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All Journal Indonesian Journal of Dialectics Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter RETORIKA: Jurnal Ilmu Bahasa Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi English Review: Journal of English Education Jurnal Gramatika JURNAL KONFIKS Language Literacy: Journal of Linguistics, Literature, and Language Teaching Journal of Japanese Language Education and Linguistics UICELL Conference Proceeding International Journal of Language Teaching and Education Japanese Research on Linguistics, Literature, and Culture Metalingua: Jurnal Penelitian Bahasa TEKNOSASTIK SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia Metahumaniora Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Kumawula: Jurnal Pengabdian Kepada Masyarakat Elsya : Journal of English Language Studies Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ethical Lingua: Journal of Language Teaching and Literature Lingua Susastra Jurnal Bahasa Inggris Terapan Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia Intermestic: Journal of International Studies English Journal Literacy Utama Jurnal Kata : Penelitian tentang ilmu bahasa dan sastra Studies in English Language and Education Eduvest - Journal of Universal Studies Midang Franconesia Journal of French Teaching, Linguistics, Literature, and Culture Southeast Asian Language and Literature Studies
Elvi Citraresmana
Departemen Linguistik - Fakultas Ilmu Budaya Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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PEMETAAN POTENSI DAN UPAYA PELESTARIAN KERAJINAN ANYAMAN BAMBU KHAS DESA SAMARANG KECAMATAN SAMARANG KABUPATEN GARUT Dewi, Anggraeni Purnama; Rachmat, Ani; Citraresmana, Elvi; Rijati Wardiani, Sri; Sundasari Som, Witakania
Midang Vol 4 No 2 (2026): Midang, Juni 2026
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v4i2.64075

Abstract

This article is based on a Community Service conducted in Samarang Village, Samarang District, Garut Regency in June 2026. This village is known as one of the center of traditional bamboo weaving, a craft that has been preserved to the present day, featuring signature products such as boboko (rice baskets), tolombong (deep baskets), nyiru (winnowing trays), aseupan (steaming cones), as well as other household and agricultural tools. This activity aims to document the cultural and economic potential of the weaving craft, identify the challenges faced by artisans in the field, and formulate practical recommendations that can be implemented collaboratively. The methods employed include direct observation of the production process, in-depth interviews, and participatory discussions. The results indicate that while Samarang Village's bamboo crafts possess high quality and cultural value, they face threats from declining demand due to competition from modern products, limited product innovation and marketing capacity, and a lack of interest among the younger generation to continue the tradition. This activity is expected to serve as a foundation for artisans and relevant stakeholders in developing strategic measures for cultural preservation and local economic empowerment. Keywords: Resource Potential; Cultural Preservation; Bamboo Craft; Samarang Garut Village; Local Economy.
PELATIHAN PENAMAAN USAHA KULINER BERBASIS BUDAYA SUNDA BAGI IBU-IBU UMKM DI DESA CIKAJANG, GARUT citraresmana, Elvi; Rachmat, Ani; Sidiq, Inu Isnaeni
Midang Vol 3 No 2 (2025): Midang, Juni 2025
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v3i2.63846

Abstract

Business naming constitutes a vital component in the entrepreneurial landscape, particularly within the highly competitive culinary sector. An appropriate and culturally resonant business name not only conveys the identity of a product but also communicates embedded values, meanings, and cultural familiarity to target consumers. In Cikajang Village, Garut Regency, the majority of culinary micro-entrepreneurs are housewives operating small-scale enterprises with limited access to marketing knowledge and branding strategies. Despite facing economic challenges and possessing low purchasing power, these women exhibit strong motivation and commitment to advancing their businesses. This community engagement initiative was designed to provide capacity-building through a culturally grounded training program on culinary business naming, drawing from Sundanese cultural values. The training was conducted over a one-month period using a participatory approach involving lectures, group discussions, and practical workshops. Participants were guided to formulate business names that reflect key Sundanese cultural principles such as kinship, hospitality, and authenticity of taste. In addition, they were introduced to basic promotional strategies including word-of-mouth marketing, elementary social media engagement, and the design of product labels. The results indicate that most participants were able to produce distinctive and culturally anchored business names, and began applying the promotional tools introduced during the training. This initiative not only enhanced awareness of branding’s significance in micro-enterprises but also demonstrated the effectiveness of a culturally sensitive approach to empowering women entrepreneurs. It is anticipated that this model may be replicated and adapted for the sustainable development of traditional MSMEs in other culturally rich rural settings.
Co-Authors Ahmad Najib Mutawally Akhmad Saifudin Aliyah Salsabila Hakim Aliyah Salsabila Hakim Anggraeni Purnama Dewi Anggraeni, Yulia Ani Rachmat Anida Sarudin Aridhtardha Atmaja Putra Astuti, Dewi Wahyuning Cece Sobarna DEAN RAIYASMI Dhiya'un Nabila Hasya Edward Prambudi Susilo Handoko Ekaning Krisnawati Eko Wahyu Koeshandoyo Erlina - - Erlina Erlina Erlina Zulkifli Mahmud Esty Yuliana Puspasari Fadhila Afiya Farah Fadhilah Fatimah Djajasudarma Gusthini, Misyi Hapikry Surya Permana Hasmidar Hassan Hera Meganonova Lyra Hera Meganova Lyra Heriyanto Heriyanto Heriyanto Heriyanto Heriyanto Heriyanto Hermandra Hermandra, Hermandra Intan Siti Nugraha Inu Isnaeni Sidiq Kriswanda Krishnapatria Lia Maulia Indrayani Lusi Susilawati Maharani, Elektra Aulia Mellati Riandi Putri Muhamad Adji Nabila Shauma Lutfia Nani Darmayanti Nani Darmayanti Ni Gusti Ayu Dhyana Widyadewi Ni Gusti Ayu Dhyani Widyadari Nurul Hikmayaty Saefullah Octavia Chandra Dewi Piki Setri Pernantah Raden Rosyda Rosyda Raiyasmi, Dean Randy Ridwansyah Rijati Wardiani, Sri Rima Febriani Rosaria Mita Amalia Sabrina, Azaina Farah Safitri, Fani Silvia Marni Sundasari Som, Witakania Susiyanti Rusyan Tri Bigrit Cleveresty Tubagus Chaeru Nugraha Umi Kulsum Uray Afrina Wagiati Wagiati Wahya Wahya Ypsi Soeria Soemantri Yushli Muslim Yuyu Yohana Risagarniwa Zulhafizh Zulhafizh