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All Journal ETIKONOMI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The POLITICS : Jurnal Magister Ilmu Politik Universitas Hasanuddin Jurnal Manajemen Indonesia JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Shirkah: Journal of Economics and Business JURNAL PENELITIAN International Journal of Islamic Business and Economics (IJIBEC) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kalacakra Jurnal Fokus Manajemen Jurnal Entrepreneur dan Manajemen Sains Jurnal Penelitian Journal of Management, Economic, and Accounting Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Economic Edu RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Pedagogic Research - Applied Literacy Journal DIPANEGARA KOMPUTER TEKNOLOGI INFORMATIKA (DIPAKOMTI) International Journal of Islamic Business and Economics (IJIBEC)
Andi Azhar
Universitas Muhammadiyah Bengkulu
Religion Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Peran Influencer Dalam Strategi Promosi Era Digital Disruption Terhadap Perilaku Konsumen : Studi Kasus Followers Instagram Fadil Jaidi Fernandes, Deonri; Azhar, Andi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.139

Abstract

This article discusses the role of influencers in promotional strategies during the era of digital disruption and their impact on consumer behavior, focusing on Instagram follower Fadil Jaidi. In the context of modern marketing, influencers have become a key element capable of influencing purchasing decisions through the content they present. This research employs a case study method to analyze how Fadil Jaidi, as an influencer, utilizes the Instagram platform to build relationships with his audience and promote products. The findings indicate that the engagement and trust established by influencers significantly affect consumer behavior, including increased brand awareness and purchase intention. These insights provide valuable guidance for marketers in designing effective promotional strategies amid the changing market dynamics driven by digital technology
Peran Bawaslu Dalam Menertibkan Pelanggaran Alat Peraga Kampanye Studi Kasus Di Bengkulu Utara Adriadi, Rekho; Azhar, Andi; Matesa, Siska Ayu; Yudha, Romadhona Kusuma
Jurnal Kalacakra: Ilmu Sosial dan Pendidikan Vol 6, No 1 (2025): JANUARI
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/kalacakra.v6i1.9429

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja Badan Pengawas Pemilu (Bawaslu) dalam penindakan pelanggaran terkait pemasangan alat peraga kampanye pada Pemilu 2024 di Kabupaten Bengkulu Utara, Indonesia. Dengan menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui observasi, dokumentasi, dan wawancara mendalam dengan informan kunci dari Bawaslu dan perwakilan partai politik. Temuan penelitian menunjukkan bahwa kinerja Bawaslu yang diukur melalui lima indikator, yaitu kualitas kerja, kuantitas, ketepatan waktu, efektivitas, dan independensi, secara umum sudah efektif. Namun, masih terdapat tantangan dalam menekan tingginya angka pelanggaran, terutama dalam hal kuantitas pelanggaran. Penelitian ini menyimpulkan bahwa meskipun Bawaslu telah berkinerja baik dalam menegakkan peraturan kampanye, namun perlu adanya penegakan hukum yang lebih ketat untuk lebih menekan pelanggaran. Penelitian ini berkontribusi pada wacana yang lebih luas tentang pengawasan pemilu dan peran badan independen dalam memastikan pemilu yang adil dan transparan.Kata Kunci : Pengawasan Pemilu, Bawaslu, Pelanggaran Alat Peraga Kampanye, Bengkulu Utara, Indonesia, Integritas Pemilu
Strategi Dakwah di Media Sosial Faridah, Faridah; Melati Amir, Rahma; Budin , Hanafiah Bin; Azhar, Andi; Mawaddah, Sri Nurul
RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Vol 7 No 1 (2025): Jurnal Retorika
Publisher : LP2M Universitas Islam Ahmad Dahlan Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/retorika.v7i1.3737

