Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

3.421

P-Index

This Author published in this journals

All Journal PROSIDING SEMINAR NASIONAL Jurnal Siasat Bisnis Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Bulletin AJIE (Asian Journal of Innovation and Entrepreneurship) Business UHO: Jurnal Administrasi Bisnis at-tamkin: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business Research Jurnal Ilmiah Administrasi Bisnis dan Inovasi Journal of Tourism and Creativity Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Administrasi Bisnis (J-Adbis) Tepis Wiring : Jurnal Pengabdian Masyarakat Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Business Innovation and Research

Eny Endah Pujiastuti

Department Of Business Administration, Univeritas Pembangunan Nasional “ Veteran” Yogyakarta

Author-ID : 260007

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

Sosialisasi Budaya Lokal dalam Keluarga Jawa Christina Rochayanti; Eny Endah Pujiastuti; AYN Warsiki
Jurnal Ilmu Komunikasi Vol 10, No 3 (2012)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v10i3.44

Budaya lokal Jawa dalam era globalisais semakin kurang diminati oleh generasi muda di Yogyakarta, dibandingkan dengan budaya Barat atau budayaK-Pop dariKorea. Halinijika didiamkan akan semakin hilang dan tentu saja tidak lestari lagi. Penelitian ini bertujuan mengetahui keluarga Jawa di Yogyakarta dalam mensosialisasikan budaya lokal kepada anak-anaknya. Penelitian menggunakan metode kualitatif deskripstif, pengumpulan data dengan wawancara mendalam kepada 24 keluarga JawaYogyakarta yang memiliki anak remaja di DIY (Daerah IstimewaYogyakarta). Hasil penelitian mengindentifikasikan bahwa keluarga Jawa di Yogyakarta berusaha mensosialisasikan budaya lokal yaitu bahasa Jawa dan sikap hidup orang Jawa. Orang tua Jawa mensosialisasikan karena mereka memaknai bahasa dan sikap hidup orang Jawa sebagai identitas orang Jawa dan harapannya anakanak bisa bersikap hormat dan menghargai orang lain. Disamping itu orang tua juga masih mengharapkan agar budaya lokal dapat dimasukan dalam kurikulum sekolah. Harapan tersebut kiranya akan terwujud dengan disahkan Undang-Undang Kesitimewaan Yogyakarta oleh pemerintah RI yang mengakomodasikan budaya lokal.

PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI START UP BISNIS KULINER DI DESA SRIMARTANI, PIYUNGAN, BANTUL, DIY Hastho Joko Nur Utomo; Eny Endah Pujiastuti; Heru C. Rustamaji
at-tamkin: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2019): At-Tamkin - Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/attamkin.v2i2.517

Desa Srimartani termasuk dalam kategori desa miskin di Kecamatan Piyungan, Kabupaten Bantul, DIY. Problem kemiskinan di desa ini dapat diatasi dengan program pemberdayaan ekonomi secara terintegrasi dan berkesinambungan. Tujuan yang ingin dicapai dalam kegiatan pengabdian ini adalah membuka lapangan kerja dan meningkatkan partisipasi warga dalam pembangunan. Tujuan khusus yang ingin dicapai adalah perintisan atau start up bisnis kuliner di Desa Srimartani. Pendekatan yang diterapkan di lapangan berupa inkubator bisnis melalui berbagai pelatihandan kegiatan terkait, yaitu: penyusunan struktur organisasi, penyusunan personil pengelola unit usaha, pelatihan motivasi wirausaha, dan penyiapan promosi usaha berbasis website. Hasil yang sudah ada berupa berdirinya Resto Kaliniti yang promosinya dilakukan melalui website dan media social.

Pengaruh Memorable Tourist Experience (MTE) terhadap Affective Commitment dan Behaviors Storytelling Eny Endah Pujiastuti; Aninda Maharaniputri; Adi Soeprapto
Journal of Tourism and Creativity Vol 5 No 1 (2021): Tourism
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v5i1.19247

Affective Commitment is understood as the main key construct in relationship marketing research. Its explains how individual emotionally attached to their partner in consumption relationship. Affective Commitments can encourage tourists to tell others so that a strong relationship can be established between tourists and destinations. The aim of this study are to analyze and prove: (1) the effect of memorable tourist experience (MTE) on affective commitment, (2) the effect of affective commitment on storytelling behavior, (3) memorable tourist experience (MTE) on behavior storytelling. Research Location at Borobudur Temple. Tourists who have visited the Borobudur Temple as a research sample. The data collected was 130 questionnaires, processed using AMOS SEM. The conclusion from this study shows that (1) memorable tourist experience (MTE) significantly influences affective commitment, (2) affective commitment significantly influences storytelling behavior, (3) memorable tourist experience (MTE) significantly influences behavior storytelling. The implication of the research findings is that the manager must provide a memorable experience to tourists so that if the tourists feel pleasure, this will in turn lead to affective commitment and will tell others. Research limitations such as the closure of the Borobudur Temple caused by the Covid 19 pandemic, so the sample used is tourists who have visited the Borobudur Temple before the Covid 19. pandemic. Suggestions for further research, the researcher recommends using a sample of tourists who have visited the destination with the close distance between the visit to the destination and the time of data collection. Researchers can also add other variables to study the impact of Memorable Tourist Experience (MTE) on destinations and tourists.

Pengaruh Destination Image dan Tourist Atraction terhadap Tourist Satisfaction dan Post Visit Behavioral Intention eny endah pujiastuti; Sadeli Sadeli; Anisa Destiana
Journal of Tourism and Creativity Vol 3 No 2 (2019): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v3i2.14014

The purpose of this study is to understand the influence between Destination Image, Tourist Atraction, Tourist Satisfaction and Post Visit Behavioral Intention. In this study, a total of 115 effective questionnaires were collected which would then be processed using Structural Equating Modeling (SEM) which was operated using the AMOS application. The results of the study show that 1). Destination image has a significant effect on tourist satisfaction. 2). Tourist attraction has a significant effect on tourist satisfaction. 3). Destination image has a significant effect on the post visit behavior intention. 4). Tourist attraction has a significant effect on the post visit behavior intention. 5). Tourist satisfaction has a significant effect on the post visit behavior intention. 6). Destination image has an indirect effect on post visit intention behavior through tourist satisfaction. 7). Tourist attraction influences indirectly on post visit intention behavior through tourist satisfaction. Based on the results of the research, the research not only provides advice for the government tourism sector, but also provides direction for future research.

Analisis Faktor yang Mempengaruhi Behavior Intention (Studi pada Wisatawan di Objek Wisata Puthuk Setumbu Borobudur) Eny Endah Pujiastuti; Lukmono Hadi; Siti Aminatul Zahro
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.27927

Behavior intention is a key indicator that shows the success of tourism marketing strategies. The study is aimed to explain the effect of tourist experiences, satisfaction, trust, and behavior intention. Research location in the destination of Puthuk Setumbu, Borobudur. The research sample is the tourists who have visited Puthuk Setumbu Borobudur once, in Kurahan, Karangrejo Village, Borobudur District, Magelang Regency. The sample is the first time tourists because the research variable used is the intention to repurchase behavior. Data collected through a questionnaire. A total of 119 questionnaires were returned and data were analyzed using SEM AMOS. This research uses a relationship marketing approach. The results showed that there was a direct influence between tourist experience, satisfaction, trust and behavior intention.

PENGARUH KUALITAS LAYANAN DAN PENGALAMAN TERHADAP KEPUASAN SERTA KEPERCAYAAN WISATAWAN (STUDI PADA WISATAWAN YANG BERKUNJUNG PADA OBYEK WISATA TELAGA MENJER DI WONOSOBO) Gandhi Satria Wicaksana; Eny Endah Pujiastuti; Suratna Suratna
Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Vol 17, No 1 (2019): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi
Publisher : Universitas Pembangunan Nasional Veteran Yogyakarta

The tourism industry is growing rapidly so research in tourism is also growing rapidly. This study aims to examine the tourist behavior intention in the future, especially post visiting the behavior intention. The problem raised is). Does service quality have a significant effect on tourist satisfaction?. 2. Does the tourist experience have a significant effect on tourist satisfaction?. 3. Does service quality have a significant effect on tourist trust?. 4. Do tourist experiences have a significant effect on tourist trust?. Does tourist satisfaction have a significant effect on tourist trust? The research was carried out at tourist sites, namely the lake of the Wonosobo trail. The sample used was Telaga Menjer visitors who first visited Telaga Menjer tourism object. The number of samples is 115 respondents. The method used is systematic random sampling with analysis techniques using path analysis. The results of the study show that there is a significant effect of Service Quality on Tourist Satisfaction, There is a significant influence of Tourist Experience on Tourist Satisfaction, There is a significant effect of Service Quality on Tourist Trust, There is a significant influence of Tourist Experience on Tourist Trust, There is a significant influence Satisfaction Tourists towards Tourist Trust. Industri pariwisata berkembang pesat sehingga penelitian dalam pariwisata juga berkembang pesat. Penelitian ini bertujuan untuk menguji niat perilaku wisatawan di masa depan, terutama pasca kunjungan niat perilaku. Masalah yang diangkat adalah). Apakah kualitas layanan berpengaruh signifikan terhadap kepuasan wisatawan? 2. Apakah pengalaman wisata berpengaruh signifikan terhadap kepuasan wisatawan? 3. Apakah kualitas layanan berpengaruh signifikan terhadap kepercayaan wisatawan? 4. Apakah pengalaman wisata berpengaruh signifikan terhadap kepercayaan wisatawan? Apakah kepuasan wisatawan berpengaruh signifikan terhadap kepercayaan wisatawan? Penelitian ini dilakukan di lokasi wisata, yaitu danau jejak Wonosobo. Sampel yang digunakan adalah pengunjung Telaga Menjer yang pertama kali mengunjungi objek wisata Telaga Menjer. Jumlah sampel adalah 115 responden. Metode yang digunakan adalah sampling acak sistematis dengan teknik analisis menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara Kualitas Layanan terhadap Kepuasan Wisatawan, Ada pengaruh yang signifikan dari Pengalaman Wisatawan terhadap Kepuasan Wisatawan, Ada pengaruh yang signifikan Kualitas Layanan terhadap Kepercayaan Wisatawan, Ada pengaruh yang signifikan dari Wisatawan Pengalaman di Tourist Trust, Ada pengaruh yang signifikan Kepuasan Wisatawan terhadap Tourist Trust.

OPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY Hastho Joko Nur Utomo; Eny Endah Pujiastuti; Rifki Indra Perwira; Heru C. Rustamadji
Dharma: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2021): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.

PEMBERDAYAAN UKM MAKANAN OLAHAN CARICA DI WONOSOBO, JAWA TENGAH Eny Endah Pujiastuti; Humam Santosa Utomo; Suratna Suratna
Dharma: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2020): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

The community service program is carried out at one of the SMEs in Wonosobo, Central Java, which produces and markets processed carica food products. The problems faced by SMEs are problems in the aspects of marketing, financial management and production. The purpose of community service is to improve the ability of SMEs to market products, manage company finances, increase the efficiency of the production process, and increase production capacity. The approach used in this community service is training and business assistance. The results felt by SMEs are the wider marketing of carica processed food products, structuring the company's financial system, efficiency in the production process, and increased production capacity.

PEMBERDAYAAN UMKM WARUNG MAKAN PANTAI DEPOK, BANTUL, YOGYAKARTA Ida Susi Dewanti; Meilan Sugiarto; Sauptika Kancana; Eny Endah Pujiastuti; Suratna Suratna
Dharma: Jurnal Pengabdian Masyarakat Vol 3, No 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Depok Beach, Bantul, Yogyakarta, has a food stall center for processed seafood caught by local fishermen. The manager of a food stall at Depok Beach, Bantul, is experiencing problems in improving service quality, production efficiency, and managing small business finances. Intense competition and raw material prices force shop managers to improve service and production efficiency. The service team from the Department of Business Administration, FISIP UPN Veteran Yogyakarta collaborated with the Mina Bahari 45 Cooperative to help and assist the Depok Beach food stall in increasing business capacity. Empowerment programs that have been carried out have started from the implementation of production layouts, small business financial management, simple financial records, and improving the quality of service to consumers. Food stall managers benefit from this service program so that production times are faster, consumers are more satisfied, and finances are well recorded so that they are able to provide simple financial reports.

Pengaruh Perceived Destination Image dan Attribute Perception Terhadap Tourist Satisfaction serta Implikasinya pada Intention to Recommend Pristalla Shabrina; Eny Endah Pujiastuti; Meilan Sugiarto
Jurnal Paradigma Vol 25, No 1 (2021): January 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i1.8564

Penelitian ini bertujuan untuk mengetahui pengaruh perceived destination image dan attribute perception terhadap tourist satisfaction serta intention to recommend. Populasi penelitian ini adalah wisatawan domestic Candi Prambanan. Penelitian ini menggunakan tipe eksplanatori dengan pendekatan kuantitatif. Ukuran sampel penelitian ini adalah 129 responden. Teknik sampling yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah deskriptif dan analisis inferensial dengan menggunakan SEM AMOS. Hasil penelitian ini menunjukkan bahwa perceived destination image berpengaruh signifikan terhadap tourist satisfaction, attribute perception berpengaruh signifikan terhadap tourist satisfaction, perceived destination image berpengaruh signifikan terhadap intention to recommend, attribute perception berpengaruh signifikan terhadap intention to recommend, dan tourist satisfaction berpengaruh signifikan terhadap intention to recommend. Berdasarkan hasil penelitian, destinasi wisata Candi Prambanan harus mampu mempertahankan citra destinasi dan atribut-atribut wisata agar wisatawan mendapatkan pengalaman yang memuaskan sehingga akan timbul niat untuk merekomendasikan destinasi wisata yang sama.

Co-Authors Adi Soeprapto Agustin, Sasi Ahmad Zaki Akbar, Hikmatul Aldy Ciptha Primanda Aninda Maharaniputri Aninda Maharaniputri Anisa Destiana Anjani, Virania Nur Arif Hervianto AYN Warsiki Bastian Yunariono Christina Rochayanti Danang Yudhiantoro Deby Morisah Ika Diana Deby Morisah Ika Diana, Deby Morisah Ika Didik Indarwanta Dyah Widowati Edwi Arief Sosiawan Ellena Wardani Fitri, Aidila Galang Aitarra Gandhi Satria Wicaksana harmiyati, harmiyati Hastho Joko Nur Utomo Hermawanto, Ariesani Heru C. Rustamadji Heru C. Rustamaji Ida Ayu Mega Puspita Ida Susi Dewanti Ida Wiendijarti Kancana, Sauptika Keny Rahmawati Koraag, Satrio Tegar Gunung Kurniawati, Erna Laila Mawadatul Imtikhanah Lestari, Puji Lintang Laily Nurharumi Lukmono Hadi Meilan Sugiarto Mu'afi, Muhammad Irfan Muhammad Rizki Firdaus N, Luthfia Yumna Nur Utomo, Hastho Joko Nurul Retno Hapsari Nurwijayanti Panji Dwi Ashrianto Pristalla Shabrina Pristi Yeza Naira Ramadani, Noven Ramadhani, Nesha Yama Ratnawati Ratnawati Retno Hendariningrum Rifki Indra Perwira Rifki Indra Perwira Rustamadji, Heru C. Sadeli Sadeli Sadeli Sadeli Sadeli, Sadeli Sagita, Virginia Ayu Sasi Agustin Siti Aminatul Zahro Suratna . Suratna, Suratna Susanta Susanta Tegar Koraag Utomo, Humam Santosa Wicaksana, Gandhi Satria Yanti, Reza Prima Zulfiana Khatimah Ramadhani

Title

Found 48 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 48 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 48 Documents
Search