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All Journal PROSIDING SEMINAR NASIONAL Jurnal Siasat Bisnis Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Bulletin AJIE (Asian Journal of Innovation and Entrepreneurship) Business UHO: Jurnal Administrasi Bisnis at-tamkin: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business Research Jurnal Ilmiah Administrasi Bisnis dan Inovasi Journal of Tourism and Creativity Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Administrasi Bisnis (J-Adbis) Tepis Wiring : Jurnal Pengabdian Masyarakat Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Business Innovation and Research
Eny Endah Pujiastuti
Department Of Business Administration, Univeritas Pembangunan Nasional “ Veteran” Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH MANFAAT REKREASI DAN ATRIBUT DESTINASI TERHADAP KEPUASAN WISATAWAN SERTA DAMPAKNYA PADA NIAT KUNJUNG KEMBALI ( REVISIT INTENTION) DI MASA PANDEMI COVID 19 Eny Endah Pujiastuti; Suratna Suratna; Ida Ayu Mega Puspita
Business UHO: Jurnal Administrasi Bisnis Vol 7, No 1 (2022): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v7i1.24909

Abstract

Saat ini, pengelola destinasi disibukkan dengan kegiatan recovery akibat pandemic covid 19 yang membuat pariwisata terpuruk.Untuk data embuat program recovery yang tepat perlu dilakukan kajian untuk mengevaluasi revisit intention serta faktor-faktor yang mempengaruhinya. Oleh karena itu, rumusan masalah sekaligus tujuan penelitian ini adalah ingin menganalisis dan membuktikan: (1) pengaruh signifikan manfaat rekreasi terhadap kepuasan wisatawan. (2) pengaruh signifikanatribut destinasi terhadap kepuasan wisatawan., (3) pengaruh signifikan manfaat rekreasi terhadap Niat kunjungi kembali (Revisit Intention), (4) pengaruh signifikanatribut destinasi terhadap Niat kunjungi kembali (Revisit Intention). (5) pengaruh signifikankepuasan wisatawan terhadap Niat kunjungi kembali (Revisit Intention), (6). Pengaruh signifikan manfaat rekreasi terhadap Revisit Intention melalui Tourist Satisfaction. (7).Pengaruh signifikanatribut destinasi terhadap Revisit Intention melalui Tourist Satisfaction. Penelitian dilakukan di destinasi wisata HeHa Sky View, DIY. Kriteria sampel yang dipergunakan adalah wisatawan yang baru berkunjung satu kali. Pengumpulan datanya dengan menggunakan google form.  Dalam penelitian ini terkumpul 129 kuesioner efektif yang selanjutnya akan diolah menggunakan Structural Equating Modeling (SEM) yang dioperasikan dengan menggunakan aplikasi AMOS. Penelitian ini menyimpulkan bahwa (1) manfaat rekreasipengaruh signifikan terhadap kepuasan wisatawan. (2) atribut destinasipengaruh signifikan terhadap kepuasan wisatawan., (3) manfaat rekreasipengaruh signifikan terhadap Niat kunjungi kembali (Revisit Intention), (4) atribut destinasipengaruh signifikan terhadap Niat kunjungi kembali (Revisit Intention). (5) Kepuasan wisatawan pengaruh signifikan terhadap Niat kunjungi kembali (Revisit Intention), (6). manfaat rekreasipengaruh signifikan terhadap Revisit Intention melalui kepuasan wisatawan. (7).  atribut destinasipengaruh signifikan terhadap Niat kunjungi kembali (Revisit Intention) melalui kepuasan wisatawan.   
PENGARUH KUALITAS LAYANAN DAN MEMORABLE TOURISM EXPERIENCE TERHADAP KEPUASAN SERTA LOYALITAS WISATAWAN PADA KONDISI MENUJU NEW NORMAL Eny Endah Pujiastuti
Business UHO: Jurnal Administrasi Bisnis Vol 7, No 2 (2022): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v7i2.28969

Abstract

Currently, the government and destination managers are trying to recover from the crisis caused by the covid 19 pandemic. One of the ways to do this is through communication or promotion through digital marketing in order to generate and increase tourist demand. Therefore, the formulation of the problem as well as the purpose of this study is to analyze and prove: (1) the significant influence of service quality on tourist satisfaction. (2) significant influence of memorable tourism experience on tourist satisfaction, (3) significant influence of service quality on tourist loyalty, (4) significant influence of memorable tourism experience on tourist loyalty. (5) significant influence of tourist satisfaction on tourist loyalty, (6). Significant effect of service quality on tourist loyalty through Tourist Satisfaction. (7). Significant influence of memorable tourism experience on tourist loyalty through Tourist Satisfaction. The research was conducted in the tourist destination of Sarangan Lake, Magetan, East Java. The sample criteria used are tourists who have visited at least 2 times (twice). Data collection using google form. In this study, 129 effective questionnaires were collected which will then be processed using Structural Equating Modeling (SEM) which is operated using the AMOS application. This study concludes that (1) service quality has a significant effect on tourist satisfaction. (2) memorable tourism experience has a significant effect on tourist satisfaction, (3) service quality has a significant influence on tourist loyalty, (4) memorable tourism experience has a significant influence on tourist loyalty. (5) tourist satisfaction has a significant effect on tourist loyalty, (6). service quality has a significant effect on tourist loyalty through tourist satisfaction. (7). memorable tourism experience has a significant influence on tourist loyalty through tourist satisfaction
Pengaruh Memorable Tourist Experience terhadap Storytelling Behavior melalui Perceived Value Pasca Pandemi Covid-19 Eny Endah Pujiastuti; Didik Indarwanta; Ellena Wardani
Jurnal Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v12i1.51050

Abstract

Destination image can be used to strengthen brands and change markets. Brands can be formed with marketing communication strategies, one of which is using storytelling. The purpose of this study is to prove the effect of memorable tourist experience on storytelling behavior through perceived value in the post-pandemic period. The research was conducted at the Gajah Mungkur Reservoir tourist destination. The sample criteria used are tourists who have visited at least 2x (twice). The data was collected using the google form and 160 effective questionnaires were collected which would then be processed using the AMOS Structural Equating Modeling (SEM). Research shows: (1) Memorable tourism experience has a significant effect on perceived value; (2) Perceived value has a significant effect on storytelling behavior; (3) Memorable tourism experience has a significant effect on storytelling behavior; (4) Memorable tourism experience has a significant effect on storytelling behavior through perceived value. In suggestions for tourist destinations are that managers create a pleasant experience so that it is still stored in the memories of tourists and becomes a very memorable tourist experience. Citra destinasi dapat digunakan untuk memperkuat merek dan mengubah pasar. Merek dapat terbentuk dengan strategi komunikasi pemasaran, salah satunya dengan menggunakan storytelling. Tujuan penelitian ini adalah untuk membuktikan pengaruh memorable tourist experience terhadap storytelling behavior melalui perceived value pasca pandemi. Penelitian dilakukan di destinasi wisata Waduk Gajah Mungkur. Kriteria sampel yang dipergunakan adalah wisatawan yang baru berkunjung minimal 2x (dua kali). Pengumpulan datanya dengan menggunakan google form dan terkumpul 160 kuesioner efektif yang selanjutnya akan diolah menggunakan Structural Equating Modeling (SEM) AMOS. Penelitian menunjukkan: (1) Memorable tourism experience berpengaruh signifikan terhadap perceived value; (2) Perceived value berpengaruh signifikan terhadap storytelling behavior; (3) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior; (4) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior melalui perceived value. Saran bagi destinasi wisata adalah pengelola menciptakan pengalaman yang menyenangkan sehingga masih tersimpan di dalam memori wisatawan dan menjadi pengalaman yang sangat berkesan (memorable tourist experience).
Tourist Loyalty Based on Destination Image, Tourist Motivation and Tourist Satisfaction Eny Endah Pujiastuti; Hastho Joko Nur Utomo; Lintang Laily Nurharumi; Dyah Widowati
Jurnal Bisnis dan Manajemen Vol 10, No 1 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i1.8580

Abstract

This study aims to analyze the relationship between destination image, motivation, tourist satisfaction, and tourist loyalty. Data was collected by questionnaire with a sample of 118 tourists who had visited Seribu Batu Songgo Langit tourist destination at least twice with the age of 15-39 years old. SEM analysis is used to test the hypotheses in the proposed conceptual model. Destination Image has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Motivation has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Satisfaction has a significant influence on Tourist Loyalty; Destination Image influence Tourist Loyalty through Tourist Satisfaction; Tourist Motivation influence Tourist Loyalty through Tourist Satisfaction. This study can be useful in the field of tourism/in the area of tourism, both natural and artificial tourism. Novelty/Originality of this study: The results of this study were explored using brand equity theory
PENGARUH ELECTRONIC WORD OF MOUTH DAN TOURIST MOTIVATION TERHADAP SATISFACTION SERTA REVISIT INTENTION Galang Aitarra; Eny Endah Pujiastuti; Hastho Joko Nur Utomo
Jurnal Ilmu Administrasi dan Bisnis Vol 18, No 1 (2020): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v18i1.10452