Abstract

Di era digital, media sosial menjadi platform yang semakin penting untuk penyebaran dakwah. Penelitian ini menganalisis strategi dakwah yang efektif di media sosial untuk menjawab tantangan dakwah digital, seperti perubahan preferensi audiens, persaingan konten, dan keterbatasan teknis. Metode penelitian yang digunakan adalah studi literatur dari berbagai sumber, termasuk buku dan jurnal terakreditasi, untuk mengidentifikasi pendekatan terbaik dalam mencapai audiens yang lebih luas serta meningkatkan interaksi. Hasil penelitian menunjukkan bahwa konten kreatif, konsistensi pesan, relevansi terhadap audiens, pemanfaatan data analitik, dan kolaborasi dengan influencer merupakan strategi kunci untuk meningkatkan efektivitas dakwah di media sosial. Dengan menerapkan strategi-strategi ini, dakwah di media sosial dapat disampaikan secara lebih menarik, tepat sasaran, dan mampu menjangkau audiens dari berbagai latar belakang. Penelitian ini diharapkan dapat memberikan panduan bagi para dai dan pengelola dakwah untuk mengoptimalkan pesan dakwah di ruang digital.
STUDI SEMIOTIKA TENTANG STRATEGI BRAND STORYTELLING DALAM MEMBANGUN BRAND IMAGE DAN BRAND EQUITY PADA INDUSTRI SKINCARE Farida, Ayu; Azhar, Andi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how the brand storytelling strategy employed by the skincare brand Wardah influences brand image and the formation of brand equity. The research adopts a qualitative descriptive method, utilizing Roland Barthes' semiotic analysis to examine the denotative and connotative meanings in advertisements. The study focuses on how visual, verbal, and narrative signs used in brand storytelling strategies shape consumer perceptions of skincare brands. The findings indicate that semiotic elements such as colors, symbols, language, and narratives play a crucial role in creating a strong brand image and enhancing brand equity. This research also reveals that storytelling aligned with relevant values can strengthen the emotional bond between the brand and consumers, positively impacting consumer loyalty. Additionally, the advertisements emphasize that beauty comes from within-not only in terms of physical appearance but also in the form of self-confidence and personal comfort. Keywords: Semiotic Study, Brand Storytelling, Brand Image, and Brand Equity
EFEKTIVITAS LAYANAN KELUHAN DAN RATING KONSUMEN TERHADAP KEPUASAN PELANGGAN SHOPEE INDONESIA Lasmini, Ayu Dwi; Azhar, Andi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of complaint services and consumer ratings on customer satisfaction by considering the mediating role of affective commitment. Data were obtained from respondents in Bengkulu Province and analyzed using the Structural Equation Modeling (SEM) method with AMOS software. The results of the study showed that the complaint service had a positive but not significant influence on customer satisfaction. This means that these service improvements do not directly improve customer satisfaction. In contrast, consumer ratings have a negative but significant influence, indicating that a less transparent rating system can lower customer satisfaction. Affective commitment has been shown to have a significant effect on customer satisfaction, but does not mediate the relationship between complaint service and consumer ratings on customer satisfaction.   These findings indicate that Shopee needs to improve the transparency and reliability of its rating system, as well as improve its complaint service to be more responsive and effective. With a better strategy, Shopee can increase customer satisfaction and strengthen user loyalty.  Keywords: Customer Satisfaction, Complaint Service, Consumer Rating, Affective Commitment, Shopee.
Peran Influencer Dalam Meningkatkan Brand Awareness Melalui Instagram Stories Mubarok, Zacky; Andi Azhar
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.140

Abstract

Influencers are such a modern phenomenon that there has been a huge increase in their collaborations with marketing agencies over the past year. The majority of influencers fall into the following categories: celebrities, industry experts and thought leaders, bloggers or content creators and micro-influencers. In the current era of industrial revolution 4.0, promotional strategies must be able to take advantage of existing opportunities, they must be able to utilize social media as a marketing tool. This research aims to analyze the influence of the role of influencers in increasing brand awareness through Instagram stories. This research uses qualitative research which analyzes the influencer phenomenon which is often used by companies for promotions. The approach method uses a literature review and the flow used is the AISAS approach model (Attention, Interest, Search, Action and Share). This research found that by utilizing the social media Instagram, which has many supporting features, information can be done quickly and on target. Influencers often become brand ambassadors for products that have high credibility due to the influence of their followers.
Dinamika Minat Beli Konsumen Pada Produk Skincare Khaf: Pengetahuan Produk Dan Perceived Value Menjadi Pengaruh: Studi Kasus Pada Mahasiswa Dehasen Harsen Subakti; Andi Azhar
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.142

Abstract

This study aims to examine the influence of product knowledge and perceived value on consumer purchase intention for Khaf skincare products among students at Universitas Dehasen. The research employs a quantitative approach using a survey method with 120 students as respondents, selected through purposive sampling. The results indicate that product knowledge has a positive and significant influence on consumer purchase intention, with a regression coefficient of 0.318. Additionally, perceived value also has a significant influence, with a regression coefficient of 0.590. Product knowledge was found to have a more dominant effect on purchase intention compared to perceived value. These findings highlight the importance of consumer education regarding product quality and benefits as a key marketing strategy. This study contributes to local skincare companies, particularly in developing effective marketing strategies to enhance competitiveness in the market.
Meningkatkan Minat Beli Konsumen Di Tiktok Shop : Peran E-Trust dan E-Service Quality Pada Produk Fashion Dalam Era Pemasaran Digital M Haris; Andi Azhar
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.146

