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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Kreativitas PKM AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA MANAJEMEN REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Inovasi Penelitian Ilomata International Journal of Management Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Community Service juremi: jurnal riset ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Journal of Innovation Research and Knowledge Philology: Journal Of English Language and Literature Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) E-Amal: Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) All Fields of Science Journal Liaison Academia and Sosiety
Yayuk Yuliana Yayuk
Universitas Muslim Nusantara Al-Washliyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan Simulasi Debat Berbahasa Inggris Berbasis Vlog Terhadap Mahasiswa Universitas Harapan Medan Vera Kristiana; Yayuk Yuliana; Ratna Sari Dewi; Ayu Melati Ningsih; Rezky Khoirina Tarihoran
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2850

Abstract

This training was held at Universitas Harapan Medan which is located at Jl. Imam Bonjol No. 35 Medan. Based on the results of observations carried out by the service team, several problems faced by students at the university were obtained, especially those related to English. Most of them still don't dare to communicate in English and are still passive when there are activities or competitions held by the campus, such as English debate competitions. English language experts consider English Debate to be very effective when applied to improve speaking. It is hoped that students will be more enthusiastic about participating in English debate training if it is combined with video blog (vlog) media. Video media is a type of audio-visual media. This media can increase students' interest in learning because students can listen and see pictures. Service activities are carried out in three stages. The first stage is the preparation stage. In this stage, the service team carries out a preliminary survey to see the conditions in partners and also look for problems faced by students, especially in terms of English. The next stage is the stage of implementing community service activities. The final stage is the evaluation stage. In this stage, evaluation is carried out on the results achieved by the training participants. Further input and improvements can be made at this stage. Evaluation is provided by collecting data obtained from training activities.
Makna Leksikal Kuliner Tradisional Di Medan, Indonesia–Penang, Malaysia Ayu Melati Ningsih; Risnawaty Risnawaty; Vera Kristiana; Yayuk Yuliana; Mohd Haizzan Bin Yahaya; Rara Silvany Aulia
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4486

Abstract

This community service program is a collaboration between Universitas Muslim Nusantara Al-Washliyah and Universiti Sains Malaysia (USM) that explores the cultural and linguistic meanings of traditional cuisines in Medan and Penang. The objective of this community engagement initiative is to preserve culinary heritage through documentation, analysis and comparison of culinary terms, historical roots, and symbolic meaning amidst the challenges of globalization. Using a mixed-method approach-combining field etnography, computational linguistics (AI-based lexical mapping), and semiotic analysis, the team collected data from oral histories, ancient recipes, and digital etnography. The results highlight regional variations related to migration and colonial influences, as well as the documentation of terms such as rendang (Minang) and nasi kandar (Malay-Indian) enriched with etymologies and cultural narratives.
Pelatihan Optimalisasi Sumber Daya Manusia Melalui Pelatihan Manajemen Terkini Bank Wakaf Mikro (BWM) Pesantren Mawaridusaalam Desa Tumpatan Kecamatan Batang Kuis Deli Serdang Sumatera Utara Wan Dian Safina; Henny Andriyani Wirananda; Yayuk Yuliana
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4523

Abstract

Kegiatan PKM ini dilaksanakan sebagai tugas Tri Darma Perguruan Tinggi yaitu Pengabdian Kepada Masyarakat yang sekaligus merupakan bagian dari tugas pelaksanaan dosen. Kegiatan PKM ini dilaksanakan untuk membantu pengembangan mewirausahakan birokarasi pada Guru Smp Swasta Bakti II. tujuan diadakannya PKM ini untuk memberikan penyuluhan kepada pihak Lembaga keuangan dan para guru dipesantren Mawaridusaalam untuk mengoptimalkan SDM melalui kegiatan pelatihan manajemen terkini Bank Wakaf Mikro (BWM) agar memudahkan pihak Lembaga keuangan dan Pesantren untuk berkembang kearah yang lebih baik lagi. Permasalahan yang sering terjadi dimana para staff dan guru kurang memahami cara mengoptimalkan manajemen terkini sehingga menghasilkan kinerja yang baik bagi Lembaga keuangan maupun pesantren. Dengan terciptanya SDM yang baik maka memudahkan para guru untuk mandiri dan lebih mengembangkan kemampuannya secara optimal untuk mendukung kemajuan sekolah maupun Lembaga keuangan. Maka disini staff dan Guru sebagai mitra dan media pembelajaran siswa/i pesantren mawaridusaalam untuk mengajarkan kreativitas siswa sejak dini. Metode pendekatan yang ditawarkan untuk menyelesaikan masalah ini adalah dengan metode ceramah dan metode diskusi kepada para guru dan pihak sekolah. Hasil yang telah dilakukan dalam Program Kemitraan Masyarakat (PKM) ini diantaranya adalah memberikan pemahaman mengenai optimalisasi sumber daya manusia melalui pelatihan manajemen terkini bank wakaf mikro (bwm) pesantren mawaridusaalam desa tumpatan kecamatan batang kuis deli serdang sumatera utara. Kata kunci: Bank, Wakaf, Mikro
A Bibliometric Analysis of Customer Engagement : Evidence From Hospitality Industry Zulkifli Musannip Efendi Siregar; Deden Rudy Mustafa; Yayuk Yuliana; Guntur Syahputra
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3959

