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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Dinamika Pengabdian (JDP) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kamaya: Jurnal Ilmu Agama Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Representamen Jurnal Ilmiah Ilmu Sosial JURNAL KOMUNIKATIO GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Ideas: Jurnal Pendidikan, Sosial dan Budaya ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian kepada Masyarakat GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan juremi: jurnal riset ekonomi Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Multidisiplin (JUKIM) SENTRI: Jurnal Riset Ilmiah Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Media Bina Ilmiah Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) International Journal of Tourism Business Research
Ni Putu Yunita Anggreswari
Universitas Pendidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Konstruksi Representasi Perempuan dalam Episode “Beauty Standard” Podcast in Her View: Analisis Wacana Kritis Perspektif Sara Mills Ni Luh Made Gayatri Maharani Hartantya; Ni Putu Yunita Anggreswari; Ni Nyoman Sri Wisudawati; Ni Putu Intan Permatasari
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5109

Abstract

Beauty standards in Indonesia have become a complex social construction shaped by globalization, media expansion, and cultural dynamics. This study analyzes how representations of women and beauty standards are constructed in the “Beauty Standard” episode of Pancatera’s In Her View podcast using Sara Mills’ Critical Discourse Analysis (CDA). The podcast, hosted by five Indonesian women from diverse backgrounds, creates a multi-voiced discursive space that reflects personal experiences and social critique. Focusing on the subject–object position and writer–reader positioning, this research employs a qualitative descriptive design by analyzing episode transcripts, observations, and interviews with selected listeners. The findings show that the hosts position themselves as active subjects who challenge dominant beauty norms and encourage self-acceptance and critical awareness. The audience is positioned as an equal participant, invited to reflect and engage emotionally with the narrative. The discourse produced in the episode constructs a counter-hegemonic narrative that resists narrow beauty ideals by highlighting diversity, self-reflection, and empowerment. This study contributes to feminist discourse, media representation research, and podcast studies by demonstrating how digital conversational media reshape beauty narratives in the Indonesian context.
Personal Branding Jasa Penasehat Asuransi F1 Team Agency Bali Ni Putu Yunita Anggreswari; I Gede Harry Ramanda Sujana
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 4 (2026): SENTRI : Jurnal Riset Ilmiah, April 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i4.6065

Abstract

This study aims to analyze the personal branding practices of insurance advisors at F1 Team Agency Bali in building public trust using Peter Montoya’s eight laws of personal branding framework. This research employs a qualitative descriptive approach with a case study method involving interviews, observations, and documentation. The findings reveal that all eight laws are implemented; however, the most dominant elements are the law of specialization, law of visibility, and law of personality. Specialization is reflected through consistent display of achievements and professional portfolios, visibility through continuous content dissemination on Instagram, and personality through authentic, relatable, and positive character presentation. These three elements significantly contribute to strengthening public trust and differentiating agents from competitors. The study highlights that effective personal branding in the insurance sector is not only about self-promotion but also about consistency, authenticity, and value-based communication in digital platforms.
Peran Media Sosial dalam Pembentukan Tren Restorasi Motor Mio di Bali: Studi pada Komunitas Pecinta Otomotif Nyoman Sri Manik Parasari; Putu Nico Pratama Kusuma Wardana; I Putu Dharmawan Pradhana; Ni Putu Yunita Anggreswari
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 7 (2026): SENTRI : Jurnal Riset Ilmiah, Juli 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i7.6943

