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All Journal Jurnal Organisasi Dan Manajemen Industrial Engineering Journal (IEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal ARTI : Aplikasi Rancangan Teknik Industri Chemical Engineering Journal Storage (CEJS) Journal Of Human And Education (JAHE) TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika IJEMA Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Syamsul Bahri
Jurusan Teknik Industri, Fakultas Teknik, Universitas Malikussaleh, Lhokseumawe, Aceh-Indonesia
Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analysis of mental burden of students based on NASA-TLX at DAYAH DMA Fatimah; Subhan A. Gani; Asrar Rahmati; Syamsul Bahri
TEKNOSAINS : Jurnal Sains, Teknologi dan Informatika Vol 12 No 1 (2025): TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika
Publisher : LPPMPK- Universitas Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/tekno.v12i1.1237

Abstract

One of the organizations in Aceh that deals with religious instruction and learning is Dayah DMA. Students who pursue higher education and are enrolled in religious education institutions are known as mahasantri, and they are thought to possess greater physical and psychological development than students in regular schools. No doubt learning in two distinct locations has different job demands, which could put more strain on Mahasantri's mind. This study aims to determine the causes of high mental load on mahasantri and investigate potential disparities in mental burden according to gender, status, and class levels. Purposive sampling is used in this study to handle primary data from 56 mahasantri respondents who completed questionnaires as part of a quantitative approach. According to the research that was done, 50% of mahasantri, or 28, report having a significant level of mental strain. Physical demand has the highest impact on mahasantri's mental burden, accounting for 18.35% of the total. Subsequently, an independent sample t-test conducted with SPSS version 26 was employed to statistically evaluate the average mental burden score to ascertain whether mental burden varied according to gender, status, and class level categories. The burden for gender and status categories did not differ, according to the results. But in terms of mental load, there was a notable variation for the class level category
THE EFFECT OF EXPERIENTIAL MARKETING AND PERCEIVED PRICE ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND REVISIT INTENTION Syamsul Bahri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4921

Abstract

Indonesia is a beautiful archipelago, with its mountainous terrain making it a popular tourist destination. One such location is Lake Lut Tawar in Central Aceh Regency, ideal for camping. Companies must improve customer satisfaction and loyalty due to the intense competition in the Indonesian tourism industry, which attracts both domestic and international visitors. Customer loyalty is the dependent variable in this study, and customer satisfaction and revisit intention are the intervening variables. The independent variables examined in this study are experiential marketing and perceived price. The results show that experiential marketing has been shown to increase customer satisfaction; perceived price has been shown to increase customer satisfaction; experiential marketing has been shown to increase revisit intention; perceived price has been shown to increase revisit intention; experiential marketing has not been able to increase customer loyalty; perceived price has been shown to increase customer loyalty; customer satisfaction has been shown to increase customer loyalty; revisit intention has been shown to increase customer loyalty. In addition, customer satisfaction has a positive and significant effect on customer loyalty. This shows that when customer satisfaction increases, customer loyalty will increase; customer satisfaction cannot mediate the relationship between experiential marketing and customer loyalty. and finally, revisit intention partially mediates the relationship between perceived price and customer loyalty.
THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY Rina Dara; T. Edyansyah; Rusydi; Syamsul Bahri; Muhammad Roni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.778

Abstract

This research was conducted on the loyalty of make over brand cosmetic products in the people of Panton Labu City, North Aceh Regency. Based on the researcher's observations, consumers have long-term loyalty to makeover brand cosmetics, so that consumers feel that they need the product, feel suitable for the product, and will continue to use the product for an unlimited time. This kind of loyalty shows that customers should always feel satisfied with the product they use for longer and accept the value of the customer experience. This customer assessment is divided into three parts, namely: functional value, emotional value, and social value. Based on the description and problems above, the researcher is interested in conducting a study entitled "The Effect of Customer Experience Value on the Loyalty of Make Over Brand Cosmetic Products in the Community of Panton Labu City, North Aceh Regency". The type of data used in this study is quantitative data, which is data measured in a numerical scale, which measures one or more variables in the population or sample to be studied, both numerically and statistically. The data source used in this study is primary data, namely data obtained directly from respondents or research locations, the coefficient value of the Consumer Response variable (Y) is 0.676 or 67.6%. This value shows that the contribution of the independent variable X1,X2,X3 can explain the Brand Loyalty (Y) variable by 67.6%. Meanwhile, the other 32.4% was influenced by other variables outside the research conducted. Subsequent research could also expand the scope by including other variables that can affect brand loyalty.
MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1528

