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All Journal NOTARIUS The Indonesian Journal of Business Administration Journal of Aquaculture Management and Technology Metamorfosis The Indonesian Journal of Planning and Development JURNAL PENDIDIKAN DASAR PERKHASA EKONOMIS : Journal of Economics and Business JTAM (Jurnal Teori dan Aplikasi Matematika) Jurnal Golden Age Jurnal Aplikasi Akuntansi Jurnal Administrasi dan Manajemen Jurnal Penelitian Pembelajaran Matematika Sekolah Journal of Enterprise and Development (JED) Elsya : Journal of English Language Studies Jurnal Sains dan Teknologi Jurnal Ilmiah Profesi Pendidikan Jurnal Pendidikan Kewarganegaraan Variabel Jurnal Pengabdian Masyarakat Khatulistiwa Keluwih: Jurnal Kesehatan dan Kedokteran Journal of Economics and Business UBS LOGIA : Jurnal Teologi Pentakosta Jurnal Manajemen Bisnis dan Keuangan Jurnal Abdi Masyarakat Indonesia Jurnal Abdimas Kartika Wijayakusuma Absorbent Mind DUNIA ANAK: Jurnal Pendidikan Anak Usia Dini Jurnal Pelayanan dan Pemberdayaan Masyarakat Journal Neosantara Hybrid Learning The International Journal of Medical Science and Health Research Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik J-CEKI JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Fransiska Fransiska
Program Studi Budidaya Perairan, Jurusan Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Manajemen Bisnis dan Keuangan

 1 
Pengaruh Kualitas Layanan, Kemudahan Penggunaan, dan Promosi terhadap Kepuasan Konsumen Pengguna Gojek Fransiska, Fransiska; Aquinia, Ajeng
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.109

Abstract

Many companies are utilizing the advancement of the internet effectively and efficiently to be able to compete competitively with their competitors. Transportation is one of the service sectors that has changed due to the development of internet technology. The population in this study are consumers who use Gojek in the city of Semarang and the sample taken is 100 respondents. The sampling technique used is a purposive sampling technique. This study uses multiple linear regression analysis with the help of SPSS application data. The purpose of this study was to analyze the effect of service quality, ease of use, and promotion on consumer satisfaction with Gojek users. The results of this study indicate that service quality, ease of use, and promotion have a positive and significant effect on customer satisfaction.
Co-Authors Adpriyadi, Adpriyadi Agustine Panjaitan, Hanna Oliva Amalia, Dhea Amelia, Nanda Angelita, Fifi Aprinata, Azarya Aquinia, Ajeng Ardiyanti, Niki Astrid Pratidina Susilo Astuti, Sinta Puji Bambang Eko Turisno Bistari Christine Christine Diana Rachmawati Dina, Laura Kristia Donald Crestofel Lantu Enjelia, Enjelia Eric, Mussion Eudia K Abriani Evy Sulistianingsih Gary, Gary Hamdani Hamdani Harapan Daulay, Muhammad Helprida, Helprida Huliman, Huliman Isadora Shandy Widyasri Istiyanto Samidjan Jenjang Sri Lestari, Jenjang Sri Julia Julia Khalimatus Suanti Leasfita, Ade Lee, Angelica Marsolita, Loisa Megaria L Parasan Megawati, Eka Meiliana Meiliana Merilyn, Merilyn Mirsa, Dia Mustaspa, Dena Robiatul Nabila, Nabila Nazaret, Tryoanda Neva Satyahadewi Nuratika, Sikin Nurfadilah Siregar Nyoman Sutapa Octa Maria Sihombing Olenggius Jiran Dores, Olenggius Jiran Pancarani , Lintang Ayudhia Paria’ang, Kristiana Pinsensius Budang, Pinsensius Putri, Emiliana Bastiana Ramadhan , Uno Reggina, Frisca Rustam Rustam Saputra, Erico Jaya Saragi, Veronica Sarayati, Sarayati Sari, Yena Pronika Shinta Shinta Simanjuntak, Nova Lady Sirilus Sirhi, Sirilus Situru, Roberto S. Steven, Agripa Eleaser Sudarto Sudarto Sugianto, Tri Suhardjo, Iwan Suparno Suparno Suparno, Suparno Suryameng, Suryameng Syafdi Maizora Syafrial Nur Tadius Tiarnida Nababan Timothy, Chelsy Angelia Tirza Santi Kurniawan Tri Sartika Sari Vanie, Adevy Victor Victor Wedyawati, Nelly Winta, Winta Yensy, Nurul Astuty Yohanes Mardinata Rusli, Yohanes Mardinata Yolanda, Maya Yono, Ari Zebua, Vernike Niatda