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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Media Wisata Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Communicatus: Jurnal Ilmu Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies Jurnal Ilmu Komunikasi dan Bisnis Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Teknik Industri Terintegrasi (JUTIN) Madaniya Unri Conference Series: Community Engagement Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Komunikasi Dan Media ETAM: Jurnal Pengabdian kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Jurnal Masyarakat Madani Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Bisnis
Ringgo Eldapi Yozani
Jurusan Ilmu Komunikasi Universitas Riau
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Identity negotiation and cross-cultural strategies of Young Southeast Asian Leaders Initiative participants Yozani, Ringgo Eldapi; Arifin, Mohd Yahya Mohammed; Octavianti, Meria; Sari, Genny Gustina; Handoko, Tito; Azzmi, Muhammad
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.67617

Abstract

Background: Existing research on face negotiation tends to overlook short-term leadership exchange programs, resulting in a limited understanding of how participants navigate the contrasting communication styles between Southeast Asian high-context cultures and the low-context culture of the United States. Purpose: This study aims to examine the intercultural communication strategies and identity negotiation practices of participants in the Young Southeast Asian Leaders Initiative (YSEALI) 2022–2025 cohort during their exchange in the United States, with a particular focus on how they manage self-face, other-face, and mutual-face concerns. Methods: Employing a qualitative descriptive approach, data were collected through in-depth interviews with 11 participants representing 11 Southeast Asian countries and analyzed using Stella Ting-Toomey’s Face Negotiation Theory. Results: The findings indicate that self-face was primarily expressed through symbolic cultural representations rather than direct verbal confrontation, whereas other-face concerns were managed by avoiding sensitive topics to preserve interpersonal harmony. Mutual-face was achieved through inclusive and collaborative communication styles that emphasized group cohesion and shared understanding. Conclusion: The study concludes that Face Negotiation Theory provides a valuable framework for understanding how individuals from collectivist cultures adapt in short-term intercultural exchanges, demonstrating that cultural identity can serve as a bridge rather than a barrier to effective communication. Implications: These findings have important implications for advancing efforts to reduce social inequalities, suggesting that program organizers should implement targeted pre-departure orientations focusing on intercultural communication styles to enhance participants’ adaptability and foster more inclusive interactions.
Strategi Komunikasi Pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) Batik Bukit Batu dalam Pembentukan Brand Awareness Kain Batik Bukit Batu Putri Yudnovon, Welsa Alfiona; Yozani, Ringgo Eldapi; Lubis, Evawani Elysa
Jurnal Ilmu Komunikasi dan Bisnis Vol 11 No 2: April 2026
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/zvbr6q30

Abstract

Perkembangan UMKM di Indonesia menghadapi tantangan persaingan yang semakin kompetitif, terutama dalam membangun brand awareness di tengah masyarakat. UMKM Batik Bukit Batu sebagai usaha berbasis kearifan lokal perlu merumuskan strategi komunikasi pemasaran yang efektif agar batik khas daerah dikenal, diingat, dan diasosiasikan dengan identitas budaya Melayu. Penelitian ini bertujuan menganalisis strategi komunikasi pemasaran yang diterapkan dalam membentuk brand awareness. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi terhadap pemilik serta pihak terkait. Hasil penelitian menunjukkan bahwa Batik Bukit Batu menerapkan strategi Segmentation, Targeting, and Positioning (STP) berdasarkan karakteristik demografis, geografis, dan psikografis, dengan sasaran utama kalangan dewasa produktif, institusi pendidikan, dan instansi pemerintahan. Positioning dibangun melalui penguatan identitas budaya Melayu dalam motif dan nilai filosofis batik. Strategi komunikasi pemasaran diimplementasikan melalui media sosial, personal selling, word of mouth, event marketing, & sponsorship. Sinergi antara perumusan STP dan implementasi komunikasi tersebut berkontribusi pada terbentuknya brand awareness yang telah berkembang dari tahap brand recognition menuju brand recall, dengan Batik Bukit Batu diasosiasikan sebagai simbol budaya lokal Melayu.  
STRATEGI KOMUNIKASI PEMASARAN TERPADU MEDIA BISNIS INDONESIA PERWAKILAN PEKANBARU DALAM MENINGKATKAN PENGGUNAAN JASA EVENT Arie Gunawan; Ringgo Eldapi Yozani; Lie Othman
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47416

