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Hapsari Dwiningtyas Sulistyani
Universitas Diponegoro, Semarang
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analisa Program Magang Inkubator Kerja di TVKU Semarang dalam Pembentukan Kompetensi dan Pengalaman Profesional Bagi Mahasiswa Retnaningtyas Niken Hapsari; Hapsari Dwiningtyas Sulistyani
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7299

Abstract

In accordance with the Ministry of Research, Technology, and Higher Education (Kemenristekdikti) Press Release Number: 3/SP/HM/BKKP/I/2019, themed “Open, Flexible, and Quality Research, Technology, and Higher Education,” it is stated that there is a current need for efforts to prepare higher education graduates. This preparation focuses on ensuring they possess the required competencies, work capabilities, and professional attitudes, which are to be achieved through certification, the enhancement of student achievements, and the provision of professional experience. TVKU, known as a local television station in the Semarang region, offers an internship program known as an “incubator.” This study aims to understand the significance of the role of this television incubator program in developing the competencies and professional experience of students at Universitas Dian Nuswantoro Semarang before they complete their studies and enter the actual workforce. The method applied in this study is the descriptive historical method. Data for this study was obtained through field research, which included interviews, observation, and documentation. Data analysis was conducted using a descriptive qualitative analysis method, based on the stages of data collection, data reduction, data display, and data verification. The study’s findings indicate a correlation between the TVKU work incubator program and the development of students’ competencies and professional experience. This is evidenced by the success of alumni in obtaining employment in their desired fields after participating in the incubator program.  
GEN Z AND RELIGIOUS-BASED SOCIAL DISTANCE Hapsari Dwiningtyas Sulistyani; Turnomo Rahardjo; Lintang Ratri Rahmiaji
Profetik: Jurnal Komunikasi Vol. 14 No. 1 (2021)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.1970

Abstract

Gen Z is the generation that were born between 1996 and 2015. In this paper the gen z is represented by university students who become the respondents of this research. The main focus of this paper is describing the religion-based social distance among the university students. Social distance is the degree of separation between different social groups. The specific group this paper focuses on is the religion-based groups. The main theory employs in this research is Social Scale theory that provide the basic instrument of social distance measurement. To gather the data this research uses survey and interviews. The result depicts that there are social distances on particular religious groups. The percentages of respondents who feel a distance to certain religious groups are varied. The percentages of respondent who perceived a distance toward Islam is only 7,5 percent. Whereas the percentage that of social distance to local religions, on the other hand, is staggering on the value 84,3 percent. The result signifies that most of respondent feel that they have a social distance to local religious groups. The respondent argues that the main reason for the social distance toward the local religious group is the perception that the local religious believers are more likely to form a cult that might be endangered the social harmony in the university.
ANALISIS FRAMING PEMBERITAAN PENULISAN ULANG SEJARAH INDONESIA PADA MEDIA ONLINE KOMPAS.COM DAN ANTARANEWS.COM PERIODE MEI – SEPTEMBER 2025 Nabila Ma’ratunisa; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study analyzes the differences in news framing regarding the rewriting of Indonesian history in two national online media outlets, Kompas.com and AntaraNews.com, during the period of May to September 2025. Employing a qualitative approach within a constructivist paradigm, this research applies Robert Entman's framing analysis model, which encompasses four key elements: define problems, diagnose causes, make moral judgement, and treatment recommendation. Data were collected from 20 purposively selected news articles from both media outlets and analyzed in depth to identify patterns of meaning construction. The findings reveal that Kompas.com underwent a framing shift from informative to critical, emphasizing potential bias, the politicization of historical narratives, and the risk of obscuring human rights violations, while also presenting perspectives from academics and civil society as counterweights. In contrast, AntaraNews.com consistently framed the issue as a legitimate national agenda and state policy, positioning the government as the primary actor and portraying public controversy as a misunderstanding resolvable through institutional mechanisms. These differences affirm that media do not operate neutrally but actively construct social reality and shape public understanding of the relationship between history, power, and justice.
