Article Per Year (5 Year)
p-Index From 2021 - 2026
7.322
P-Index
This Author published in this journals
All Journal ETIKONOMI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The POLITICS : Jurnal Magister Ilmu Politik Universitas Hasanuddin Jurnal Manajemen Indonesia JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Shirkah: Journal of Economics and Business International Journal of Islamic Business and Economics (IJIBEC) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kalacakra Jurnal Fokus Manajemen Journal of Digital Marketing and Communication Jurnal Entrepreneur dan Manajemen Sains Jurnal Penelitian Journal of Economics and Management Scienties Journal of Management, Economic, and Accounting Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Economic Edu RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Pedagogic Research - Applied Literacy Journal DIPANEGARA KOMPUTER TEKNOLOGI INFORMATIKA (DIPAKOMTI) International Journal of Islamic Business and Economics (IJIBEC) Journal of Indonesian Management
Andi Azhar
Universitas Muhammadiyah Bengkulu
Religion Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 60 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 60 Documents
Search

 2   3   4   5   6 
Analysis Of Strategies For Changing Negative Personal Images Into Positive Images On Celebgrams Prawesti, Prawesti; Azhar, Andi
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5836

Abstract

The title of this research is Analysis of Strategies for Changing Negative Personal Images into Positive Images on Celebrities. This research is based on strategies for changing negative images into positive ones on celebgrams in the context of digital marketing. This is important because celebs have a big role in influencing consumer behavior on social media. This research aims to identify effective celebrity strategies on social media, their impact on reputation, career and influence on their followers, as well as the role of management in the business industry.The objects of this research are Jefri Nichol and Rachel Vennya, the research method used is descriptive qualitative methods. The data collection method in this research uses observation, which is carried out by observing posts from Instagram accounts and news articles on social media.By using observation techniques. The results of this research can be concluded that the post-case experiences and personal transformation experienced by two well-known Indonesian celebrities, namely Jefri Nichol and Rachel Vennya, after being involved in a controversy affected their image and careers. The findings show that despite facing huge challenges in maintaining their reputation and existence in the world of entertainment, both of them managed to maintain their popularity and credibility with different approaches.
EDUKASI PEMBUATAN DESAIN POSTER DIGITAL BERBASIS APLIKASI CANVA DI SMPN 57 BENGKULU UTARA Salmah, Ummu; Azhar, Andi; Pariyanto, Pariyanto; Syahfitri, Jayanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25234

Abstract

Penyampaian informasi yang tepat dan menarik maka dibutuhkan kreativitas dalam pembuatan infografis yang sesuai salah satunya dengan menggunakan aplikasi Canva. Canva merupakan sebuah aplikasi berbasis desain grafis yang menggunakan teknik drag and drop serta dapat mengakses beberapa fitur yang ada misalnya font, gambar, dan bentuk. Canva juga sebagai aplikasi desain grafis yang digunakan untuk membuat grafis media sosial, presentasi, poster, dokumen dan konten visual lainnya. Aplikasi ini, juga banyak menyediakan berbagai macam contoh desain untuk digunakan. Canva juga terdiri dari dua buah jenis layanan, gratis dan berbayar. Tujuan penelitian yang dilakukan adalah peningkatan wawasan dan ilmu pengetahun serta kemampuan siswa-siswa di sekolah, maka diperlukan pelatihan yang sesuai dengan kebutuhan saat ini yaitu penggunaan aplikasi Canva untuk membuat poster digital. Metode yang dilakukan adalah demonstrasi dengan pelatihan praktik secara langsung. hasil karya poster siswa untuk kemudian dinilai juri dan diberikan sebuah apreasi karya terbaik sesuai kategori. Pelatihan ini siswa langsung paham dan bisa terus melakukan inovasi dari desain pertama yang diberikan. Membuktikan bahwa siswa lebih kreatif dalam bidang teknologi hanya kurang dalam pemahaman dan pendampingan lebih agar bisa tidak salah dalam mengambil sebuah tindakan.
Perancangan Game Jigsaw Puzzle UntukPembelajaranMenggunakanMetodologi Multimedia Berbasis Android Azhar, Andi; Djafar, Imran; Tumiwa, Joseph; Husain T, Husain T
Dipanegara Komputer Teknologi Informatika Vol. 16 No. 2 (2024): Jurnal Dipanegara Komputer Teknik Informatika (DIPAKOMTI)
Publisher : Universitas Dipa Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36774/dipakomti.v16i1.1494

