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All Journal PROSIDING SEMINAR NASIONAL Jurnal Siasat Bisnis Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Bulletin AJIE (Asian Journal of Innovation and Entrepreneurship) Business UHO: Jurnal Administrasi Bisnis at-tamkin: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business Research Jurnal Ilmiah Administrasi Bisnis dan Inovasi Journal of Tourism and Creativity Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Administrasi Bisnis (J-Adbis) Tepis Wiring : Jurnal Pengabdian Masyarakat Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Business Innovation and Research

Eny Endah Pujiastuti

Department Of Business Administration, Univeritas Pembangunan Nasional “ Veteran” Yogyakarta

Author-ID : 260007

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Pengalaman Wisatawan Terhadap Kepuasan dan Kepercayaan Serta Niat Berkunjung Kembali Eny Endah Pujiastuti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 5 No 2 (2020): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Dalam pemasaran kontemporer, niat untuk mengunjungi kembali telah menjadi kunci utama dalam penelitian sehingga wisatawan tidak pindah ke destinasi lain. Niat untuk mengunjungi kembali kawasan wisata dipengaruhi oleh banyak faktor. Masalah dan tujuan dari penelitian ini adalah untuk menganalisis dan membuktikan pengaruh pengalaman wisata, kepuasan, kepercayaan pada niat untuk mengunjungi kembali. Alam Wisata Posong Temanggung menjadi lokasi penelitian. Wisatawan yang pernah berkunjung ke destinasi menjadi sampel penelitian. Data yang dikumpulkan adalah 124 kuesioner, diolah menggunakan SEM AMOS. Kesimpulan dari penelitian ini menunjukkan bahwa pengalaman kepuasan dan kepercayaan wisatawan secara langsung mempengaruhi niat untuk mengunjungi kembali. Implikasi dari temuan penelitian seperti manajer memberikan pengalaman positif kepada wisatawan sehingga wisatawan puas dan mempercayai destinasi sehingga wisatawan akan berkunjung lagi. Keterbatasan penelitian seperti sejumlah sampel belum mampu menggeneralisasi kesimpulan secara keseluruhan. Saran untuk penelitian lebih lanjut, peneliti merekomendasikan untuk menambah jumlah sampel dari berbagai usia sehingga mereka dapat memberikan model yang lengkap sebagai panduan bagi para manajer untuk mengembangkan destinasi.

Model Komunikasi Corporate Sosial Responsibility (CSR) PT. Telkom dalam Pemberdayaan Ekonomi Masyarakat Pasca Gempa Puji Lestari; Eny Endah Pujiastuti; Ida Wiendijarti
Jurnal Ilmu Komunikasi Vol 11, No 2 (2013)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v11i2.3799

Masyarakat mengeluh usahanya terancam gagal yang menyebabkan perekonomian terganggu pasca bencana gempa. Tujuan penelitian ini untuk menemukan model komunikasi Corporate Social Responsibility (CSR) PT. Telkom untuk meningkatkan pemberdayaan ekonomi masyarakat korban gempa pada UKM di Sleman Yogyakarta. Metode penelitian ini menggunakan pendekatan subjektif dengan data kualitatif. Pengumpulan data dilakukan dengan interview dan FGD (Focus Group Discusion). Subjek penelitian ini adalah para pengusaha kecil menengah (UKM) yang menjadi korban gempa di Sleman Yogyakarta, dan tim CSR dari PT. Telkom Kandatel Yogyakarta. Analisis data dilakukan secara kualitatif dengan cara reduksi data, sajian data, serta penarikan kesimpulan. Hasil penelitian ini menemukan model komunikasi Corporate Social Responsibility (CSR) PT. Telkom untuk meningkatkan pemberdayaan ekonomi masyarakat korban gempa pada UKM di Sleman Yogyakarta. Kontribusi penelitian ini berupa rekomendasi kepada perusahaan-perusahaan pemerintah maupun swasta untuk menerapkan model komunikasi Corporate Social Responsibility (CSR) untuk meningkatkan pemberdayaan ekonomi masyarakat sekitar.

PENGARUH DESTINATION IMAGE DAN PERCEIVED QUALITY TERHADAP SATISFACTION SERTA BEHAVIOR INTENTION Pristi Yeza Naira; Eny Endah Pujiastuti; Sadeli Sadeli
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 2 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i2.3484

The success of a destination is not determined by internal characteristics, but depends on the environment in which the destination operates like tourists. Literature about travel and perceived service quality, satisfaction and behavior intention, but the relationship between these variables has not been thoroughly investigated with the object of research in the tourist village. The purpose of this study is to determine and explain the effect directly between destination image, perceived value on satisfaction and behavioral intention. Data were collected through a questionnaire about the tourism village of Brayut tourism district of Sleman DIY. A total of 116 questionnaires were returned and data were analyzed using SEM AMOS. The results showed that there was a direct influence between destination image, perceived value on satisfaction and behavioral intention. Keywords : destination image, perceived quality, satisfaction, behavior intention.

