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Pengembangan UMKM Rowosari melalui Pengelolaan Sumber Daya Alam dan Peningkatan Pemasaran Secara Online Widowati Widowati; Satriyo Adhy; Titik Ekowati; Eka Triyana
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember: Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i4.1666

Abstract

Rowosari Village is one of the villages located in the Tembalang District of Semarang, which has abundant and diverse Natural Resources (SDA) from various sectors. Through Micro, Small, and Medium Enterprises (MSMEs), the processing of natural resources contributes to economic growth and job creation. In addition, MSMEs also play an important role in driving economic activity through digital transformation. The purpose of this community service activity is to provide skills and additional knowledge needed by MSME actors. The methods used include mentoring and training in natural resource management, utilizing existing natural resource potential such as eggshells and onion skins. Furthermore, training in improving online product marketing was conducted. The result of this service activity is the enhancement of community capabilities by utilizing natural resources to boost MSME economies through digital transformation to expand market areas via online media.
Factors Influencing the Profitability of Agricultural Cooperative Members: Case of Tuzamurane Cyeza Cooperative, Muhanga District, Rwanda Nzamurambaho, Felicien; Ekowati, Titik; Gayatri, Siwi
Agro Ekonomi Vol 35, No 2 (2024): DECEMBER 2024
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.90514

Abstract

This study aimed to examine the influential factors that lead to the profitability of Tuzamurane Cyeza Cooperative members in Muhanga District, Rwanda. The assessment was carried out with a survey method using 120 respondents who were selected using purposive sampling. The respondents comprised 60 cooperative members and 60 non-cooperative members who were maize farmers, while 6 local leaders and staff of Tuzamurane Cyeza Cooperative were used as key informants. Data were then collected using questionnaires and interviews, followed by assessment using profitability calculation and multiple regression analysis. The assessment was carried out to analyze the effect of the independent variables (price of maize seeds, price of fertilizers, price of pesticides, wage of labor, maize production, and land lease price) on the dependent variable (the profitability of cooperative members of Tuzamurane Cyeza). The results showed that the profitability of 60 members was 13.8%, while a value of 4.9% was obtained for non-cooperative members. The value of the F-Critical (2.26) was less than the F-calculated (7.200) and the P-value (0.009) was below the significant level (0.05). This showed that the model developed in this study could be used in predicting the contribution of independent variables to the dependent variable. This study also showed that 1 coefficient (maize production) had a positive relationship with Tuzamurane Cyeza Cooperative members, while 5 coefficients (price of maize seeds, price of fertilizers, price of pesticides, wages of labor, land lease price) had an inverse association. Based on the results, all independent variables had an impact on the profitability.
Analisis Kelayakan Finansial Usaha Sayuran Hidroponik di CV Pagi Berkah Mandiri Bogor Manurung, Putri Beata; Santoso, Siswanto Imam; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16882

Abstract

Hydroponic vegetable business is an alternative farming in urban areas. The emergence of many businesses creates market competition that affects business finances, especially small hydroponic vegetable businesses. This study aims to analyze the income of the hydroponic business at CV Pagi Berkah Mandiri and determine the feasibility of the investment invested in the company. The research method used is the case study method. The analysis method on the financial aspect is analyzed using the income analysis method, investment criteria analysis consisting of Net Present Value (NPV), Profitability Index (PI), Payback Period (PP), Return on Investment (ROI), Internal Rate of Return (IRR), Gross B / C Ratio and sensitivity analysis. The results of the analysis of 3 years of business data show that the average income obtained in 1 year is IDR 268,558,769. The results of the financial analysis with investment criteria show an NPV value of IDR 154,881,734, a PI value of 1.24, an ROI of 124.29%, PP for 2.12 years and a B / C Ratio of 1.75. The results indicate that the business is feasible to be implemented and developed. The results of the sensitivity analysis of the decrease in revenue and the increase in costs of 3.33% still represent that the business is feasible to be implemented.
The Evaluation of Ecoprint Training for Female Inmates at The Class IIA Women’s Correctional Institution in Semarang: Evaluasi Pelatihan Ecoprint pada Narapidana Perempuan di Lapas Perempuan Kelas IIA Semarang Dhian Saraswati; Wulan Sumekar; Titik Ekowati
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i1.22403