Abstract

Game edukasi merupakan permainan yang dikemas dalam konteks pendidikan guna merangsang daya pikir dan termasuk salah satu cara untuk melatih dan meningkatkan konsentrasi anak-anak. Minimnya pengetahuan tentang pahalawan nasional dikalangan anak-anak salah satunya karena kurangnya ketertarikan pengenalan pahlawan nasional. Oleh karna itu perlu adanya tindakan untuk mengenalkan pahlawan nasional melalui media game edukasi yang menarik pada anak-anak. Dengan permasalahan diatas maka peneliti bertujuan untuk merancang game edukasi pengenalan dengan jigsaw puzzle menggunakan platform smartphone android. Dalam perancangan game edukasi menggunakan metodologi Multimedia. Data yang digunakan berupa gambar dan informasi pahlawan nasional indonesia dari berbagai daerah.
KEPEMIMPINAN TRANSFORMASIONAL DAN EMPLOYEE WELL-BEING: PERAN MEDIASI KEMAMPUAN BERADAPTASI DAN MENCIPTAKAN LINGKUNGAN KERJA POSITIF Indriyani, Lusiana Dwi; Azhar, Andi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9830

Abstract

Employee performance is a crucial factor in determining the success of a banking organization, especially in the midst of increasingly fierce industry competition and rapid digital transformation. Transformational leadership is considered very important to encourage innovation and improve employee well-being. Previous research focused on mediation only on organizational fairness and job satisfaction, without examining the role of adaptability and positive work environment as mediators, especially in the banking industry facing multigenerational challenges and complex change. This study aims to fill this gap by analyzing the influence of occupational health and safety insurance and transformational leadership on employee performance, with employee well-being as the main variable and examining the mediating role of adaptability and a positive work environment. This study used a quantitative method with a sample population of 76 people. The data was analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results of the structural model test showed that employee well-being had a positive and significant effect on adaptability (path coefficient = 0.394; p = 0.001; t = 3.327) and positive work environment (path coefficient = 0.230; p = 0.047; t = 1.985). Adaptability also had a significant effect on a positive work environment (pathway coefficient = 0.444; p = 0.000; t = 3.501) and acted as a significant partial mediator in the relationship between employee well-being and positive work environment (p = 0.034). However, transformational leadership did not have a significant effect on adaptability (p = 0.349) or a positive work environment (p = 0.218). These findings underscore the importance of improving employee well-being and developing adaptability to create a positive work environment and improve employee performance, especially amid the ever-changing dynamics of the banking industry. The management of Bank BTN KC Bengkulu is advised to focus on employee welfare programs and adaptability development as the main strategy, as well as re-evaluate the transformational leadership approach to be more effective in facing local challenges and digital transformation. Keywords: Transformational Leadership, Employye Well Being, Adaptability, Positive Work Environment  
INTERACTIVE CONTENT DI INSTAGRAM STORIES DAN BRAND RECALL: PERAN MEDIASI CUSTOMER ENGAGEMENT PADA BRAND KULINER LOKAL SYARAH BAKERY DI KOTA BENGKULU Shaputra, Yayan; Azhar, Andi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9832

Abstract

This study aims to analyze the influence of interactive content in Instagram Stories on brand recall with the role of customer engagement mediation in local culinary brand Syarah Bakery in Bengkulu City. The type of research used is quantitative research with accidental sampling techniques. The research sample consisted of 100 Syarah Bakery consumers in Bengkulu City. Data was collected through questionnaires using the Likert scale and analyzed using the Partial Least Square (PLS) method. The results showed that interactive content in Instagram Stories had a significant positive effect on brand recall (path coefficient = 5.389; p-value = 0.0000,). Interactive content on customer engagement was not significant (path coefficient = 269; t-statistic = 2.169; p-value = 0.030). The mediation of customer engagement between interactive content and brand recall was not shown to be significant (t-statistic = 3.483 and p-value 0.000. This research suggests that Syarah Bakery continues to develop engaging interactive content and build communication strategies that can increase customer engagement to strengthen brand recall and grow customer buying interest. Kata Kunci: Interactive Content, Brand Recall, Customer Engagement
Peran Mahasiswa Kampus Mengajar Angkatan 7 Dalam Meningkatkan Motivasi Belajar Siswa di SD Negeri 75 Kota Bengkulu Ahmeiza Putry, yonda; Tiara Yulinda, Ade; Azhar, Andi; Ratnawili, Ratnawili; Saputera, Surya Ade
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.3081