ANALISIS TEMA FANTASI GAMBARAN PERAN PEREMPUAN IDEAL DALAM SERIES IKLAN KECAP SEDAAP Marta Alya Shinta; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Kecap Sedaap is one of the most popular soy sauce brand in Indonesia. This brand is one of many domestic brands that depict family life and domestic activities in its advertisements. In its ad campaigns, women are often potrayed engaging in cooking, family caring, and domestic chores. This representation raises an issue because domestic work is not only showed as a daily activity but also as a symbol of the ideal standar for woman, particularly in the family. This study will focus on using Fantasy Theme Analysis to examine the chain of female fantasies in interpreting the construction of the ideal female role in the Kecap Sedaap advertisement series. The main theory to be used in this study is Symbolic Convergence Theory. This study employs a qualitative descriptivce approach, utilizing text analysis and in-depnth intewview as data collection techniques. The study will examine three Kecap Sedaap advertisements and invlolve eight informants comprising teenagers, adults, married woman, and mothers-in-law. The result of this study indicate that advertisement contribute to constructing an ideal image of women through three fantasy types. First, cooking skills are portrayed as a source of pride for woman. Second, cooking skills are presented as a standard for a woman’s acceptability, particulary for women who are prospective daughters-in-law. Third, cooking si portrayed as a means for a mother to express her love. Audience reception shows both drawing and and loosing fantasy chain. Drawing fantasy chain appears when informants intepret cooking as a familiar expression of love and care. Most informants are able to undertand that food and cooking can symbolize affection within the family. This indicate that such an ads can still contribute to how individual responding to sosial construction about ideal woman role which is related to cooking as a normal way to show an act of love.
MEMAHAMI PENGALAMAN EKSPRESI KECEMBURUAN DALAM HUBUNGAN SITUASIONAL (SITUATIONSHIP) DI KALANGAN DEWASA MUDA Regita Aulia Khanafi; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Ideally, romantic relationships are built on clear status, commitment, and relational definition. However, many young adults engage in romantic relationships without clear status, such as situationships. This ambiguity often creates an emotional dilemma: individuals experience jealousy but lack the relational legitimacy to express it. This study aims to understand how young adults make meaning of and express jealousy within such ambiguous relationships. Using a descriptive qualitative approach with an interpretive paradigm, in-depth interviews were conducted with eight informants aged 18–29 years who had experienced situationship relationships, drawing on Romantic Jealousy Theory, Self-Disclosure Theory, and Relational Dialectics Theory (RDT). The findings reveal three main findings. First, all informants experienced status ambiguity (“grey area”) as the main characteristic of situationships; some felt disadvantaged by the confusion and overthinking it caused, while others deliberately chose ambiguity as a mechanism to avoid emotional risk. Second, the majority of informants (6 out of 8) expressed jealousy non-verbally through silence, emotional withdrawal, silent treatment, retaliatory communication patterns, and social media posts with implicit meanings with one informant strategically using social media as a channel to express jealousy that could not be conveyed directly. Only two informants expressed jealousy verbally, driven by the need for confirmation. Third, most informants were trapped in a condition of “having feelings but having no right” (punya rasa tapi tidak punya hak), shaped by prevailing social norms, causing jealousy to be suppressed, disguised, or managed internally. This study concludes that jealousy in situationships is not merely an emotional response, but a form of emotional negotiation within unresolved relational contradictions, further shaped by each individual’s past trauma and trust issues.
REPRESENTASI ISU QUEER PADA MATERI KOMEDI POPON KEROK DALAM STAND-UP COMEDY TAYANGAN SOMASI CLOSE THE DOOR Sudanta Wigas Hernawa; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to describe and analyze the various sign systems containing queer issues within Popon Kerok’s stand-up comedy material, specifically examining the discourse on queer issues constructed during his performance on the Somasi Close The Door program, while also exploring how Popon Kerok assigns meaning to queer issues within his comedy. Utilizing a qualitative approach, this study employs Roland Barthes’ semiotic analysis method to evaluate Popon Kerok’s comedy material on Somasi Close The Door. The results of this study reveal that the signs presented by Popon Kerok, both visually and verbatim in his comedy material, contain severe violations against the queer community. By utilizing a "close minded" persona, Popon's comedy material is accepted by audiences who share a heteronormative background.
PENGALAMAN KOMUNIKASI ANAK DALAM INTERAKSI ROLEPLAY DI GAME ROBLOX Weni Prilia; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Roblox is an online game platform based on user-generated content that allows children to build avatars, create stories, and interact in virtual spaces. This study focuses on children's communication experiences in roleplay interactions in Roblox. The main issue is not only how children play, but how they use symbols, roles, language, feedback, and virtual relationships to build shared meaning. This study uses an interpretive paradigm, a qualitative method, and narrative analysis based on Todorov's narrative flow. Data were collected through in-depth interviews with eight child informants who had experience playing roleplay in Roblox, especially in Metro Life, Brookhaven, and Adopt Me. The findings show that roleplay in Roblox becomes a virtual communication space where children build social relationships, express virtual identity, and negotiate shared stories. Children's experiences move through five narrative stages: initial equilibrium, disruption, recognition of disruption, attempt to repair, and new equilibrium. The disruption appears through toxic interaction, ignored messages, avatar mockery, chat censorship, and conflict in storylines. Children respond by staying silent, leaving the map, changing servers, apologizing, following group rules, or choosing safer friends. The study concludes that children are not passive users. They actively manage communication, build selective openness, and create symbolic convergence through avatars, roleplay families, circles, shared terms, and repeated stories.
