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All Journal Economic Journal of Emerging Markets UNEJ e-Proceeding Admisi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Information System JOBS (Jurnal Of Business Studies) Indicators : Journal of Economic and Business Jurnal Ekuilnomi Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Inclusive Society and Sustainability Studies (ISSUES) Entrepreneurship and Small Business Research Jurnal Studi Manajemen Bisnis International Journal of Education, Vocational and Social Science
Dody - Setyadi, Dody -
Politeknik Negeri Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence of Social Media Use to Work, Total Quality Management, and Organizational Culture on Organizational Performance in Digital-Based Food Processing MSMEs Siyami, Nely Falahati; Setyadi, Dody; Utaminingtyas, Rara Ririn Budi
Jurnal Studi Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i1.13244

Abstract

Advances in technology have encouraged Indonesians to use the internet, but the utilization of the internet for the business purposes in Semarang MSMEs has only reached 60% of the total MSMEs. Meanwhile, organizations need the internet or social media to adjust to existing the market dynamics. The aim of this study is to analyze the influence of Social Media Use to Work, Total Quality Management, Organizational Culture on Organizational Performance. The population is digital food processing MSMEs with a sample of 100 MSMEs obtained through distributing questionaries using purposive sampling technique. The result indicate that SMUW, TQM, and OC have a positive effect on OP. The managerial implication is MSMEs need to utilize social media effectively by creating interesting content, apply TQM principles by understanding customer needs, and build a positive organizational culture by setting a clear vision and missions to improve organizational performance.
Co-Authors Agus Suratno Aliya Shafina Augusta Sudjarwo Alyssa Chaerunnisa Aprilia DwiRatna Sari Arief - Wikantono Arrezqi, Misbakhul Arridha Satria Rahmanandam Arzani, Luthfy Adzan Bayu Setyo Nugroho Bayu Setyo Nugroho Bogi - Mulyono, Bogi - Budi - Prasetya Clarissa Putri Kharisma Dika Vivi Widyanti Endang Sulistiyani Endang Sulistyani Erika Devie Hadiahti - Utami, Hadiahti - Hasyim, Fatchun Irin Mirrah Luthfia Iwan Herman Karnowahadi Karnowahadi - Karnowahadi Karnowahadi Karnowahadi Karnowahadi, Karnowahadi Kurniani - Kurniani Luqman Khakim M - Nahar M - Nahar M Nahar M Nahar M. Nahar Maydina Khumairoh CahyaGusti Meita - Salsabilasari Mellasanti - Ayuwardani Milati Puja Misbakhul Arrezqi Muhammad Nahar Nahar, M Nahar, M. Noor Suroija Nur Khasanah Nur Rini Nurwijayanti Rahma - Ulfa Rahma Ulfa Reisi Rizqie Auliya Rifqi Irwandika Safira Umul K Siti Nur Barokah, Siti Nur Siyami, Nely Falahati Sri Marhaeni Salsiyah Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Suryadi Poerbo Suwardi - Suwardi Syamsul Arifin Taviyastuti Tavyastuti Tavyastuti Umalasita - Dewi Umar - Farouk Utaminingtyas, Rara Ririn Budi Utaminingtyas, Ririn Budi Vivi Widyanti, Dika Widyanti, Dika Vivi Yolanda Nerissa Arviana Yuli Sudarso Yusmar Ardi Hidayat Yusuf - Sutiyoso Zahra, Diani -