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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Kreativitas PKM AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA MANAJEMEN REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Inovasi Penelitian Ilomata International Journal of Management Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Community Service juremi: jurnal riset ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Journal of Innovation Research and Knowledge Philology: Journal Of English Language and Literature Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) E-Amal: Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Yuliana, Yayuk
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH ORGANIZATIONAL SUPPORT AND EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN PADA PT PLN (PERSERO) UNIT LAYANAN PELANGGAN MEDAN DENAI Nurul Wahyuni; Yayuk Yuliana
Jurnal Inovasi Penelitian Vol 4 No 3: Agustus 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v4i3.2744

Abstract

This study aims to determine the effect of Organizational Support and Employee Engagement on Employee Performance at PT. PLN (Persero) Medan Denai Customer Service Unit. This study uses a quantitative descriptive approach. The population of this study are employees of PT. PLN (Persero) Medan Denai Customer Service Unit, namely 60 employees. The research sample was obtained using the entire population to be used as a sample, namely as many as 60 employees. The analysis technique used is multiple regression analysis. The suitability test using the t test and F test was carried out to test the effect partially and simultaneously between the independent variables and the dependent variable with the assumption that other variables are considered constant. Based on the results of multiple linear regression tests, it is known that the multiple linear regression equation of this study is: Y = 7.182+ 0.380X1 + 0.225X2. The positive equation value indicates that if there is an increase in Organizational Support and Employee Engagement, the Employee Performance will also increase. Based on the results of the F test, the calculated f value is 39,180 with a sig level of 0.000, therefore the sig value is 0.000 > 0.05 and the calculated F value is 39,180 > F table 3.16. This shows that Ho is rejected, so it can be concluded that the independent variables X1 and X2 are significantly simultaneous positive and significant effect on the dependent variable Y. Based on the test results of the coefficient of determination, the Adjusted R Square value is 0.564 or 56.4%. This means that the percentage of Organizational Support (X1) and Employee Engagement (X2) on Employee Performance (Y) is 56.4%, while the remaining 43.6% is influenced by other variables not examined by this study such as motivation, job satisfaction, commitment, loyalty and others.
Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan Yayuk Yuliana; Endang Sulistya Rini; Sirojuzilam; Syafrizal Helmi Situmorang
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.781

Abstract

Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.
Utilization of Online Digital Marketing for Product Development Through Social Media Yayuk Yuliana; Vera Kristiana; Wan Dian Safina; Slamet Indarjo
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 1 (2024): JUNI
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v8i1.2228

Abstract

In today's tight business world competition, all businesses must pay attention to online marketing. One of the problems that emerged during this Community Service activity was that the people of Kelahan Harjosari II, Medan Amplas District did not have the knowledge of how to market their goods digitally, which would enable them to make more of their goods for their family's needs. The aim of this counseling is to help them understand better about digital marketing. MSMEs in Harjosari II Village, Medan Amplas District, are the targets of this community service program. The method of implementing this activity is through presentations and lectures. The result of community service activities is increased knowledge and understanding about online marketing, as shown by the social media selection strategy used for online marketing activities because social media is very popular in Indonesia. Participants can also create marketing content that suits their target market and product type.
PEMBERDAYAAN UMKM PADA MASA NEW NORMAL UNTUK MENOPANG EKONOMI MASYARAKAT Yayuk Yuliana; Wan Dian Safina
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2: Mei 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i2.572

Abstract

Micro, small and medium enterprises (MSMEs) are businesses that are run by individuals, households, or small business entities. One of the obstacles to the advancement of MSMEs is not only in product quality, but how a micro, small and medium enterprise (MSME) is able to do good marketing. The period of the Covid-19 pandemic has provided a change in perspective on the perspective of product marketing and promotion. Activities that used to be carried out face-to-face, as long as it is recommended to stay at home, cannot be carried out anymore. Likewise with marketing and promotional activities carried out through exhibitions and bazaars. This has a big impact on the resilience of the "fake" cake culinary business in Suka Maju Village, Medan Johor Village. Through this assistance, the group becomes more able to have other media options for marketing and product promotion, without having to meet face to face. The results of this activity have been the implementation of the management function in the activity plan, improving marketing skills and good management so that there is an increase in turnover in micro, small and medium enterprises (MSMEs).
PEMBERDAYAAN MASYARAKAT MELALUI EDUKASI PENGOLAHAN PROPOLIS KELOMPOK SAPO BEN BEN DESA BATU JONG JONG KECAMATAN BAHOROK Yayuk Yuliana; Yayuk Putri Rahayu; Diana Sopha; Muhammad Arif; Oca Putri Nazuhra
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3512

