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CODIFYING GENDER COMMUNICATION: A QUASI-EXPERIMENTAL APPROACH TOWARDS IDENTIFYING DIFFERENCES IN EMOTIONAL EXPRESSIVITY Raihan Muhammad, Athar; Dwiningtyas Sulistyani, Hapsari; Manalu, Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Two studies were conducted in order to contribute to diversifying the pillars of understanding on the interaction of gender to the concepts of emotional expression. Designed to understand both its key differences, this study utilizes a quasi-experimental method, with a mix of both controlled stimulant testings by an emotionally-inducing advertisement on populations of highly educated females and males. This study measures emotional expressivity in 6 dimensions, namely Sadness, Fear, Anger, Happiness, Surprise, and Disgusted, the results inhibit that the performative value of gender influences how emotional messages are captured.
REPRESENTASI PEREMPUAN DALAM MEDIA AUDIOVISUAL DI INDONESIA Muliawati, Ditha; Pradekso, Tandiyo; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The representation of female in media is an intriguing topic to explore due to the significant influence media has in shaping these representations. This article highlights the substantial differences in the portrayal of female across movie cinemas, television series, and video-on-demand (VoD) services. In examining the development of female's representation in Indonesian cinema over the past few years, there is a noticeable improvement compared to the early periods of movie cinema development in Indonesia. The presence of female directors has enhanced the quality of female's representation in movies, challenging the dominance of masculinity and patriarchal narrative. In contrast to movie cinemas, the television series (sinetron) industry remains entrenched in patriarchal narratives when depicting female on screen. Indonesian television series/soap operas are heavily influenced by the New Order's concept of femininity, which marginalizes female. Even during the 2000s, a period marked by the proliferation of sinetron, the themes became increasingly unrealistic due to the demands of continuous production (sistem kejar-tayang), resulting in unclear storylines. With the rapid growth of the Video on Demand (VoD) industry, including platforms such as Netflix, Vidio, Viu, WeTV, Disney+ Hotstar, Iflix, and HOOQ, feminist narratives have gained more prominence in Indonesian media consumption. Major subscription video on demand (SVoD) platforms like Disney+ and Netflix are committed to promoting narratives of inclusivity and diversity in their content, whether in movies or series formats.
Memaknai Autisme di Dunia Pekerjaan dalam Serial Korea Extraordinary Attorney Woo Shafira Fairuuz Hasnaa, Elza; Dwiningtyas Sulistyani, Hapsari; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Film merupakan salah satu media yang sering digunakan tidak hanya sebagai hiburan namun juga sebagai salah satu media untuk memberikan pemaknaan atau pesan. Drama Korea Extraordinary Attorney Woo merupakan salah satu drama yang mengangkat cerita mengenai karakter autisme sebagai karakter utama. Penelitian ini mengkaji bagaimana sebuah film memperlihatkan karakter Woo Young Woo sebagai seorang pengacara. Penelitian ini menggunakan metode penelitian kualitatif dengan paradigma interpretif dan menggunakan teori semiotika milik Roland Barthes yang terdiri dari denotasi, konotasi, dan mitos. Penelitian ini menggunakan beberapa adegan untuk memperlihatkan bagaimana film tersebut menggambarkan profesionalitas karakter autisme dalam drama ini. Hasil penelitian ini menunjukkan bahwa drama ini mencoba untuk mereduksi penggambaran karakter autisme agar lebih mudah diterima oleh masyarakat. Secara keseluruhan, drama ini cukup memberikan penggambaran yang baik pada level hiburan saja. Hal ini ditunjukkan dari bagaimana struggle dan hambatan yang dijalani oleh karakter Woo Young Woo kurang dieksplorasi lebih dalam. Karakter autism dalam drama ini cukup memberikan hiburan dan pemaknaan yang cukup baik, menunjukkan bahwa seorang penyandang autisme juga mampu mengerjakan pekerjaannya secara profesional, bahkan lebih baik dari orang lain. Walaupun pada akhirnya hal ini memberikan kesan bahwa karakter autisme ditampilkan seperti karakter yang sempurna yang minim kekurangan.Penggambaran karakter autisme ini tentu dapat lebih dieksplorasi untuk memberikan penggambaran karakter yang lebih dalam. Karena pada kenyataannya, menjadi profesional lebih dari sekedar memiliki kemampuan menghafal yang luar biasa.
