Article Per Year (5 Year)
p-Index From 2020 - 2025
7.684
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership E-JURNAL AKUNTANSI
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 52 Documents
Search

 1   2   3   4   5 
Application of Promotion Mix for KH Laundry Micel Thai; Suyono Saputra
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

KH Laundry is a shop engaged in laundry services in Batam City. Many people still need to know or recognize the existence of KH Laundry. Besides that, KH Laundry also still applies traditional management systems or less developed techniques, such as not having an Instagram account. While today's technology is developing rapidly, every business must understand making correct and effective marketing strategies to make the business grow and expand. Therefore, the method that will be applied to KH Laundry is to use the type of promotion mix, which can also be referred to as the promotion mix. Data collection uses observation by visiting the business and conducting interviews via Whatsapp. The conclusion from the research is the importance of improving marketing strategies through an easy-to-use technology platform to increase company sales so that they can compete with other businesses.
Peran Pengawasan Pemilu Sebagai Bentuk Kontribusi Mahasiswa/i UIB dalam Mewujudkan Semangat Bela Negara Sie Thai Ping; Edric Fortunius; Novi Novi; Nelson Handoko; Rico Sinaga; Joslyn Volensya; Wira Erlangga Pratama; Khusnul khotimah; Angelyn Angelyn; Vivin Mayviana; Fharis Aditya Kusworo; Christella Christella; Atnan Ari Anderson; Ridhayati Farid; Sukiantono Tang; Suyono Saputra
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8131

Abstract

Pemilihan umum yang dilakukan merupakan hak yang diberikan kepada masyarakat Indonesia sebagai negara demokrasi yang dibentuk untuk rakyat, dari rakyat, dan oleh rakyat. Untuk dapat menjunjung tinggi keadilan dan mencegah kecurangan yang ada pada pemilu 2024, maka dilakukan pelaksaan pengawasan pemilu dengan cara turun langsung ke pemukiman masyarakat dan melakukan interaksi tatap muka dengan masyarakat untuk melakukan pengecekan data agar dapat mencegah kesalahan-kesalahan yang mungkin dapat muncul. Laporan ini juga akan membahas secara rinci mengenai metode pelaksaan yang dilakukan guna mencegah kesalahan data pemilu. Objek penelitian dari laporan ini adalah masyarakat yang sudah ditandai dengan stiker Coklit. Temuan yang didapat dari pelaksaan kegiatan ini ialah bahwa data yang tercatat oleh Bawaslu sudahlah benar dan akurat. Bahwa ada kemungkinan terdapat kesalahan pencatatan data, namun berdasarkan kegiatan yang telah dilakukan, tidak ditemukan kesalahan data. Pelaksanaan kegiatan ini memiliki dampak yang besar bagi berlangsungnya pemilu 2024. Oleh karena itu, untuk penelitian selanjutnya direkomendasikan untuk melakukan kegiatan serupa yang mampu meningkatkan akurasi data dengan cara berinteraksi dengan masyarakat secara langsung.
Peran Variabel Kepercayaan dan Pengaruhnya Terhadap Loyalitas Konsumen Jasa Telekomuniasi GSM Suyono Saputra; Yulfiswandi Yulfiswandi
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.28307

Abstract

This study explores the impact of brand experience, service quality, customer satisfaction, and trust on customer loyalty within the mobile telecommunications sector in Batam City. The participants of this research were residents of Batam who utilized cellular telecommunications services. Data was collected through an online questionnaire via Google Forms, targeting 300 respondents who were customers of mobile telecommunications services. The data analysis revealed several key findings: 1. A significant positive relationship exists between brand experience and customer loyalty. 2. Service quality is strongly linked to customer satisfaction. 3. There is a notable connection between brand experience and customer trust. 4. Customer satisfaction significantly influences customer loyalty.5. Service quality indirectly affects customer loyalty through customer satisfaction. 6. Interestingly, the study found no direct significant relationship between trust and loyalty, nor between brand experience and loyalty when mediated by trust. These results suggest that while brand experience, trust, and customer satisfaction are important factors influencing loyalty, trust does not directly contribute to building customer loyalty, nor does brand experience impact loyalty through trust. Moreover, maintaining high service quality is emphasized as a fundamental requirement for telecommunications service providers. This research provides valuable insights into the dynamics of customer loyalty in the mobile telecommunications context, offering practical implications for businesses in this industry aiming to enhance their customer retention strategies.
Factors Influence Brand Loyalty in Shoe Products in Batam City Azwin Handoko; Suyono Saputra
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3177

