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Nafiah Ariyani, Nafiah
Sahid University
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Journal : Journal of Social Research

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Marketing Management's View of Integrated Marketing Communications Erdi Adrimurlan Chaniago; Nafiah Ariyani
Journal of Social Research Vol. 2 No. 2 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i2.668

Abstract

Regardless of the value of the products sold, marketing activities are an integral part of running a business. Without proper marketing, the business will not be able to achieve optimal sales. Today's businesses must incorporate marketing and business activities into their overall strategy for success. This is due to the fact that modern business attaches great importance to integrated marketing communications. Some businesses use a combination of ineffective and inefficient marketing communications that do not communicate their message properly to potential buyers or consumers. This results in a constant need for remarketing efforts by businesses to reach their intended audience. This study used a case study approach to collect data. It uses interviews with medium and small business owners to gather information regarding the importance of integrated marketing communications. In addition, he took inspiration from other research to gather information on the advertising strategies and approaches of Whole Milk SMEs. Upon completion, this study demonstrates the important role of integrated marketing communications in Whole Milk SMEs. It also reveals what marketing strategies Pure Milk SMEs are using and how they plan to further promote their brands.
Co-Authors Ade Suherlan, Ade Afriza, Eka Dana Akhmad Fauzi Ani Purwati, Ani Anna Kurniawati Bambang Juanda Berewot, Juliana Bernard Hasibuan Budi Rahayu Budiana, Mohamad Arief Didi Susanto, Didi Edi Setiawan eko harsono Erdi Adrimurlan Chaniago Farhat Umar Farhat Umar Fatmawati, Yeni Hairun Nissa, Hairun Handaningtias, Uliviana Restu Haris Kadarisman Indra Novianto Adibayu Pamungkas Irfan Syauqi Beik Ispriyahadi, Heri Kadarisman, Haris Kholil Kholil Laila Febrina Levyda Levyda Lomban, Ario Akbar Mayang Riyantie, Mayang Mira Septiani Mira Septiani Mira Septiani MULYASANTOSA, Nandang Oktrainal, Rijalul Fikri Pertiwi, Ratih Prihartadi, Bambang Rahmawati Rahmawati Ramli, Soehatman Rayung Wulan Reskadarto, Nanang Rico, Rico Royanul Arief Sari Narulita Septiani, Mira Sigit, Ridzki Rinanto Sjakbani, Sjahru Soraya, Haniifah Sri Hidayati Sugiarto S Syamsul Arifin Tanjung Prasetyo TATAN SUKWIKA Tri Agus Yuarsa Umaimah Wahid Widyanto Widyanto William William Yudi Kristiyadi Yudith Sitinjak