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All Journal Sosiohumaniora Rekam : Jurnal, Fotografi, Televisi Animasi Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat ASEAN Journal on Hospitality and Tourism Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JRK (Jurnal Riset Komunikasi) Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya PRofesi Humas Jurnal Belantara Jurnal Abdimas Pariwisata Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism Research Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Journal of Scientific Communication (JSC) Jurnal Visi Komunikasi Toba: Journal of Tourism, Hospitality, and Destination Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Mandalika Review Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Humanities and Social Studies Jurnal Kesehatan Bakti Tunas Husada Jurnal Akademisi Vokasi PESHUM Komunikatif : Jurnal Ilmiah Komunikasi INJECT Interdisciplinary Journal of Communication
Evi Novianti
Universitas Padjajaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : INJECT Interdisciplinary Journal of Communication

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Youth Engagement Strategies in Citarum River Cleanup Campaigns via Instagram: A Mixed-method Content Analysis Eldo Delamontano; Cipta Endyana; Yunus Winoto; Evi Novianti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4666

Abstract

This study explores how Instagram is utilized as a strategic communication tool to campaign for environmental engagement, specifically in promoting river cleanup initiatives among youth audiences. By employing a quantitative content analysis of eleven Instagram posts related to river cleanup efforts conducted between December 2024 and June 2025, we examine audience interaction metrics such as views, reach, likes, and engagement across different age groups. The findings highlight that the 18–34 age demographic is the most responsive to environmental messaging on social media, accounting for over 70% of total engagement. Posts featuring direct community involvement, promotional content, and educational messaging were identified as key content pillars driving higher interaction rates. These pillars demonstrate the importance of message framing in digital environmental advocacy. The study affirms Instagram’s potential as an effective platform for fostering eco-conscious behavior and youth participation through visual storytelling and targeted communication strategies.
Co-Authors Aat Ruchiat Nugraha Acep Rahmat Ajeng Wulandari Alexader M.A Khan Alexander M. A. Khan Amelia Fernandha Anees Janee Ali Annisa Bintang Kusumawardhani Ari Agung Prastowo Arief Syaifudin Ary Sendjaja Suhandi Aulia Iskandarsyah Awaludin Nugraha Bidayatun Nuzul Yuni Astuti Cipta Endyana Dadang Purnama Delamontano, Eldo Desmala Sari Desmala Sari Diah Fatma Sjoraida Dina Oktavia Edwin Rizal Eldo Delamontano Elnovani Lusiana Firda Firdaus Abdi Firda Rahmayanti Fitri Fadhilah Sumiarsa Fitri Handayani Fitriyah - fitriyah Gusgus Gharaha Ramdhanie Haiva Nurani Hanny Hafiar Hendarmawan Imam Musthofa Indarwati Aminuddin Irene Putri Simamora Iriana Bakti Januarani Razak Jaya Hermawan Kiky Yustikasari Kokom Komariah Lazuardina, Annisa Mas Dadang Enjat Munajat Mohammad Sapari Dwi Hadian Muhamad Adibagus Ilham Akbar Muhammad Endriski Agraenzopati Haryanegara Muhammad Reynaldi Aulia Nurkhalila Fajrini Nurul Aldha Mauliddina Siregar Priyo Subekti Putri Salma Suhardi Raden Rizki Muttaqien Rahman, Farid Asfari Rahmatika Desiana Rahmatika Desiana Raisya Wahyuning Maulida Ratna Ningsih Kuswara Regina Shintya Dewi J Retasari Dewi Rully Anwar Sarmoko Saridi Shalma Aulia Wulandari Sheila Nurhaliza Sigit Trawoco Sumiarsa, Fitri Susie Perbawasari Taqiy Gusdi Baitulloh Trie Damayanti Ute Lies Siti Khadijah Uud Wahyudin Wawan Setiawan Wita P. Simatupang Wulung, Shandra Rama Panji Yulianandaris, Yulianandaris Yunus Winoto Yustikasari yustikasari yustikasari Zendra Haris Prasetya Zulkifli Harahap