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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Kreativitas PKM AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA MANAJEMEN REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Inovasi Penelitian Ilomata International Journal of Management Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Community Service juremi: jurnal riset ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Journal of Innovation Research and Knowledge Philology: Journal Of English Language and Literature Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) E-Amal: Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Yuliana, Yayuk
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan E-Commerce Untuk Pemasaran Produk Pada SD Negeri 067250 Medan Wan Dian Safina; Henny Andriyani Wirananda; Yayuk Yuliana
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2771

Abstract

Telah dilakukan pengabdian masyarakat di UPT SD Negeri 067250 Mabar Medan Deli. Permasalahan yang terdapat disini adalah terjadinya minimnya pengetahuan para guru dalam hal penggunaan e-commerce dan banyaknya persaingan produk yang sama dari UMKM menjadi permasalahan khusus pada mitra. Salah satu solusi permasalah tersebut adalah dengan memanfaatkan e-commerce diera digital ini untuk mengembangkan produk UMKM mereka. Kegiatan ini dilakukan dengan metode pendekatan yang ditawarkan untuk menyelesaikan masalah pada kegiatan pengabdian ini adalah sebagai berikut: (1) Metode ceramah untuk tahap pengenalan kewirausahaan dan penggunaan e-commerce (2) Metode diskusi untuk tahap pemahaman kewirausahaan dan penggunaan e-commerce. Efektivitas kegiatan diukur dengan memberikan kuisoner kepada peserta. Hasil yang diperoleh persentase peningkatan pengetahuan dari proses edukasi ini terlihat dari data pengisian kuisioner 90% menunjukkan sangat setuju dan 10% menunjuk setuju terhadap materi edukasi yang diberikan, hal ini menunjukkan kegiatan ini sangat bermanfaat. Melalui kegiatan ini para guru SD Negeri 067250 diharapkan dapat lebih mandiri dalam mengelolah UMKM mereka sendiri maupun UMKM yang dimiliki oleh sekolah itu sendiri supaya nantinya dapat lebih berkembang dan meningkatnya laba dari UMKM tersebut.
Pelatihan Simulasi Debat Berbahasa Inggris Berbasis Vlog Terhadap Mahasiswa Universitas Harapan Medan Vera Kristiana; Yayuk Yuliana; Ratna Sari Dewi; Ayu Melati Ningsih; Rezky Khoirina Tarihoran
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2850

Abstract

This training was held at Universitas Harapan Medan which is located at Jl. Imam Bonjol No. 35 Medan. Based on the results of observations carried out by the service team, several problems faced by students at the university were obtained, especially those related to English. Most of them still don't dare to communicate in English and are still passive when there are activities or competitions held by the campus, such as English debate competitions. English language experts consider English Debate to be very effective when applied to improve speaking. It is hoped that students will be more enthusiastic about participating in English debate training if it is combined with video blog (vlog) media. Video media is a type of audio-visual media. This media can increase students' interest in learning because students can listen and see pictures. Service activities are carried out in three stages. The first stage is the preparation stage. In this stage, the service team carries out a preliminary survey to see the conditions in partners and also look for problems faced by students, especially in terms of English. The next stage is the stage of implementing community service activities. The final stage is the evaluation stage. In this stage, evaluation is carried out on the results achieved by the training participants. Further input and improvements can be made at this stage. Evaluation is provided by collecting data obtained from training activities.
Makna Leksikal Kuliner Tradisional Di Medan, Indonesia–Penang, Malaysia Ayu Melati Ningsih; Risnawaty Risnawaty; Vera Kristiana; Yayuk Yuliana; Mohd Haizzan Bin Yahaya; Rara Silvany Aulia
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4486

Abstract

This community service program is a collaboration between Universitas Muslim Nusantara Al-Washliyah and Universiti Sains Malaysia (USM) that explores the cultural and linguistic meanings of traditional cuisines in Medan and Penang. The objective of this community engagement initiative is to preserve culinary heritage through documentation, analysis and comparison of culinary terms, historical roots, and symbolic meaning amidst the challenges of globalization. Using a mixed-method approach-combining field etnography, computational linguistics (AI-based lexical mapping), and semiotic analysis, the team collected data from oral histories, ancient recipes, and digital etnography. The results highlight regional variations related to migration and colonial influences, as well as the documentation of terms such as rendang (Minang) and nasi kandar (Malay-Indian) enriched with etymologies and cultural narratives.
Pelatihan Optimalisasi Sumber Daya Manusia Melalui Pelatihan Manajemen Terkini Bank Wakaf Mikro (BWM) Pesantren Mawaridusaalam Desa Tumpatan Kecamatan Batang Kuis Deli Serdang Sumatera Utara Wan Dian Safina; Henny Andriyani Wirananda; Yayuk Yuliana
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4523