Abstract

Purpose – This study examined the influence of the marketing mix, consisting of product, price, promotion, and place, on purchase decisions and customer satisfaction and the mediating effect of purchase decisions. Methodology – The sample consisted of 250 customers at local minimarkets in Lhokseumawe City taken using Purposive sampling method. Primary data were collected using a structured questionnaire and were tested for validity and reliability. The analysis tool was path analysis with the SEM (Structural Equation Modelling) method using AMOS. Findings – The results indicated that each element of the marketing mix, namely product, price, promotion, and place, positively and significantly influenced purchase decisions and customer satisfaction. Furthermore, the purchase decision directly affected customer satisfaction and mediated the relationship between the product mix elements (product, price, promotion, and place) and customer satisfaction. Originality – This study examined the influence of marketing mix elements on purchase decisions and customer satisfaction. Besides, this study also seeks to test the mediating effect of customer purchase decisions at local minimarkets in Lhokseumawe City.
PEMBERDAYAAN KELOMPOK PEMUDA MELALUI PELATIHAN KEWIRAUSAHAAN BERBASIS EKONOMI KREATIF Alya Elita Sjioen; Syamsul Bahri; Chairil Akhyar; Inayatul Mutmainnah; Bungsu Keumala Sari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.61761

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan kemandirian kelompok masyarakat melalui program pemberdayaan kelompok pemuda melalui pelatihan kewirausahaan berbasis ekonomi kreatif. Permasalahan yang dihadapi masyarakat mitra meliputi keterbatasan pengetahuan kewirausahaan, rendahnya kemampuan dalam mengembangkan inovasi produk, serta kurang optimalnya pemanfaatan teknologi digital sebagai media pemasaran. Oleh karena itu, kegiatan ini dirancang untuk memberikan pemahaman dan keterampilan praktis mengenai konsep kewirausahaan, pengelolaan usaha, strategi pemasaran, serta pemanfaatan teknologi digital dalam mendukung pengembangan usaha. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif melalui beberapa tahapan, yaitu identifikasi permasalahan, penyampaian materi, pelatihan praktik, pendampingan, dan evaluasi hasil kegiatan. Peserta diberikan pelatihan mengenai penyusunan ide bisnis, pengembangan produk kreatif, manajemen usaha sederhana, serta strategi pemasaran berbasis digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola potensi usaha, meningkatkan kreativitas, serta memanfaatkan media digital untuk memperluas jangkauan pemasaran. Selain itu, kegiatan ini juga mendorong tumbuhnya motivasi kewirausahaan dan kesadaran peserta terhadap pentingnya inovasi dalam menghadapi persaingan ekonomi. Berdasarkan hasil pelaksanaan kegiatan, program pemberdayaan ini memberikan dampak positif terhadap peningkatan kapasitas peserta dalam bidang kewirausahaan dan ekonomi kreatif. Keberlanjutan program melalui pendampingan dan kolaborasi dengan berbagai pihak diperlukan agar manfaat kegiatan dapat terus berkembang dan memberikan kontribusi terhadap peningkatan kesejahteraan masyarakat.
Pembuatan Bioetanol dari Air Limbah Cucian Beras Menggunakan Metode Hidrolisis Enzimatik dan Fermentasi Damayanti; Syamsul Bahri; Eddy Kurniawan; Fikri Hasfita; Ishak Ibrahim
Chemical Engineering Journal Storage (CEJS) Vol. 6 No. 02 (2026): Chemical Engineering Journal Storage (CEJS)-April 2026
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/cejs.v6i02.23721