REPRESENTASI HIBRIDITAS GIRL POWER DALAM PENGEMBANGAN KARAKTER SRI ASIH Salsabilla Nadhira, Alifya; Dwiningtyas Sulistyani, Hapsari; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research is based on the idea that there has not yet been an Indonesian film featuring a female superhero main character with local cultural values. The film "Sri Asih," which premiered on the Disney+ Hotstar streaming platform, seeks to embody the hybridity of Girl Power through Indonesia's first superhero character, aiming to introduce a new alternative related to the identity of female superheroes and to serve as a form of resistance. However, there is a possibility that the strength displayed by the character Sri Asih may not fully resist but rather still reflects residues of dominant ideologies, given that the superhero film genre is highly profitable for the film industry. This study utilizes theories of girl power, cultural hybridity, and representation. The method employed is descriptive qualitative research with a critical paradigm and a critical discourse analysis approach following Sara Mills' framework. The research findings indicate that femininity and hybridity can be strengths and weaknesses in shaping the character of female superhero. Character analysis shows that the character embodies aspects of Girl Power by celebrating femininity, enjoying empowerment, being independent, and having agency to make choices. However, the character also demonstrates that anger and emotionality can be weaknesses attributed to women. The appearance (costume) of the superhero character demonstrates that cultural hybridity can present a new strength in forming the identity of female superheroes. However, the character's weapon is still influenced by cultural appropriation, where despite being part of Javanese culture, the function and logic of the scarf's power still resemble Western weapons.The fragmentation of the female body that emphasizes physical strength shows resistance against the stigma of the female body being considered passive, soft, and commodified, although it is not entirely free from the male gaze. Fragmentation of the face that emphasizes the pleasure of seeing Sri Asih's beauty illustrates a contradiction in portraying Indonesian superhero beauty with Western beauty standards. Focalization indicates that the character Sri Asih as a superhero has not yet fully become the subject of her desire to become a superhero, and her lineage remains crucial in bringing out female strength. Schemata analysis shows that although the character Sri Asih demonstrates femininity and hybridity as strengths through several aspects, the character still shows that women are "the other," and the cultural hybridity embodied through the identity of Sri Asih has not yet fully resisted the hegemony of dominant ideologies
Resistensi Perempuan Marginal dalam Film Gangubai Kathiawadi Larassati Setiawan, Zahwa; Dwiningtyas Sulistyani, Hapsari; Hasfi, Nurul
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Film Gangubai Kathiawadi adalah film yang menampilkan realitas sosial akan perempuan PSK yang menjadi kelompok marginal dan upaya mereka untuk melawan kelompok yang dominan. Kelompok PSK adalah kelompok marginal secara sosial dan ekonomi, kelompok ini juga mendapatkan marginalisasi secara berlapis dari berbagai pihak yang kemudian mendorong adanya resistensi sebagai upaya untuk mengurangi atau membebaskan diri dari dominasi kelompok yang berkuasa. Penelitian ini bertujuan untuk memahami dan mendeskripsikan upaya resistensi dan kuasa perempuan marginal untuk bisa melepaskan diri dari dominasi. Penelitian ini menggunakan teori feminist standpoint, resistensi dari James C.Scott, kuasa perempuan dalam power feminism yang digagas oleh Naomi Wolf. Metode penelitian ini adalah tipe kualitatif deskriptif dengan paradigma kritis menggunakan teknik analisis John Fiske. Hasil penelitian menunjukkan bahwa film Gangubai Kathiawadi menampilkan upaya perlawanan perempuan dengan resistensi terbuka, resistensi tertutup, dan kuasa perempuan. Melalui upaya tersebut terlihat bahwa film Gangubai Kathiawadi tidak sepenuhnya menampilkan perempuan bisa menggunakan kuasanya sendiri untuk melepaskan diri dari marginalisasi struktural, melainkan untuk merubah tatanan dan melepaskan diri dari marginalisasi perempuan masih bergantung kepada laki-laki untuk memberikan dorongan dan bantuan. Selain itu, kuasa perempuan yang ditampilkan oleh tokoh perempuan Marginal dalam film ini ditampilkan sebagai upaya perempuan untuk melawan stigma yang diinternalisasikan oleh mereka.