Abstract

Kegiatan PKM ini dilaksanakan sebagai tugas Tri Darma Perguruan Tinggi yaitu Pengabdian Kepada Masyarakat yang sekaligus merupakan bagian dari tugas pelaksanaan dosen. Kegiatan PKM ini dilaksanakan untuk membantu pengembangan mewirausahakan birokarasi pada Guru Smp Swasta Bakti II. tujuan diadakannya PKM ini untuk memberikan penyuluhan kepada pihak Lembaga keuangan dan para guru dipesantren Mawaridusaalam untuk mengoptimalkan SDM melalui kegiatan pelatihan manajemen terkini Bank Wakaf Mikro (BWM) agar memudahkan pihak Lembaga keuangan dan Pesantren untuk berkembang kearah yang lebih baik lagi. Permasalahan yang sering terjadi dimana para staff dan guru kurang memahami cara mengoptimalkan manajemen terkini sehingga menghasilkan kinerja yang baik bagi Lembaga keuangan maupun pesantren. Dengan terciptanya SDM yang baik maka memudahkan para guru untuk mandiri dan lebih mengembangkan kemampuannya secara optimal untuk mendukung kemajuan sekolah maupun Lembaga keuangan. Maka disini staff dan Guru sebagai mitra dan media pembelajaran siswa/i pesantren mawaridusaalam untuk mengajarkan kreativitas siswa sejak dini. Metode pendekatan yang ditawarkan untuk menyelesaikan masalah ini adalah dengan metode ceramah dan metode diskusi kepada para guru dan pihak sekolah. Hasil yang telah dilakukan dalam Program Kemitraan Masyarakat (PKM) ini diantaranya adalah memberikan pemahaman mengenai optimalisasi sumber daya manusia melalui pelatihan manajemen terkini bank wakaf mikro (bwm) pesantren mawaridusaalam desa tumpatan kecamatan batang kuis deli serdang sumatera utara. Kata kunci: Bank, Wakaf, Mikro
A Bibliometric Analysis of Customer Engagement : Evidence From Hospitality Industry Zulkifli Musannip Efendi Siregar; Deden Rudy Mustafa; Yayuk Yuliana; Guntur Syahputra
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3959

Abstract

Customer engagement is one of the most important factors to achieve positive hospitality performance. Several studies related to customer engagement in the hospitality industry have been conducted by several researchers, but research with bibliometric analysis in the hospitality sector is still rare.  This bibliometric analysis research aims to map research trends related to the field of customer engagement in the hospitality sector. Data were collected from the Scopus database, with the keywords"customer engagement" AND hospitality OR hotel", then screening was carried out, namely 2015-2024, document type is article and conferences, language uses English publications. Based on the keywords and criteria that have been determined, the number of publications was 189 publications. Data were analyzed using Vos Viewer software. The results showed that the trend of publications related to customer engagement in the hospitality industry has increased from year to year, and the contribution to the hospitality sector among researchers is increasing. Keyword analysis on the vos viewer shows that customer engagement has 90 occurrences. Based on the density visualization, several variables that are still rarely studied such as sustainability, corporate social responsibility, engagement, self-image congruity, Service experience, customer experience, brand image, value co-creation and customer engagement behavior. This study concludes that empirical research should be conducted in the future, such as corporate responsibility towards sustainability with customer engagement as a mediating or as a moderation, self-image congruity theory on  customer engagement in the hospitality industry, and service experience, customer experience, brand image, value co-creation and customer engagement behavior.
Co-Authors Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adinda Putri Maharani Adinda Putri Maharani Adrial Falahi Aisyka Khairunnisa Anggia Sari, Lubis Anjelita Sari Ulfanur Annisa Ramadhani Lubis Anugerah Anugerah Ayu Lestari Asrilda Ayu Melati Ningsih Bobby Chaniago Cici Niken Ariyanti Cita Ayni Putri Silalahi Cynthia Syahni Cynthia Syahni Deden Rudy Mustafa Dila Sri Handayani Dwi Andini Endang Sulistya Rini Ewa Prassetyo Ewa Prassetyo Farah Syakila Fitriani Pulungan Ghalih Anwar Gita Wardani Guntur Syahputra Habra, Mhd. Dani Hadi Halomoan Hasibuan Hadian, Arief Hadrah Fitri Sitorus Hadrah Fitri Sitorus Harianto II Hasibuan, Melisa Zuriani Husaini, Marisa Imam Sudrajat Indra Fauzi Indra Utama Innayah Intan Sari Caramoy Pulungan Isnaini Putri Rangkuti Julianto Hutasuhut Julianto, Julianto Hutasuhut Juni Asmiani Lathifah Hidayati Leyli Rahmadani Lubis, Minda Sari Mardi Giwa Putra Mohd Haizzan Bin Yahaya Muhammad Arif Muhammad Radiansyah Muhammad Ryan Huda Munawaroh Munawaroh Novita Sari Hasibuan Nur Aisyah Putri Nurul Wahyuni Nur’ain Harahap Oca Putri Nazuhra Ova Novi Irama Puja Irma Yanti Putri Sadilla Rara Silvany Aulia Ratna Sari Dewi Ratna Sari Dewi Riska Ananda Azhhari Risnawaty Risnawaty Roza Fahrezi Harahap Safina, Wan Dian Sirojuzilam Siti Aisyah Slamet Indarjo Sopha, Diana Syafrizal Helmi Situmorang Syalsa Billa Ananda Syalsa Billa Ananda Syilvi Rinda Tarihoran, Rezky Khoirina Toni Hidayat Vera Kristiana Vera Kristiana Vera Kristiana Wan Dian Safina Widya Ramadhani Wirananda, Henny Andriyani Yayuk Putri Rahayu Zulkifli Musannip Efendi Siregar