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All Journal ETIKONOMI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The POLITICS : Jurnal Magister Ilmu Politik Universitas Hasanuddin Jurnal Manajemen Indonesia JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Shirkah: Journal of Economics and Business Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat International Journal of Islamic Business and Economics (IJIBEC) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Manajerial Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kalacakra Jurnal Fokus Manajemen Jurnal Entrepreneur dan Manajemen Sains Jurnal Penelitian Journal of Economics and Management Scienties Journal of Management, Economic, and Accounting Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Economic Edu RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Pedagogic Research - Applied Literacy Journal DIPANEGARA KOMPUTER TEKNOLOGI INFORMATIKA (DIPAKOMTI) International Journal of Islamic Business and Economics (IJIBEC) Journal of Indonesian Management
Andi Azhar
Universitas Muhammadiyah Bengkulu
Religion Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Analysis Of Strategies For Changing Negative Personal Images Into Positive Images On Celebgrams Prawesti, Prawesti; Azhar, Andi
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5836

Abstract

The title of this research is Analysis of Strategies for Changing Negative Personal Images into Positive Images on Celebrities. This research is based on strategies for changing negative images into positive ones on celebgrams in the context of digital marketing. This is important because celebs have a big role in influencing consumer behavior on social media. This research aims to identify effective celebrity strategies on social media, their impact on reputation, career and influence on their followers, as well as the role of management in the business industry.The objects of this research are Jefri Nichol and Rachel Vennya, the research method used is descriptive qualitative methods. The data collection method in this research uses observation, which is carried out by observing posts from Instagram accounts and news articles on social media.By using observation techniques. The results of this research can be concluded that the post-case experiences and personal transformation experienced by two well-known Indonesian celebrities, namely Jefri Nichol and Rachel Vennya, after being involved in a controversy affected their image and careers. The findings show that despite facing huge challenges in maintaining their reputation and existence in the world of entertainment, both of them managed to maintain their popularity and credibility with different approaches.
EDUKASI PEMBUATAN DESAIN POSTER DIGITAL BERBASIS APLIKASI CANVA DI SMPN 57 BENGKULU UTARA Salmah, Ummu; Azhar, Andi; Pariyanto, Pariyanto; Syahfitri, Jayanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25234

Abstract

Penyampaian informasi yang tepat dan menarik maka dibutuhkan kreativitas dalam pembuatan infografis yang sesuai salah satunya dengan menggunakan aplikasi Canva. Canva merupakan sebuah aplikasi berbasis desain grafis yang menggunakan teknik drag and drop serta dapat mengakses beberapa fitur yang ada misalnya font, gambar, dan bentuk. Canva juga sebagai aplikasi desain grafis yang digunakan untuk membuat grafis media sosial, presentasi, poster, dokumen dan konten visual lainnya. Aplikasi ini, juga banyak menyediakan berbagai macam contoh desain untuk digunakan. Canva juga terdiri dari dua buah jenis layanan, gratis dan berbayar. Tujuan penelitian yang dilakukan adalah peningkatan wawasan dan ilmu pengetahun serta kemampuan siswa-siswa di sekolah, maka diperlukan pelatihan yang sesuai dengan kebutuhan saat ini yaitu penggunaan aplikasi Canva untuk membuat poster digital. Metode yang dilakukan adalah demonstrasi dengan pelatihan praktik secara langsung. hasil karya poster siswa untuk kemudian dinilai juri dan diberikan sebuah apreasi karya terbaik sesuai kategori. Pelatihan ini siswa langsung paham dan bisa terus melakukan inovasi dari desain pertama yang diberikan. Membuktikan bahwa siswa lebih kreatif dalam bidang teknologi hanya kurang dalam pemahaman dan pendampingan lebih agar bisa tidak salah dalam mengambil sebuah tindakan.
Perancangan Game Jigsaw Puzzle UntukPembelajaranMenggunakanMetodologi Multimedia Berbasis Android Azhar, Andi; Djafar, Imran; Tumiwa, Joseph; Husain T, Husain T
Dipanegara Komputer Teknologi Informatika Vol. 16 No. 2 (2024): Jurnal Dipanegara Komputer Teknik Informatika (DIPAKOMTI)
Publisher : Universitas Dipa Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36774/dipakomti.v16i1.1494