Abstract

This study examines the implementation of Integrated Marketing Communication (IMC) in enhancing event service sales at Harian Bisnis Indonesia Representative Pekanbaru. It aims to analyze how IMC is applied not only as a coordination mechanism of promotional tools but also as a relational and strategic communication system that supports long-term relationships with event sponsors. A qualitative method was used through in-depth interviews, observation, and documentation to explore the integration of advertising, public relations, sales promotion, and personal selling in marketing communication practices The findings show that IMC operates as a multilevel communication system. Advertising functions as the initial stage in building awareness and cognitive positioning of audiences. Public relations strengthens credibility through media legitimacy and third-party endorsement. Sales promotion accelerates perceived value through bundled offerings and integrated marketing solutions, while personal selling serves as the main interpersonal channel that enables negotiation, trust-building, and co-creation of value between the organization and sponsors.The study also finds that IMC implementation is not linear but cyclical and adaptive, where each communication touchpoint contributes to continuous relationship building and value creation. In addition, the integration of the marketing mix 7P demonstrates that IMC is operationalized across product, price, place, promotion, people, process, and physical evidence, reflecting a holistic communication system in the service industry. In conclusion, IMC at Bisnis Indonesia Pekanbaru functions as a relational communication system that goes beyond promotional effectiveness to foster trust, commitment, and sustainable partnerships with stakeholders. This study contributes to IMC literature by highlighting its shift from a transactional promotional framework to a strategic system of value and relationship creation
Dimensi Konsep Diri Aktivis Perempuan Penyintas Cybermisogyny Di Instagram Annisa Muasrani; Welly Wirman; Ringgo Eldapi Yozani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/3v82jq75

Abstract

This study aims to analyze the self-concept of cybermisogyny survivors among female activists of the HMI-Wati Corps (KOHATI) in Pekanbaru, focusing on the dimensions of self-image, ideal self, and self-esteem. This study used a qualitative approach with a participatory and phenomenological Community-Based Research (CBR) method. Data were collected through in-depth interviews with six informants selected using snowball sampling. The results show that cybermisogyny causes a shift in self-image from positive to negative through the internalization of external assessments such as body shaming and objectification. In the ideal self dimension, there is a shift from an orientation towards freedom of expression to a more defensive orientation, emphasizing mental resilience and self-protection. Meanwhile, self-esteem decreases due to social pressure, but can be recovered through social support, emotional validation, and involvement in a supportive organizational environment. This study confirms that cybermisogyny not only impacts digital communication but also women's psychological structure, as well as the importance of social support and safe spaces in the process of women's recovery and empowerment in the digital space
Diam dan Luka: Pengalaman Komunikasi Remaja Pelaku Self-Harm di Kota Pekanbaru Aidil Fitrian; Welly Wirman; Ringgo Eldapi Yozani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jx9dhf73

Abstract

This study aims to explore the communication experiences of adolescents engaging in self-harm in Pekanbaru City using a qualitative phenomenological approach. Data were collected through in-depth interviews with six participants selected using a snowball technique. The findings reveal that communication experiences are formed within four main contexts: family, peers, romantic partners, and community. Supportive, open, and empathetic communication both verbal and nonverbal, emerges as a protective factor that enhances emotional stability and reduces self-harm tendencies. In contrast, negative communication such as verbal abuse, emotional neglect, social exclusion, and abusive relationships intensifies feelings of isolation, low self-worth, and psychological vulnerability. Additionally, communities serve as alternative spaces that can support recovery, although they may also present risks of social rejection. Thus, the quality of interpersonal communication plays a crucial role in shaping relational experiences and the dynamics of self-harm among adolescents.
Co-Authors ', Karina ., Elmustian Achmad Noerkhaerin Putra Aidil Fitrian Akhsanul Pikri Aminuddin, Imam Annisa Muasrani Anuar Rasyid Aprianda, Yogi Arie Gunawan Arifin, Mohd Yahya Mohammed Ath Thaariq, Muhammad Aulina, Novia Azzmi, Muhammad Bolantara, Dwiki Diafitri, Rahmi Dwiki Bolantara Edi Tri Prayitno Efni Noor Salam Evawani Elysa Lubis Fadhli, Mashur Fadli, Mashur Febrianisa, Winne Firnayanti, Esthi FZ, Yudhisti Indra Genny Gustina Sari Handoko, Tito Hevi Susanti Ikhma Zurani Ismandianto Kasmirudin, Kasmirudin Lie Othman Lintang Arum Bagasati Mariaty Ibrahim Meria Octavianti, Meria Moehammad Afrinaldi Saputera Saputera Moh Agung Wibowo Muhammad Ath Thaariq Muhammad Firdaus Muhammad, Fahmi Nainggolan, Marissa Yunda Sonata Nofra Nilta Nova Diana, Nova Nova Yohana Nurita, Riau Nurul Mustaqimmah, Nurul Olfat, Ferdinan Favian Permata Sari, Indah Pioni Auzella Wahyuni Pradita, Dea Anandya Putri Yudnovon, Welsa Alfiona Revaldesnita, Vinny Rumyeni Rumyeni, Rumyeni Salsabila Salsabila Sandro, Sandro Sari, Mutia Novela Sari, Nova Serliana Sesdia Angela Siagian, Dewi Radiatul Irabiah Silfa, Syarifah Alfina Suci Andarini Sundari, Dini Suryan, Restu Tantri Puspita Yazid Tarigan, Efraim Arapenta Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Tika Isma Hamida Tika Isma Hamida Tutut Ismi Wahidar Welly Wirman Wibowo, Moh Agung Windy Aulia Asshafa Wirdatul Aini