Abstract

This study aims to analyse the role of social media in shaping trends in the restoration of Mio motorbikes in Bali. The study employs a qualitative approach using descriptive methods. Data were collected through in-depth interviews, observation and documentation involving seven informants, comprising spare parts distributors, members of the Mio motorbike enthusiasts’ community, consumers and social media observers. Data analysis was carried out using the Miles and Huberman interactive model, which encompasses data reduction, data presentation and drawing conclusions. The results of the study indicate that social media serves as a means of disseminating information, forming communities, strengthening social networks, and providing a platform for expression among Mio motorbike restoration enthusiasts. Platforms such as Instagram, Facebook and YouTube make it easier for users to access restoration references, source spare parts, build relationships between communities, and showcase restoration results to the public. These activities have spurred increased public interest in Mio motorbike restoration and accelerated the spread of this trend from Java to Bali. This research suggests that social media functions not only as a means of communication but also as a catalyst for the formation of hobby-based communities capable of generating economic value through increased demand for spare parts, restoration services, and digital marketing activities.
Inovasi Komunikasi Pembangunan: Pemberdayaan Masyarakat di Desa Pinge melalui Edutourism Putri Ekaresty Haes; Putu Ratna Juwita; Ni Putu Yunita Anggreswari; I Wayan Joniarta; Ayu Made Bianca Juarez
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5181

Abstract

The research conducted in Pinge Village, Marga Tabanan Subdistrict, aims to explore edutourism activities carried out in the tourist village through community empowerment as a form of development communication innovation. This study presents findings obtained from qualitative research, employing data triangulation as a method to ensure data validity. Additionally, the researcher collected data through observations in the village over several days, interviews with informants, and documentation of relevant media. The results of this study reveal that edutourism is an appropriate tourism option to be implemented in the Pinge tourist village. Active community participation in edutourism strengthens social solidarity and enhances a sense of ownership towards local culture. Communication innovation in this context plays a crucial role in disseminating information about the village's potential, strengthening collaboration networks between the community and stakeholders, and increasing the visibility of Pinge Village as an educational tourism destination. Thus, edutourism not only contributes to the local economy but also ensures the sustainability of culture and the environment, making it a holistic and sustainable model for community empowerment. The edutourism programme in Pinge Village not only attracts tourists but also involves the community in the process of education and the preservation of local culture.
Peran Tiktok Live dalam Meningkatkan Engagement pada Akun @hitabalikebaya I Gusti Agung Ayu Vanya Belinda Putri Biantara; Ni Putu Yunita Anggreswari; Jonathan Jacob Paul Latupeirissa; I Nyoman Indra Kumara
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 4 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i4.8706

Abstract

The development of social media has encouraged brands to utilize various digital features not only to promote their products but also to build interaction with their audiences. One of the most widely used features is TikTok Live, as it enables real-time two-way communication between brands and audiences. This study aims to examine the use of TikTok Live on the @hitabalikebaya account in increasing audience engagement. This research employs a descriptive qualitative method, with data collected through observation, in-depth interviews, and documentation. The informants in this study consist of the business owner, live hosts, and several audience members who have watched TikTok Live sessions on the account.This research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The informants in this study consisted of the owner, live host, and several audiences who had watched TikTok Live on the account. The results show that TikTok Live functions as both a promotional medium and an interactive communication platform, allowing audiences to actively participate through comments and responses during the live sessions. This interaction is able to increase audience engagement, as reflected in activities such as giving likes, commenting, sharing the live stream, and following the account after watching. Based on the analysis using The Circular Model of Social Media Engagement (SoMe), the implementation of TikTok Live on the @hitabalikebaya account reflects the stages of share, optimize, manage, and engage in building audience engagement. Therefore, TikTok Live also serves as a medium for building closer and more sustainable relationships between brands and audiences.
STRATEGI KOMUNIKASI PEMASARAN OBJEK WISATA HIDDEN CANYON DALAM MENINGKATKAN KUNJUNGAN WISATAWAN A.A Raka Jayaningsih; Ni Putu Yunita Anggreswari
Jurnal Ilmiah Dinamika Sosial Vol 3 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.243 KB) | DOI: 10.38043/jids.v3i1.1730

