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REPRESENTASI HIBRIDITAS GIRL POWER DALAM PENGEMBANGAN KARAKTER SRI ASIH Salsabilla Nadhira, Alifya; Dwiningtyas Sulistyani, Hapsari; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is based on the idea that there has not yet been an Indonesian film featuring a female superhero main character with local cultural values. The film "Sri Asih," which premiered on the Disney+ Hotstar streaming platform, seeks to embody the hybridity of Girl Power through Indonesia's first superhero character, aiming to introduce a new alternative related to the identity of female superheroes and to serve as a form of resistance. However, there is a possibility that the strength displayed by the character Sri Asih may not fully resist but rather still reflects residues of dominant ideologies, given that the superhero film genre is highly profitable for the film industry. This study utilizes theories of girl power, cultural hybridity, and representation. The method employed is descriptive qualitative research with a critical paradigm and a critical discourse analysis approach following Sara Mills' framework. The research findings indicate that femininity and hybridity can be strengths and weaknesses in shaping the character of female superhero. Character analysis shows that the character embodies aspects of Girl Power by celebrating femininity, enjoying empowerment, being independent, and having agency to make choices. However, the character also demonstrates that anger and emotionality can be weaknesses attributed to women. The appearance (costume) of the superhero character demonstrates that cultural hybridity can present a new strength in forming the identity of female superheroes. However, the character's weapon is still influenced by cultural appropriation, where despite being part of Javanese culture, the function and logic of the scarf's power still resemble Western weapons.The fragmentation of the female body that emphasizes physical strength shows resistance against the stigma of the female body being considered passive, soft, and commodified, although it is not entirely free from the male gaze. Fragmentation of the face that emphasizes the pleasure of seeing Sri Asih's beauty illustrates a contradiction in portraying Indonesian superhero beauty with Western beauty standards. Focalization indicates that the character Sri Asih as a superhero has not yet fully become the subject of her desire to become a superhero, and her lineage remains crucial in bringing out female strength. Schemata analysis shows that although the character Sri Asih demonstrates femininity and hybridity as strengths through several aspects, the character still shows that women are "the other," and the cultural hybridity embodied through the identity of Sri Asih has not yet fully resisted the hegemony of dominant ideologies
Resistensi Perempuan Marginal dalam Film Gangubai Kathiawadi Larassati Setiawan, Zahwa; Dwiningtyas Sulistyani, Hapsari; Hasfi, Nurul
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Film Gangubai Kathiawadi adalah film yang menampilkan realitas sosial akan perempuan PSK yang menjadi kelompok marginal dan upaya mereka untuk melawan kelompok yang dominan. Kelompok PSK adalah kelompok marginal secara sosial dan ekonomi, kelompok ini juga mendapatkan marginalisasi secara berlapis dari berbagai pihak yang kemudian mendorong adanya resistensi sebagai upaya untuk mengurangi atau membebaskan diri dari dominasi kelompok yang berkuasa. Penelitian ini bertujuan untuk memahami dan mendeskripsikan upaya resistensi dan kuasa perempuan marginal untuk bisa melepaskan diri dari dominasi. Penelitian ini menggunakan teori feminist standpoint, resistensi dari James C.Scott, kuasa perempuan dalam power feminism yang digagas oleh Naomi Wolf. Metode penelitian ini adalah tipe kualitatif deskriptif dengan paradigma kritis menggunakan teknik analisis John Fiske. Hasil penelitian menunjukkan bahwa film Gangubai Kathiawadi menampilkan upaya perlawanan perempuan dengan resistensi terbuka, resistensi tertutup, dan kuasa perempuan. Melalui upaya tersebut terlihat bahwa film Gangubai Kathiawadi tidak sepenuhnya menampilkan perempuan bisa menggunakan kuasanya sendiri untuk melepaskan diri dari marginalisasi struktural, melainkan untuk merubah tatanan dan melepaskan diri dari marginalisasi perempuan masih bergantung kepada laki-laki untuk memberikan dorongan dan bantuan. Selain itu, kuasa perempuan yang ditampilkan oleh tokoh perempuan Marginal dalam film ini ditampilkan sebagai upaya perempuan untuk melawan stigma yang diinternalisasikan oleh mereka.
