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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Kinerja Jurnal Ilmiah Ranggagading (JIR) Jurnal Widya Manajemen & Akuntansi Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U JPM (Jurnal Pemberdayaan Masyarakat) EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Research In Management and Accounting (RIMA) Kajian Manajemen dan Bisnis Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Entrepreneurship & Business Shafin: Sharia Finance and Accounting Journal BIP'S : Jurnal Bisnis Perspektif ProBisnis : Jurnal Manajemen Joong-Ki : Jurnal Pengabdian Masyarakat Peka: Jurnal Pengabdian Kepada Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Joong-Ki J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Jurnal Manajemen Maranatha Research In Management and Accounting (RIMA)

Lena Ellitan

Universitas Katolik Widya Mandala, Surabaya

Author-ID : 259161

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pelatihan Dan Workshop Pengelolaan Organisasi Mudika Paroki Santo Paulus Juanda Daniel Tulasi; Robertus Sigit Haribowo Lukito; Lena Ellitan; Dominicus Wahyu Pradana
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2019): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Catholic youth (mudika) as a part of the nation's components have a very strategic role and their role is eagerly awaited to help build the Indonesian nation. During their journey, they are faced with two difficult choices according to their point of view, which are actually not things that must selected one, but can work on an ongoing basis. These options are; choose to focus on school / college only and choose to focus on school / college and also be active in the organization. In response to this, mudika requires enlightenment from other, more experienced parties (parents, teachers, lecturers or seniors) who have been involved in organizations or company.

Memperkuat Daya Saing Umkm Di Wilayah Surabaya Dan Sekitarnya Melalui Pembuatan Perencanaan Bisnis Lena Ellitan; FX Agus Joko Waluyo; Dominicus Wahyu Pradana
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 1 (2018): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memperkuat daya saing UMKM di wilayah Surabaya dan sekitarnya melalui pembuatan perecanaan bisnis. Sasaran kegiatan adalah pelaku usaha mikro di Surabaya. Metode yang digunakan dalam kegiatan ini adalah lokakarya dalam bentuk ceramah interaktif tentang hal hal pembuatan bisnis plan dan profil usaha. Peserta telah merasakan pentingnya merancang strategi apa yang akan dilakukan kedepannya untuk melakukan bisnis tersebut.

Penguatan Kompetisi Pengelolaan Modal Usaha Untuk Meningkatkan Kelancaran Usaha Pengusaha Kecil Ninuk Muljani; Lena Ellitan
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2018): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memperkuat kompetisi pengelolaan modal usaha untuk meningkatkan kelancaran usaha pengusaha kecil. Sasaran kegiatan adalah 40 pelaku usaha mikro. Tanggal pelaksanaan adalah Sabtu, 15 Juli 2017 dan Minggu, 6 Agustus 2017. Para peserta mengikuti setiap topik yang disampaikan dengan serius dan antusias

The Role of Dynamic Capability in Mediating the Effects of Environmental Dynamism and Managerial Capabilities on Firm Performance: a Preliminary Study Adrian Permana; Lena Ellitan
Journal of Entrepreneurship and Business Vol. 1 No. 2 (2020): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

SSmall and Medium Enterprises (SMEs) face many challenges from the coming rapid changes such as technology advancement, competitions, limitations and supports from government regulations, and limitations in terms of capital supply, product knowledge, and company management. Building and maintaining the firm performance of SMEs can be achieved through external factors (environmental dynamism) and internal factors (managerial capabilities). By using the dynamic capabilities as an intervening variable, it is expected to have an impact on firm performance by measuring the perceptive from owners or managers of SMEs. By using PLS-SEM analysis, the selected samples in this study consisted of 30 owners or managers of SMEs from Surabaya, Indonesia. The results indicated that the environmental dynamism and managerial capabilities have a significant influence on firm performance with dynamic capabilities as the intervening variables. Environmental dynamism also has a significant influence on firm performance. Meanwhile, managerial capabilities do not have a significant influence on firm performance.

Product Quality and Brand Image towards Customers' Satisfaction through Purchase Decision of Wardah Cosmetic Products in Surabaya Ernesto Jose Tjahjono; Lena Ellitan; Yuliasti Ika Handayani
Journal of Entrepreneurship and Business Vol. 2 No. 1 (2021): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

This study aims to determine and examine the effect of product quality on purchasingdecisions, the influence of brand image on purchasing decisions, the influence ofpurchasing decisions on customer satisfaction, the effect of product quality oncustomer satisfaction through purchasing decisions, and the influence of brand imageon customer satisfaction through purchasing decisions. This research is in the form ofquantitative research, where the data obtained is primary data obtained throughdistributing questionnaires to 120 respondents who have made purchases of Wardahcosmetic products. The data obtained were then processed using the Smart PLSsoftware. The results showed that there was a positive and significant relationshipbetween product quality and brand image variables on purchasing decisions, whichmeans that good product quality and good brand image will create purchasingdecisions for consumers. Purchase decisions have a positive influence on customersatisfaction. Product quality has a positive and significant effect on customersatisfaction. Brand Image does not significantly influence customer satisfaction.Product quality and brand image have a positive and significant effect on customersatisfaction through purchasing decisions. This shows that consumers will be satisfiedwith a product when consumers are satisfied with the purchasing decisions made onthe product.