Abstract

Bioetanol adalah etanol yang dibuat dengan fermentasi bahan baku nabati. Penggunaan bioetanol tidak hanya dapat mengurangi tingkat polusi tetapi juga dapat menghemat lebih banyak bahan bakar fosil. Air limbah cucian beras yang mengandung karbohidrat dapat diubah menjadi etanol. Jika dikelola dengan baik, air limbah cucian beras ini dapat menjadi salah satu sumber bahan baku potensial untuk produksi bioetanol. Penelitian ini bertujuan untuk mengetahui waktu fermentasi, densitas, dan tingkat bioetanol tertinggi, melihat bagaimana volume enzim glukoamilase meningkatkan kadar glukosa, dan menghitung jumlah bioetanol yang dihasilkan. Dalam penelitian ini, air cucian beras 300 mililiter digunakan dengan enzim glukoamilase 6 gram, 9 gram, dan 12 gram, serta massa ragi 4 gram dengan waktu fermentasi 2, 4 dan 6 hari. Metode yang digunakan adalah hidrolisis, fermentasi dan distilasi. Pada penelitian ini dilakukan pengujian kadar glukosa, densitas dan kadar bioetanol. Hasil penelitian ini didapatkan kadar glukosa pada enzim glukoamilase 12 gram sebanyak 22% , densitas terbaik yaitu pada waktu fermentasi 144 jam sebesar 0,7893 %. Dan kadar bioetanol tertinggi dicapai pada lama fermentasi yang sama yaitu 144 jam sebesar 15,7633 %. peningkatan enzim glukoamilase dengan adanya penambahan massa ragi dan durasi fermentasi akan mempercepat proses fermentasi.
Impact of Self-Efficacy and Employee Empowerment on Employee Performance: Mediating Role of Job Satisfaction Dina Sarah Syahreza; Syamsul Bahri; Chairil Akhyar; Naufal Bachri; Nur Sa’adah Muhamad
Jurnal Organisasi dan Manajemen Vol. 21 No. 1 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i1.9597.2025

Abstract

Purpose – This study examines the influence of self-efficacy and employee empowerment on employee performance and the mediating effect of job satisfaction. Methodology – The sample consists of 180 employees from PT. PNM Mekaar Syariah (Persero) Aceh. The analytical tool used is path analysis with structural equation modelling (SEM) using AMOS. Findings—The results show that each variable, self-efficacy and employee empowerment, influences job satisfaction and employee performance. The relationship between self-efficacy and employee performance is partially mediated by job satisfaction, and the relationship between employee empowerment and employee performance is also partially mediated by job satisfaction. Originality – In the realm of employee performance and job satisfaction, a novel approach can be explored by investigating the combined impact of work environment, leadership style, and organizational culture on employee performance.
Pengaruh Live Streaming Dan Promo Tanggal Kembar Terhadap Impulsive Buying Generasi Z Pada Shopee Di Kota Lhokseumawe Khaira Ummaya; Syamsul Bahri; Naufal Bachri; Muchsin
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 9 (2026): IJEMA - September 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana pelanggan Shopee dari Generasi Z di Kota Lhokseumawe terpengaruh untuk melakukan Impulsive Buying saat terpapar pada live streaming dan promo tanggal kembar. Penelitian ini didasari oleh anggapan umum bahwa fitur live streaming dan promo tanggal kembar mendorong pelanggan muda untuk melakukan perilaku pembelian yang tidak direncanakan sebelumnya. Peneliti menggunakan metode kuantitatif yang didasarkan pada data survei. Sebanyak 100 responden dari Generasi Z dipilih menggunakan metode purposive sampling. Pengumpulan data dilakukan melalui survei daring dengan skala Likert lima poin, dan data tersebut kemudian dianalisis menggunakan perangkat lunak SPSS untuk analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) live streaming berpengaruh positif dan signifikan terhadap impulsive buying, dengan nilai t-hitung sebesar 4,105 dan signifikansi 0,000; (2) promo tanggal kembar berpengaruh positif dan signifikan terhadap impulsive buying, dengan nilai t-hitung sebesar 3,432 dan signifikansi 0,001; serta (3) kedua variabel secara simultan menjelaskan 54,7% variasi perilaku impulsive buying berdasarkan nilai koefisien determinasi (R²). Kesimpulan penelitian ini adalah fitur live streaming dan promo tanggal kembar terbukti secara empiris sebagai stimulus eksternal yang efektif memicu Impulsive Buying pada Generasi Z melalui mekanisme urgensi waktu dan fenomena Fear of Missing Out (FOMO), sejalan dengan teori Stimulus-Organism-Response (S-O-R).
The Impact of Government Cooking Oil Subsidies on Social Welfare: Elasticity-Based Multimarket Approach Fatimah Fatimah; Subhan A. Gani; Syamsul Bahri; Sri Meutia; Syukriah Syukriah
International Journal of Engineering, Science and Information Technology Vol 5, No 3 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i3.967