AUDIT KOMUNIKASI KOMUNITAS GIRL UP SEMARANG Via Oktarina, Rafida; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The Girl Up Semarang Community is a community that operates in the field of feminism which is directly supported by Girl Up Indonesia as a form of initiation by the United Nations Foundation to make SDGs Number 5 Gender Equality a success. As one of the largest communities in Semarang and with the power they have, they still lack the ability to create an interactive climate through their social media, this also applies to the campaign process they carry out, where there is a lack of participants in every campaign they carry out, However, despite this, Girl Up Semarang always strives to remain active both internally and externally in building effective and efficient communication with their audience.This research is qualitative research using the SWOT analysis method. Through interviews conducted with 5 respondents, it was found that the results of the SWOT analysis showed that on the IFE matrix Girl Up Semarang had the highest weight on the attractive branding factor with a weight of 0.30 and on the EFE matrix it had the highest weight on the online campaign factor, and the last one in the SPACE matrix shows that a good strategy that should be used is an aggressive strategy. This means that Girl Up Semarang has attractive branding qualities to be able to form a positive response from the public towards Girl Up Semarang with campaigns and various information that they distribute through their social media.
Memahami Fenomena Body Shaming di Kalangan Remaja Awal Azzahra, Nabila; Dwiningtyas Sulistyani, Hapsari; Lukmantoro, Triyono
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Penelitian ini dilatar belakangi oleh adanya body shaming yang dialami oleh anak remaja awal usia 12-14 tahun. Penelitian ini akan dikaji dengan teori coordinated management of meaning dan interpersonal communication theory. Subjek penelitian ini adalah anak remaja awal berusia 12-14 tahun yang memiliki pengalaman sebagai korban body shaming. Penelitian dilakukan dengan metode deskriptif kualitatif dengan pendekatan fenomenologis interpretif. Data dikumpulkan dengan wawancara mendalam terhadap 5 orang informan dan data dianalisis dengan Interpretative Phenomenological Analysis (IPA). Dengan metoda IPA, ditemukan dua pola terkait dengan pengalaman dan pemaknaan body shaming anak remaja awal. Yang pertama adalah pola proses terjadinya body shaming yang memuat pemantik body shaming, respon korban terhadap body shaming, dan reaksi pelaku akan respon yang korban berikan. Pola kedua yaitu pola pasca terjadi body shaming yang memuat pengalaman korban dalam menceritakan body shaming yang dialaminya, kepada siapa korban bercerita dan bagaimana respon orang yang mendengar cerita korban. Hasil yang didapatkan pada penelitian ini adalah bahwa : 1. Pengalaman body shaming pada anak remaja awal diawali dengan adanya perbedaan antara dirinya dengan orang lain yang menjadi pemantik adanya body shaming. Mengalami body shaming terkadang mendorong anak untuk melakukan konfrontasi. Namun konfrontasi tsb tidak mengehentikan perilaku body shaming dr pelaku krn pelaku melakukannya bukan utk mendapat respon namun utk merasa lebih besar di lingkungannya. 2. Anak remaja awal memaknai body shaming sebagai sebuah hinaan dan penghakiman. Akibat dari adanya hinaan dan penghakiman tersebut terjadi goncangan mental akibat body shaming yang mendorong anak untuk bercerita mengenai pengelamannya kepada orang terdekat. Dukungan moral dari orang terdekatlah yang paling dibutuhkan agar anak dapat mengurangi dampak buruk body shaming terhadap dirinya.