Abstract

Customer engagement is one of the most important factors to achieve positive hospitality performance. Several studies related to customer engagement in the hospitality industry have been conducted by several researchers, but research with bibliometric analysis in the hospitality sector is still rare.  This bibliometric analysis research aims to map research trends related to the field of customer engagement in the hospitality sector. Data were collected from the Scopus database, with the keywords"customer engagement" AND hospitality OR hotel", then screening was carried out, namely 2015-2024, document type is article and conferences, language uses English publications. Based on the keywords and criteria that have been determined, the number of publications was 189 publications. Data were analyzed using Vos Viewer software. The results showed that the trend of publications related to customer engagement in the hospitality industry has increased from year to year, and the contribution to the hospitality sector among researchers is increasing. Keyword analysis on the vos viewer shows that customer engagement has 90 occurrences. Based on the density visualization, several variables that are still rarely studied such as sustainability, corporate social responsibility, engagement, self-image congruity, Service experience, customer experience, brand image, value co-creation and customer engagement behavior. This study concludes that empirical research should be conducted in the future, such as corporate responsibility towards sustainability with customer engagement as a mediating or as a moderation, self-image congruity theory on  customer engagement in the hospitality industry, and service experience, customer experience, brand image, value co-creation and customer engagement behavior.
THE INFLUENCE OF THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY AND COMPENSATION FOR EMPLOYEE PERFORMANCE MINISTRY OF RELIGIOUS AFFAIRS DISTRICT OFFICE SERDANG BEDAGAI Riska Dwi Ananda; Suhaila Husna Samosir; Yayuk Yuliana; Muhammad Rahmat
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine and analyze the effect of the use of information technology, communication, and compensation on employee performance at the Office of the Ministry of Religious Affairs of Serdang Bedagai Regency. The type of research used is quantitative research. The population in this study were all employees of the Office of the Ministry of Religious Affairs of Serdang Bedagai Regency, totaling 64 people. Because the population is less than 100 people, the sampling technique used saturated sampling so that the entire population was used as a research sample. Data collection techniques were carried out through observation, interviews, documentation studies, and questionnaires with a Likert scale. Data analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests (partial), F-tests (simultaneous), and coefficients of determination with the help of the SPSS program . The results of the study indicate that the use of information technology, communication, and compensation partially each have a positive and significant effect on employee performance, as evidenced by the calculated t-value of each being greater than the t-table and a significance level of 0.000 <0.05. In addition, simultaneously all independent variables have a positive and significant effect on employee performance with an F-count value greater than the F-table and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.775 indicates that 77.5% of employee performance variation can be explained by the independent variables in this study, while 22.5% is influenced by other variables outside the study.
The Effect of Brand Associations and Brand Awareness on the Decision to Buy a Sim Card Yayuk Yuliana Yayuk; Mardi Giwa Putra
Ilomata International Journal of Management Vol. 1 No. 2 (2020): April 2020
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.595 KB) | DOI: 10.52728/ijjm.v1i2.48

Abstract

In the rapid development of technology, the business world is required to compete in this globalization era. The company is expected to keep abreast of technological developments accompanied by producing goods that are in accordance with the times and are full of innovative. Considering now, cellphone is a necessity item that cannot be separated from daily life, of course, causing increasingly fierce competition between cellulair operators to attract the attention of consumers to want to use and remain loyal to their products. This is the basis for thinking of this research with its long-term goal of creating a close and strong relationship with consumers through brand equity . In the context of creating loyal customers, the task of marketers is always not focused on the effort to practice marketing mix as the main strategy. The short-term goal is to analyze the influence of brand awareness and, brand associations. In relation to Sim cards more and more choices of goods and services make possibilities moving brands are higher, customers are less loyal so they need to get attention. The results obtained that there are three variables that have a significant effect partially, namely brand associations with a significance value of probabilities as α of 0,000 <0.05 while the calculated value> t table is 8.871> 0.1996. The results of the t test calculation of the Brand Awareness variable obtained the significance value of the probability α of 0.223> 0.05 while the value of t count <t table is -2222 <0.1996.
Pengaruh Promosi dan Pelayanan Terhadap Minat Beli Nasabah Kredit Perumahan Rakyat KPR BTN Convensional Medan Pangky Dwi Saputra; Yayuk Yuliana; Lukman Nasution
All Fields of Science Journal Liaison Academia and Sosiety Vol. 2 No. 1: Maret 2022
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v2i1.294