Abstract

The rehabilitation of inmates faces challenges in providing training due to limited time. This prompted the implementation of ecoprint training, which has a short production time. The purpose of this study is to evaluate ecoprint training using tea for inmates. The method used is action research, with a total of 30 female inmate respondents. The analysis employed is the Wilcoxon Signed-Rank Test and N-gain test. The results showed a significant difference between pretest and posttest in knowledge, with an average increase of 0.94, classified as high. A total of 93% of the respondents, or 28 out of 30 participants, fell into the high category. This indicates that the tea-based ecoprint training is highly effective in increasing the knowledge of inmates.
Peningkatan Produktivitas dan Daya Saing Produk UMKM melalui Transformasi Digital Widowati; Titik Ekowati; Adhy, Satriyo
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i1.750

Abstract

The development of the digital age today is developing very rapidly. One aspect that has an impact on the development of digital is micro, small, and medium-sized enterprises (UMKM) in Kelurahan Rowosari Prefecture, Tembalang, the city of Semarang. The UMKM in Kelurahan Rowosari has several products that are processed on a domestic scale; one of its products is chips, padi scrubbing, banana bread, and others. The output of the UMKM Kelurahan Rowosari is managed directly by the community that has previously been registered in the Rowosari Keluradan UMKM. The vendor's way of opening stores and receiving orders from customers, as well as the production tools used, are still simple and use the process manually. Besides, the operators are not synergistic and integrated, so the productivity rate is low and less effective. Another obstacle is the limited knowledge of UMKM enterprises in marketing and the fact that they have not applied appropriate technology and information technology to market their products. The target reach of this dedication activity is to increase output and compete with other producers by leveraging digital transformation to expand the market area through online media. Besides, the entrepreneur has the ability to conduct transactions and communicate with customers.
Analisis Trend dan Kontribusi Sektor Pertanian pada Produk Domestik Regional Bruto Provinsi Sulawesi Barat Aryanti, Wulan; Ekowati, Titik; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18181

Abstract

This study aimed to 1). analyze the trend of Gross Regional Domestic Product (GRDP) in the agricultural sector of West Sulawesi, 2). analyze the contribution of each agricultural subsector to the formation of GRDP in the agricultural sector of West Sulawesi, 3). analyze the contribution of each district to the formation of GRDP in the agricultural sector of West Sulawesi during of 2014-2023. This study was carried out in 1st-14th January 2025 using secondary data for research methods. The data used in this study is the time series data of GRDP in the agricultural sector of West Sulawesi during 2014-2023 sourced from the publications of the Badan Pusat Statistik (BPS). The data analysis method used to analyze the first purpose is the least squares method. Meanwhile, to analyze the second and third purpose, the calculation contribution between the total GRDP of each district or the total GRDP of agricultural subsector and the total GRDP of the agricultural sector of West Sulawesi during 2014-2023. The results of the study show the increasing GRDP in the agricultural sector for each year. Some potential subsectors or those with low contributions require alternative strategies such as agricultural modernization, agricultural intensification, and agricultural diversification.
Analisis Tingkat Kepuasan Konsumen Kedelai (Studi Kasus: Toko Irfan Jaya Kecamatan Wiradesa Kabupaten Pekalongan) Purnomo, Brillianti Sekar Ayu; Handayani, Migie; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18672

Abstract

This study aims to analyse the level of soybean consumer satisfaction and map the relationship between the importance of a product attribute and the performance provided to consumers in the soybean business sector in Wiradesa District, Pekalongan Regency. The research location was Irfan Jaya Store, Wiradesa District, Pekalongan Regency. The research method used is a case study method, with the sample size determined using quota sampling. The sampling technique applied is accidental sampling, with respondent criteria including men and women aged 18–67 years. The analytical methods used are the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The study showed that most soybean consumers at Irfan Jaya Store are male, aged 28–37 years, with junior high school as their highest level of education. The majority of soybean consumers are traders, with an income ranging from Rp. 1,000,001 – 2,000,000, and have four to six family members. The CSI analysis results in a value of 81.63%, indicating that soybean consumers are very satisfied. The IPA analysis results show: Quadrant I: Soybean taste, freshness, colour, price at Irfan Jaya Store, and price-quality suitability. Quadrant II: Soybean availability, store location on the roadside, and accessibility of the store. Quadrant III: Soybean texture, soybean variety, price comparison between Irfan Jaya Store and other stores, and information about soybean availability. Quadrant IV: Completeness of soybean variety and waiting time for soybean availability.
Analisis Rentabilitas Usahatani Jagung Hibrida di Desa Sendangmulyo Kecamatan Bulu Kabupaten Rembang Selawati, Dita; Setiadi, Agus; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18830