PENGARUH BRAND EXPERIENCE DAN BRAND TRUST TERHADAP BRAND ATTACHMENT SERTA BRAND LOYALTY Zulfiana Khatimah Ramadhani; Eny Endah Pujiastuti; Hastho Joko Nur Utomo
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 1 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i1.3462

The purpose of this study was to examine the effect of brand experiences on brand attachment, brand trust on brand attachment, brand experiences on brand loyalty, brand trust on brand loyalty, and brand attachment on brand loyalty. The population in this study are customers of Nature Republic skin care products who have made purchases at least 2 times. Population size is infinite. The sample is 118 people aged Nature Republic skin care products, as many as 118 people. Research instrument with a questionnaire. The sampling technique was using systematic random sampling. Data analysis with SEM which is operated with the AMOS application. The results of the study explained that there was a significant influence of brand experiences on brand attachment, brand trust on brand attachment, brand experiences on brand loyalty, brand trust on brand loyalty, and brand attachment on brand loyalty. Keywords: brand experiences, brand attachment, brand trust , brand loyalty,

Pembelajaran Berbasis Inkubator Bisnis (Business Incubator Learnung/ BIBL) untuk Mengembangkan Jiwa Kewirausahaan Eny Endah Pujiastuti
Jurnal Paradigma Vol 15, No 1 (2011): JANUARI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v15i1.2418

This applied research is Business incubator based learning (BIBL) to develop student entrepreneurial of Business Administration. The aim of this applied research is to develop entrepreneurship skill of student at Business Administration Department have entrepreneurship skill and create job opportunities.The sample of this experimental research is student of Business Administration Department of UPN “veteran” Yogyakarta. Using business incubators-based learning (BIBL) method, we found that the method learning is useful to cultivate entrepreneurship courage. The BIBL is applicable to other courses that use student-centered learning.

UKM SEBAGAI KOMPONEN PENGEMBANGAN DESA WISATA YANG BERKELANJUTAN Danang Yudhiantoro; Eny Endah Pujiastuti
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.224 KB)

Community service performed in SMEs snacks Pentingsari tourist village, because SMEs are an important component for the tourist village pentingsari. Mentoring Approach used was developed bisnis.mentoring program, the increase in productivity of SMEs, improving product quality, packaging, distribution channels. In general, community service shows that the improved performance of SMEs will increase incomes, consumers become satisfied, the emergence of a good business climate. With the community service activities by the college will create partnerships between SMEs and universities. Keywords: UKM, Mentoring, partnerships, distribution Channels, tourist village

The role of perceived value in understanding tourist experience and post experience at heritage destinations Eny Endah Pujiastuti; Adi Soeprapto; Susanta Susanta; Humam Santosa Utomo; Aninda Maharaniputri
Jurnal Siasat Bisnis VOL 26, NO 1 (2022)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol26.iss1.art3

Purpose: This research aims to develop and test the theoretical model of the use of Means-end theory in the creator of a tourism-coordinated value chain that integrates the concept of memorable tourist experience, perceived value, affective commitment, storytelling behavior and destination loyalty. This study used Means-end theory approach by reviewing perceived value in understanding memorable tourist experience and post-experience behavior (perceived value, tourist satisfaction, affective commitment, storytelling behavior and destination loyalty). In particular, this research examined the influence of variable memorable tourist experience, perceived value, tourist satisfaction, affective commitment, and storytelling behavior on destination loyalty.Design/Methodology/Approach: The population of this research was all tourists who had visited the tourist attraction of Borobudur temple, Magelang Regency, Central Java, Indonesia. The number of samples used was 437 people who were selected with certain considerations, namely tourists who had visited Borobudur Temple at least once. Data collection was carried out in August-October 2020 using google form. This research used SEM analysis tool which was operated by the AMOS application.Finding: The results showed memorable tourist experience that had significant effect on Perceived Value, Storytelling Behavior, Affective Commitment, and Destination Loyalty. Simultaneously, Perceived Value had a significant influence on Storytelling Behavior, Affective Commitment, and Destination Loyalty. Secondly, Storytelling Behavior also had significant effect on Destination Loyalty.Research Limitation/Implications: This research had limitations in sample selection. The sample of this research was tourists who had visited Borobudur temple because the variable used in this research was memorable tourist experience. Ideally, respondents were travelers whose visit time was close to the time of data collection. However, at the time of data collection, the management of Borobudur temple closed tourist access due to the Covid 19 pandemic; thus, the samples used were tourists who had visited Borobudur Temple before the Covid 19 pandemic. Further research is recommended whenever using variable of memorable tourist experience. It is better to use sample of tourists who have visited the destination with a close distance between the visit to the destination and the time of data collection.Practical Implication: The benefits obtained by tourists were illustrated by the perceived value provided by the destination. Therefore, tourism destination managers and marketing staff must focus on the key variable forming perceived value, namely memorable tourism experience. Experience and memorable tourism experience were the main products of the destination. Destination managers and marketers should have a better understanding of tourist needs. They must analyze whether they had created a memorable tourism experience that could create value for tourists.Original Value: The research of the influence of memorable tourist experience, perceived value, tourist satisfaction, affective commitment, and storytelling behavior variable on destination loyalty was the novelty of this research. In addition, the use of the Means-end theory approach to analyze research results was also novelty in this research.