Abstract

This study aims to determine the factors that influence shoe brand loyalty in Batam City. The independent variables used include brand experience, brand personality, corporate social responsibility, consumer involvement, and perception mediated by brand trust. The research methodology used is quantitative research methodology. The data used is primary from the survey results using an online questionnaire. The number of samples studied was 400 respondents. Sampling using purposive sampling technique, the samples were selected based on certain considerations. Respondents who were sampled were residents of Batam City who often wore shoes. The analysis method used is the Structural Equation Model (SEM) method using SmartPLS 3 software. The results of this study found that brand experience, corporate social responsibility, brand involvement, and perceived value have a significant and positive effect on brand trust. Brand trust plays a mediating role between the independent variables and brand loyalty. A mediating effect on brand trust was found. Brand experience, corporate social responsibility, brand involvement, and perceived value have an indirect effect on brand loyalty mediated by brand trust. Brand trust has a significant and positive effect on brand loyalty.
PENGARUH PENGALAMAN MEREK, KEPERCAYAAN, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN TELEKOMUNIKASI GSM DI BATAM Saputra, Suyono; Natalia, Via Marselina

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.743 KB) | DOI: 10.31955/mea.v5i1.917

Abstract

Today's competition in the telecommunications industry demands service providers not only offer quality products but also memorable experiences for customers. The concept of brand experience is starting to become the focus of marketing practitioners in increasing customer loyalty. This study was conducted on 300 respondents who were registered as subscribers of GSM telecommunications services to explore the relationship between brand experience, trust, satisfaction, and loyalty. This study produces interesting findings that apart from emphasizing the significant relationship between the variables of brand experience, trust, customer satisfaction and loyalty, it also proves that the relationship between trust and loyalty, as well as brand experience on loyalty through trust as mediation, has no significant effect either directly or indirectly. live. In an effort to build customer loyalty, THE GSM company must be able to improve brand experience, trust and customer satisfaction. This brand experience can be understood as a way of sorting out services, to change customer perceptions of a brand, and ultimately be able to retain customers in the long term.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI FASHION PADA SOCIAL-COMMERCE DI KOTA BATAM Rovina Rovina; Suyono Saputra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11899

Abstract

The aim of this research is to see what impact the influence of fashion brand purchase intentions from information, eom and price through trust and purchase intention has on e-commerce. This research was processed through distributing questionnaires. The sample in this research is people who have subscribed to video streaming on the Instagram and Facebook platforms. The population in this research is people who live in Batam City, who have bought foreign fashion brands through Social Commerce such as Instagram and Facebook. In this study, the Hair et al formula was used because the population of foreign fashion brand buyers in Batam City was unknown, therefore one question was multiplied by 10, where the required target respondents were 220 using primary data. The results of this research state that there is a significant positive influence of information on trust, purchase intention, Ewom on trust, price on trust.
Analysis of The Influence of Automotive Brand Purchasing Intentions In Batam City Tjoa, Kevin; Saputra, Suyono
International Journal of Indonesian Business Review Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v3i2.860