Abstract

The profitability analysis was conducted to determine the level of efficiency of the use of business capital in generating decent profits, so that it can continue to be developed until now. This study aims to analyze profitability and analyze the differences in profitability of hybrid corn farming in Sendangmulyo Village, Bulu District, Rembang Regency based on land area strata. This study was conducted in February - March 2025 in Sendangmulyo Village, Bulu District, Rembang Regency. The research method used a survey of 100 hybrid corn farmers of GAPOKTAN Tani Subur in Sendangmulyo Village, Bulu District, Rembang Regency. Sampling used a stratified random sampling technique based on land area strata, namely strata I, II, and III. The data analysis method used quantitative descriptive analysis of the financial conditions of the farm. The results of the study showed that the average profitability of equity and the economy of hybrid corn farming during one planting season was 33% and 30%, respectively, meaning it was greater than the BRI credit interest rate (6%), so it was feasible and profitable to pursue. In addition, there are differences in the profitability of hybrid corn farming capital in Sendangmulyo Village between strata I, II, and III which are described, including strata I with II, II with III, and I with III with each significance value <0.05, namely 0.000 <0.05, 0.000 <0.05, and 0.000 <0.05. The difference in economic profitability between strata I, II, and III shows that there is no difference, with details that there is no difference in RE in strata I with II (0.947> 0.05), while between strata II with III (0.049 <0.05) and I with III (0.040 <0.05) shows that there is a significant difference in RE value between strata of land area.
Analisis Profitabilitas Usahatani Padi (Oryza sativa L) di Kecamatan Pucakwangi Kabupaten Pati Fatmah, Nur Maulinda; Setiadi, Agus; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18191

Abstract

This research aimed (1) to analyze the income of rice farmers in Pucakwangi District, Pati Regency, (2) to analyze the profitability of rice farming in Pucakwangi District, Pati Regency, and (3) to analyze the influence of land cost factors, labor wages, seed prices, fertilizer prices, pesticide prices, production quantities, and selling prices on the income gained by farmers in Pucakwangi District, Pati Regency. This research was held in May – June 2024 in Pucakwangi District, Pati Regency. The selection of research locations was based on data from Badan Pusat Statistik (2023) which showed that Pucakwangi District is the second largest rice producer among districts in Pati Regency. The research method used was a survey method with a sample size of 100 farmers. Data collection was carried out by distributing questionnaires to be filled in by respondent farmers and by conducting direct interviews. The data analysis methods used include income analysis, profitability analysis, and multiple linear regression analysis. The research results showed; (1) the average production costs incurred by rice ,farmers was equal to IDR2.963.631/0,28 ha/MT or IDR10.691.023/ha/MT, (2) the average revenue obtained by rice farmers was equal to IDR12.105.214/0,28 ha/MT or IDR44.050.314/ha/MT, (3) the average net income obtained by rice farmers was equal to IDR9.141.583/0,28 ha/MT or IDR33.359.291/ha/MT, (4) the average profitability of rice farming was equal to 308% (5) there were significant differences between the income of rice farmers and the MSEs of Pati Regency, (6) there were a significant difference between the profitability of rice farming and the BRI credit interest rate, (7) land costs, labor wages, seed costs, fertilizer costs, pesticide costs, selling prices, and the amount of production simultaneously influenced farmers' income, and (8) land costs, fertilizer costs, production quantities, and selling prices partially significally influenced farmers' income, and (9) labor wages, seed cost, and pesticide costs partially did not significally influence farmers’ income.
Analisis Trend dan Faktor-faktor yang Memengaruhi Volume Penjualan Produk Benih Kubis Green Nova di PT. Tani Murni Indonesia Baharsyah, Rifky; Prasetyo, Edy; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18683

Abstract

PT. Tani Murni Indonesia is a company engaged in the production, research, breeding, and distribution of high-quality vegetable seeds in Indonesia. The company produces its own hybrid seeds through a Research and Development process, resulting in unique varieties with superior quality. This study aimed to analyze the sales trend of Green Nova cabbage seeds at PT. Tani Murni Indonesia and to examine the influence of selling price, production volume, promotional costs, transportation costs, and planting season on the sales volume of Green Nova cabbage seed products. The research was conducted from January 2025 to February 2025 using a case study method at PT. Tani Murni Indonesia. Primary data were collected through interviews using questionnaires, while secondary data were obtained through literature studies relevant to the research topic. The time series data used in this study covered a period of five years and included data on selling prices, production volumes, promotional costs, transportation costs, and planting seasons. The analytical methods employed in this research were trend analysis and multiple linear regression analysis. The results of the trend analysis, using linear trend analysis, showed a sales forecast of  66,804.366 packs over 24 months, from January 2025 to December 2026. The results of the multiple linear regression analysis indicated that selling price, production volume, transportation costs, and promotional costs had a significant effect on sales volume, while the dummy variable for planting season had no significant effect on sales volume.