PENGEMBANGAN MODEL AGROINDUSTRI DESA GONDANGAN KECAMATAN JOGONALAN KABUPATEN KLATEN Didik Indarwanta; Ida Susi Dewanti; Eny Endah Pujiastuti
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.034 KB)

This research is a continuation of of previous studies that have identifying related institutions which support the development of Gondangan as an agroindustriesvillage.Furthermore,the model that had been developedwas applied in order to support the development of the agro-industry. Further research is done by implementing model of the SME snacks at Gondangan village, Klaten.Applications undertaken include training, mentoring, study visits and so on. In general, this study successfully demonstrated that main actors and supporting actors who are in the model are interrelated and mutually supportive even though the role of each actor is not maximized. To maximize the role of each actors need assistance and rebuild new model to develop Gondangan as an agroindustries village.Keywords: Model, Development, Agro-Industry, SMEs

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is a continuation of of previous studies that have identifying related institutions which support the development of Gondangan as an agroindustries village.Furthermore,the model that had been developed was appliedin order to support the development of the agro-industry. Further research is done by implementing model of the SME snacks at Gondangan village, Klaten. Applications undertaken include training, mentoring, study visits and so on. In general, this study successfully demonstrated that main actors and supporting actors who are in the model are interrelated and mutually supportive even though the role of each actor is not maximized. To maximize the role of eachactors need assistance and rebuild new model to develop Gondangan as an agroindustries village.Keywords:Model,Development,Agro-Industry,SMEs

PENGARUH KEPRIBADIAN DAN LINGKUNGAN TERHADAP INTENSI BERWIRAUSAHA PADA USIA DEWASA AWAL Eny Endah Pujiastuti
Asian Journal of Innovation and Entrepreneurship Vol 2 No 01 (2013): January 2013
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol2.iss1.art1

The challenge for University ini Indonesia is to foster entrepreneurial spirit by design (under planning), rather than by chance (by coincidence). One of the steps taken to overcome these problems is to foster the student entrepreneurial spirit. Therefore research on entrepreneurial intentions are very important because if students already have entrepreneurial intentions of students will then automatically open a business. One of them examines the factors that influence entrepreneurial intentions. Thus it is known that factors that influence the intention bewirausaha owned by someone other than internal factors, such as talent or innate nature (heredity), as well as a personality shaped by factors in the vicinity (external factors). This is evidenced also the results of research conducted at this time that the personality and the environment have an influence on entrepreneurial intentions.Keyword : jiwa kewirausahaan by design, kepribadian, lingkungan, intensi berwirausaha.

Co-Authors Adi Soeprapto Agustin, Sasi Ahmad Zaki Akbar, Hikmatul Aldy Ciptha Primanda Aninda Maharaniputri Aninda Maharaniputri Anisa Destiana Anjani, Virania Nur Arif Hervianto AYN Warsiki Bastian Yunariono Christina Rochayanti Danang Yudhiantoro Deby Morisah Ika Diana Deby Morisah Ika Diana, Deby Morisah Ika Didik Indarwanta Dyah Widowati Edwi Arief Sosiawan Ellena Wardani Fitri, Aidila Galang Aitarra Gandhi Satria Wicaksana harmiyati, harmiyati Hastho Joko Nur Utomo Hermawanto, Ariesani Heru C. Rustamadji Heru C. Rustamaji Ida Ayu Mega Puspita Ida Susi Dewanti Ida Wiendijarti Kancana, Sauptika Keny Rahmawati Koraag, Satrio Tegar Gunung Kurniawati, Erna Laila Mawadatul Imtikhanah Lestari, Puji Lintang Laily Nurharumi Lukmono Hadi Meilan Sugiarto Mu'afi, Muhammad Irfan Muhammad Rizki Firdaus N, Luthfia Yumna Nur Utomo, Hastho Joko Nurul Retno Hapsari Nurwijayanti Panji Dwi Ashrianto Pristalla Shabrina Pristi Yeza Naira Ramadani, Noven Ramadhani, Nesha Yama Ratnawati Ratnawati Retno Hendariningrum Rifki Indra Perwira Rifki Indra Perwira Rustamadji, Heru C. Sadeli Sadeli Sadeli Sadeli Sadeli, Sadeli Sagita, Virginia Ayu Sasi Agustin Siti Aminatul Zahro Suratna . Suratna, Suratna Susanta Susanta Tegar Koraag Utomo, Humam Santosa Wicaksana, Gandhi Satria Yanti, Reza Prima Zulfiana Khatimah Ramadhani

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