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Student information preferences and the role of social media in Indonesian higher education Prabawangi, Rani Prita; Fatanti, Megasari Noer; Nasih, Ahmad Munjin
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.58978

Abstract

Background: Research has well documented how social media acts as a primary information source for both enrolled and prospective students. However, universities often lack clear, evidence-based guidance on how to engage their internal and external audiences. This knowledge gap forces university public relations (PR) teams to rely on trial and error, often struggling to create impactful content. Purpose: This study investigates student preferences for social media content and information sources to enlighten university PR staff who want to improve their institutional communication. Methods: This research employed a mixed-methods approach, combining a quantitative survey of 330 students with qualitative insights gathered from focus group discussions (FGDs) and in-depth interviews with 150 students. The survey included current students because they were once prospective students, so they could give insights as both prospective and current students. Results: Students trust unofficial sources (such as community accounts) and direct recommendations from those closest to them more than official university channels. They are also much more interested in authentic, story-based content. Conclusions: The implications of these findings suggest that, to increase engagement and institutional image, campus social media teams should consider presenting story-based content and increasing audience interactivity. Implications: To strengthen their image and engagement, the teams need to prioritize story-based content, amplify credible community voices, and increase two-way engagement. Universities are also advised to create secondary accounts to post more entertaining and light-hearted content to reduce audience reliance on unofficial sources, and or collaborate with community-driven accounts.
EVALUASI KEGIATAN PENDAMPINGAN LITERASI DIGITAL “HOAKS” PADA KELOMPOK PENGAJIAN PEREMPUAN Alfianistiawati, Rohmatin; Herjati Putra Dionchi, Pramana; Bararah, Hasna; Noer Fatanti, Megasari
Jurnal Praksis dan Dedikasi Sosial Vol. 5 No. 2 (2022)
Publisher : Universitas Negeri Malang

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Abstract

EVALUATION OF “HOAX” DIGITAL LITERATURE ASSISTANCEACTIVITIES IN WOMEN'S RECITATION GROUP The increasing circulation of false/hoax information amid the increasing number of internet users in Indonesia is why understanding media literacy, especially digital information, needs to be given to all levels of society, including housewives (IRT), who are often actors who spread hoaxes and affected victims. This article discusses efforts to increase the understanding of the study group about "hoaxes" by providing digital literacy assistance. This research is intended to increase awareness of information literacy in digital media for women, especially mothers who are members of the recitation group in Jatirejoyoso Village, Kepanjen District, Malang Regency. The aims of this study are: (1) to find out what the Jatirejoyoso recitation groups use on social media, (2) can participants distinguish between true and false information after the service activity?, (3) how can the participants avoid hoax news?. The research uses descriptive qualitative data collection techniques through observation, semi-structured interviews, and focused group discussions. The activity results show that Whatsapp and Facebook are favourite platforms for mothers to find and disseminate information. On the other hand, the post-test results show that the informants can distinguish between accurate and hoax information, such as fraudulent messages received via SMS/Whatsapp or information with bombastic titles without source information. One of the informants admitted that the effort to avoid hoaxes or news was to ask family members at home, religious leaders (Ustad/Ustadzah), or even tell each other about a community meeting. So far, this strategy has effectively prevented mothers from the threat of fake news or hoaxes. Peredaran informasi palsu/hoaks yang semakin tinggi ditengah peningkatan jumlah pengguna internet di Indonesia menjadi alasan bahwa pemahaman literasi media khususnya informasi digital perlu diberikan kepada seluruh lapisan masyarakat, tak terkecuali para ibu rumah tangga (IRT) yang kerapkali menjadi aktor penyebar hoaks maupun korban terdampak. Artikel ini membahas mengenai upaya peningkatan pemahaman kelompok pengajian tentang hoaks melalui kegiatan pendampingan literasi digital. Penelitian ini ditujukan untuk meningkatkan kesadaran literasi informasi media digital bagi perempuan, khususnya ibu-ibu yang tergabung dalam kelompok pengajian di Desa Jatirejoyoso, Kecamatan Kepanjen, Kabupaten Malang. Tujuan penelitian ini adalah: (1) mengetahui media sosial apa yang digunakan oleh para kelompok pengajian Jatirejoyoso, (2) apakah pasca kegiatan pengabdian peserta dapat membedakan informasi benar dan hoaks?, (3) bagaimana para peserta agar terhindar dari berita hoaks?. Metode penelitian menggunakan kualitatif deskriptif, teknik pengumpulan data dilakukan melalui observasi, wawancara semi terstruktur, dan focus group discussions. Hasil kegiatan menunjukkan bahwa Whatsapp dan Facebook menjadi platform favorit bagi ibu-ibu untuk mencari dan menyebarkan informasi. Di lain sisi, hasil post test menunjukkan bahwa informan memiliki kemampuan dasar membedakan antara informasi yang benar dan hoaks, seperti misalnya pesan penipuan yang diterima melalui SMS/Whatsapp maupun informasi dengan judul bombastis tanpa keterangan sumber. Salah satu informan mengakui bahwa upaya terhindar dari hoaks atau berita yaitu bertanya kepada anggota keluarga se rumah, pemuka agama (Ustad/Ustadzah), atau bahkan saling menyampaikan ketika ada pertemuan warga. Selama ini strategi tersebut cukup efektif menghindarkan ibu-ibu dari ancaman berita palsu atau hoaks.