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Devi Armita
Jurusan Biologi, Fakultas Sains Dan Teknologi, Universitas Islam Negeri Alauddin Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Veterinary Other

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Digital Transformation Model in Empowering Seaweed Farmers: A Multi-Site Study in South Sulawesi Production Centers Fitriani Fitriani; Devi Armita
International Journal on Advanced Science, Education, and Religion Vol 9 No 2 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i2.1387

Abstract

This study aims to analyze the digital transformation model in empowering seaweed farmers in South Sulawesi's production centers, with a focus on its impact on increasing productivity, market access, and farmer welfare. This study uses a descriptive-qualitative approach with Jeneponto Regency as the main seaweed production area. Data collection was conducted through in-depth interviews, participant observation, and document analysis. The results show that the application of digital technologies, such as e-commerce platforms, farm management applications, and the use of social media for marketing, has a significant impact on expanding market networks and increasing production efficiency. However, the main challenges faced include limited digital literacy of farmers and access to technological infrastructure. This study recommends strengthening digital training programs, collaboration with the government and the private sector, and the development of locally based applications that suit the needs of seaweed farmers. With the implementation of the right digital transformation model, empowering seaweed farmers can encourage local economic growth and support sustainable development in coastal areas.
Digital Transformation Model in Empowering Seaweed Farmers: A Multi-Site Study in South Sulawesi Production Centers Fitriani Fitriani; Devi Armita
International Journal on Advanced Science, Education, and Religion Vol 9 No 2 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i2.1387

Abstract

This study aims to analyze the digital transformation model in empowering seaweed farmers in South Sulawesi's production centers, with a focus on its impact on increasing productivity, market access, and farmer welfare. This study uses a descriptive-qualitative approach with Jeneponto Regency as the main seaweed production area. Data collection was conducted through in-depth interviews, participant observation, and document analysis. The results show that the application of digital technologies, such as e-commerce platforms, farm management applications, and the use of social media for marketing, has a significant impact on expanding market networks and increasing production efficiency. However, the main challenges faced include limited digital literacy of farmers and access to technological infrastructure. This study recommends strengthening digital training programs, collaboration with the government and the private sector, and the development of locally based applications that suit the needs of seaweed farmers. With the implementation of the right digital transformation model, empowering seaweed farmers can encourage local economic growth and support sustainable development in coastal areas.
Digital Transformation Model in Empowering Seaweed Farmers: A Multi-Site Study in South Sulawesi Production Centers Fitriani Fitriani; Devi Armita
International Journal on Advanced Science, Education, and Religion Vol 9 No 2 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i2.1387

Abstract

This study aims to analyze the digital transformation model in empowering seaweed farmers in South Sulawesi's production centers, with a focus on its impact on increasing productivity, market access, and farmer welfare. This study uses a descriptive-qualitative approach with Jeneponto Regency as the main seaweed production area. Data collection was conducted through in-depth interviews, participant observation, and document analysis. The results show that the application of digital technologies, such as e-commerce platforms, farm management applications, and the use of social media for marketing, has a significant impact on expanding market networks and increasing production efficiency. However, the main challenges faced include limited digital literacy of farmers and access to technological infrastructure. This study recommends strengthening digital training programs, collaboration with the government and the private sector, and the development of locally based applications that suit the needs of seaweed farmers. With the implementation of the right digital transformation model, empowering seaweed farmers can encourage local economic growth and support sustainable development in coastal areas.
Co-Authors Afridha Sari Andi Muliarni Okasa Andi Patimbangi Ar. Syarif Hidayat Fathoni, Andi Afif Fatmawati Nur Fitriani Fitriani Hafizhah Al Amanah Hafizhah Al Amanah Hafizhah Al-Amanah Hafsan Hajrah Hajrah Hajrah Hajrah Hajrah Hajrah, Hajrah Ika Roostika Tambunan, Ika Roostika Inaya, Nur Iqbal, Andi Irwan Misbach Irwandi, Andi Ismail Ismail Ismail Ismail Isna Rasdianah Aziz Kamaruddin Kamaruddin Kamaruddin Kamaruddin Kurnia Makmur Mansyur Masriany Masriany Masriany, Masriany Meriem, Selis Muhammad Sabri Musmar, Musdalifah Nureva Patimbangi, Andi Putri, Andi Besse Sri Rahmat Fajrin Alir Ridha, Ariati A. Sakinah Sakinah SITI HALIMAH LAREKENG, SITI HALIMAH St. Aisyah Sijid Sukmawaty, Eka Syarif Hidayat Amrullah Wahdaniyah Wahdaniyah Zulkarnain