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All Journal International Journal of Engineering Science and Technology Development (IJEST) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Engineering and Technology Development (ICETD) Islamic Ecomonics Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Visionist Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Business, Law, and Education International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal eCo-Fin Utsaha: Journal of Entrepreneurship Jurnal Ekonomika Dan Bisnis Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Business and Entrepreneurial Review Jurnal Pengabdian Masyarakat Tapis Berseri The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ilmiah Cano Ekonomos Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM Journal of Multidisciplinary Academic Business Studies Jurnal Ilmiah Cano Ekonomos
Andala Rama Putra Barusman
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Transportation Other

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Journal : eCo-Buss

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The Influence of Relationship Marketing, Consumer Trust, and the Korean Wave on the Purchase Decision of Enhypen's Kpop Album Dessully, Maharanni; Barusman, Andala Rama Putra
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2096

Abstract

This study seeks to analyze the influence of relationship marketing, consumer trust, and the Korean Wave phenomenon on purchase interest and purchasing decisions of Enhypen's K-pop album in Bandar Lampung. Consumer purchasing decisions are complex processes and are influenced by a variety of factors, including relationship-based marketing aimed at building customer loyalty. In addition, consumer trust has an important role in creating purchase interest, particularly in the context of products that cannot be seen directly. The Korean Wave phenomenon, which is increasing the popularity of Korean culture, also contributes to the purchase decision of K-pop-related products. A questionnaire was circulated as part of the research methodology to 282 Enhypen fans in Bandar Lampung, with data analysis carried out using Smart-PLS technique. The outcomes shown that every variable studied had a noteworthy and constructive influence on purchase interest and purchase decisions. Relationship marketing and consumer trust have proven to play a significant part in raising purchase interest, which in turn influences purchasing decisions. The Korean Wave phenomenon acts as an additional driving factor that strengthens this relationship. This research is anticipated to offer understanding for music industry players in formulating more effective marketing strategies, as well as increasing the loyalty of K-pop fans in Indonesia
Co-Authors . Marzuki A A, Iskandar A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Aras, Irsan Arif Rahman Arseta Yudha Lesmana Arya Febru Augustine, Nuraini Maya Azis Salam Belinda, Sherliana Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Defrizal Defrizal Defrizal Dessully, Maharanni Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Febriyanti, Dedemas Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hendri Dunan Herry G Soedarsa Humaeni, Ali Irsandi, Irsandi Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim Luwiha, Luwiha M Oktavianur M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf Sulfarano Barusman Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Okta Ainita Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita Riswan RISWAN Riza Muhida Robenson Robenson Sapmaya Wulan Selfia Alke Mega, Selfia Alke Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Sudiana, Trianisa Aldina Fitri Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Syamsu Rizal Syamsurizal Syamsurizal Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vanessa Gabriela Veronika Saptarini Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa