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All Journal PROSIDING SEMINAR NASIONAL Jurnal Siasat Bisnis Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Bulletin AJIE (Asian Journal of Innovation and Entrepreneurship) Business UHO: Jurnal Administrasi Bisnis at-tamkin: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business Research Jurnal Ilmiah Administrasi Bisnis dan Inovasi Journal of Tourism and Creativity Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Administrasi Bisnis (J-Adbis) Tepis Wiring : Jurnal Pengabdian Masyarakat Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Business Innovation and Research
Eny Endah Pujiastuti
Department Of Business Administration, Univeritas Pembangunan Nasional “ Veteran” Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Peningkatan Kualitas Konten sebagai Strategi Promosi Desa Wisata Eny Endah Pujiastuti; Keny Rahmawati; Nurul Retno Hapsari; Satrio Tegar Gunung Korrag; Muhammad Irfan Mu’afi; Ahmad Zaki; Virginia Ayu Sagita; Arif Hervianto
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.4197

Abstract

Digital marketing has enormous potential for promoting and advertising tourism in general, but its impact becomes more apparent when we concentrate on the international target audience of rural tourism and the challenges and costs of reaching them with traditional marketing initiatives. One marketing strategy that can be used to attract customers on social media is to use a content marketing strategy (Krasniak et al., 2021). Digital content marketing strategies theoretically help increase tourist interest in visiting (Holliman and Rowley, 2014). The main problem formulation is how to improve the quality of promotion (digital marketing) so that it can encourage tourists to visit tourist villages, especially international tourists. The aim of the activity is to improve the ability of tourist village managers to make promotions (digital marketing) of higher quality. The approach used is a community-based approach with a business incubator model. The steps taken are training and mentoring. The activity location is in the Jenissari Tourism Village, Cangkringan, Umbulharjo, Sleman, DIY. The results of activities increase the ability to create content in the form of photos and videos. Making videos with publicists via Tripadvisor media so that information about the tourism village of Titiksari can reach the international market. Increasing the quality of content on the website can improve the quality of information and meet tourists' needs for information about the destination they are going to
Muslim Friendly Tourism sebagai Alternatif Strategis Pengembangan Desa Wisata Pujiastuti, Eny Endah; Ratnawati, Ratnawati; Koraag, Satrio Tegar Gunung; Hapsari, Nurul Retno; Utomo, Hastho Joko Nur; Hermawanto, Ariesani; Akbar, Hikmatul; Kurniawati, Erna
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 8 (2024): Oktober
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i8.1467

Abstract

Pemerintah Desa Sigedang bertujuan meningkatkan perekonomian dan partisipasi masyarakat dalam berbagai kegiatan, sebagai langkah strategis menuju kemandirian dan kesejahteraan desa. Salah satu cara untuk mewujudkannya adalah dengan memanfaatkan potensi yang ada, baik dari aspek alam, budaya, maupun agama. Kegiatan pengabdian ini bertujuan mengidentifikasi bentuk destinasi alternatif serta mendorong partisipasi aktif masyarakat. Metode yang digunakan mencakup Focus Group Discussion (FGD), observasi lapangan, wawancara, dan dokumentasi. Hasil analisis menunjukkan bahwa salah satu pilihan yang potensial adalah pengembangan desa wisata berbasis Muslim Friendly Tourism, karena pengelolaan yang melibatkan masyarakat serta atraksi wisata yang menawarkan kehidupan sehari-hari mereka.
The Effect of Job Mutation and Job Promotion on Job Satisfaction and Self-Efficacy, and its Implication on Job performance Utomo, Hastho Joko Nur; Pujiastuti, Eny Endah; Sugiarto, Meilan; Ramadani, Noven
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.463

Abstract

This study examines the impact of job mutation and promotion on job satisfaction and self-efficacy at PT Bank Rakyat Indonesia Tbk Yogyakarta Regional Office. Using a quantitative approach with Partial Least Square (PLS) and SmartPLS 4.0, data were gathered from 150 employees who had experienced job transfers or promotions. The findings reveal that job transfers significantly enhance both job satisfaction and self-efficacy, whereas job promotions improve job satisfaction but do not affect self-efficacy. Job satisfaction positively influences self-efficacy and employee performance, but self-efficacy does not significantly impact performance. The study highlights that effective mutation and promotion strategies can boost job satisfaction and self-efficacy, thereby positively influencing employee performance. This research is notable for its focus on the Indonesian banking sector and its exploration of self-efficacy within the financial industry, addressing gaps or offering new insights in the literature. Managerial implications suggest that mutation and promotion policies should be customized to individual employee readiness to optimize job satisfaction and performance.
PEMBERDAYAAN UKM MAKANAN OLAHAN CARICA DI WONOSOBO, JAWA TENGAH Pujiastuti, Eny Endah; Utomo, Humam Santosa; Suratna, Suratna
Dharma: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2020): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v1i1.4038

Abstract

The community service program is carried out at one of the SMEs in Wonosobo, Central Java, which produces and markets processed carica food products. The problems faced by SMEs are problems in the aspects of marketing, financial management and production. The purpose of community service is to improve the ability of SMEs to market products, manage company finances, increase the efficiency of the production process, and increase production capacity. The approach used in this community service is training and business assistance. The results felt by SMEs are the wider marketing of carica processed food products, structuring the company's financial system, efficiency in the production process, and increased production capacity.
OPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY Nur Utomo, Hastho Joko; Pujiastuti, Eny Endah; Perwira, Rifki Indra; Rustamadji, Heru C.
Dharma: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v2i1.4770

Abstract

Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.
PEMBERDAYAAN UMKM WARUNG MAKAN PANTAI DEPOK, BANTUL, YOGYAKARTA Dewanti, Ida Susi; Sugiarto, Meilan; Kancana, Sauptika; Pujiastuti, Eny Endah; Suratna, Suratna
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.7100

Abstract

Depok Beach, Bantul, Yogyakarta, has a food stall center for processed seafood caught by local fishermen. The manager of a food stall at Depok Beach, Bantul, is experiencing problems in improving service quality, production efficiency, and managing small business finances. Intense competition and raw material prices force shop managers to improve service and production efficiency. The service team from the Department of Business Administration, FISIP UPN Veteran Yogyakarta collaborated with the Mina Bahari 45 Cooperative to help and assist the Depok Beach food stall in increasing business capacity. Empowerment programs that have been carried out have started from the implementation of production layouts, small business financial management, simple financial records, and improving the quality of service to consumers. Food stall managers benefit from this service program so that production times are faster, consumers are more satisfied, and finances are well recorded so that they are able to provide simple financial reports.
Pengaruh Service Quality Dan Authenticity Terhadap Tourist Satisfaction Dengan Memorable Tourism Experience Sebagai Variabel Mediasi: Studi pada Wisatawan yang Telah Berkunjung ke Objek Wisata Pura Mangkunegaran, Surakarta Anjani, Virania Nur; Pujiastuti, Eny Endah
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2024): November 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/j6d23q22

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Service Quality (SQ) dan Authenticity Terhadap Tourist Satisfaction (TS) dengan Memorable Tourism Experience (MTE) sebagai Variabel Mediasi, dengan studi pada wisatawan yang telah berkunjung ke objek wisata Pura Mangkunegaran, Surakarta. Penelitian ini menggunakan tipe explanatory dengan pendekatan kuantitatif. Sampel dalam penelitian ini adalah wisatawan yang telah melakukan kunjungan setidaknya dua kali di objek wisata Pura Mangkunegaran. Ukuran sampel dengan 165 responden didapatkan atas perhitungan rumus Machin, Campbell, Tan dan Tan (2009) dan diuji menggunakan SEM AMOS dan Uji Sobel. Hasil penelitian menunjukkan bahwa (1) service quality berpengaruh signifikan terhadap memorable tourism experience, (2) authenticity berpengaruh signifikan terhadap memorable tourism experience, (3) service quality berpengaruh signifikan terhadap Tourist Satisfaction, (4) authenticity berpengaruh signifikan terhadap tourist satisfaction, (5) memorable tourism experience berpengaruh signifikan terhadap tourist satisfaction, (6) memorable tourism experience memediasi pengaruh service quality terhadap tourist satisfaction secara signifikan, dan (7) memorable tourism experience memediasi pengaruh authenticity terhadap tourist satisfaction secara signifikan.
Pengaruh Destination Attractiveness terhadap Destination Image dan Place Attachment serta Dampaknya pada Revisit Intention (Studi pada Wisatawan yang Telah Berkunjung ke Obelix Hills Yogyakarta) Agustin, Sasi; Pujiastuti, Eny Endah; Dewanti, Ida Susi
Jurnal Ilmu Administrasi dan Bisnis Vol 21 No 1 (2023)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v21i1.12712

Abstract

Revisit intention menjadi salah satu indikator keberhasilan pariwisata. Wisatawan yang puas cenderung memiliki niat untuk mengunjungi kembali destinasi yang sama di masa mendatang. Penelitian ini bertujuan mengetahui pengaruh destination attractiveness terhadap destination image dan place attachment serta dampaknya pada revisit intention. Lokasi penelitian adalah Obelix Hills Yogyakarta, dengan populasi wisatawan yang sudah pernah berkunjung. Penelitian ini bersifat explanatory dengan sampel wisatawan yang pernah berkunjung sebanyak 1 kali. Jumlah sampel adalah 167 responden diperoleh melalui rumus Machin dan Cambell. Teknik sampling yang digunakan adalah nonprobability sampling dan purposive sampling. Teknik analisis menggunakan analisis statistik deskriptif dan inferensial menggunakan SEM AMOS dan uji Sobel. Hasil penelitian ini menunjukkan (1) destination attractiveness berpengaruh signifikan terhadap destination image, (2) destination attractiveness berpengaruh signifikan terhadap place attachment, (3) destination image berpengaruh signifikan terhadap place attachment, (4) destination image berpengaruh signifikan terhadap revisit intention, (5) place attachment berpengaruh signifikan terhadap revisit intention, (6) destination attractiveness berpengaruh signifikan terhadap revisit intention, (7) destination attractiveness berpengaruh signifikan terhadap revisit intention melalui destination image, (8) destination attractiveness berpengaruh signifikan terhadap revisit intention melalui place attachment, (9) destination attractiveness berpengaruh signifikan terhadap place attachment melalui destination image, (10) destination image berpengaruh signifikan terhadap revisit intention melalui place attachment.
Co-Authors Adi Soeprapto Agustin, Sasi Ahmad Zaki Akbar, Hikmatul Aldy Ciptha Primanda Aninda Maharaniputri Aninda Maharaniputri Anisa Destiana Anjani, Virania Nur Arif Hervianto AYN Warsiki Bastian Yunariono Christina Rochayanti Danang Yudhiantoro Deby Morisah Ika Diana Deby Morisah Ika Diana, Deby Morisah Ika Didik Indarwanta Dyah Widowati Edwi Arief Sosiawan Ellena Wardani Fitri, Aidila Galang Aitarra Gandhi Satria Wicaksana harmiyati, harmiyati Hastho Joko Nur Utomo Hermawanto, Ariesani Heru C. Rustamadji Heru C. Rustamaji Ida Ayu Mega Puspita Ida Susi Dewanti Ida Wiendijarti Kancana, Sauptika Keny Rahmawati Koraag, Satrio Tegar Gunung Kurniawati, Erna Laila Mawadatul Imtikhanah Lestari, Puji Lintang Laily Nurharumi Lukmono Hadi Meilan Sugiarto Mu'afi, Muhammad Irfan Muhammad Rizki Firdaus N, Luthfia Yumna Nur Utomo, Hastho Joko Nurul Retno Hapsari Nurwijayanti Panji Dwi Ashrianto Pristalla Shabrina Pristi Yeza Naira Ramadani, Noven Ramadhani, Nesha Yama Ratnawati Ratnawati Retno Hendariningrum Rifki Indra Perwira Rifki Indra Perwira Rustamadji, Heru C. Sadeli Sadeli Sadeli Sadeli Sadeli, Sadeli Sagita, Virginia Ayu Sasi Agustin Siti Aminatul Zahro Suratna . Suratna, Suratna Susanta Susanta Tegar Koraag Utomo, Humam Santosa Wicaksana, Gandhi Satria Yanti, Reza Prima Zulfiana Khatimah Ramadhani