Abstract

This study aims to analyze the effect of e-trust and e-service quality on consumer purchase intention for fashion products in TikTok Shop. A quantitative approach was used with a survey method to collect data from respondents selected by purposive sampling. The research instrument was a questionnaire compiled based on research variable indicators and measured using a Likert scale. The collected data were analyzed using statistical tests, including descriptive analysis and linear regression to test the relationship between variables. The results showed that e-trust and e-service quality have a positive and significant effect on consumer purchase intention. Specifically, e-trust related to consumer trust in the platform and sellers in TikTok Shop has a greater impact than e-service quality which focuses on the quality of digital services provided. These findings emphasize the importance of the role of e-trust and e-service quality in shaping purchasing decisions in the era of digital marketing. E-commerce sellers and platforms need to pay more attention to increasing transparency, transaction security, and the quality of the shopping experience to encourage the growth of consumer purchase intention and loyalty.
Application of Islamic Spiritual Intelligence as a MSMe Strategy in Post-Pandemic Arief Dwi Saputra; Alfina Rahmatia; Andi Azhar
International Journal of Islamic Business and Economics (IJIBEC) Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v6i2.5701

Abstract

This study aims to investigate how Islamic spiritual intelligence is applied as a strategy for entrepreneurship in facing the post-pandemic. This study used a qualitative research strategy with a sample of 128 respondents. The root of the problem is reviewed from the literature review and strengthened by collecting data from the in-depth interview process. The data is processed using the Nvivo 12 application with coding similarity analysis then the results of the study are used as a reference and conclusions through the data obtained. The results of this study found that there are seven elements of spiritual intelligence from an Islamic perspective, namely faith, piety, morality, shiddîq (honest), amânah (responsible), tablîgh (conveying), fathânah (intelligent), discipline, visionary, and empathy. A review of the total percentage of 100% has the potential for Islamic entrepreneurship in achieving business sustainability in the ability of business actors to manage their business through attitudes and decision-making that rely on elements of Islamic spirituality intelligence.
Mapping The Evolving Landscape Of Sustainable Marketing And Climate-Conscious Consumer Behavior: A Bibliometric Analysis Of Global Trends And Digital Shifts (2010–2023) Pakpahan, Fransiskus Novrianto; Azhar, Andi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8859

Abstract

The urgency of climate change has reshaped the role of marketing in promoting sustainable behaviors and ecological accountability. This study presents a bibliometric analysis of sustainable marketing and consumer behavior literature published between 2010 and 2023. Drawing from Scopus and Web of Science databases, 1433 articles were analyzed using VOSviewer and Biblioshiny to explore co-authorship, keyword co-occurrence, citation, and co-citation networks. The analysis reveals a thematic evolution from product- and firm-centric approaches to consumer-driven narratives that emphasize emotional trust, digital engagement, and intergenerational ethics. The most active contributors include the United States, the United Kingdom, China, and emerging voices from Southeast Asia. Influential authors such as Kumar, White, and Leonidou shaped the field’s theoretical backbone. Three dominant research clusters were identified: behavioral sustainability, digital sustainability communication, and strategic green branding. Methodological advancements include the growing use of data analytics, machine learning, and structural modeling. This study not only maps the intellectual structure of the field but also highlights research gaps in equity, cultural diversity, and AI-based marketing ethics. The findings offer actionable insights for scholars and practitioners seeking to align marketing strategies with global sustainability agendas.
Co-Authors Adriadi, Rekho Ahmeiza Putry, yonda Alfina Rahmatia Alfina Rahmatia Alfina Rahmatia Ardi Aprinawan Popi Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Astita, Febriana Ayu Farida Bima Akbar Ganatal Budin , Hanafiah Bin Dapa Nugraha Dearlyn Astania Della Wahyuni Puspita Sari Desven Sulaiman Desy Ervitasari Devi Fitri Arianti Dila Puspita Djafar, Imran Edo Dwi Anggara Efan Tri Ahsyar Ekowati, Sri Elfira, Winda Elva Gustiaeni Nengsi Fadilah Kemala Farida, Ayu Faridah Faridah Fernandes, Deonri Finthariasari, Meilaty Harsen Subakti Hedias Juliansyah Husain T, Husain T Indriyani, Lusiana Dwi Intan Dea Pratiwi Jumarni Lasmini, Ayu Dwi M Haris Matesa, Siska Ayu Mawaddah, Sri Nurul Melati Amir, Rahma Mogi Amano Muhammad Riski Minandar Muhammad Zacky Mubarok Mutia Nurul Apriza Nelis Juniarti Novilia Novilia Nurjulya Ningsih Oki Saputra Onsardi, Onsardi Pakpahan, Fransiskus Novrianto Pariyanto Pariyanto, Pariyanto Peptiana Perrodin, David D. Prawesti, Prawesti Ratnawili Reza Muhammad Ramdani Ringgo Syaputra Rizki Ramadani Rr. Sri Handari Wahyuningsih Salmah, Ummu Saputra, Arief Dwi Sauci Rahmadea Putri Shaputra, Yayan Sri Handari Wahyuningsih Sri Handari Wahyuningsih Sundari Surya Ade Saputera Susyanto Susyanto Syabrina Azahara Syah Rani Augie Safitri Syahfitri, Jayanti Tiara Yulinda, Ade Tumiwa, Joseph Wahyuningsih, Sri Handari Yudha, Romadhona Kusuma Yuniati, Ira