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi dan pelayanan terhadap minat beli Nasabah Kredit Perumahan Rakyat KPR BTN Convensional Medan Jenis penelitian ini adalah deskriptif kuantitatif Populasi adalah nasabahKPRBTN Convensional Medan pada tahun 2016 2018 sejumlah 458 nasabah yang mengambil kredit perumahan di BTN Convensional Medan Sampel sebanyak 82nasabah yang diperoleh dengan menggunakan rumus Slovin Analisis regresi berganda uji parsial uji simultan dan uji determinasi digunakan dalam menganalisis data Hasil penelitian terbukti secara parsial dan simultan promosi dan pelayanan terhadap minat beli Nasabah Kredit Perumahan Rakyat KPR BTN Convensional Medan Hasil uji determinasi diperoleh nilai Adjusted R Square sebesar 0 647 yang berarti besarnya kemampuan variabel promosi dan pelayanan menjelaskan variabel minat beli sebesar 0 647 atau 64 7 Persen sisanya sebesar 28 6 Persen dijelaskan oleh variabel yang tidak diteliti dalam penelitian ini seperti harga lokasi perumahan citra perusahaan dan lain lain
Pengaruh Event Promosi, Varian Menu dan Harga terhadap Keputusan Pembelian di Mie and You (Studi Kasus pada Generasi Z di Jalan Thamrin Lubuk Pakam) Annisa Ramadhani Lubis; Yayuk Yuliana; Suhaila Husna Samosir; Toni Hidayat
All Fields of Science Journal Liaison Academia and Sosiety Vol. 6 No. 3: September 2026
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosjlas.v6i3.1567

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh event promosi, varian menu, dan harga terhadap keputusan pembelian di Mie And You dengan studi kasus pada Generasi Z di Jalan Thamrin, Lubuk Pakam. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian berjumlah 98 responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa event promosi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan t hitung 2,266 lebih dari t tabel 1,985 dan nilai signifikansi 0,026 kurang dari 0,05. Varian menu juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan t hitung 3,631 lebih dari t tabel 1,985 dan nilai signifikansi 0,000 kurang dari 0,05. Sementara itu, harga tidak berpengaruh signifikan terhadap keputusan pembelian dengan t hitung 1,523 kurang dari t tabel 1,985 dan nilai signifikansi 0,131 lebih dari 0,05. Secara simultan, event promosi, varian menu, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan F hitung 62,600 lebih dari F tabel 2,70 dan nilai signifikansi 0,000 kurang dari 0,05. Nilai koefisien determinasi sebesar 0,666 menunjukkan bahwa 66,6 persen variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut, sedangkan 33,4 persen sisanya dipengaruhi oleh faktor lain di luar penelitian.
Co-Authors Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adinda Putri Maharani Adinda Putri Maharani Adrial Falahi Aisyka Khairunnisa Anggia Sari, Lubis Anjelita Sari Ulfanur Annisa Ramadhani Lubis Anugerah Anugerah Ayu Lestari Asrilda Ayu Melati Ningsih Bobby Chaniago Cici Niken Ariyanti Cita Ayni Putri Silalahi Cynthia Syahni Cynthia Syahni Deden Rudy Mustafa Dila Sri Handayani Dwi Andini Endang Sulistya Rini Ewa Prassetyo Ewa Prassetyo Farah Syakila Fitriani Pulungan Ghalih Anwar Gita Wardani Guntur Syahputra Habra, Mhd. Dani Hadi Halomoan Hasibuan Hadian, Arief Hadrah Fitri Sitorus Hadrah Fitri Sitorus Harianto II Hasibuan, Melisa Zuriani Husaini, Marisa Imam Sudrajat Indra Fauzi Indra Utama Innayah Intan Sari Caramoy Pulungan Isnaini Putri Rangkuti Julianto Hutasuhut Julianto, Julianto Hutasuhut Juni Asmiani Lathifah Hidayati Leyli Rahmadani Lubis, Minda Sari Lukman Nasution Mardi Giwa Putra Mohd Haizzan Bin Yahaya Muhammad Arif Muhammad Radiansyah Muhammad Ryan Huda Munawaroh Munawaroh Novita Sari Hasibuan Nur Aisyah Putri Nurul Wahyuni Nur’ain Harahap Oca Putri Nazuhra Ova Novi Irama Pangky Dwi Saputra Puja Irma Yanti Putri Sadilla Rara Silvany Aulia Ratna Sari Dewi Ratna Sari Dewi Riska Ananda Azhhari Riska Dwi Ananda Risnawaty Risnawaty Roza Fahrezi Harahap Safina, Wan Dian Sirojuzilam Siti Aisyah Slamet Indarjo Sopha, Diana Suhaila Husna Samosir Syafrizal Helmi Situmorang Syalsa Billa Ananda Syalsa Billa Ananda Syilvi Rinda Tarihoran, Rezky Khoirina Toni Hidayat Vera Kristiana Vera Kristiana Vera Kristiana Wan Dian Safina Widya Ramadhani Wirananda, Henny Andriyani Yayuk Putri Rahayu Zulkifli Musannip Efendi Siregar