Abstract

PENGEMBANGAN POTENSI DESA WISATA SENDANGDALEM, KEBUMEN, JAWA TENGAN SEBAGAI DAYA TARIK WISATA Eny Endah Pujiastuti; Retno Hendariningrum; Panji Dwi Ashrianto; Tegar Koraag
at-tamkin: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2023): At-Tamkin - Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/attamkin.v6i1.2317

Abstract

Sendangdalem Tourism Village is located in Sendangdalem, Padureso District, Kebumen Regency, Central Java. Prime tour packages are river tubing, spiritual. This community service programe analyzes the potential of Sendangdalem Village. The programes are carried out by conducting in-depth interviews, observations and discussions with the village government, community groups and tourism village management groups (pokdarwis). The result of this activity is potential mapping of Sendangdalem village. This potential mapping will be the basis for the development of tour packages from the Sendangdalem tourism village. Based on the results of potential mapping, it can be seen that the attraction for tourists besides of the daily-basis life of the community, it can become a community-based tourist attraction in Kebumen Regency.
The Influence of Destination Attribute on Behavior Intention through Memorable Tourist Experience and Tourist Satisfaction as Intervening Variables eny endah pujiastuti; Hastho Joko Nur Utomo; Laila Mawadatul Imtikhanah; Dyah Widowati; Muhammad Rizki Firdaus
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11778

Abstract

The current shift in tourist travel trends is witnessing a transition from mass tourism to alternative tourism, emphasizing natural and cultural experiences aimed at enhancing insight, adventure, and learning. This shift encompasses activities such as adventure tourism, mountain climbing, trekking, and village tourism, offering direct experiences to tourists (Coordinating Ministry for Maritime Affairs and Investment, 2021). The Jenissari tourist village distinguishes itself by offering life packages as its primary attraction. The research aims to investigate the impact of destination attributes on various aspects of tourist experiences and behaviors. Specifically, it explores the influence of destination attributes on memorable tourist experiences, tourist satisfaction, and behavioral intentions. The study was conducted in the tourist village of Jenissari, Sleman, DIY, with a sample comprising tourists who have visited and availed the life package. Data was collected using Google Forms, resulting in 128 effective questionnaires, which were then analyzed using Structural Equation Modeling (SEM) through the AMOS application. The findings indicate that destination attributes significantly affect memorable tourist experiences, tourist satisfaction, and behavioral intentions. Additionally, the study reveals the mediating role of memorable tourist experiences and tourist satisfaction in the relationship between destination attributes and tourist behaviors.
The Effect of Destination Personality on Behavior Intention and Self Congruity as Intervening Variables Eny Endah Pujiastuti; Didik Indarwanta; Aldy Ciptha Primanda
Journal of Business Innovation and Research Vol 1, No 2 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i2.8041

Abstract

Behavior intention has become a fundamental strategic metric to evaluate the success of tourist destinations. Behavior intention can be built through strong branding. Furthermore, the 2 elements of destination branding that can be used are destination personality and self-congruity. This study investigates: (1) Significant effect of destination personality on self-congruity. (2) significant effect of self congruity on behavior intention, (3) significant effect of destination personality on behavior intention, (4) significant effect of destination personality on behavior intention through self-congruity. Research conducted in tourist destinations Obelix Hills Yogyakarta. The sample criteria used were tourists who have never visited. Data collection using google form and 151 questionnaires were collected which were then processed using Structural Equating Modeling (SEM). This study found that (1) destination personality has a significant effect on self-congruity, (2) self-congruity has a significant effect on behavior intention, (3) destination personality has a significant effect on behavior intention, (4) destination personality has a significant effect on behavior intention through self-congruity. Destination Personality to be explored and highlighted in promoting the destination so that it can become a value for tourists.
Pengaruh Destination Attractiveness terhadap Destination Image dan Place Attachment serta Dampaknya pada Revisit Intention (Studi pada Wisatawan yang Telah Berkunjung ke Obelix Hills Yogyakarta) Sasi Agustin; Eny Endah Pujiastuti; Ida Susi Dewanti
Jurnal Ilmu Administrasi dan Bisnis Vol 21, No 1 (2023)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v21i1.12712