AUDIT KOMUNIKASI KOMUNITAS GIRL UP SEMARANG Via Oktarina, Rafida; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The Girl Up Semarang Community is a community that operates in the field of feminism which is directly supported by Girl Up Indonesia as a form of initiation by the United Nations Foundation to make SDGs Number 5 Gender Equality a success. As one of the largest communities in Semarang and with the power they have, they still lack the ability to create an interactive climate through their social media, this also applies to the campaign process they carry out, where there is a lack of participants in every campaign they carry out, However, despite this, Girl Up Semarang always strives to remain active both internally and externally in building effective and efficient communication with their audience.This research is qualitative research using the SWOT analysis method. Through interviews conducted with 5 respondents, it was found that the results of the SWOT analysis showed that on the IFE matrix Girl Up Semarang had the highest weight on the attractive branding factor with a weight of 0.30 and on the EFE matrix it had the highest weight on the online campaign factor, and the last one in the SPACE matrix shows that a good strategy that should be used is an aggressive strategy. This means that Girl Up Semarang has attractive branding qualities to be able to form a positive response from the public towards Girl Up Semarang with campaigns and various information that they distribute through their social media.
Memahami Fenomena Body Shaming di Kalangan Remaja Awal Azzahra, Nabila; Dwiningtyas Sulistyani, Hapsari; Lukmantoro, Triyono
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Penelitian ini dilatar belakangi oleh adanya body shaming yang dialami oleh anak remaja awal usia 12-14 tahun. Penelitian ini akan dikaji dengan teori coordinated management of meaning dan interpersonal communication theory. Subjek penelitian ini adalah anak remaja awal berusia 12-14 tahun yang memiliki pengalaman sebagai korban body shaming. Penelitian dilakukan dengan metode deskriptif kualitatif dengan pendekatan fenomenologis interpretif. Data dikumpulkan dengan wawancara mendalam terhadap 5 orang informan dan data dianalisis dengan Interpretative Phenomenological Analysis (IPA). Dengan metoda IPA, ditemukan dua pola terkait dengan pengalaman dan pemaknaan body shaming anak remaja awal. Yang pertama adalah pola proses terjadinya body shaming yang memuat pemantik body shaming, respon korban terhadap body shaming, dan reaksi pelaku akan respon yang korban berikan. Pola kedua yaitu pola pasca terjadi body shaming yang memuat pengalaman korban dalam menceritakan body shaming yang dialaminya, kepada siapa korban bercerita dan bagaimana respon orang yang mendengar cerita korban. Hasil yang didapatkan pada penelitian ini adalah bahwa : 1. Pengalaman body shaming pada anak remaja awal diawali dengan adanya perbedaan antara dirinya dengan orang lain yang menjadi pemantik adanya body shaming. Mengalami body shaming terkadang mendorong anak untuk melakukan konfrontasi. Namun konfrontasi tsb tidak mengehentikan perilaku body shaming dr pelaku krn pelaku melakukannya bukan utk mendapat respon namun utk merasa lebih besar di lingkungannya. 2. Anak remaja awal memaknai body shaming sebagai sebuah hinaan dan penghakiman. Akibat dari adanya hinaan dan penghakiman tersebut terjadi goncangan mental akibat body shaming yang mendorong anak untuk bercerita mengenai pengelamannya kepada orang terdekat. Dukungan moral dari orang terdekatlah yang paling dibutuhkan agar anak dapat mengurangi dampak buruk body shaming terhadap dirinya.
Social Identity and Political Preferences of First-Time Voters in the 2024 Presidential Election Rahmiaji, Lintang Ratri; Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40921