Social Identity and Political Preferences of First-Time Voters in the 2024 Presidential Election Rahmiaji, Lintang Ratri; Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40921

Abstract

Reaching voters in presidential elections frequently involves using identity politics. On the other side, first-time voters might serve as prospective targets for gaining supporters. This study aims to investigate the link between first-time voters' choices for presidential candidates and the social identities (faith, gender, and ethnicity) of presidential candidates. Social Identity Theory is the leading theory that explains the relationship between social identity and political choice preferences. This quantitative survey study looks at the relationship between political candidates' social identities and the preferences of first-time voters in Indonesia in 2023. The study's findings indicate a connection between the presidential and vice-presidential candidates' social identities and the decisions made by first-time voters. For instance, the political choices of first-time voters are directly correlated with their gender, notably whether they will accept or approve of female presidents and vice presidents. The study's findings indicate that first-time voters are open to electing a female president. An interesting finding to highlight is how new voters tend to be open to the choice of president and vice president of other religions. Most first-time voters (respondents) accept presidents and vice presidents from minority religions such as Catholics, Christians, Buddhists, Hindus, Confucians, and local religions.
The Significance of Culturally Hybrid Religious Artifacts in a Multicultural Society Sulistyani, Hapsari Dwiningtyas; Rahmiaji, Lintang Ratri; Rahardjo, Turnomo
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.29982

Abstract

The Cheng Ho Mosque in Surabaya is the study's main point since it is a cultural artifact with a structural layout and social objectives that combine Chinese and Islamic traditions. The Cheng Ho Mosque is a cultural object, as well as a social arena that represents hybrid culture. The cultural artifact serves as essential for understanding how social interaction takes place in an environment with symbols representing cultural hybridity. This study aims to show how Cheng Ho Mosque, as a cultural artifact, develops significance and becomes part of a cultural group's daily existence. The main theoretical framework used in this study is Cultural Identity Theory. Cultural semiotics is the research method that is being used. The study's findings suggest that the cultural semiotic frame analysis of the artifacts indicates three distinct characteristics of Surabaya's Cheng Ho Mosque: a religious place, a commercial space, and a social space. Worship activities including prayer, reading the Holy Qur'an, and recitation are all part of the interactions in the mosque's main function. The architecture of the buildings surrounding the mosque, meanwhile, was designed to reflect the business culture and network of the Chinese community in Surabaya and the area, including the use of corporate sponsors for events that are not just religious but also for general community activities including sports and gatherings of the Surabaya Chinese community. The Cheng Ho Mosque is an artifact that represents the distinctive features of Chinese Muslims as a subculture.
