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All Journal JURNAL ILMU SOSIAL Channel : Jurnal Komunikasi Visionist Jurnal Studi Komunikasi Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Politikom Indonesiana Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JURNAL PUBLISITAS Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Tuturlogi: Journal of Southeast Asian Communication Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Innovative: Journal Of Social Science Research Jurnal Kebijakan Pembangunan RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Tayo, Yanti
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Korean Popular Culture as A ‘Lethal Weapon’: A Journey Toward Nation Branding of The Republic of Korea Abidin, Zainal; Mayasari, Mayasari; Utamidewi, Wahyu; Tayo, Yanti; Nursanti, Siti
JURNAL ILMU SOSIAL Vol 23, No 1 (2024)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.23.1.2024.80-105

Abstract

(Korean Popular Culture as A ‘Lethal Weapon’: A Journey Towards Nation Branding of the Republic of Korea) The crisis that occurred in 1997 was experienced by the Republic of Korea as a sign that today the Republic of Korea has become a developed country. The government of the Republic of Korea took the initiative to borrow funds from the IMF for the first time in the history of Korea. The Republic of Korea's turnaround process was revived from adversity due to the impact of the crisis, which led to a day called "National Embarrassment Day". After the funds from the IMF are in the hands of the ROK government, the next duty is to use these funds wisely to restore the economic conditions. Based on the above facts, the purpose of this research was to analyze popular culture as a process of nation branding in South Korea. The method in this research was qualitative with a case study approach, the data obtained comes from in-depth interviews, non-participant observation and literature review. This research concludes that the crisis is an initial process for the Korean government's initiative to take bold and anti-mainstream steps. The funds obtained from the IMF were used to produce popular culture, which was then used as a tool by the government and expanded to restore the country's economic condition, the government's initiative at that time brought about major changes in the current economic condition of the Republic of Korea, and popular culture became the nation branding of the Republic of Korea.
Co-Authors Achmad Naufal Hafidz Adila, Muhammad Faza Adji Rezqy Dwijaya Irawan Agung Prasetia, Reza Alicia Kusumadani Amalia, Cinta Ana Fitriana Poerana Anita Maulani Aprine, Nurisgiah Dwi Asegaf, Ridwan Asmoro, Cresentya Intan Ayyattika, Hanifah Azzindani, M. Nabil Baktiar, Bayu Bayu Baktiar Dara Novita Andisya Tanjung Dellia Sofa Marwah Noor Dwi Prasetyo Farni Syammaella, Nur’annafi Fauziah, Dea Syifa fauziah, farah dini Febylania, Alisha Firdaus Yuni Dharta Fitriana Poerana, Ana Haris Adi Wiryatmoko Hariyanto, Fajar Indah Permata Sari Iqbal, Muhammad Yusuf Isma, Syafrina Nur Khoirunnida, Rafilah Kusrin Kusumaningrum, Rastri Lestari, Saras Desca Lubis, Flori Mardiani Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Mevi Yulinda Mohamad Febrianto Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muhammad Sadikin Nadia Nova Noer Fadila Nani Darmayanti Niken Putri Sekarini Nina Sulistiyowati Nurfauziyah, Sabrina Nurhasanah, Hanna Nurkinan Nurkinan nurkinan, nurkinan Nursanti, Siti Oktariani, Fardiah Putri, Afifah Javanda Putri, Inneke Qudria, Syavira Rastri Kusumaningrum Rifai, Maulana Rima Nindiafani Risti, Hanna Alaedha Siti Fathonah Siti Nursanti Sonia Ratna Juwita Sulistyo, Nina Syam, Syisea Putri Teguh, Made Panji Tetty Kris Setiana Panjaitan Tiara Mauliana Tri Susanto Tri Susanto Utami, Intan Medina Utamidewi, Wahyu Utamidewi, Wahyu Utamidewi, Wahyu Wahyu Utami Wahyu Utami, Wahyu Wahyu Utamidewi Weni A. Arindawati Weni Adityasning Arindawati Yuanita Setyastuti Yunidharta, Firdaus Yusup, Eka Zahrah, Alika Zainal Abidin Zainal Abidin Zainal Abidin Zainal Abidin