Abstract

The problem faced by the people of Batu Jong Jong village is the lack of knowledge about the use of bee glue or what is known as raw propolis. The aim of this service is to make it easier for people to process raw propolis, which is something that needs to be understood and understood. The method used in this service is by conducting education or education, surveys by administering questionnaires for pre-test and post-test to measure initial abilities, level of understanding of knowledge about propolis, providing socialization and training. Results: 85.71% of the village community already understands the knowledge about the use of propolis processing as a potential natural resource in Batu Jong Jong village, Bahorok District
Penentuan Daya Saing Melalui Pendekatan Resource Based View Ekowisata Batu Katak Yayuk Yuliana; Ayu Melati Ningsih; Vera Kristiana; Adinda Putri Maharani; Cynthia Syahni
Manajemen: Jurnal Ekonomi USI Vol 5 No 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/g4mv1b94

Abstract

Tujuan utama penelitian ini adalah untuk mengetahui kondisi sumberdaya dan kemampuan dalam bisnis di Ekowisata Batu Katak dengan menggunakan analisis Valueable, Rare, unImitability, Organize (VRIO). Penulisan paper ini menggunakan metode Kualitatif. Penelitian ini termasukpenelitian deskriptif. Berdasarkan keterlibatan peneliti adalah tidak mengintervensi data. Berdasarkan unit analisis sampel  yang digunakan adalah pihak yang mempelopori dibukanya ekowisata Batu Katak. Narasumber yang digunakan adalah narasumber yang berkompeten serta mengetahui kondisi Ekowisata Batu Katak dan mengerti konsep pariwisata. Temuan bahwa Kompetensi inti yang dimiliki oleh ekowisata batu katak  yang berasal dari sumberdaya tangible adalah   kondisi Alam, bunga bangkai yang unik (Amorphophallus titanum) yang tersebar di kebun masyarakat, bahan baku penyedia makanan yang diambil langsung dari kebun masyarakat,  atraksi wisata seperti trekking, tubing, susur gua juga merupakan kekuatan dalam pengembangan ekowisata. Adapun kompetensi lain yang berasail dari sumberdaya intangible dan berdaya saing dengan pesaingnya adalah kedekatan dengan pengunjung dan Berbatasan langsung dengan Taman Nasional Gunung Leuser, oleh UNESCO sebagai Tropical Rainforest Heritage of Sumatera. Kompetensi di bidang kapabilitas yang dianggap kurang dan memerlukan perhatian khusus adalah skill pemasaran.
Pengaruh Beban Kerja, Team Work Dan Budaya Kerja Terhadap Kinerja Karyawan Pada PT. PLN Persero Unit Pelayanan Pengadaan (ULP) Delitua Husaini, Marisa; Hasibuan, Melisa Zuriani; Yuliana, Yayuk Yuliana; Habra, Mhd. Dani
JURNAL MUTIARA MANAJEMEN Vol 9 No 1 (2024): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v9i1.5074