Abstract

Game edukasi merupakan permainan yang dikemas dalam konteks pendidikan guna merangsang daya pikir dan termasuk salah satu cara untuk melatih dan meningkatkan konsentrasi anak-anak. Minimnya pengetahuan tentang pahalawan nasional dikalangan anak-anak salah satunya karena kurangnya ketertarikan pengenalan pahlawan nasional. Oleh karna itu perlu adanya tindakan untuk mengenalkan pahlawan nasional melalui media game edukasi yang menarik pada anak-anak. Dengan permasalahan diatas maka peneliti bertujuan untuk merancang game edukasi pengenalan dengan jigsaw puzzle menggunakan platform smartphone android. Dalam perancangan game edukasi menggunakan metodologi Multimedia. Data yang digunakan berupa gambar dan informasi pahlawan nasional indonesia dari berbagai daerah.
Mapping The Evolving Landscape Of Sustainable Marketing And Climate-Conscious Consumer Behavior: A Bibliometric Analysis Of Global Trends And Digital Shifts (2010–2023) Fransiskus Novrianto Pakpahan; Andi Azhar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8859

Abstract

The urgency of climate change has reshaped the role of marketing in promoting sustainable behaviors and ecological accountability. This study presents a bibliometric analysis of sustainable marketing and consumer behavior literature published between 2010 and 2023. Drawing from Scopus and Web of Science databases, 1433 articles were analyzed using VOSviewer and Biblioshiny to explore co-authorship, keyword co-occurrence, citation, and co-citation networks. The analysis reveals a thematic evolution from product- and firm-centric approaches to consumer-driven narratives that emphasize emotional trust, digital engagement, and intergenerational ethics. The most active contributors include the United States, the United Kingdom, China, and emerging voices from Southeast Asia. Influential authors such as Kumar, White, and Leonidou shaped the field’s theoretical backbone. Three dominant research clusters were identified: behavioral sustainability, digital sustainability communication, and strategic green branding. Methodological advancements include the growing use of data analytics, machine learning, and structural modeling. This study not only maps the intellectual structure of the field but also highlights research gaps in equity, cultural diversity, and AI-based marketing ethics. The findings offer actionable insights for scholars and practitioners seeking to align marketing strategies with global sustainability agendas.
Increasing Consumer Buying Interest In B2c Marketplace: Use Of Paid Promote And Live Streaming Seo Techniques Lena Nofrianti; Andi Azhar
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1627

Abstract

This research aims to determine the effect of SEO Paid Promote and Live Streaming on consumer buying interest in the B2C Marketplace Shopee with Online Customer Reviews as a mediating variable. The object of this research is Shopee Marketplace users in large cities in Indonesia, with 138 respondents selected using the purposive sampling method. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Structural Momet Analysis (AMOS) software. The results of this research show that the use of SEO Paid Promote and Live Streaming has a significant effect on Online Customer Reviews and Consumer Purchase Interest. However, Online Customer Reviews only play a mediating role in the influence of Live Streaming on Consumer Buying Interest, while they do not play a mediating role in the influence of SEO Paid Promote on Consumer Buying Interest. The results of the research from the hypothesis obtained SPP (X1) on OCR t value = 2,000 > t table = 1,977 with a significant level (p = 0.04 < 0.05), LS (X2) on OCR (Z) t value calculated = 4,486 > t table = 1,977 with a significant level (p=0.00 < 0.05), SPP (X1) to MB (Y) t calculated value = 2,435 > t table = 1,977 with a significant level (p=0, 01 < 0.05), LS (X2) to MB (Y) calculated t value = 4.163 > t table = 1.977 with a significant level (p = 0.00 < 0.05), OCR (Z) to MB (Y) calculated t value = 2.266 > t table = 1.977 with a significant level (p=0.02 < 0.05), SPP (X1) on MB (Y) via OCR (Z) as a mediating variable calculated t value = 1.505 > t table = 1.977 with a significant level (p=0.12 < 0.05), and LS (X2) on MB (Y) via OCR (Z) as a mediating variable calculated t value = 2.027 > t table = 1.977 with a significant level (p =0.02 < 0.05).
The Impact of Inclusive Service Experience on Social Identity and Brand Loyalty: Empirical Study of Inclusive Cafés in Urban Indonesia Dea Ananda Tiaranurlaisya; Andi Azhar; Yu-Te Tu; Yinghuei Chen
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.428

