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All Journal Jurnal Inovasi Bisnis (Inovbiz) Sketsa Bisnis eCo-Buss Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi dan Manajemen Indonesia JWM (JURNAL WAWASAN MANAJEMEN) Media Bina Ilmiah Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Asian Journal of Management, Entrepreneurship and Social Science
Renny Christiarini
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analysis Of Factors That Influence Repurchase Intention Towards Purchasing Household Appliances Products In E-Commerce In The City of Batam Sherlyca Styvani; Rizni Aulia Qadri; Renny Christiarini
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

E-commerce has radically changed commerce by facilitating shopping and selling without geographical or time constraints. This research aims to determine what makes online furniture shoppers more likely to buy from a specific retailer again. Information is obtained through surveys of Batam City residents who have made online home décor purchases. Researchers evaluated two kinds of data to give a comprehensive picture of the behaviors of internet shoppers: secondary data derived from literature reviews and primary data gathered through questionnaires. Four elements significantly impact customer satisfaction and repurchase intentions: perceived product value, perceived e-service quality, perceived product utility, and perceived product simplicity of use. Nevertheless, whether or not satisfied clients will return to you depends on factors other than their happiness. These findings increase our understanding of the mechanics of consumer behavior in this context and provide the foundation for improved strategies to affect consumer purchasing behavior through e-commerce platforms.
Co-Authors Agika Wasinta Br Sembiring Alfrets Yohanes Kodoatie Alifia Lisda Zetty Aqmi Amanda Rosentia Amanda Rosetia Ameilia Cantikasari Andi Andi Anggellia Anggellia Anjela Rini Febiana Ardila Ardila - Aviany Yanti Billy Shevriyanto Chicha Rosha christy angeline Cindy Ellysa Davin Davin Davin Ewaldo Dea Punjung Sari Delfi Aurelia Kuasa Devin Tan Dewirahayu Sad Wijaya Dina Talantu Edi Tan Sopian Ellin Ellin Elvin Whang Erilia Kusumahati Erni Erni Estefan Estefan Estin Rose Eviyani Estina Sativa Eva Noorliana Evelyn Tanza Evita Kordinata Febri Tegar Siswoyo Febry Supriyanto Fernanda Yeronica Fibiyani Fibiyani Getri Bela Saputri Habeebanisya Habeebanisya Hardy Winata Hellena Risvi Hendri Gunawan Hendy Wiliyan Ho Gefi Lee Inda Meyllya Putri1 Intan Feronika Jason Jason Jason Jerico Jenny Yang Jesslyn Jesslyn Jevin Tan Joven Alfando Chang Joy Celyn Jumi Liana Kelven Liong Kelvin Hendra Lim Kelvin Hendra Lim Krisnayanti Krisnayanti La Ode Agung Prastiyo Lili Yanti Melissa Michael Iken Bonar Anju Sibagariang Michelle Go Mon, Muhammad Donal Muhammad Dimas Pramudya Muhammad Fadhil Karuniansyah Nabila Arinov Mey Nertivia Nertivia Nicky Adi Putra Nico Dwi Putra Nur Hadiyati Nur Hidayati Nurhafnil Hayati Nurliana Dwi Putri Octa Villa Oktris Susanti Ory Dwiputra Pradino Kusumo Rahel Nurhamidah Raka Prasetya Rena Rena Rensia Ester Herdinasari Ricky Hartanto Rince Monica Hutagalung Rio Fernando Rizky Adi Mahendra Rizni Aulia Qadri Sarah Lena Mariosta Septriana Septriana Sherly Marlina Sherlyca Styvani Shintia Dewi Sofia Lorence Tiara Sonita Try Monica Verliana Elzagi Violina Anastasya Willy Antonio Winson Leon Yohana Juwitasari Hulu Yongkie Yongkie