REPRESENTASI AGEISME DALAM FILM THE SUBSTANCE Nuzulan Rohadatul Aisy; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines the representation of ageism in The Substance. The film was selected because it highlights women’s aging as an issue of the body, identity, and social value. The study aims to understand how ageism toward women is constructed through the age standards portrayed in the film and how these practices are interpreted and represented through the depiction of young and aging bodies. Employing a critical paradigm and a qualitative descriptive approach, the study analyzes data using John Fiske’s semiotic model through the levels of reality, representation, and ideology. The data consist of fifteen selected scenes containing signs related to young bodies, aging bodies, age discrimination, and the social standards imposed on women. The findings reveal that ageism toward women is constructed through age standards shaped by the entertainment industry, which is embedded in patriarchal culture and capitalism, where women’s value is determined by age, physical attractiveness, and the ability to conform to dominant visual standards. Consequently, aging women are positioned as bodies that have lost their relevance and social value. Furthermore, age discrimination is represented through the opposition between young and aging bodies. Young bodies are portrayed as ideal bodies that receive acceptance, validation, and social visibility, whereas aging bodies are associated with alienation, loss of attractiveness, and diminished self worth. The film also illustrates how these standards become internalized by the main character, as the young body is perceived as the ideal self, while the aging body is regarded as shameful and something to be eliminated. The pressure to maintain youthfulness ultimately develops into symbolic and physical violence against women. Through its body horror aesthetics, the film demonstrates that ageism against women is a structural issue closely related to patriarchy, the capitalist entertainment industry, and beauty standards that position youthfulness as a source of women’s social value. Although the film presents a critique of ageism, at the ideological level it ultimately reinforces the dominant discourse that glorifies women’s youthful bodies while marginalizing aging as a condition associated with the loss of social value.
PERAN DATA EXECUTIVE DAN CREATIVE COPYWRITER DALAM KAMPANYE KOMUNIKASI PEMASARAN DEBIURYN COSMETICS SEBAGAI PENGUATAN BRAND POSITIONING PADA KALANGAN REMAJA USIA 12–19 TAHUN DI KOTA SEMARANG Nyndita Cahya Khumaira Nyndita Cahya Khumaira; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This fieldwork study examines the implementation of the marketing communication campaign "Stay Bright, Stay Youth" conducted by DeBiuryn, a teenage skincare brand targeting consumers aged 12–19 years in Semarang. The campaign was designed to increase brand awareness while supporting product sales performance through an integrated communication strategy utilizing Instagram and TikTok, reinforced by offline activities through the DeBiuryn Class Out program and Glow On the Booth DeBiuryn. The author contributed to the campaign as a data executive and creative copywriter, with responsibilities including campaign data management and analysis, as well as the development of taglines and captions aligned with the brand's characteristics. Based on the evaluation results, the campaign demonstrated positive outcomes, reflected in a significant increase in brand awareness from 14.6% to 84.8%. Sales performance of the Youth Series products also exceeded the predetermined targets, with Youth The Better Cleanser reaching 112 pieces from a target of 90 pieces, and Youth Go Away Sun SPF 30+++ achieving 92 pieces from a target of 90 pieces. These findings indicate that an integrated communication strategy can contribute to improving brand awareness and sales performance. The campaign also presents the potential to be developed as a sustainable program to maintain consumer engagement and strengthen the brand's presence in the teenage skincare market.