Abstract

This research aims to explore the role of Class 7 Teaching Campus students in increasing student learning motivation at SD Negeri 75 Bengkulu City. The research method used is qualitative with a case study approach. Data was collected through observation, interviews and document analysis. The results of the research show that Class 7 Teaching Campus students have a significant role in increasing student learning motivation at SD Negeri 75 Bengkulu City. They bring new enthusiasm and energy to the teaching and learning process, introduce innovative and interactive learning methods, and provide additional motivation through character building and educational counseling. Apart from that, the personal approach taken by students in building relationships with students also contributes to increasing learning motivation.
Mapping The Evolving Landscape Of Sustainable Marketing And Climate-Conscious Consumer Behavior: A Bibliometric Analysis Of Global Trends And Digital Shifts (2010–2023) Fransiskus Novrianto Pakpahan; Andi Azhar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8859

Abstract

The urgency of climate change has reshaped the role of marketing in promoting sustainable behaviors and ecological accountability. This study presents a bibliometric analysis of sustainable marketing and consumer behavior literature published between 2010 and 2023. Drawing from Scopus and Web of Science databases, 1433 articles were analyzed using VOSviewer and Biblioshiny to explore co-authorship, keyword co-occurrence, citation, and co-citation networks. The analysis reveals a thematic evolution from product- and firm-centric approaches to consumer-driven narratives that emphasize emotional trust, digital engagement, and intergenerational ethics. The most active contributors include the United States, the United Kingdom, China, and emerging voices from Southeast Asia. Influential authors such as Kumar, White, and Leonidou shaped the field’s theoretical backbone. Three dominant research clusters were identified: behavioral sustainability, digital sustainability communication, and strategic green branding. Methodological advancements include the growing use of data analytics, machine learning, and structural modeling. This study not only maps the intellectual structure of the field but also highlights research gaps in equity, cultural diversity, and AI-based marketing ethics. The findings offer actionable insights for scholars and practitioners seeking to align marketing strategies with global sustainability agendas.
Increasing Consumer Buying Interest In B2c Marketplace: Use Of Paid Promote And Live Streaming Seo Techniques Lena Nofrianti; Andi Azhar
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1627

Abstract

This research aims to determine the effect of SEO Paid Promote and Live Streaming on consumer buying interest in the B2C Marketplace Shopee with Online Customer Reviews as a mediating variable. The object of this research is Shopee Marketplace users in large cities in Indonesia, with 138 respondents selected using the purposive sampling method. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Structural Momet Analysis (AMOS) software. The results of this research show that the use of SEO Paid Promote and Live Streaming has a significant effect on Online Customer Reviews and Consumer Purchase Interest. However, Online Customer Reviews only play a mediating role in the influence of Live Streaming on Consumer Buying Interest, while they do not play a mediating role in the influence of SEO Paid Promote on Consumer Buying Interest. The results of the research from the hypothesis obtained SPP (X1) on OCR t value = 2,000 > t table = 1,977 with a significant level (p = 0.04 < 0.05), LS (X2) on OCR (Z) t value calculated = 4,486 > t table = 1,977 with a significant level (p=0.00 < 0.05), SPP (X1) to MB (Y) t calculated value = 2,435 > t table = 1,977 with a significant level (p=0, 01 < 0.05), LS (X2) to MB (Y) calculated t value = 4.163 > t table = 1.977 with a significant level (p = 0.00 < 0.05), OCR (Z) to MB (Y) calculated t value = 2.266 > t table = 1.977 with a significant level (p=0.02 < 0.05), SPP (X1) on MB (Y) via OCR (Z) as a mediating variable calculated t value = 1.505 > t table = 1.977 with a significant level (p=0.12 < 0.05), and LS (X2) on MB (Y) via OCR (Z) as a mediating variable calculated t value = 2.027 > t table = 1.977 with a significant level (p =0.02 < 0.05).
Sadvertising and Sentiment: A Lexicon-Based YouTube Comment Analysis of Emotionally Resonant Thai Insurance Advertising Azhar, Andi; Arief Dwi Saputra; Alfina Rahmatia
Journal of Digital Marketing and Communication Volume 6 - Issue 1 - 2026
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v6i1.1169