Abstract

This paper explores the influence of the Indonesian government's palm cooking oil subsidy policies on the welfare of communities in Aceh Province. The Policy aims to stabilise prices, to support producers, and to increase access to affordable cooking oil for consumers. However, empirical evidence shows that the market price frequently exceeds the government-determined ceiling price, which raises concerns about the Policy's effectiveness. To evaluate the actual impact of the subsidy, this study employs a multimarket analytical model in conjunction with an interest-maximising function approach to identify the optimal subsidy level that maximises social welfare. The analysis includes palm and coconut cooking oil as interrelated commodities, with supply and demand modelled using Cobb-Douglas functions. The study focuses on Elasticity as a key determinant in understanding the effectiveness of the subsidy, given that inelastic behaviour in supply and demand significantly affects the price gap between market equilibrium and subsidy-induced outcomes. Simulation results reveal that the optimal subsidy rates are 16% for palm oil and 26% for coconut oil. Furthermore, sensitivity analysis across four scenarios shows that lower Elasticity necessitates higher subsidies, while higher Elasticity can reduce the required subsidy without diminishing welfare gains. The results indicate that producers enjoy most of the welfare gains, although consumers also benefit from lower market prices. Therefore, a well-calibrated subsidy policy, based on empirical elasticity values and multimarket interactions, can lead to a more balanced welfare distribution. The findings underscore the importance of data-driven policy formulation to enhance efficiency and equity in government subsidy programs. Ultimately, this research recommends that future subsidy frameworks integrate elasticity parameters and economic modelling to ensure affordability and sustainability in essential commodity markets.
Packaging Design Model Of Talang Salted Fish Processing Industry Using Value Engineering Method A Amri; Saifuddin Muhammad Jalil; Syamsul Bahri; Fatimah Fatimah
International Journal of Engineering, Science and Information Technology Vol 2, No 1 (2022)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.795 KB) | DOI: 10.52088/ijesty.v2i1.198

Abstract

One of the products that need attention, especially related to packaging, is the Talang Salted Fish product, which has been selling Talang Salted Fish without using packaging. So that this study aims to design the packaging of talang salted fish to add selling value which can later be an attraction for consumers to buy it. The method used is value engineering and the analytical hierarchy process (AHP). The value engineering method is applied to increase the value, performance, and cost of packaging design consisting of brand criteria, net weight measurement, product identity, attractiveness, color suitability, typography, and font size. The Analytical Hierarchy Process  method is applied at the analysis stage to help determine the priority criteria in accordance with the wishes of consumers. The results showed that the alternative design with the highest performance value was alternative 1 (A-B-D-E), namely the design with packaging materials made of transparent plastic, the colors used were bright, the packaging was rectangular and all capital letters were used. This selected alternative design has a value of 0.039. This value is obtained from the performance of 38.9 and the cost of Rp. 1000 per pack.
Co-Authors Abubakar Dabet Agustinawati Agustinawati Ahda Sabilla Situmorang Akhyar, Chairil Almia Permata Putri Amri Aji Amri Amri Asrar Rahmati Atikah Azmi Siregar Bungsu Keumala Sari Chalirafi, Chalirafi Damayanti Devita Sari Dinda Robiatul Al Qory Dwi Pratiwi Eddy Kurniawan Edi Amali Yunus Eka Sri Astuti Evi Juliati Fadlina Yani Fatimah Fatimah Fatimah Fauziah Fauziah Fikri Hasfita Fitriani Fitriani Heriyana Heriyana Inayatul Mutmainnah Ishak Ishak Jalaluddin - Jalaluddin Jalaluddin Khaira Ummaya Lambang Wicaksono Liza Maulina Mariyudi Mariyudi Masrullita Masrullita Meriatna Meriatna Metri Hasanah Muchsin Muchsin Muhammad Bima Ensaftyan Universitas Malikussaleh Muhammad Muhammad Muhammad Muhammad Muhammad Roni Muhammad Yusuf Muhammad Zakaria Nasrul ZA Naufal Bachri, Naufal Novi Sylvia Nur Sa’adah Muhamad Nurul Khumaida Putri Lenggo Geni Radha Chairunnisya Rina Dara Rizkan Pratama Rosnita Rosnita Rozanna Dewi Rusydi S, Syarifuddin Saifuddin Muhammad Jalil Shella Vanesa Sinta Raihan Siraj Sri Meutia Subhan A. Gani Subhan A. Gani Sulhatun Sulhatun Suryati Suryati Syahreza, Dina Sarah Syarifah Akmal Syukriah Syukriah T. Edyansyah, T. Edyansyah Tantalia Tantalia Taufiq Taufiq Wiza Ulfa Fibarzi Zainuddin Ginting Zulnazri, Z