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All Journal Jurnal Inovasi Bisnis (Inovbiz) Sketsa Bisnis eCo-Buss Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat Nusantara Ilomata International Journal of Management Jurnal Ekonomi dan Manajemen Indonesia JWM (JURNAL WAWASAN MANAJEMEN) Media Bina Ilmiah Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Asian Journal of Management, Entrepreneurship and Social Science JURNAL MANAJEMEN DAN BISNIS INDONESIA
Renny Christiarini
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analysis Of Factors That Influence Repurchase Intention Towards Purchasing Household Appliances Products In E-Commerce In The City of Batam Sherlyca Styvani; Rizni Aulia Qadri; Renny Christiarini
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

E-commerce has radically changed commerce by facilitating shopping and selling without geographical or time constraints. This research aims to determine what makes online furniture shoppers more likely to buy from a specific retailer again. Information is obtained through surveys of Batam City residents who have made online home décor purchases. Researchers evaluated two kinds of data to give a comprehensive picture of the behaviors of internet shoppers: secondary data derived from literature reviews and primary data gathered through questionnaires. Four elements significantly impact customer satisfaction and repurchase intentions: perceived product value, perceived e-service quality, perceived product utility, and perceived product simplicity of use. Nevertheless, whether or not satisfied clients will return to you depends on factors other than their happiness. These findings increase our understanding of the mechanics of consumer behavior in this context and provide the foundation for improved strategies to affect consumer purchasing behavior through e-commerce platforms.
Behavioral Intention Towards Automotive Products in Batam City Renny Christiarini; Randy Setiawan; Edy Yulianto Putra
Jurnal Manajemen dan Bisnis Indonesia Vol. 12 No. 1 (2026): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

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Abstract

This study is intended to analyze the influence of brand perception on behavioral intentions of automotive products in Batam City, with mediation of brand quality variables, prestige, brand identity expression, and brand image. The research approach used is not a quantitative approach, with data obtained from distributing survey questionnaires to 306 respondents who use automotive products in Batam City. Data analysis was carried out using SMARTPLS software to conduct SEM-PLS tests, in terms of testing inner and outer models. The research findings reveal that brand perception has a significant effect on brand quality, prestige, and brand identity expression. However, brand perception has not been able to influence brand image. Then, brand quality, prestige, and brand identity expression have a significant effect on behavioral intentions. This study also proves the mediation effect of brand quality variables, prestige, and brand identity expression in linking the influence of brand perception on behavioral intentions of automotive products in Batam City.
Membangun Kepedulian Antar Sesama Melalui Kunjungan Ke Panti Asuhan Al-Aqsho Steven Jefrey; Renny Christiarini; Amanda septia; Dedi setiadi; Elvina Tiara Oktaviani; Evelyn Jolie; Fredelyn Angelie; Hendry Seow; Jihan Al Aqsa; Nasril Tri Saputra; Radit Wirya Syahputra; Riswiwati Riswiwati; Seli Nur Alifah; Suardy Gunawan; Vincent Wong
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.11082

Abstract

Pada Minggu, 16 Mei 2021, kami, kelompok Ruang Guru 1, sebagai mahasiswa dari Universitas International Batam melaksanakan pengabdian masyarakat di tempat yang sama yakni di Panti Asuhan Al-Aqsho. Kegiatan ini dimaksudkan sebagai implementasi dari wujud peduli lingkungan, namun secara lebih khusus mempunyai tujuan untuk mengembangkan rasa kepemilikan serta edukasi kepada anak-anak panti tentang bertanggung jawab pada lingkungan hidup melalui pendekatan konsep 3R yakni Reduce, Reuse, Recycle. Lebih dari itu, kegiatan tersebut yang akan menjadi aspek penting dalam pembangunan karakter mahasiswa dimana mereka diperlakukan untuk memiliki rasa tanggung jawab secara sosial dan kepedulian lokus di sekitar. Kegiatan ini didasarkan oleh kendala akan minimnya edukasi tentang kebersihan lingkungan dan minimnya kesadaran akan kesehatan. Untuk itu, kami tidak hanya sekedar mengedukasi saja, namun juga menyajikan permainan sebagai totalitas bahwa kegaiatan edukasi yang seru ini juga bisa terjadi dengan anak-anak yang menantinya dengan antusias. Kegiatan ini menyajikan mahasiswa yang interaktif dengan anak-anak disana, sehingga anak-anak tersebut bisa connec Emo an. Bahkan, kami menemukan bahwa anak-anak tersebut tidak sungkan untuk bermain apapun. Mereka i have lebih terbuka bersedia untuk menjawab atau pun menanyakan kepada yang lainnya. Dari kegiatan ini saya harap, tidak hanya menjadi sebuah kegiatan edukatif yang bermanfaat, namun juga memberikan kontribusi yang tangible terhadap tantangan di lingkungan di era yang semakin kompleisonal.
Purchase Intention Analysis in Augmented Reality Marketing: SOR Implementation Framework Renny Christiarini; Rooney; Edy Yulianto Putra
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1949