Strategi Storytelling Dalam Kampanye “The Code” A Dove Film Self Esteem Project Hasibuan, Anra Muliasih Sah Bakti; Pratiwi, Silvi; Sulistyani, Hapsari Dwiningtyas
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i2.2025.568-583

Abstract

Penelitian ini menganalisis strategi storytelling dan elemen tanda dalam kampanye "The Code" yang diluncurkan oleh Dove di tahun 2024. Kampanye ini menonjolkan isu kecantikan sejati di tengah dominasi penggunaan kecerdasan buatan (AI) dalam menghasilkan produk yang menggeneralisasi standar kecantikan perempuan saat ini. Pendekatan semiotika dari Roland Barthes digunakan untuk memahami tanda dalam makna denotatif dan konotatif pada kampanye ini, sementara tujuh pilar storytelling dieksplorasi untuk mengungkap narasi emosional dan persuasif yang diimplementasikan oleh Dove. Metode kualitatif dipilih dengan pendekatan semiotika, yakni pada video kampanye dan literatur terkait yang relevan. Hasil penelitian menunjukkan bahwa Dove berhasil membangun narasi yang kuat untuk menentang standar kecantikan tidak realistis yang dipengaruhi oleh teknologi AI, sekaligus mempromosikan nilai keberagaman dan penerimaan diri atau self acceptance melalui implementasi tujuh pilar storytelling. Kampanye ini menunjukkan bahwa storytelling dapat menjadi alat strategis dalam komunikasi digital untuk menciptakan hubungan emosional dengan audiens, menginspirasi perubahan sosial, serta memperkuat posisi merek
Co-Authors Adi Nugroho Afriyani . Agustina Rahmawati Agustinus Mega Kurniatmastria Aldana, Dava Alif Hibatullah Almanda Prinarenti, Aurelia Alya Azma Fazira Alya Purnomo, Fahrina Amida Yusriana Anastasya Yuca Venina Andrio, Bimo Anjani Salim, Siti Amira Aqila Nur Iswahyudi, Shima Ardani, Fransisca Asy’ary, M. Rizki Azzahra, Nabila Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bayu Wira Handyan Bela Nagari, Kaninda Bethsheba Graciella Jacinda Bizanti Ayuri Ganis Daulay Dameria Cathrine Danastri Janitra Seruni Dany Dwi Saputra Debora Gracia Deta Indira Puspita Diandra Pratisthita Indraswar, Ni Luh Ayu Dio Bagus Rudita Ahmad Dipa Wirayatama Diva Sinar Rembulan Djoko Setyabudi DR Sunarto Ernest Wuri Indri Penny Faiz Syarafullana, Mirwa Fendardi Yudha Pratama Geralda Mewengkang, Rafaela Hasibuan, Anra Muliasih Sah Bakti Hedi Pudjo Santosa Hedi Pudjo Santosa Ika Putri Hanafi Isabela Laras Anindyo Kezia Dewi Fortuna, Dominica Khoirunnisa Nur Fithria Kusdwianti, Eviana Larassati Setiawan, Zahwa Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lusia Kusumaratih Pramudyawardani M Bayu Widagdo Maerel Dhalia Arumnisa Much. Yulianto Muchamad Yuliyanto Muhammad Bayu Widagdo Muhammad Fadhel Raditya Muhammad Fazer Mileneo Muhammad Rizki Mayrendra Muliawati, Ditha Nadhila Prisca Anjani M Nadia Tateanna Najla Assyifa Asayanda Gunawan Nandya Finandika Narayani Aberdeen, Avi Niken Siregar Nikolas Prima Ginting Nur Fauzi, Fikrii Nur Hasanah, Anisa Nur Suryanto Gono, Joyo Nurfindra Triembong Heningadi Nurul Hasfi Nurul Hidayah Nurwasilah Rizqan Zakiyah, Obed Cahya Putra Pratiwi, Silvi Primada Qurrota Ayun Putri Ariyani, Destria Raihan Muhammad, Athar Renata Wardani Retnaningtyas Niken Hapsari Revana Meylani Revi Andrean Siregar Riesma Laylinisa Riris Arianti Rosa Humaira, Almira Rosa Yuli Anggraini S Rouli Manalu Salsabila Alfi Rizq Putri Salsabilla Nadhira, Alifya Samuel Anderson Setya Putri, Larasati Shafa Amira Rezkananda Shafira Fairuuz Hasnaa, Elza Silas Hamenyimana Sri Budi Lestari Sunarto Sunarto Suryanto Gono, Joyo Nur Syifa Salsabila, Astrid Tandiyo Pradekso Taufik Suprihartini Taufik Suprihatini Tia Nanda Dwi Hernawati Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Utami Putri, Rizky Via Oktarina, Rafida Wiwid Noor Rakhmad Yanuar Luqman Yudi Agung Kurniawan Yusriana, Amida Zidni Auliya Hanifa