Abstract

Bali merupakan penyumbang devisa terbesar di Indonesia. Besarnya pendapatan pulau dewata di sektor pariwisata tentu tidak terlepas dari peran komunikasi pemasaran dalam memperkenalkan destinasi-destinasi pariwisata baru yang ada di Bali. Strategi komunikasi pemasaran dilakukan dengan menggunakan bauran yang terdiri dari periklanan, pemasaran langsung, hubungan masyarakat, penjualan personal dan promosi penjualan. Penelitian ini akan berfokus pada bauran komunikasi pemasaran yang diimplementasikan dalam memperkenalkan destinasi wisata Hidden Canyon Beji Guwang. Hidden Canyon Beji Guwang merupakan objek wisata susur alam yang berlokasi di desa Guwang, Sukawati, Gianyar. Penelitian ini menggunakan metode penelitian deskriptif kualitatif karena berusaha menampilkan dan menjelaskan fenomena yang ditemukan di lapangan. Adapun teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik observasi yakni melakukan pengamatan langsung pada objek penelitian. Teknik pengumpulan data juga menggunakan teknik wawancara dan dokumentasi. Wawancara dilakukan dengan mewawancarai beberapa informan yang terdiri dari kepala desa adat Guwang, manajer dan pengelola Hidden Canyon, wisatawan mancanegara maupun wisatawan domestik, serta beberapa tokoh masyarakat. Hasil dari penelitian ini adalah bahwa Hidden Canyon menerapkan bauran komunikasi pemasaran sebagai upaya untuk meningkatkan brand awareness yang terdiri dari periklanan, penjualan personal, pemasaran langsung, hubungan masyarakat dan publisitas serta promosi penjualan. Hidden Canyon menerapkan periklanan dengan cara beriklan di televisi untuk menjangkau wisatawan domestik, iklan juga dimuat dalam media cetak lokal. Sementara itu pemasaran langsung dilakukan dengan cara menjalin kerjasama dengan tour travel di Bali. Penjualan personal sendiri diterapkan oleh seluruh pengelola Hidden Canyon yang mana seluruh pengelola serta guide Hidden Canyon dibekali dengan kemampuan untuk melakukan personal selling. Seluruh pengelola juga berperan sebagai Public Relations yang bertugas untuk menjaga hubungan antara pihak internal dan masyarakat eksternal. Sementara itu dalam promosi penjualan Hidden Canyon menawarkan paket-paket harga yang menarik untuk wisatawan.Kata Kunci: Strategi, Komunikasi Pemasaran
STRATEGI KOMUNIKASI PEMASARAN DALAM UPAYA MENINGKATKAN BRAND AWARENESS TERHADAP BAGUS AGRO PLAGA RESORT A.A Ngurah Eddy Supriyadinatha Gorda; Ni Putu Yunita Anggreswari; Nyoman Sri Manik Parasari
Jurnal Ilmiah Dinamika Sosial Vol 3 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.183 KB) | DOI: 10.38043/jids.v3i2.2210