Abstract

Purpose – This research aims to identify the influence of brand trust attitudes, brand image, risk perception, word of mouth promotion, brand awareness, and brand trust on automotive brand purchase intentions. Methodology/approach – This research aims to test hypotheses using quantitative research methods based on the philosophy of positivism. Data was collected from automotive brand buyers in Batam City using questionnaires as the main data collection tool, as well as literature studies to support relevant information. Findings – Attitude does not significantly influence purchase intentions when purchasing automotive brands (p-value > 0.05), but plays an important role in increasing trust (p-value=0.000). Brand awareness and brand image have a significant positive impact on purchase intention (p-value=0.000), indicating that good brand recognition and image increase purchase intention. In contrast, perceived risk does not influence purchase intention. Even though trust has no effect, word of mouth has a significant positive impact on purchase intentions, indicating that brand reputation in society influences consumers' purchase intentions. Novelty/value – This research significantly contributes to the understanding of the factors that influence consumer purchasing decisions in the context of automotive brands. The conclusion shows that attitude has a key role in building consumer trust in automotive brands, while brand awareness and brand image have a significant positive impact on purchase intentions. The research results also highlight the importance of word of mouth in shaping purchase intentions, with perceived risk not playing a significant role in consumers' purchase decisions. The practical implications of these findings can help automotive companies design more effective marketing strategies.
Implementation of Marketing Strategy Through Social Media for Increase Quality as well as Engagement to Mr. Oluak Iveren Monica; Suyono Saputra
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 1 (2025): February : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i1.173

Abstract

Mr Oluak is a food stall that provides dishes such as oysters and fried prawns covered in egg and flour. These dishes are inspired by Singaporean cuisine which is commonly known as Oluak / Fried Oyster. For the last 3 years the owner Mr. Oluak grows gradually, starting from product evaluation to employee training so that it can produce products that are more delicious and better known to the local and international community. Mr Oluak is located at HU Foodcourt , Batam Centre. One of the main problems faced if you don't have a strong brand and unique taste is the large number of competitors in the same field. With the increasing operational complexity of Mr. Oluak began to realize the importance of having a more structured and integrated marketing strategy. Therefore, it is hoped that the implementation of this marketing can help overcome existing problems.
Pengaruh Orientasi Pelanggan dan Orientasi Teknologi terhadap Kinerja Bisnis pada Usaha Kecil dan Menengah (UKM) Saputra, Suyono; Hendro
Jurnal Manajemen dan Organisasi Vol. 15 No. 4 (2024): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v15i4.58998

Abstract

This study explores the influence of customer orientation and technology orientation on business performance in small and medium enterprises (SMEs) in Batam City. The purpose of this study is to analyze the role of customer orientation and technology orientation as the main factors influencing innovation capability and customer loyalty, which in turn impact SMEs' business performance. This study used purposive sampling method involving 302 respondents selected based on certain criteria. Data was collected through a questionnaire distributed online using Google Forms. The results showed that customer orientation has a significant influence on innovation capability and customer loyalty. Similarly, technology orientation contributes significantly to both variables. Innovation capability and customer loyalty proved to be important mediators in linking customer and technology orientation with business performance. With the integration of these two approaches, SMEs are able to improve operational efficiency, market competitiveness, and business sustainability. The results of this study provide theoretical contributions in expanding research related to SME business strategies and strategic recommendations for SME managers in Indonesia.
The Influence Of Customer Experience, Perceived Ease Of Use, Perceived Usefulness, Perceived Risk On Behavioral Intention To Use Mobile Banking In Malaysia Saputra, Suyono; Selli, Selli; Yuwono, Wisnu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6641

Abstract

This study tries to investigate how customer experience factors, perceived ease of use, perceived usefulness, perceived risk can influence the behavioral intention to use mobile banking through attitude as a mediating variable. This research model was examined within the context of Batam City residents who have used mobile banking in Malaysia involving 258 respondents. Sampling was carried out using purposive sampling technique and PLS-SEM analysis with SmartPLS 3.0 software to analyze the data. The research results show that customer experience, perceived ease of use, perceived usefulness and perceived risk are proven to be able to influence the attitude towards behavioral intention of the Batam City residents who have used mobile banking in Malaysia.
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Marheni, Dewi Khornida Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Monica, Iveren Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rachmi, Tio Sania Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng selli, Selli Setiawan Setiawan Sie Thai Ping STELLA STELLA Sukiantono Tang Tan Wan I Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi Yulfiswandi Yulfiswandi Yulfiswandi, Yulfiswandi Yuliyanti Zhangrinto, Febbryan