Abstract

Revisit intention menjadi salah satu indikator keberhasilan pariwisata. Wisatawan yang puas cenderung memiliki niat untuk mengunjungi kembali destinasi yang sama di masa mendatang. Penelitian ini bertujuan mengetahui pengaruh destination attractiveness terhadap destination image dan place attachment serta dampaknya pada revisit intention. Lokasi penelitian adalah Obelix Hills Yogyakarta, dengan populasi wisatawan yang sudah pernah berkunjung. Penelitian ini bersifat explanatory dengan sampel wisatawan yang pernah berkunjung sebanyak 1 kali. Jumlah sampel adalah 167 responden diperoleh melalui rumus Machin dan Cambell. Teknik sampling yang digunakan adalah nonprobability sampling dan purposive sampling. Teknik analisis menggunakan analisis statistik deskriptif dan inferensial menggunakan SEM AMOS dan uji Sobel. Hasil penelitian ini menunjukkan (1) destination attractiveness berpengaruh signifikan terhadap destination image, (2) destination attractiveness berpengaruh signifikan terhadap place attachment, (3) destination image berpengaruh signifikan terhadap place attachment, (4) destination image berpengaruh signifikan terhadap revisit intention, (5) place attachment berpengaruh signifikan terhadap revisit intention, (6) destination attractiveness berpengaruh signifikan terhadap revisit intention, (7) destination attractiveness berpengaruh signifikan terhadap revisit intention melalui destination image, (8) destination attractiveness berpengaruh signifikan terhadap revisit intention melalui place attachment, (9) destination attractiveness berpengaruh signifikan terhadap place attachment melalui destination image, (10) destination image berpengaruh signifikan terhadap revisit intention melalui place attachment.
SOSIAL MEDIA MARKETING UNTUK UMKM Pujiastuti, Eny Endah; Ratnawati, Ratnawati; Harmiyati, Harmiyati; Yunariono, Bastian; Yanti, Reza Prima
Dharma: Jurnal Pengabdian Masyarakat Vol 4, No 2 (2023): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v4i2.10390

Abstract

Desa kelor merupakan salah satu desa di Kecamatan kecamatan Karangmojo, Gunungkidul, Daerah Istimewa Yogyakarta. Desa ini memiliki potensi yang perlu diperhatikan yaitu tanaman kelor, jambu biji, bawang merah dan lain-lain. Tanaman kelor, jambu biji, bawang merah masih dijual sebatas buah dan daun. Masyarakat belum mengolah buah dan daun menjadi produk inovasi pasca panen.selain itu, UMKM yang ada dalam memasarkan masih bersifat tradisional dan belum menggunakan teknologi sehingga pasar nya masih terbatas. Pengabdian ini dilaksanakan dengan tujuan untuk memperkenalkan digital marketing terutama sosial media marketing sebagai upaya peningkatan pangsa pasar. Pengabdian kepada masyarakat ini dilakukan dalam bentuk incubator marketing yang terdiri dari beberapa tahapan. Tahapan pertama berupa sosialisasi digital marketing. Nantinya, kegiatan akan dilanjutkan berupa pelatihan dan dilanjutkan dengan praktik pembuatan secara langsung (bimtek) oleh peserta. Hasil yang diperoleh yaitu peserta mengetahui dan memahami sosial media marketing dan bentuk-bentuknya. Selain itu, sosialisasi ini dapat memberikan kemampuan peserta dalam menganalisis pasar dan ide bisnis yang dapat dikembangkan.
Co-Authors Adi Soeprapto Agustin, Sasi Ahmad Zaki Akbar, Hikmatul Aldy Ciptha Primanda Aninda Maharaniputri Aninda Maharaniputri Anisa Destiana Anjani, Virania Nur Arif Hervianto AYN Warsiki Bastian Yunariono Christina Rochayanti Danang Yudhiantoro Deby Morisah Ika Diana Deby Morisah Ika Diana, Deby Morisah Ika Didik Indarwanta Dyah Widowati Edwi Arief Sosiawan Ellena Wardani Fitri, Aidila Galang Aitarra Gandhi Satria Wicaksana harmiyati, harmiyati Hastho Joko Nur Utomo Hermawanto, Ariesani Heru C. Rustamadji Heru C. Rustamaji Ida Ayu Mega Puspita Ida Susi Dewanti Ida Wiendijarti Kancana, Sauptika Keny Rahmawati Koraag, Satrio Tegar Gunung Kurniawati, Erna Laila Mawadatul Imtikhanah Lestari, Puji Lintang Laily Nurharumi Lukmono Hadi Meilan Sugiarto Mu'afi, Muhammad Irfan Muhammad Rizki Firdaus N, Luthfia Yumna Nur Utomo, Hastho Joko Nurul Retno Hapsari Nurwijayanti Panji Dwi Ashrianto Pristalla Shabrina Pristi Yeza Naira Ramadani, Noven Ramadhani, Nesha Yama Ratnawati Ratnawati Retno Hendariningrum Rifki Indra Perwira Rifki Indra Perwira Rustamadji, Heru C. Sadeli Sadeli Sadeli Sadeli Sadeli, Sadeli Sagita, Virginia Ayu Sasi Agustin Siti Aminatul Zahro Suratna . Suratna, Suratna Susanta Susanta Tegar Koraag Utomo, Humam Santosa Wicaksana, Gandhi Satria Yanti, Reza Prima Zulfiana Khatimah Ramadhani