The Influence of Perceived Authenticity towards Purchase Intention from the Restaurant Image and Positive Emotion in Zangrandi Cafe in Surabaya Lena Ellitan
Journal of Entrepreneurship and Business Vol. 2 No. 1 (2021): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

The growth of business in food & beverage makes the effort in this industry turn out to be more strictly competitive. Ice cream becomes one of the products which mayinterest new entrepreneurs in food & beverage. The newcomers put much effort tocreate the authenticity and difference from others in order to seize the attention of icecream lovers from the prior merchants. This research aims at investigating theinfluence of perceived authenticity towards people’s purchase intention from therestaurant image and positive emotion in Zangrandi Cafe on Yos Sudarso Street,Surabaya. The research took 150 customers as the samples who fulfilled therequirements such as not less than 17 years old, having tasted the ice cream inZangrandi Cafe on Yos Sudarso Street, Surabaya, having tried the ice cream inZangrandi Cafe on Yos Sudarso Street, Surabaya once in the last 3 months at least.The data gathering method used in this research is purposive sampling. Meanwhile,Structural Equation Modelling (SEM) is employed as a data analyzing technique.The results show that (1) Perceived Authenticity positively and significantly bringsinfluence towards Restaurant Image, (2) Perceived Authenticity positively andsignificantly brings influence towards Positive Emotion, (3) Restaurant Imagepositively and significantly brings influence towards Positive Emotion, (4) RestaurantImage positively and significantly brings influence towards Purchase Intention, (5)Positive Emotion positively and significantly brings influence towards PurchaseIntention, (6) also Perceived Authenticity positively and significantly brings influencetowards Purchase Intention.

The Effect of Endorsers and Social Media Advertising on Consumer Purchase Decisions of Instagram Social Media Users with Brand Awareness as a Mediating Variable Edward Yohanes .; Lena Ellitan; C Marliana Junaedi .
Journal of Entrepreneurship and Business Vol. 2 No. 2 (2021): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

This study aims to examine the effect of endorsers and social media advertising on consumer purchase decisions of Instagram social media users with brand awareness as a mediating variable. The research sample used in this study was 150 samples with a purposive sampling technique. The data used was primary data obtained by distributing questionnaires to Instagram social media users. The data analysis technique used was SEM with Smart PLS 3 software. The results show that social media advertising has a significant effect on brand awareness, endorsers have no effect on brand awareness, brand awareness has a significant effect on consumer purchase decisions, social media advertising has a significant effect on consumer purchase decisions, endorsers have a significant effect on consumer purchase decisions, social media advertising has no effect on consumer purchase decisions through brand awareness, and endorsers have no effect on consumer purchase decisions through brand awareness.

The Effect of Perceived Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness on Vivo Smartphone Chrein Yonathan Yoel .; Lena Ellitan; Robertus Sigit Haribowo Lukito .
Journal of Entrepreneurship and Business Vol. 2 No. 2 (2021): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

This research was conducted to determine the influence of Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness in Vivo smartphone. This research is casual research. The sampling technique uses non probability sampling by purposive sampling by purposive sampling. Respondents in this study were Vivo smartphone users and followed one of the Vivo smartphone social media. While the sample is 100 respondents. Data in this study were collected by distributing questionnaires using Google Form (online). The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS 3 program. The result in this research indicate that: Perceived Social Media Marketing Activities has a positive and significant effect on Brand Loyalty, Brand Consciousness and Value Consciousness. Brand Consciousness has a positive and significant effect on Brand Loyalty. Value Consciousness has no effect Brand Loyalty. Perceived Social Media Marketing Activities through Brand Consciousness and Value Consciousness has no effect on Brand Loyalty in Vivo smartphone users

Role of Social Media toward Brand Performance through Mediation of Customer's Satisfaction Vicentsius Felix Reynaldi; Lena Ellitan; Maria Mia Kristanti
Journal of Entrepreneurship and Business Vol. 3 No. 1 (2022): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

A B S T R A C T This study aims to examine the effect of social media communication, interaction, and motivation toward BBQ Frenzy Brand Performance with the mediating role of customer’s satisfaction and moderating role perceived service quality and trust during COVID-19 Pandemic. To achieve the purpose of the study, the study uses quantitative methods and collecting data in the form of online questionnaire using Google forms from 150 responses of selected group of people which are 18 years old or older, had an Instagram Account, had seen the advertisement about BBQ Frenzy, had visited BBQ Frenzy, and lived in Surabaya, Indonesia during this covid-19 pandemic. The data then analyzed using PLS-SEM in SMART PLS 3.3.3 to test the hypothesis of the study. The result shows that for direct effect social media communication, interaction, and motivation all have a positive and significant effect on the BBQ Frenzy customer’s satisfaction, customer’s satisfaction also shown to have a very strong positive and significant effect on brand performance. As for mediating (indirect) effect it was shown that customer’s satisfaction has a positive and significant effect in mediating social media communication, interaction, and motivation toward BBQ Frenzy brand performance.

