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All Journal Jurnal Rekayasa Sistem Industri TEKMAPRO Journal of Industrial Engineering and Management SITEKIN: Jurnal Sains, Teknologi dan Industri Journal Industrial Servicess DINAMIKA Jurnal Ilmiah Teknik Mesin JRSI (Jurnal Rekayasa Sistem dan Industri) Tekinfo | Scientific Journal of Industrial and Information Engineering PERFORMA : Media Ilmiah Teknik Industri JTERA (Jurnal Teknologi Rekayasa) Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal Teknovasi : Jurnal Teknik dan Inovasi Mesin Otomotif, Komputer, Industri dan Elektronika SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri INTECOMS: Journal of Information Technology and Computer Science KACANEGARA Jurnal Pengabdian pada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Serambi Engineering Patria Artha Technological Journal Infotekmesin Matrik : Jurnal Manajemen dan Teknik Industri Produksi International Journal of Economics Development Research (IJEDR) Jurnal Asiimetrik: Jurnal Ilmiah Rekayasa Dan Inovasi MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini jurnal syntax admiration JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Journal of Industrial Engineering and Operation Management (JIEOM) Jurnal Ilmiah Wahana Pendidikan Industrika : Jurnal Ilmiah Teknik Industri Jurnal Pijar MIPA Teknologika KREATIF Jurnal Pengabdian Masyarakat Sains dan Teknologi
Wahyudin Wahyudin
Industrial Engineering Departement, Universitas Of Singaperbangsa Karawang
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Journal : International Journal of Economics Development Research (IJEDR)

 1 
MSME Strategy Planning Using the SWOT and IE Matrix Analysis Approach Wahyudin Wahyudin; Dene Herwanto; Billy Nugraha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4687

Abstract

The goal of MSME Farida Snack and APHE is to develop skin crackers that are more valuable in the perspective of customers. Taking into account that the COVID-19 pandemic is still causing economic instability today. Because of this, MSME participants must conduct strategic analysis in order to continue operating their business. With the intention of strengthening the MSME strategy through this research. Utilizing study locations in Karawang Regency, a SWOT analysis was undertaken. The research findings based on Swot analysis and actionable recommendations. Thus, using the S-O (Strength-Opportunities), W-O (Weaknesses-Opportunities), S-T (Strength-Threat), and W-T (Weaknesses-Threat) data, a SWOT matrix was created. In order to generate alternative strategies, the SWOT matrix attempts to match opportunities and threats as an external aspect encountered by firms with weaknesses as internal factors. The SWOT matrix, which is a matrix of nine cells each holding four potential cell methods, is used in the study. Next, the study's development took the outcomes of the IFE and EFE analyses into consideration. Next, using the findings of the IE analysis, the position and state of MSMEs.  
Co-Authors Achmad Junaedi Sitika Ade Andhika Saputra Adinda Gita Azzahra Adinda Gita Azzahra Aditya Fajar Nugraha Aditya Jajang Nurzaman Agustian Suseno Ahmad Anshari Aisyah Salimah Aksi Khoirullah Al Ichlas Imran Aldi Dena Kusuma Aldi Dena Kusumah Alya Savitri Andira Putri Nugraha Angelita Ramadhani Annisa Anastasya Ara Fathia Az Zahra Ardiatama Iedha Aradhea Aulia F Hadining Aulia Fashanah Hadining Bahar Amal Billy Nugraha Billy Nugraha Billy Nugraha Candra Galang Gemilang Putra Debibik Nabilatul Fauziah Delia Febriyanti Dene Herwanto Destia Anisya Ramdani Devi Melisabeth Bu Ulolo Dhini Khasanah Diana Putri Tiara Didis Cahyadi Difa Afgan Al Hafiz Dimas Darma Kusuma Dimas Nurwinata Rinaldi Dinda Fitri Insani Ditya Ayu Damayanti Doni Haryanto Dwi Pratiwi Dyah Meylinda Sutrisno Egar Naufal Ari Satya Fadhlianty Rachmania Supoyo Fahmi Abdu Rafi Fahriza Nurul Azizah Fajri Arinal Haq Falsha Satria Dwiputra Faris Diaztu Febrian Fatmawati Pratiwi Fatmawati Pratiwi Fauzan As Habi Faza Roshandika Pratama Febri De Khafilian Ferry Adimas Ristansyah Fidiyya Astuti Firda Ainun Nisah Firman Muhamad Firdaus Pratama Hafidz Naufal Ar-rabbani Haifa Anbar Fadhilah Hamdani Hamdani Hanan Muhammad Helysia Ananda Pinem Indah Laily Hilmi Johannes Siburian Kania Ratnawati Kardiman Kusnadi Kusnadi Kusnadi, Kusnadi Linka Azizah Anbar Lintangjati Arum Suminar Lugina Lestari Lutfi Nur Rahman Luthfi Agung Darmawan Lydia Maulani Maulana Muhamad Maulana Yusuf Ramadhan Mochammad Rafi Sena Mohammad Alfarizi Fian Saputra Mohammad Rizha Fauzi Amin Muhamad Dhika Rahma Fauzi Muhammad Akbar Muhammad Farhan Ramadhan Muhammad Geraldo Giast Muhammad Hafidh Kurniawan Muhammad Rizal Rifa‘í Muhammad Rizal Rifa’i Nadia Ayudya Adikarana Nadya Putri Dianti Neneng Wahyuningsih Neneng Winarsih Nico Nainggolan Nico Nico Novi Yanti Nugraha, Asep Erik Puteri Salsabila Rosmadenis Putri Febriyani Rahmat Gunawan Rana Ardila Rahma Reminta Lumban Batu Reza Septiansyah Rianita Puspa Sari Rifah Alfaini Rionaldo Nainggolan Risma Fitriani Rizal Ramli Rizal, Rikki Sofyan Rizki Achmad Darajatun Rizky Putra Rodison Malau Salim Fikri Salmah Ayu Haryanti Salman Noor Fauzan Samitha Pujia Khan Sekar Mustika Ayuningtyas Siti Khalimatul Inayah Sri Septiani Sri Widiyanti Putri Sugih Mulyana Syafa Fadhilla Krishna Purba Tarnoto Tarnoto Vinda Febryani Wagiana Rohmah Wagiana Rohmah Wilma Nurrul Adzilla Winarno Winarno Zaskya Indah Vindari Zaskya Indah Vindari