Abstract

Sadvertising referred to the deliberate use of melancholic and empathetic narratives as a primary persuasive strategy in marketing communication. Although the genre had become commercially prominent, large-scale empirical evidence on how global audiences received such advertisements was still limited, and most prior sentiment studies had focused on product reviews or English-language Western markets rather than emotionally driven Southeast Asian advertising. This study examined whether emotionally resonant, narrative-driven advertising in the sadvertising genre produced predominantly positive sentiment among global digital audiences. A domain-adapted, rule-based lexicon sentiment analysis framework was applied to 2,498 YouTube comments scraped from a landmark Thai Life Insurance advertisement to quantify sentiment polarity, eight emotional response typologies, and engagement metrics across an 11-year observation window. The lexicon was constructed from established resources (VADER and the NRC Emotion Lexicon), extended with 30 emoji tokens and 47 negative terms specific to emotional advertising commentary, and validated against a 300-comment human-coded reference set with substantial inter-rater agreement (Cohen’s kappa = 0.79). Positive comments constituted 38.9% of the corpus (95% CI: 37.0–40.8%) compared to 6.4% negative comments (95% CI: 5.5–7.5%), yielding a positive-to-negative ratio of 6.04:1 (95% CI: 5.11–7.13). A chi-square goodness-of-fit test rejected the equal-proportions null hypothesis at p < 0.001 with a large effect size (Cohen’s w = 0.60). Crucially, 95.3% of crying-expression comments carried positive valence (95% CI: 92.8–97.0%), with a Cramer’s V of 0.51 and an odds ratio of 51.8 (95% CI: 32.36–82.91), empirically resolving the sad–positive paradox. Positive sentiment persisted across 11 years of engagement with no detectable temporal decay, and cross-cultural consistency was observed across at least 27 linguistic communities. The findings advanced sadvertising theory and carried direct implications for brand communication strategy in the digital era.
The Impact of Inclusive Service Experience on Social Identity and Brand Loyalty: Empirical Study of Inclusive Cafés in Urban Indonesia Dea Ananda Tiaranurlaisya; Andi Azhar; Yu-Te Tu; Yinghuei Chen
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.428

Abstract

This study examines the influence of inclusive service experiences on the formation of social identity and consumer brand loyalty at the inclusive cafe Sunyi Coffee in the context of urban Indonesian society. Based on Social Identity Theory and the concept of inclusive service, this study uses a descriptive qualitative approach with an interpretative paradigm. Data were collected through bold semi-structured interviews with seven participants consisting of customers and members of the disabled community, selected using a snowball sampling technique until data saturation was achieved. Data analysis was conducted using NVivo 12 through the stages of open coding, axial coding, and selective coding, and supported by visualizations in the form of word clouds, cluster analysis, tree maps, and matrix coding. The results identified six main themes: inclusive service systems (recruitment of staff with disabilities and use of sign language), service experiences (educational and reflective), cafe appeal, interest in inclusive concepts, social impact, and social values ​​(equality and empathy). The findings indicate that inclusive service experiences encourage the formation of pro-inclusion social identities and increase value-based brand loyalty through social resonance, not solely functional aspects. Theoretically, this research enriches the literature on inclusive services with the Indonesian narrative context; practically, it offers guidance for social businesses to integrate inclusivity into socio-economic shift strategies.
Co-Authors Adriadi, Rekho Ahmeiza Putry, yonda Alfina Rahmatia Alfina Rahmatia Alfina Rahmatia Ardi Aprinawan Popi Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Astita, Febriana Ayu Farida Bima Akbar Ganatal Budin , Hanafiah Bin Dapa Nugraha Dea Ananda Tiaranurlaisya Dearlyn Astania Della Wahyuni Puspita Sari Desven Sulaiman Desy Ervitasari Devi Fitri Arianti Dila Puspita Djafar, Imran Edo Dwi Anggara Efan Tri Ahsyar Ekowati, Sri Elfira, Winda Elva Gustiaeni Nengsi Fadilah Kemala Farida, Ayu Faridah Faridah Fernandes, Deonri Finthariasari, Meilaty Fransiskus Novrianto Pakpahan Harsen Subakti Hedias Juliansyah Husain T, Husain T Indriyani, Lusiana Dwi Intan Dea Pratiwi Jumarni Lasmini, Ayu Dwi Lena Nofrianti M Haris Matesa, Siska Ayu Mawaddah, Sri Nurul Melati Amir, Rahma Mogi Amano Muhammad Riski Minandar Muhammad Zacky Mubarok Mutia Nurul Apriza Nelis Juniarti Novilia Novilia Nurjulya Ningsih Oki Saputra Onsardi, Onsardi Pariyanto Pariyanto, Pariyanto Peptiana Perrodin, David D. Prawesti, Prawesti Ratnawili Reza Muhammad Ramdani Ringgo Syaputra Rizki Ramadani Rr. Sri Handari Wahyuningsih Salmah, Ummu Saputra, Arief Dwi Sauci Rahmadea Putri Shaputra, Yayan Sri Handari Wahyuningsih Sri Handari Wahyuningsih Sundari Surya Ade Saputera Susyanto Susyanto Syabrina Azahara Syah Rani Augie Safitri Syahfitri, Jayanti Tiara Yulinda, Ade Tumiwa, Joseph Wahyuningsih, Sri Handari Yinghuei Chen Yu-Te Tu Yudha, Romadhona Kusuma Yuniati, Ira