Abstract

Bali merupakan destinasi wisata dunia yang selalu sukses dalam meluncurkan destinasi-destinasi pariwisata baru untuk menarik wisatawan. Bali adalah penyumbang devisa terbesar di Indonesia. Besarnya pendapatan pulau dewata di sektor pariwisata tentu tidak terlepas dari peran komunikasi pemasaran dalam memperkenalkan destinasi-destinasi pariwisata baru yang ada di Bali. Terlebih lagi saat ini sedang muncul trend wisata agro atau yang biasa dikenal dengan nama agro wisata. Munculnya objek wisata baru yang terletak di desa Plaga merupakan strategi awal dalam pengembangan agro wisata baru yang ada di Bali, adapun objek wisata baru yang dikembangkan adalah agro wisata dengan konsep resort yakni Bagus Agro Plaga Resort. Agro resort merupakan resort pertama di Bali yang memadukan konsep modern dengan agro wisata, Bagus Agro Plaga Resort memiliki beberapa sajian unik yang bisa dinikmati oleh wisatawan yakni memiliki pelatihan pengolahan kopi, organic farm, serta beauty and healing culture. Munculnya Bagus Agro Plaga Resort yang merupakan destinasi wisata antimainstraim tentu perlu menerapkan strategi komunikasi pemasaran yang mumpuni agar dapat mengembangkan brand awareness bagi wisatawan terlebih lokasi yang dipilih adalah desa Plaga yang belum dikenal sebagai destinasi pariwisata. Bauran komunikasi pemasaran yang akan diteliti pada penelitian ini terdiri dari periklanan (advertising), pemasaran langsung (direct marketing), hubungan masyarakat (public relations), penjualan personal (personal selling), pemasaran internet (internet marketing) dan promosi penjualan (sales promotion). Penelitian ini menggunakan metode penelitian deskriptif kualitatif karena berusaha menampilkan dan menjelaskan fenomena yang ditemukan di lapangan. Adapun teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik observasi yakni melakukan pengamatan langsung pada objek penelitian. Teknik pengumpulan data juga menggunakan teknik wawancara dan dokumentasi. Wawancara dilakukan dengan mewawancarai beberapa informan yang terdiri dari pengelola Bagus Agro Plaga Resort dan wisatawan mancanegara maupun wisatawan domestik, serta beberapa tokoh masyarakat. 
Co-Authors A.A Ngurah Eddy Supriyadinatha Gorda A.A.Ngr. Oka Suryadinatha Gorda AAN Oka Suryadinatha Gorda Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Argiyanti, Ni Kadek Pradnya Arniti, Ni Ketut Ayu Made Bianca Juarez Dewa Ayu Triadinda Cahya Subandi Dewi, Ni Putu Dian Cahayani Surya Dewi, Putu Sasmita Febrianti, Ni Putu Debi Gede Ryan Adi Putra Geovani Ika Pranata Puteri I Gede Harry Ramanda Sujana I Gusti Agung Ayu Vanya Belinda Putri Biantara I Gusti Ngurah Widya Hadi Saputra I Made Galang Suputra I Nyoman Indra Kumara I Nyoman Windu Surya Sidantha I Putu Dharmawan Pradhana I Wayan Joniarta I Wayan Joniarta Ida Ayu Diah Paramitha Ida Ayu Iswari Pidada Ida Ayu Suci Aksara Jejineng Jayaningsih, A.A. Raka Kadek Adyatna Wedananta Kadek Aulya Ari Maharani Swibawa Ketut Bayu Surya Prayoga Komang Nyanyi Romayanti Latupeirissa, Jonathan Jacob Paul Made Sri Oriana Laksmi Maharani, Dian Putri Maheswari, A.A. Istri A. Maheswari, Anak Agung Ari Melo, Chelo Alcina Carlota Alves de Muhammad Rifqi Ni Kadek Dwita Hapsari Yuniar Ni Kadek Yosi Febrianti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Made Gayatri Maharani Hartantya Ni Made Nila Widya Puspa Dewi Ni Nyoman Sri Wisudawati Ni Putu Arianti Ni Putu Bayu Widhi Antari Ni Putu Intan Permatasari Ni Putu Intan Permatasari Ni Putu Yunita Anggreswari Ni Wayan Eka Yunita Dewi Nugraha, I Putu Jaya Putra Nuning Indah Pratiwi Pani, Ni Made Harum Pranji Parasari, Nyoman Sri Manik Pramesti, I Gusti Ayu Ratna Putri Ekaresty Haes Putri, Gusti Ayu Nadya Tamara Putu Astrid Harikaputri Putu Dyah Permata Korry Putu Nico Pratama Kusuma Wardana Putu Ratna Juwita Putu Suparna putu suparna, putu Romayanti, Komang Nyanyi Sahri Aflah Ramadiansyah Sarahswati, Made Dwi Kanaka Sheila Novita Isnaeni Suanda, I Wayan Seven Wisnu Putra Sulih Indra Dewi, Sulih Indra Tiffania, Ni Kadek Ayusrine Wahyu Surya Ababiel Widyaswari, Ni Kadek Wulan Zulkha, Ikmal ‎Putri Ekaresty Haes