Abstract

Reaching voters in presidential elections frequently involves using identity politics. On the other side, first-time voters might serve as prospective targets for gaining supporters. This study aims to investigate the link between first-time voters' choices for presidential candidates and the social identities (faith, gender, and ethnicity) of presidential candidates. Social Identity Theory is the leading theory that explains the relationship between social identity and political choice preferences. This quantitative survey study looks at the relationship between political candidates' social identities and the preferences of first-time voters in Indonesia in 2023. The study's findings indicate a connection between the presidential and vice-presidential candidates' social identities and the decisions made by first-time voters. For instance, the political choices of first-time voters are directly correlated with their gender, notably whether they will accept or approve of female presidents and vice presidents. The study's findings indicate that first-time voters are open to electing a female president. An interesting finding to highlight is how new voters tend to be open to the choice of president and vice president of other religions. Most first-time voters (respondents) accept presidents and vice presidents from minority religions such as Catholics, Christians, Buddhists, Hindus, Confucians, and local religions.
The Significance of Culturally Hybrid Religious Artifacts in a Multicultural Society Sulistyani, Hapsari Dwiningtyas; Rahmiaji, Lintang Ratri; Rahardjo, Turnomo
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.29982

Abstract

The Cheng Ho Mosque in Surabaya is the study's main point since it is a cultural artifact with a structural layout and social objectives that combine Chinese and Islamic traditions. The Cheng Ho Mosque is a cultural object, as well as a social arena that represents hybrid culture. The cultural artifact serves as essential for understanding how social interaction takes place in an environment with symbols representing cultural hybridity. This study aims to show how Cheng Ho Mosque, as a cultural artifact, develops significance and becomes part of a cultural group's daily existence. The main theoretical framework used in this study is Cultural Identity Theory. Cultural semiotics is the research method that is being used. The study's findings suggest that the cultural semiotic frame analysis of the artifacts indicates three distinct characteristics of Surabaya's Cheng Ho Mosque: a religious place, a commercial space, and a social space. Worship activities including prayer, reading the Holy Qur'an, and recitation are all part of the interactions in the mosque's main function. The architecture of the buildings surrounding the mosque, meanwhile, was designed to reflect the business culture and network of the Chinese community in Surabaya and the area, including the use of corporate sponsors for events that are not just religious but also for general community activities including sports and gatherings of the Surabaya Chinese community. The Cheng Ho Mosque is an artifact that represents the distinctive features of Chinese Muslims as a subculture.
Strategi Storytelling Dalam Kampanye “The Code” A Dove Film Self Esteem Project Hasibuan, Anra Muliasih Sah Bakti; Pratiwi, Silvi; Sulistyani, Hapsari Dwiningtyas
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i2.2025.568-583

Abstract

Penelitian ini menganalisis strategi storytelling dan elemen tanda dalam kampanye "The Code" yang diluncurkan oleh Dove di tahun 2024. Kampanye ini menonjolkan isu kecantikan sejati di tengah dominasi penggunaan kecerdasan buatan (AI) dalam menghasilkan produk yang menggeneralisasi standar kecantikan perempuan saat ini. Pendekatan semiotika dari Roland Barthes digunakan untuk memahami tanda dalam makna denotatif dan konotatif pada kampanye ini, sementara tujuh pilar storytelling dieksplorasi untuk mengungkap narasi emosional dan persuasif yang diimplementasikan oleh Dove. Metode kualitatif dipilih dengan pendekatan semiotika, yakni pada video kampanye dan literatur terkait yang relevan. Hasil penelitian menunjukkan bahwa Dove berhasil membangun narasi yang kuat untuk menentang standar kecantikan tidak realistis yang dipengaruhi oleh teknologi AI, sekaligus mempromosikan nilai keberagaman dan penerimaan diri atau self acceptance melalui implementasi tujuh pilar storytelling. Kampanye ini menunjukkan bahwa storytelling dapat menjadi alat strategis dalam komunikasi digital untuk menciptakan hubungan emosional dengan audiens, menginspirasi perubahan sosial, serta memperkuat posisi merek
GEN Z AND RELIGIOUS-BASED SOCIAL DISTANCE Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo; Rahmiaji, Lintang Ratri
Profetik: Jurnal Komunikasi Vol. 14 No. 1 (2021)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.1970

Abstract

Gen Z is the generation that were born between 1996 and 2015. In this paper the gen z is represented by university students who become the respondents of this research. The main focus of this paper is describing the religion-based social distance among the university students. Social distance is the degree of separation between different social groups. The specific group this paper focuses on is the religion-based groups. The main theory employs in this research is Social Scale theory that provide the basic instrument of social distance measurement. To gather the data this research uses survey and interviews. The result depicts that there are social distances on particular religious groups. The percentages of respondents who feel a distance to certain religious groups are varied. The percentages of respondent who perceived a distance toward Islam is only 7,5 percent. Whereas the percentage that of social distance to local religions, on the other hand, is staggering on the value 84,3 percent. The result signifies that most of respondent feel that they have a social distance to local religious groups. The respondent argues that the main reason for the social distance toward the local religious group is the perception that the local religious believers are more likely to form a cult that might be endangered the social harmony in the university.
Social Identity and Political Preferences of First-Time Voters in the 2024 Presidential Election Rahmiaji, Lintang Ratri; Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40921

Abstract

Reaching voters in presidential elections frequently involves using identity politics. On the other side, first-time voters might serve as prospective targets for gaining supporters. This study aims to investigate the link between first-time voters' choices for presidential candidates and the social identities (faith, gender, and ethnicity) of presidential candidates. Social Identity Theory is the leading theory that explains the relationship between social identity and political choice preferences. This quantitative survey study looks at the relationship between political candidates' social identities and the preferences of first-time voters in Indonesia in 2023. The study's findings indicate a connection between the presidential and vice-presidential candidates' social identities and the decisions made by first-time voters. For instance, the political choices of first-time voters are directly correlated with their gender, notably whether they will accept or approve of female presidents and vice presidents. The study's findings indicate that first-time voters are open to electing a female president. An interesting finding to highlight is how new voters tend to be open to the choice of president and vice president of other religions. Most first-time voters (respondents) accept presidents and vice presidents from minority religions such as Catholics, Christians, Buddhists, Hindus, Confucians, and local religions.
Analisa Program Magang Inkubator Kerja di TVKU Semarang dalam Pembentukan Kompetensi dan Pengalaman Profesional Bagi Mahasiswa Retnaningtyas Niken Hapsari; Hapsari Dwiningtyas Sulistyani
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7299