Identifikasi Mindset Kewirausahaan Masyarakat Daerah Semau – Nusa Tenggara Timur Dyna Rachmawati; Diyah Tulipa; Ignatius Srianta; Lena Ellitan; Andrew Joewono; Mudjilah Rahayu
Jurnal Pemberdayaan Masyarakat Vol 4 No 2 (2019): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v4i2.3597

Produksi jambu gondangmanis setiap tahunnya mengalami penurunan, hal ini disebabkan serangan hama dan penyakit tanaman, akibat menurunnya kualitas lahan, dan kesuburan tanahnya.Selain itu belum adanya teknik budidaya yang baik sehingga jambu Gondangmanis hanya tumbuh secata konvensional saja. Tujuan dari kegiatan ini, untuk program pendampingan, pelatihan dan pengembangan jambu Gondangmanis menjadi desa wisata petik jambu.Pelaksanaan Kegiatan dimulai April 2019 sampai Agustus 2019, di Desa Gondangmanis, kec. Bandar kedungmulyo, Jombang.Metode yang di gunakan adalah demplot budidaya, dan indept interview.Hasil pendampingan di tahun ke 3 ini, dapat disimpulkan bahwa telah di lakukan pendampingan, pelatihan dan budidaya produksi jambu Gondangmanis.Partisipasi masyarakat, khususnya yang terlibat dalam kegiatan pengembangan jambu, dan pemanfaatan limbah ternak sangat tinggi. Demikian pula dukungan dari tokoh masyarakat dan perangkat desa serta tingkat kecamatan sangat mendukung. Juga telah di rintis terbentuknya wisata kampung jambu Gondangmanis.Telah terbentuk kelompok Masyarakat jambu Gondangmanis dan Kelompok Sadar Wisata (POKDARWIS).Peran Dinas Pertanian dan Peternakan juga Bappeda Pemerintah Daerah Kabupaten Jombang juga sangat tinggi, karena selama proses persiapan dan koordinasi selalu mendapat perhatian dari pimpinan Pemda, terbukti dengan terbentuknya wisata unggulan jombang.

Co-Authors Adrian Permana Andrew Joewono Ani Suhartatik Anthonius Richard Antoni Antoni Berlia Setiawan Budiono, Kevin Chrein Yonathan Yoel . Christiananta, Budiman Cornelia Prayogo Daniel Tulasi Deatri Arumsari Agung Dewantoro, Albertus Daru Diyah Tulipa Dominicus Wahyu Pradana Dyna Rachmawati Edgar, Thomas Edward Yohanes . Elisabeth Supriharyanti Ernesto Jose Tjahjono Fudji Sri Mar'ati FX Agus Joko Waluyo Gabriel, Vincent Galang Febri Andana Handayani, Yuliasti Ika Hans Christian Harjanto Harjanto, Hans Christian Ignatius Srianta Juventino Sindarto Juventino Sindarto Kristanti, Maria Mia Kurniawan Arif Maspul Licen Indahwati Darsono Lim, Sisilia Felicia Lina Anatan Lukito, Robertus Sigit Haribowo Marcellino, Louis Margaretha, Cecilia Maria Isabel Clarissa Mariana Diah Puspitasari Marliana Junaedi Martono, Cyrillus Marylin Winata Matias Andika Yuwono Michelle Angelina Mudjilah Rahayu Nathasya Fernanda Ninuk Muljani Oroh, Riski Stevanus Marijose Pradana, Septiano Bintang Prastiwi, Tiara Indra Prayogo, Cornelia Purwanto, Gabriella Lisbeth Avriel Purwanto, Marini Riski Stevanus Marijose Oroh Robertus Sigit HL Rosari, Andriano De Rozalina Novianty Siti Nuridah Sonbay, Ricardo Rizal Tanuwijaya, Christina Kelly Utami, Abigail Setyo Vanessa Nicole Setiawan Vicentsius Felix Reynaldi Vinsensius Widdy Tri Prasetyo Walukow, Verby Stevan Widjaya, Metta Paramita Wisesa , Gabriella Yulius Koesworo Yuwono, Matias Andika

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