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All Journal JURNAL PENDIDIKAN TAMBUSAI Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Soso-Q : Jurnal Manajemen Quantitative Economics and Management Studies International Journal of Community Service & Engagement Cita Ekonomika: Jurnal Ilmu Ekonomi Daengku: Journal of Humanities and Social Sciences Innovation ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat As-salam SWARNA International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Manis : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan SWARNA: Jurnal Pengabdian Kepada Masyarakat
Latuconsina, Zainuddin
Fakultas Ekonomi Dan Bisnis, Jurusan Manajemen, Universitas Pattimura, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Community Engagement and Emergence Journal (CEEJ)

 1 
Implementasi Strategi Pemasaran Produk Dalam Meningkatkan Volume Penjualan Produk UMKM Di Dusun Hatusua Kabupaten Seram Bagian Barat Huwae, Victor Ernest; Latuconsina, Zainuddin; Siahainenia, Silfiena
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.6592

Abstract

The purpose of this training is to provide MSME actors with a better understanding and skills of effective marketing strategies. This training aims to address the problems faced by local MSMEs, such as increasingly fierce competition, limited market access, and lack of knowledge about digital marketing. For these activities, participatory approaches, problem-based training and hands-on demonstrations are used. This training teaches participants basic marketing concepts such as market segmentation, branding, digital promotion, and the use of social media and marketplaces to increase market reach. The training also teaches them the technical skills to create engaging promotional content and use digital analytics tools to track the success of marketing campaigns. The results of the activity showed that participants understood contemporary marketing strategies better. MSME marketers are starting to use digital marketing through e-commerce platforms and social media. This results in an increase in product sales. In addition, this program has succeeded in encouraging the formation of a local business cooperation network and has a positive impact on the economy of Hatusua Hamlet.
Co-Authors Achmad Syarif Chatib Agnes Soukotta Agusthina Risambessy Agustina Risambessy Anna Valensia Christianty De Fretes Asiani Sijabat Asnawi, Aisah Atamimi, Rachma Basuki, Ferry H. Bugis, Muhammad Cakranegara, Pandu Adi Conchita V. Latupapua Duwila, Ummi Etvin R Tamher Etvin Rizal Tamher Faozi, Muhamad Ilham Ferdy Leuhery Festus Evly R.I. Liow Gerrit. M. Pentury Grace Hoberthina Tahapary Grace Hoberthina Tahapary Grace Tahapary Harvey Hiariey Harvey Hiariey Hasnawati Hiariey, Harvey Huwae, Victor Ernest I Nyoman Tri Sutaguna Indrawati, Raden Ajeng Juliana Latuihamallo Laitupa, Abdul Azis Laitupa, Azis Latuihamallo, Juliana Latupapua, Conchita V. Leasiwal, Teddy C. Lilian S Loppies Louhenapessy, Desry Jonelda M.Pelupessy, Merry Maghfirah, Nurul Matdoan, Arsad Muhammad Faisal Muhammad Hery Santoso N. Nengsi, Nadya Nathalia Dessy Sariwating Noya, Ryalno Stefano Pandu Cakranegara R .Tamher, Etvin R.A Aisah Asnawi Rachma Atamimi Rachma Attamimi Rahman, Fahtur Ralahallo, Fransiska Natalia Restia Christianty Restia Christianty Restia Christianty Retno S Susilawati Roy Seleki Samuel PD Anantadjaya Sapthu, Andre Seleky, Roy Siahainenia, Silfiena Sijabat, Ani Sijabat, Asiani Silfiena Siahainenia Siska J Saununu Sitania, Alvarya C. R. Sulasri Kaisupy Tamhe, Etvin R. Tehuayo, Erlinda Tuankota, Aulia Laksmi Tutupoho, Saleh Uli Wildan Nuryanto Victor Ernest Huwae Welem Arlen Tupamahu Yusuf T, Glen Andre