Abstract

In accordance with the Ministry of Research, Technology, and Higher Education (Kemenristekdikti) Press Release Number: 3/SP/HM/BKKP/I/2019, themed “Open, Flexible, and Quality Research, Technology, and Higher Education,” it is stated that there is a current need for efforts to prepare higher education graduates. This preparation focuses on ensuring they possess the required competencies, work capabilities, and professional attitudes, which are to be achieved through certification, the enhancement of student achievements, and the provision of professional experience. TVKU, known as a local television station in the Semarang region, offers an internship program known as an “incubator.” This study aims to understand the significance of the role of this television incubator program in developing the competencies and professional experience of students at Universitas Dian Nuswantoro Semarang before they complete their studies and enter the actual workforce. The method applied in this study is the descriptive historical method. Data for this study was obtained through field research, which included interviews, observation, and documentation. Data analysis was conducted using a descriptive qualitative analysis method, based on the stages of data collection, data reduction, data display, and data verification. The study’s findings indicate a correlation between the TVKU work incubator program and the development of students’ competencies and professional experience. This is evidenced by the success of alumni in obtaining employment in their desired fields after participating in the incubator program.  
Co-Authors Adi Nugroho Afriyani . Agustina Rahmawati Agustinus Mega Kurniatmastria Aldana, Dava Almanda Prinarenti, Aurelia Alya Azma Fazira Alya Purnomo, Fahrina Amida Yusriana Anastasya Yuca Venina Andrio, Bimo Anjani Salim, Siti Amira Aqila Nur Iswahyudi, Shima Ardani, Fransisca Asy’ary, M. Rizki Azzahra, Nabila Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bayu Wira Handyan Bela Nagari, Kaninda Bethsheba Graciella Jacinda Bizanti Ayuri Ganis Daulay Dameria Cathrine Danastri Janitra Seruni Dany Dwi Saputra Debora Gracia Deta Indira Puspita Diandra Pratisthita Indraswar, Ni Luh Ayu Dio Bagus Rudita Ahmad Dipa Wirayatama Diva Sinar Rembulan Djoko Setyabudi DR Sunarto Ernest Wuri Indri Penny Faiz Syarafullana, Mirwa Fendardi Yudha Pratama Geralda Mewengkang, Rafaela Hasibuan, Anra Muliasih Sah Bakti Hedi Pudjo Santosa Hedi Pudjo Santosa Ijlal Hibatullah, Alif Ika Putri Hanafi Isabela Laras Anindyo Kezia Dewi Fortuna, Dominica Khoirunnisa Nur Fithria Kusdwianti, Eviana Larassati Setiawan, Zahwa Lintang Ratri Rahmiaji Lusia Kusumaratih Pramudyawardani M Bayu Widagdo Maerel Dhalia Arumnisa Much. Yulianto Muchamad Yuliyanto Muhammad Bayu Widagdo Muhammad Fadhel Raditya Muhammad Fazer Mileneo Muhammad Rizki Mayrendra Muliawati, Ditha Nadhila Prisca Anjani M Nadia Tateanna Najla Assyifa Asayanda Gunawan Narayani Aberdeen, Avi Niken Siregar Nikolas Prima Ginting Nur Fauzi, Fikrii Nur Hasanah, Anisa Nur Suryanto Gono, Joyo Nurfindra Triembong Heningadi Nurul Hasfi Nurul Hidayah Nurwasilah Rizqan Zakiyah, Obed Cahya Putra Pratiwi, Silvi Primada Qurrota Ayun Putri Ariyani, Destria Qurrota Ayun, Primada Raihan Muhammad, Athar Renata Wardani Retnaningtyas Niken Hapsari Revana Meylani Revi Andrean Siregar Riesma Laylinisa Riris Arianti Rosa Humaira, Almira Rosa Yuli Anggraini S. Rouli Manalu Salsabila Alfi Rizq Putri Salsabilla Nadhira, Alifya Samuel Anderson Setya Putri, Larasati Shafa Amira Rezkananda Shafira Fairuuz Hasnaa, Elza Sri Budi Lestari Sunarto Sunarto Suryanto Gono, Joyo Nur Syifa Salsabila, Astrid Tandiyo Pradekso Taufik Suprihartini Taufik Suprihatini Tia Nanda Dwi Hernawati Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Turnomo Rahardjo Utami Putri, Rizky Via Oktarina, Rafida Wiwid Noor Rakhmad Yanuar Luqman Yudi Agung Kurniawan Yusriana, Amida Zidni Auliya Hanifa