Abstract

This study examines the influence of inclusive service experiences on the formation of social identity and consumer brand loyalty at the inclusive cafe Sunyi Coffee in the context of urban Indonesian society. Based on Social Identity Theory and the concept of inclusive service, this study uses a descriptive qualitative approach with an interpretative paradigm. Data were collected through bold semi-structured interviews with seven participants consisting of customers and members of the disabled community, selected using a snowball sampling technique until data saturation was achieved. Data analysis was conducted using NVivo 12 through the stages of open coding, axial coding, and selective coding, and supported by visualizations in the form of word clouds, cluster analysis, tree maps, and matrix coding. The results identified six main themes: inclusive service systems (recruitment of staff with disabilities and use of sign language), service experiences (educational and reflective), cafe appeal, interest in inclusive concepts, social impact, and social values ​​(equality and empathy). The findings indicate that inclusive service experiences encourage the formation of pro-inclusion social identities and increase value-based brand loyalty through social resonance, not solely functional aspects. Theoretically, this research enriches the literature on inclusive services with the Indonesian narrative context; practically, it offers guidance for social businesses to integrate inclusivity into socio-economic shift strategies.
RELIGIUSITAS, KESADARAN HALAL, DAN KEPERCAYAAN PRODUK DALAM MEMBENTUK KEPUTUSAN PEMBELIAN Anggun Oktaviani; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of religiosity and halal awareness on halal cosmetic purchase decisions through the mediation of product trust in 385 Muslim consumers in Bengkulu. The type of quantitative research with the Partial Least Square Structural Equation Modeling (PLS-SEM) approach using SmartPLS 4.0, primary data was obtained through online and face-to-face questionnaires with purposive sampling, bootstrapping analysis of 5000 subsamples for hypothesis test at a significance level of α=0.05. The results showed that all hypotheses were significantly accepted (p<0.001, T-statistic>3.80) with religiosity having a significant positive effect directly on purchase decisions with a value of β=0.253 T=3.80, halal awareness of purchase decisions with a value of β=0.288 T=4.10, strong lines of product trust in purchase decisions with a value of β=0.484 T=7.20, the dominant effect of indirect religiosity through product trust with a value of β=0.17 T=3.50 and halal awareness indirectly through product trust with a value of β=0.20 T=4.02. Robust structural model with R² purchase decision 56% (substantial), AVE>0.70, composite reliability >0.90, meets convergent/discriminant validity and reliability. Keywords: religiosity, halal awareness, product trust, purchase decision.
KOMODIFIKASI FOMO DALAM STRATEGI PEMASARAN DIGITAL Gita Pebiola; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the practice of commodifying Fear of Missing Out (FOMO) in the digital marketing strategies of Somtam Bengkulu MSMEs. The phenomenon of FOMO, defined as consumers' anxiety about missing out on experiences or benefits, has been utilized as an economic tool through tactics of scarcity, urgency, exclusivity, and social proof. This research employs a qualitative approach using the netnography method developed by Kozinets, which allows researchers to naturally observe interactions and culture in digital spaces. Data collection was conducted through online participatory observation, digital content analysis, and documentation on three social media platforms (Instagram, Facebook, and TikTok) over a two-month period, with data analysis using the interactive model of Miles, Huberman, and Saldaña, assisted by NVivo 12 Plus software. The findings reveal that Somtam Bengkulu implements all four dimensions of FOMO commodification in an integrated manner, with manifestations contextually adapted across platforms: TikTok effectively generates purchase intention based on scarcity, Instagram excels in building recommendations based on social proof, and Facebook functions as a transactional space. The psychological mechanism of FOMO operates through three continuous stages: generating curiosity, reinforcement through social proof, and conversion into purchase intention. Another significant finding is the seamless and internalized integration of FOMO strategies with local cultural values, reflected in collective- oriented FOMO, trust-based pre-order systems, and the use of Bengkulu's distinctive dialect in digital interactions. This study offers a Contextual FOMO Commodification Model that integrates strategic, psychological, and cultural dimensions, and introduces the concepts of Cross-Platform FOMO Spiral, Participatory FOMO Commodification, and Hybrid FOMO. Practically, MSMEs can optimize FOMO strategies by considering the unique characteristics of each platform and local values as sources of ethical and sustainable competitive advantage. Keywords: FOMO Commodification, Digital Marketing, Netnography, MSMEs, Local Branding, Somtam Bengkulu  
REBRANDING SEBAGAI PROSES PERUBAHAN ORGANISASI Nadila Aprilyani; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze rebranding as a process of organizational change using a narrative inquiry approach in the food and beverage industry, specifically at Trilogi Coffee and Eatery in Bengkulu City, which experienced a brand identity crisis. This study employed a qualitative approach with a narrative inquiry strategy. The research subjects consisted of 6–8 internal organizational actors, including owners and frontline employees, and approximately 20 consumers as supporting informants for data triangulation. Data collection techniques included in-depth interviews, participant observation, and organizational document analysis. Data analysis used thematic narrative analysis through transcription, narrative coding, plot construction, theme identification, and interpretation of organizational change meanings. The results indicate that rebranding is not merely a change in visual identity but a holistic organizational change process. The rebranding process began with the unfreezing stage marked by awareness of brand identity crisis, followed by the changing stage involving implementation of a new identity, operational restructuring, and organizational culture transformation, and the refreezing stage through internalization of new values and identity by internal actors. Rebranding was interpreted as a strategic effort to rebuild organizational legitimacy, strengthen brand identity, and ensure business sustainability. Internal actors’ narratives revealed that rebranding success was strongly influenced by internal communication, employee involvement, and alignment between organizational identity and the new brand identity. Keywords: Rebranding, organizational change, brand identity, narrative inquiry, food and beverage industry.
Navigating the challenges of studying abroad: a culturally responsive alumni mentorship (CRAM) approach for Indonesian freshmen at Asia University Taiwan Andi Azhar; Risda Yulianti; Ade Tiara Yulinda
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 9 No. 3 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v9i3.12202