Abstract

The rapid competition in the developing industry makes it increasingly important for business actors and marketers to pay attention to several important factors that can determine consumer purchasing decisions, namely based on the SOR framework. The researcher intend to expand literature by extending the S-O-R framework to the context of AR-based marketing in the telecommunications sector, by introducing a novel conceptual model connecting augmentation, product informativeness, and personalized recommendations to purchase intention via choice beliefs and perceived usefulness. The research approach used is quantitative research, by distributing questionnaires to 308 telecommunications service users in Batam City. The findings reveal that augmentation and product informativeness have a significant effect on choice trust. Product informativeness also have a significant direct effect on purchase intentions, although personalized recommendations cannot prove a significant relationship with purchase intentions. Regarding its mediation effect, researchers proved that choice trust is able to mediate the relationship between augmentation and product informativeness with purchase intentions. Perceived usefulness is able to mediate the relationship between product informativeness and purchase intentions, personalized recommendations do not significantly influence purchase intentions. It is important for telecommunication service companies to boost purchase intentions by building trust in choice, benefits felt by customers by maximizing the usefulness of augmentation-related features, product informativeness, and ability to provide effective recommendations for customers. Future researchers can make efforts to implement further research related to augmented reality marketing factors in their influence on purchase intentions, with different variable or research object.
Co-Authors Agika Wasinta Br Sembiring Alfrets Yohanes Kodoatie Alifia Lisda Zetty Aqmi Amanda Rosentia Amanda Rosetia Amanda septia Ameilia Cantikasari Andi Andi Anggellia Anggellia Anjela Rini Febiana Ardila Ardila - Aviany Yanti Billy Shevriyanto Chicha Rosha christy angeline Cindy Ellysa Davin Davin Davin Ewaldo Dea Punjung Sari Dedi setiadi Delfi Aurelia Kuasa Devin Tan Dewirahayu Sad Wijaya Dina Talantu Edi Tan Sopian Ellin Ellin Elvin Whang Elvina Tiara Oktaviani Erilia Kusumahati Erni Erni Estefan Estefan Estin Rose Eviyani Estina Sativa Eva Noorliana Evelyn Jolie Evelyn Tanza Evita Kordinata Febri Tegar Siswoyo Febry Supriyanto Fernanda Yeronica Fibiyani Fibiyani Fredelyn Angelie Getri Bela Saputri Habeebanisya Habeebanisya Hardy Winata Hellena Risvi Hendri Gunawan Hendry Seow Hendy Wiliyan Ho Gefi Lee Inda Meyllya Putri1 Intan Feronika Jason Jason Jason Jerico Jenny Yang Jesslyn Jesslyn Jevin Tan Jihan Al Aqsa Joven Alfando Chang Joy Celyn Jumi Liana Kelven Liong Kelvin Hendra Lim Kelvin Hendra Lim Krisnayanti Krisnayanti La Ode Agung Prastiyo Lili Yanti Melissa Michael Iken Bonar Anju Sibagariang Michelle Go Mon, Muhammad Donal Muhammad Dimas Pramudya Muhammad Fadhil Karuniansyah Nabila Arinov Mey Nasril Tri Saputra Nertivia Nertivia Nicky Adi Putra Nico Dwi Putra Nur Hadiyati Nur Hidayati Nurhafnil Hayati Nurliana Dwi Putri Octa Villa Oktris Susanti Ory Dwiputra Pradino Kusumo Putra, Edy Yulianto Radit Wirya Syahputra Rahel Nurhamidah Raka Prasetya Randy Setiawan Rena Rena Rensia Ester Herdinasari Ricky Hartanto Rince Monica Hutagalung Rio Fernando Riswiwati Riswiwati Rizky Adi Mahendra Rizni Aulia Qadri Rooney Sarah Lena Mariosta Seli Nur Alifah Septriana Septriana Sherly Marlina Sherlyca Styvani Shintia Dewi Sofia Lorence Steven Jefrey Suardy Gunawan Tiara Sonita Try Monica Verliana Elzagi Vincent Wong Violina Anastasya Willy Antonio Winson Leon Yohana Juwitasari Hulu Yongkie Yongkie