Abstract

Penelitian ini bertujuan dalam mengetahui dan mengenalisa Pengaruh Beban Kerja, Team Work Dan Budaya Kerja Terhadap Kinerja Karyawan Pada PT. Pln Persero Unit Pelayanan Pengadaan (ULP) Delitua. Jenis penelitian adalah kuantitatif. Untuk populasi penelitian ini, seluruh pekerja di PT. PLN Persero ULP Delitua yang berjumlah 60 karyawan. Seluruh karyawan PT. PLN Persero ULP Delitua, total 60 orang, diambil sebagai sampel jenuh dalam penelitian ini. Instrumen penelitian menggunakan kuesioner dengan skala likert. Penggunaan metode analisa yaitu menerapkan pengujian validitas, reliabilitas dan asumsi klasik. Teknik analisa data menerapkan regresi linear berganda dibantu oleh program SPSS. Hasil temuan dengan parsial beban kerja tidak memberi pengaruh nyata dan tidak positif pada kinerja karyawan. Team work memberi pengaruh nyata dan positif pada kinerja karyawan. Budaya kerja memberi pengaruh nyata dan positif pada kinerja karyawan. Beban kerja, team work dan budaya kerja secara serentak memberi pengaruh nyata dan positif pada kinerja karyawan pada PT. PLN Persero Unit Pelayanan Pengadaan (ULP) Delitua dengan nilai Fhitung (26,541) > Ftabel (3,16), dan nilai sign. senilai 0,000 < 0,05. Nilai koefisien determinasi yang sudah disesuaikan (R Square) senilai 0,587 hal tersebut artinya 58,7% variabel dependen bisa diterangkan dari variabel independent sementara sisa hasil diterangkan melalui variabel lainnya selain variabel yang diamati.
Pengaruh Beban Kerja, Kualitas Kerja, dan Pengembangan Karir Terhadap Kinerja Karyawan Pada PT. RPN Pusat Penelitian Kelapa Sawit Medan Innayah; Yayuk, Yuliana; Anggia Sari, Lubis; Julianto, Hutasuhut
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 3 (2025): Edisi September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i1.2148

Abstract

This study aims to analyze the influence of workload, work quality, and career development on employee performance at PT.RPN Medan Palm Oil Research Center. The method used is a quantitative approach with an associative research type. Primary data was obtained through distributing questionnaires to 71 respondents, which were analyzed using multiple linear regression with the help of SPSS version 29. The results of the partial test (t test) showed that workload did not have a significant effect on employee performance (t = 0.347; sig. = 0.730 > 0.05). In contrast, work quality (t = 3.213; sig. = 0.002 < 0.05) and career development (t = 6.550; sig. < 0.001) had a positive and significant effect on employee performance. Simultaneously, the three independent variables together had a significant effect on employee performance (F = 50.143 > F table 2.74; sig. < 0.001). The coefficient of determination (R Square) value of 0.692 indicates that 69.2% of the variation in employee erformance can be explained by the variables of workload, work quality, and career development, while theremaining 30.8% is influenced by other factors outside this research model. This finding emphasizes the importance of work quality and career development in improving employee performance.
Tour Service Quality and CHSE on Revisit Intention: The Role of Tourist Satisfaction and Gender Yuliana, Yayuk; Safina, Wan Dian; Ningsih, Ayu Melati; Kristiana, Vera
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.10

Abstract

Studies related to revisit intention are important, especially in the post-COVID-19 pandemic era. At that time, many tourism destinations and businesses were destroyed and tended to close, so a strategy was needed to revive revisit intention at tourist destinations in Indonesia. This study aims to provide a tourism marketing perspective on tour service quality, Cleanliness, Health, Safety, and environmental sustainability (CHSE), tourist satisfaction, and gender. Tourist satisfaction as a mediator and gender as a moderator. This study employs a quantitative approach, data collection with a questionnaire, with a sample of domestic tourists. The study was conducted from June to September 2024, using a questionnaire administered directly via Google Forms. The study included 350 respondents; the sample was determined using purposive sampling. Data have been analyzed using Structural Equation Modeling and Multi-Group Analysis with Smart PLS 3.0. This investigation found that both female and male tourists: tour service quality has a positive effect on tourist satisfaction and revisit intention. Meanwhile, for both females and males, the role of CHSE does not significantly affect revisit intention. Tourist satisfaction has a positive effect on revisit intention. The results of the indirect effect show that tourist satisfaction mediates the effects of tour service quality and CHSE on revisit intention, for both males and females. The moderation effect of gender in the relationship between tour service quality, CHSE, and tour satisfaction has a positive influence, but the relationship is not significant.
PEMBERDAYAAN MASYARAKAT UNTUK MENDUKUNG EKONOMI KELUARGA MELALUI KREATIVITAS PRODUKSI CEMILAN UMKM DESA TANJUNG KUBAH Widya Ramadhani; Yayuk Yuliana; Syilvi Rinda; Nur Aisyah Putri; Dwi Andini; Roza Fahrezi Harahap; Putri Sadilla
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51527