Abstract

This paper examines a community engagement initiative employing Culturally Responsive Alumni Mentorship (CRAM) to support Indonesian freshmen at Asia University, Taiwan. Recognizing the challenges of cultural transition and financial constraints, this initiative, led by an Indonesian alumnus, provided a culturally relevant platform for students to thrive. A sharing and discussion session held on September 10th addressed key areas like academic strategies, cultural adjustment, and financial management. CRAM emphasizes leveraging alumni experiences to offer culturally specific guidance. The session fostered a sense of community and facilitated knowledge sharing, leading to positive outcomes such as enhanced cultural awareness, improved confidence, and reduced anxiety. This study highlights the potential of CRAM in empowering international students to navigate the complexities of studying abroad and achieve academic success
Co-Authors Adriadi, Rekho Alfina Rahmatia Alfina Rahmatia Alfina Rahmatia Anggun Oktaviani Annisa Al-Rabbani Ardi Aprinawan Popi Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Astita, Febriana Ayu Farida Bima Akbar Ganatal Budin , Hanafiah Bin Dapa Nugraha Dea Ananda Tiaranurlaisya Dearlyn Astania Della Wahyuni Puspita Sari Desven Sulaiman Desy Ervitasari Devi Fitri Arianti Dila Puspita Djafar, Imran Edo Dwi Anggara Efan Tri Ahsyar Ekowati, Sri Elfira, Winda Elva Gustiaeni Nengsi Fadilah Kemala Farida, Ayu Faridah Faridah Fernandes, Deonri Finthariasari, Meilaty Fransiskus Novrianto Pakpahan Gita Pebiola Harsen Subakti Hedias Juliansyah Husain T, Husain T Intan Dea Pratiwi Jumarni Lasmini, Ayu Dwi Lena Nofrianti Lusiana Dwi Indriyani M Haris Matesa, Siska Ayu Mawaddah, Sri Nurul Melati Amir, Rahma Mogi Amano Muhammad Riski Minandar Muhammad Zacky Mubarok Mutia Nurul Apriza Nadila Aprilyani Nelis Juniarti Novilia Novilia Nurjulya Ningsih Oki Saputra Onsardi, Onsardi Pariyanto Pariyanto, Pariyanto Peptiana Perrodin, David D. Prawesti, Prawesti Ratnawili Reza Muhammad Ramdani Ringgo Syaputra Risda Yulianti Rizki Ramadani Rr. Sri Handari Wahyuningsih Salmah, Ummu Saputra, Arief Dwi Sauci Rahmadea Putri Sri Handari Wahyuningsih Sri Handari Wahyuningsih Sundari Surya Ade Saputera Susyanto Susyanto Syabrina Azahara Syah Rani Augie Safitri Syahfitri, Jayanti Tumiwa, Joseph Wahyuningsih, Sri Handari Yayan Shaputra Yinghuei Chen yonda Ahmeiza Putry Yu-Te Tu Yudha, Romadhona Kusuma Yulinda, Ade Tiara Yuniati, Ira