative. The research method uses research analysis methods through SWOT analysis, USP analysis, observation, interviews and documentation directly to the location. The results of this study refer to product development, namely MOCAF (Modified Cassava Flour) in line with government programs, namely local food diversification and a focus on products made from cassava. With this Rumah Sejahtera program, it can help organize the duties and responsibilities of Rumah Sejahtera members and increase sales results by 3,2%. Recommendations for further research are increasing the processing of MOCAF (Modified Cassava Flour) into other processed products.

Purchase Intention through Engagement as Mediation and Brand Equity as Moderation on Social Media Users Rensia Ester Herdinasari; Renny Christiarini; Erilia Kusumahati
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3898

This study aims to further investigate the purchase intention of social media users. The research explores the impact of social presence, psychological distance, trust, engagement, social media marketing, electronic word of mouth, and brand equity on purchase intention. Engagement functions as a mediator, while brand equity plays a moderating role in the relationships studied. Research data was gathered through the distribution of questionnaires to 290 respondents and processed using the SmartPLS 3.0 program. Â The findings indicate that trust, engagement, electronic word of mouth (e-WOM), and brand equity have a significant impact on purchase intention. However, no influence was observed from social presence, psychological distance, and social media marketing. Additionally, the study revealed that there is no mediating effect through engagement, and the moderating effect of brand equity is less than 5%.

Toko Oli Social Media Business Strategy Planning Kelvin Hendra Lim; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Toko Oli is a business that sells oil products for two and four-wheeled vehicles, besides selling oil products, the owner also provides oil change services. The problem faced by Toko Oli is that from time to time there is a day when there is not a single consumer at Toko Oli. The method used is by conducting interviews and documentation to obtain information and materials needed to implement digital marketing strategies. The solution provided is by utilizing social media to reach new consumers and using Google maps to provide information and layouts that are easily obtained by consumers. The results of the application of social media, namely, managed to reach 34,375 audiences, with 22,837 engagements on Toko Oli Facebook Business and Instagram, the owner said there were consumers who came because of social media and as for consumers who contacted the owner regarding services and products at Toko Oli. Next community service is then recommended to adjust social media that is often used by the community so that it can reach more consumers.

APPLICATION OF DIGITAL MARKETING TO MAX MEUBEL Renny Christiarini; Febry Supriyanto
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

This activity aims to carry out a digital marketing strategy to help promote products sold by a company to increase its sales revenue. This is due to the yearly increase in Instagram and TikTok users. Thus, the digital marketing platforms selected in this activity are Instagram and TikTok, which will be implemented from September to December 2022. The object of this activity is Max Meubel, which engages in the selling of furniture products. The data collection method in this activity uses interviews with the business owner and product documentation. After implementing the digital marketing strategy, there has been an increase in the sales and revenue of Max Meubel.

Rumah Sejahtera Strategy as an Independent Entrepreneur by PKH Tembesi Members Alifia Lisda Zetty Aqmi; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the development of finished products from cassava at Pondok Tani located in Tembesi Village, Batam City. The problem find in this study is the low farmer wage rates resulting from the sale of crops only in the form of raw goods and finished goods which are less innovative. The research method uses research analysis methods through SWOT analysis, USP analysis, observation, interviews and documentation directly to the location. The results of this study refer to product development, namely MOCAF (Modified Cassava Flour) in line with government programs, namely local food diversification and a focus on products made from cassava. With this Rumah Sejahtera program, it can help organize the duties and responsibilities of Rumah Sejahtera members and increase sales results by 3,2%. Recommendations for further research are increasing the processing of MOCAF (Modified Cassava Flour) into other processed products.

Implementation of Digital Marketing at Mak Oteh Food Stalls Chicha Rosha; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

This activity the author did with the aim of increasing revenue and customer visits and increasing public understanding of the existence of these food stalls. Warung Makan Mak Oteh is located at Pasar Angkasa, Nagoya Blok CC No 1 Batam, Riau Islands. As for some of the obstacles faced by restaurants, namely locations that are less strategic and only rely on the community around the location of the food stalls, so that customer knowledge about the existence of the restaurant is still weak and there is also no social media. accounts for sale so that no marketing promotions are carried out at the food stalls. or Mak Oteh's advertisements to attract customers to come shopping even though the products served are delicious. The implementation of the activities will take place from the beginning of October to the end of November 2022. The author has compiled several work plans that will be carried out on the implementation of activities related to digital marketing, namely the implementation of promotions in digital form that will be implemented, are already running and can be used for long-term performance. The initial stage that the author will do is to investigate the problems that occur in the business, find solutions to existing problems, design a more efficient system for the business, implement a new system plan in the business and explain the results obtained when operating the system. The activities carried out by the author have resulted in digital promotions that adapt to the problems faced by entrepreneurs such as a less strategic location. By implementing digital marketing, such as running promotions through their own social media accounts, digital marketing through paid advertising, and setting up a Google account business for Google Maps. The implementation of this new promotion system has a positive impact and also contributes to sales.

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