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All Journal Jurnal Komunikasi Jurnal Pendidikan Sosiologi dan Humaniora Jurnal Ilmu Komunikasi Komunikator Jurnal Ilmiah Pangabdhi Nomosleca Masyarakat, Kebudayaan dan Politik ARISTO PRofesi Humas Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi Journal of Dedicators Community Surya Abdimas Diakom : Jurnal Media dan Komunikasi Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Socius: Journal of Sociology Research and Education MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Praksis dan Dedikasi Sosial Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian UNDIKMA Indonesian Community Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Prospect: Jurnal Pemberdayaan Masyarakat Journal of Community Empowerment PROMOTIF: Jurnal Pengabdian Kepada Masyarakat
Megasari Noer Fatanti
Universitas Negeri Malang
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EVALUASI KEGIATAN PENDAMPINGAN LITERASI DIGITAL “HOAKS” PADA KELOMPOK PENGAJIAN PEREMPUAN Alfianistiawati, Rohmatin; Herjati Putra Dionchi, Pramana; Bararah, Hasna; Noer Fatanti, Megasari
Jurnal Praksis dan Dedikasi Sosial Vol. 5 No. 2 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

EVALUATION OF “HOAX” DIGITAL LITERATURE ASSISTANCEACTIVITIES IN WOMEN'S RECITATION GROUP The increasing circulation of false/hoax information amid the increasing number of internet users in Indonesia is why understanding media literacy, especially digital information, needs to be given to all levels of society, including housewives (IRT), who are often actors who spread hoaxes and affected victims. This article discusses efforts to increase the understanding of the study group about "hoaxes" by providing digital literacy assistance. This research is intended to increase awareness of information literacy in digital media for women, especially mothers who are members of the recitation group in Jatirejoyoso Village, Kepanjen District, Malang Regency. The aims of this study are: (1) to find out what the Jatirejoyoso recitation groups use on social media, (2) can participants distinguish between true and false information after the service activity?, (3) how can the participants avoid hoax news?. The research uses descriptive qualitative data collection techniques through observation, semi-structured interviews, and focused group discussions. The activity results show that Whatsapp and Facebook are favourite platforms for mothers to find and disseminate information. On the other hand, the post-test results show that the informants can distinguish between accurate and hoax information, such as fraudulent messages received via SMS/Whatsapp or information with bombastic titles without source information. One of the informants admitted that the effort to avoid hoaxes or news was to ask family members at home, religious leaders (Ustad/Ustadzah), or even tell each other about a community meeting. So far, this strategy has effectively prevented mothers from the threat of fake news or hoaxes. Peredaran informasi palsu/hoaks yang semakin tinggi ditengah peningkatan jumlah pengguna internet di Indonesia menjadi alasan bahwa pemahaman literasi media khususnya informasi digital perlu diberikan kepada seluruh lapisan masyarakat, tak terkecuali para ibu rumah tangga (IRT) yang kerapkali menjadi aktor penyebar hoaks maupun korban terdampak. Artikel ini membahas mengenai upaya peningkatan pemahaman kelompok pengajian tentang hoaks melalui kegiatan pendampingan literasi digital. Penelitian ini ditujukan untuk meningkatkan kesadaran literasi informasi media digital bagi perempuan, khususnya ibu-ibu yang tergabung dalam kelompok pengajian di Desa Jatirejoyoso, Kecamatan Kepanjen, Kabupaten Malang. Tujuan penelitian ini adalah: (1) mengetahui media sosial apa yang digunakan oleh para kelompok pengajian Jatirejoyoso, (2) apakah pasca kegiatan pengabdian peserta dapat membedakan informasi benar dan hoaks?, (3) bagaimana para peserta agar terhindar dari berita hoaks?. Metode penelitian menggunakan kualitatif deskriptif, teknik pengumpulan data dilakukan melalui observasi, wawancara semi terstruktur, dan focus group discussions. Hasil kegiatan menunjukkan bahwa Whatsapp dan Facebook menjadi platform favorit bagi ibu-ibu untuk mencari dan menyebarkan informasi. Di lain sisi, hasil post test menunjukkan bahwa informan memiliki kemampuan dasar membedakan antara informasi yang benar dan hoaks, seperti misalnya pesan penipuan yang diterima melalui SMS/Whatsapp maupun informasi dengan judul bombastis tanpa keterangan sumber. Salah satu informan mengakui bahwa upaya terhindar dari hoaks atau berita yaitu bertanya kepada anggota keluarga se rumah, pemuka agama (Ustad/Ustadzah), atau bahkan saling menyampaikan ketika ada pertemuan warga. Selama ini strategi tersebut cukup efektif menghindarkan ibu-ibu dari ancaman berita palsu atau hoaks.
PENGUATAN EKONOMI KREATIF MELALUI DIVERSIFIKASI PRODUK TENUN DAN PEMASARAN DIGITAL DI BANDAR KIDUL, KEDIRI Megasari Noer Fatanti; Rani Prita Prabawangi; Annisau Nafiah; Zainal Fatah
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36764

Abstract

ABSTRAKSentra Tenun Ikat Bandar Kidul (TIBK) di Kediri memiliki potensi ekonomi kreatif yang besar, tetapi perkembangan produksinya melambat akibat keterbatasan diversifikasi produk dan pemasaran yang masih konvensional. Program pengabdian ini bertujuan meningkatkan daya saing dan kesejahteraan pengrajin melalui pengembangan produk turunan tenun serta penguatan pemasaran digital. Kegiatan dilaksanakan dengan pendekatan Participatory Action Research (PAR) yang melibatkan lebih dari 20 pengrajin dan Pokdarwis melalui sosialisasi, pelatihan produksi, pendampingan pemasaran digital, dan penguatan kelembagaan. Evaluasi dilakukan melalui monitoring penjualan, observasi keterampilan, dan peninjauan kinerja promosi digital. Hasil program menunjukkan terciptanya produk turunan seperti pouch serbaguna dan lanyard ID card berbahan tenun yang didukung video tutorial ber-HaKI sebagai media belajar berkelanjutan. Pemanfaatan platform Shopee, WhatsApp, Instagram, dan TikTok meningkatkan jangkauan pemasaran dan berkontribusi pada kenaikan penjualan online sebesar 30% dalam enam bulan. Program ini juga mendorong terbentuknya koperasi beranggotakan 20 orang sebagai wadah penguatan manajemen usaha, disertai peningkatan pendapatan pengrajin sebesar 20–30%. Secara keseluruhan, program ini memperkuat transformasi produksi dan modernisasi strategi pemasaran TIBK sebagai sentra ekonomi kreatif berbasis budaya.Kata kunci: digital marketing; diversifikasi produk; pariwisata berkelanjutan; tenun Kediri. ABSTRACTThe Tenun Ikat Bandar Kidul (TIBK) weaving center in Kediri has significant creative economic potential, but production growth has been slow due to limited product diversification and conventional marketing. This community service program aims to improve the competitiveness and welfare of artisans through the development of woven derivative products and strengthening digital marketing. The program was implemented using a Participatory Action Research (PAR) approach involving more than 20 artisans and the local tourism group (Pokdarwis) through outreach, production training, digital marketing assistance, and institutional strengthening. Evaluation was carried out through sales monitoring, skills observation, and digital promotion performance review. The program results showed the creation of derivative products such as multipurpose pouches and woven ID card lanyards, supported by video tutorials with IPR as a continuous learning medium. The use of the Shopee, WhatsApp, Instagram, and TikTok platforms increased marketing reach and contributed to a 30% increase in online sales in six months. The program also encouraged the formation of a 20-member cooperative to strengthen business management, accompanied by a 20–30% increase in artisan income. Overall, this program strengthened the production transformation and modernized TIBK’s marketing strategy as a culture-based creative economy center. Keywords: digital marketing; product diversification, sustainable tourism; tenun Kediri
From Harvesting Practices to Market Orientation: Empowering Coffee Farmers through Participatory On-Farm Cupping Tests Wulan Pratiwi; Melati Julia Rahma; Jati Batoro; Daniarry Ismail Faronny; Megasari Noer Fatanti; Asyifa Anggraeni; Putri Salma Shafira; Wanda Azizah; Satria Bagaskara
Jurnal Pengabdian UNDIKMA Vol. 7 No. 3 (2026): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i3.21979

Abstract

This community service program aims to describe the implementation of on-farm coffee cupping across different harvesting methods and to analyze its effects on farmers' technical practices, quality awareness, and market orientation. The program was implemented using a Participatory Action Research (PAR) approach based on six stages adapted from Saliyo's framework and delivered through an Andragogy-Based Coffee School involving 18 coffee farmers (14 men and 4 women) in collaboration with a local coffee farmers' group in Wonosalam Village. Data were collected through participatory observation, on-farm cupping using the Specialty Coffee Association (SCA) sensory evaluation protocol, and focus group discussions. Quantitative descriptive analysis was employed to visualize cup profiles using radar charts, while qualitative thematic analysis was used to examine participants' experiences and behavioral changes. The results revealed a clear relationship between harvesting methods and coffee flavor profiles. Strip picking produced flat sensory characteristics with relatively low cup quality, whereas selective picking combined with mossto fermentation generated more complex flavor profiles characterized by fruity and wine-like attributes. The program increased farmers' awareness of coffee quality, encouraged the adoption of selective harvesting and post-harvest sorting practices, and expanded market opportunities from conventional local markets to specialty and export-oriented markets. These findings suggest that participatory, experience-based learning through on-farm cupping can promote quality-oriented production practices and enhance the competitiveness of smallholder coffee farmers.
Co-Authors Abdul Kodir Ahmad Arif Widianto Ahmad Munjin Nasih Alfianistiawati, Rohmatin Amalia, Rizka Fatna Ananda Dwita Yuniar Ananda, Kun Sila Annisau Nafiah Ary Budianto Ary Budiyanto Asyifa Anggraeni Ayu Dwi Lestari Bararah M, Hasna Bararah, Hasna Choiria Aggraini Cindy Nirmala Wijaya Daniarry Ismail Faronny Desy Santi Rozakiyah Dini, Alya Muflihatud Dona Sandy Yudasmara Eldiene Zaura I'tamada Eldiene Zaura I’tamada Elok Ludyana Fajria, Fira Fatah, Zainal Fira Fajria Forencia Syamsya Kharisma Happy, Nirwana Hasna Bararah Hasna Bararah Hasna Bararah Mufidah Herjati Putra Dionchi, Pramana I Kadek Yudi Astawan I Wayan Suyadnya Jati Batoro Kodir, Abdul - Lintang Razita Zafarani Luhung A. Perguna Luhung Achmad Perguna, Luhung Achmad Maulidiyah, Syarifatul Meiji, Nanda Harda Pratama Melati Julia Rahma Nirwana Happy Nur Hadi Nurrul Riyad Fadhli Pramana Herjati Putra Pramana Herjati Putra Dionchi Pramana Herjati Putra Dionchi Pramesti, Lilya Windi Pratiwi, Seli Septiana Putra Dionchi, Pramana Herjati Putri Salma Shafira Putri, Rindy Dwi Mentari R. Zainal Fatah Rani Prita Prabawangi Ratya Anindita Ridhoi, Ronald Roesdiyanto Rohmatin Alfianistiawati Rohmatin Alfianistiawati Rohmatin Alfianistiawati Rohmatin Rohmatin Satria Bagaskara Sigit Purnomo Siti Noer Tyas Tuti Sweliyantri, Vio Syarifatul Maulidiyah Tasyah, Salsabilla Divana Taufik Taufik Tuti, Siti Noer Tyas Wachidah, Windi Nurul Wanda Azizah Wulan Pratiwi Yuniar, Ananda Dwitha Zainal Fatah Zainal Fatah