PERAN STRATEGIC PLANNER DAN DATA EXECUTIVE DALAM KAMPANYE “TERBUKA UNTUK SEMUA, BERGERAK BERSAMA WARGA #KULIKDIPORTALSAMAWA” SEBAGAI UPAYA BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS DAN USER PORTAL SEMARANG SATU DATA DAN SAMAWA (SEMUA DATA UNTUK WARGA) Aiko Hanantyo Putri; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Portal Semarang Satu Data and SAMAWA (Semua Data Untuk Warga), as public data services managed by the Statistics Division of the Semarang City Communication and Informatics Office (Diskominfo), faced the issue of low public awareness, which consequently affected the limited utilization of the services. This project aimed to address the issue through a campaign entitled “Terbuka Untuk Semua, Bergerak Bersama Warga #KulikdiPortalSAMAWA,” with the objective of increasing brand awareness and the number of users of both services. The campaign was designed using an Integrated Marketing Communication (IMC) approach by integrating media channel optimization, event marketing, direct marketing, and digital publication through Instagram @samawa.smg. The implementation involved the roles of Strategic Planner and Data Executive, responsible for formulating the big idea, designing the event-based program concept and technical scheme, and analyzing campaign survey data. The evaluation results indicate a 30,8% increase in awareness of Portal Semarang Satu Data, accompanied by and additional 127.242 website visitors, as well as a 62,7% increase in awareness of SAMAWA and 19 data requests submitted through the service.
Co-Authors Adi Nugroho Afriyani . Agatha Samuella Agustina Rahmawati Agustinus Mega Kurniatmastria Aiko Hanantyo Putri Aldana, Dava Alif Hibatullah Almanda Prinarenti, Aurelia Alya Azma Fazira Alya Purnomo, Fahrina Amida Yusriana Anastasya Yuca Venina Andrei Seven Manuel Sirait Andrio, Bimo Anjani Salim, Siti Amira Aqila Nur Iswahyudi, Shima Ardani, Fransisca Asy’ary, M. Rizki Azzahra, Nabila Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bayu Wira Handyan Bela Nagari, Kaninda Bethsheba Graciella Jacinda Bizanti Ayuri Ganis Daulay Dameria Cathrine Danastri Janitra Seruni Dany Dwi Saputra Debora Gracia Deta Indira Puspita Diandra Pratisthita Indraswar, Ni Luh Ayu Dio Bagus Rudita Ahmad Dipa Wirayatama Diva Sinar Rembulan Djoko Setyabudi DR Sunarto Ernest Wuri Indri Penny Faiz Syarafullana, Mirwa Fendardi Yudha Pratama Geralda Mewengkang, Rafaela Hasibuan, Anra Muliasih Sah Bakti Hedi Pudjo Santosa Hedi Pudjo Santosa Ika Putri Hanafi Isabela Laras Anindyo Joyo Nur Suyanto Gono Kezia Dewi Fortuna, Dominica Khoirunnisa Nur Fithria Kusdwianti, Eviana Larassati Setiawan, Zahwa Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lusia Kusumaratih Pramudyawardani Lyrasava Fatikha Shailaloka M Bayu Widagdo Maerel Dhalia Arumnisa Marta Alya Shinta Much. Yulianto Muchamad Yuliyanto Muhammad Bayu Widagdo Muhammad Fadhel Raditya Muhammad Fazer Mileneo Muhammad Rizki Mayrendra Muliawati, Ditha Nabila Ma’ratunisa Nadhila Prisca Anjani M Nadia Tateanna Najla Assyifa Asayanda Gunawan Nandya Finandika Narayani Aberdeen, Avi Niken Siregar Nikolas Prima Ginting Nur Fauzi, Fikrii Nur Hasanah, Anisa Nurfindra Triembong Heningadi Nurul Hasfi Nurul Hidayah Nurwasilah Rizqan Zakiyah, Nurwijayanti Nuzulan Rohadatul Aisy Nyndita Cahya Khumaira Nyndita Cahya Khumaira Obed Cahya Putra Pratiwi, Silvi Primada Qurrota Ayun Putri Ariyani, Destria Raihan Muhammad, Athar Regita Aulia Khanafi Renata Wardani Retnaningtyas Niken Hapsari Revana Meylani Revi Andrean Siregar Riesma Laylinisa Riris Arianti Rosa Humaira, Almira Rosa Yuli Anggraini S Rouli Manalu Salsabila Alfi Rizq Putri Salsabilla Nadhira, Alifya Samuel Anderson Setya Putri, Larasati Shafa Amira Rezkananda Shafira Fairuuz Hasnaa, Elza Silas Hamenyimana Sixtwomega Aprieisa Sri Budi Lestari Sudanta Wigas Hernawa Sunarto Sunarto Syifa Salsabila, Astrid Tandiyo Pradekso Taufik Suprihartini Taufik Suprihatini Tia Nanda Dwi Hernawati Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Utami Putri, Rizky Via Oktarina, Rafida Weni Prilia Wiwid Noor Rakhmad Yanuar Luqman Yudi Agung Kurniawan Yusriana, Amida Zidni Auliya Hanifa