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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Sapa Laut Jurnal Ilmiah Mahasiswa Pendidikan Jasmani, Kesehatan dan Rekreasi Tunas Cendekia : Jurnal Program Studi Pendidikan Anak Usia Dini Biosel: Biologi Science and Education Aquasains : Jurnal Ilmu Perikanan dan Sumberdaya Perairan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah YUME : Journal of Management Saliha : Jurnal Pendidikan dan Agama Islam Legalitas: Jurnal Hukum Al-Bahtsu : Jurnal Penelitian Pendidikan Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Akuntansi Peradaban Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Indonesian Journal of Islamic Economics and Business Jurnal An-Nufus CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Repong Damar: Jurnal Pengabdian Kehutanan dan Lingkungan Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Informasi Pengabdian Masyarakat Jurnal Ilmiah Mahasiswa Pertanian Moneter : Jurnal Ekonomi dan Keuangan Council: Education Journal of Social Studies Spiritus: Religious Studies and Education Journal Journal of Advances in Information Systems and Technology
Subhan Subhan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Social Sciences Other

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Implementation of QSPM and Porter’s Generic Strategy to Develop Mechanical Testing Laboratory in Indonesia Subhan Subhan; Muhamad Elon; Salmen Ginting; Rhian Indradewa; Edi Hamdi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6477

Abstract

Mechanical testing is needed in almost all industry segments, such as in the automotive, plastics, food, packaging, steel, and medical equipment industries. Some examples of mechanical testing include tensile, compressive, tearing, fracture, puncture, and texture tests on food. This research is a descriptive qualitative type by describing the strategy of PT Premium Testing Lab (PTL) in order to developing new mechanical testing laboratory in Indonesia.  PT PTL uses market penetration and differentiation strategies taken from QSPM analysis and Porter’s Generic Strategy for establishing marketing, human capital and operational goals and objectives. The implementation of marketing strategy must also be supported by a good operational plan and strategy in the human capital division. All three must go hand in hand so that the company's goals can be achieved.
Co-Authors Achmarul Fajar Afan Ismi Fauzan Ali M. Muslih Amir Syarifuddin Anna Farida Arbi Mei Gitarama Arif Habibal Umam Ashabul Anhar Baru Sadarun Cahyawati, Ita Chalidad Azizi Citra Larashati Surya Devi Lestari Paramita Putri Devi Purwati Dewi Kresnasari Edi Hamdi Fandi Adpen Lazzavietamsi Fifi Nurafifah Ibrahim Fikrinda Fikrinda FITRIA NINGSIH Gojali Gojali Indradewa, Rhian Ira Riana Laksono Trisnantoro Lalu Riastata Al Mujaddi Lola Adres Yanti Martunis Martunis Muhamad Elon Nabir, Abd. Muhaemin Nur Syakherul Habibi Nurul Alfian Putri Angelina Putri Rosa Linda Putri, Devi lestari Pramita Rachman Hakim Rika Syahadatina RITA ANDINI Rohmaniyah Rohmaniyah Roni Irawan Ruben Achmad Runik Puji Rahayu Salmen Ginting Siti Salama Amar Sukardi Putra Tuti Arlita Ulfa Hansri Ar Rasyid Ustman Ustman Vera Gustina Wasehudin Wasehudin Wawan Wahyuddin Yusuf Wisnu Mandaya Zainul Ashri Zef Risal Zena Sara Bangsu