Abstract

Kegiatan Kuliah Kerja Nyata (KKN) di Desa Tanjung Kubah difokuskan pada pemberdayaan masyarakat melalui pengembangan usaha mikro, kecil, dan menengah (UMKM) berbasis kreativitas produksi camilan. Program ini dilaksanakan selama satu bulan dengan melibatkan 25 peserta, terdiri dari ibu rumah tangga, pelaku UMKM, dan pemuda desa. Metode kegiatan mencakup pelatihan terpadu yang berfokus pada tiga aspek utama, yaitu inovasi resep dan produksi, desain kemasan dan branding, serta strategi pemasaran digital. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam keterampilan masyarakat, di antaranya pemahaman produksi higienis meningkat dari 40% menjadi 85%, kemampuan desain kemasan naik dari 25% menjadi 80%, serta pemahaman pemasaran digital meningkat dari 15% menjadi 75%. Selain itu, terdapat peningkatan omzet rata-rata sebesar 35% pada UMKM yang telah berjalan, dengan pendapatan bulanan naik dari Rp1.000.000 menjadi Rp1.350.000. Dampak nyata juga terlihat pada kualitas produk yang kini memiliki variasi rasa lebih beragam dan kemasan bermerek. Secara teoretis, hasil ini mendukung pandangan bahwa pemberdayaan masyarakat menekankan pada pembangunan kapasitas dan kemandirian melalui optimalisasi potensi lokal. Program ini tidak hanya meningkatkan keterampilan teknis dan ekonomi keluarga, tetapi juga membuka peluang keberlanjutan usaha berbasis UMKM yang mendukung tujuan pembangunan berkelanjutan (SDGs).
Co-Authors Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adinda Putri Maharani Adinda Putri Maharani Adrial Falahi Aisyka Khairunnisa Anggia Sari, Lubis Anjelita Sari Ulfanur Annisa Ramadhani Lubis Anugerah Anugerah Ayu Lestari Asrilda Ayu Melati Ningsih Bobby Chaniago Cici Niken Ariyanti Cita Ayni Putri Silalahi Cynthia Syahni Cynthia Syahni Deden Rudy Mustafa Dila Sri Handayani Dwi Andini Endang Sulistya Rini Ewa Prassetyo Ewa Prassetyo Farah Syakila Fitriani Pulungan Ghalih Anwar Gita Wardani Guntur Syahputra Habra, Mhd. Dani Hadi Halomoan Hasibuan Hadian, Arief Hadrah Fitri Sitorus Hadrah Fitri Sitorus Harianto II Hasibuan, Melisa Zuriani Husaini, Marisa Imam Sudrajat Indra Fauzi Indra Utama Innayah Intan Sari Caramoy Pulungan Isnaini Putri Rangkuti Julianto Hutasuhut Julianto, Julianto Hutasuhut Juni Asmiani Lathifah Hidayati Leyli Rahmadani Lubis, Minda Sari Mardi Giwa Putra Mohd Haizzan Bin Yahaya Muhammad Arif Muhammad Radiansyah Muhammad Ryan Huda Munawaroh Munawaroh Novita Sari Hasibuan Nur Aisyah Putri Nurul Wahyuni Nur’ain Harahap Oca Putri Nazuhra Ova Novi Irama Puja Irma Yanti Putri Sadilla Rara Silvany Aulia Ratna Sari Dewi Ratna Sari Dewi Riska Ananda Azhhari Risnawaty Risnawaty Roza Fahrezi Harahap Safina, Wan Dian Sirojuzilam Siti Aisyah Slamet Indarjo Sopha, Diana Syafrizal Helmi Situmorang Syalsa Billa Ananda Syalsa Billa Ananda Syilvi Rinda Tarihoran, Rezky Khoirina Toni Hidayat Vera Kristiana Vera Kristiana Vera Kristiana Wan Dian Safina Widya Ramadhani Wirananda, Henny Andriyani Yayuk Putri Rahayu Zulkifli Musannip Efendi Siregar