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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership E-JURNAL AKUNTANSI
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Analisis Faktor yang Mempengaruhi Inovasi Layanan dan Internasionalisasi terhadap Profitabilitas UMKM di Indonesia Sahara, Putri; Saputra, Suyono
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2083

Abstract

Abstract This study aims to analyze the factors influencing service innovation, internationalization, and profitability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Specifically, it examines the role of entrepreneurial orientation dimensions—innovativeness, proactiveness, and risk-taking—as well as human capital in fostering internationalization and service innovation. The research employs a quantitative approach using Structural Equation Modeling (SEM) with the SmartPLS software, analyzing data collected from 140 MSMEs engaged in international activities. The findings reveal that risk-taking and skill & know-how have a significant positive influence on internationalization, while innovativeness and proactiveness show significant negative effects. Surprisingly, service innovation has a negative impact on profitability, indicating that the costs associated with implementing service innovation may outweigh short-term benefits. Furthermore, creativity, proactiveness, and human capital do not significantly influence service innovation, suggesting that additional resources, technology, and strategic planning are needed to strengthen service innovation efforts.These results emphasize the importance of risk management, strategic planning, and skill development in supporting MSME internationalization and innovation. Policymakers and stakeholders must provide financial incentives, technological support, and capacity-building programs to enhance MSME competitiveness in global markets.
Upaya Dalam Meningkatkan Brand Awareness dengan Penerapan Strategi Promotion Mix pada UMKM Bakso Potong Wakmin Rovina, Rovina; Saputra, Suyono
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada zaman era digital penggunaan smartphone menghadirkan peluang besar dalam mempromosikan produk melalui sosial media. Pada penelitian ini, dilakukan penerapan strategi promosi digital marketing melalui aplikasi sosial media yaitu Instagram. Dengan penerapan strategi pemasaran yang tepat, dapat membantu menjangkau pasar konsumen yang lebih luas sehingga datangnya calon konsumen baru yang bersedia mengunjungi stand dan membeli produk tersebut. Dengan merancang promosi digital yang menarik, maka tampilan brand dari produk juga akan semakin mudah dikenal masyarakat. Strategi yang dapat dilakukan oleh UMKM Bakso Potong Wakmin yaitu dimulai dari pembuatan akun Instagram, logo, konten, e-brochure, menu, dan pemanfaatan fitur Instagram Ads. Hasil dari implementasi ini menunjukkan bahwa dengan meningkatnya omset penjualan serta konsumen yang mengunjungi profil Instagram mitra yang ditandakan dengan kenaikan followers. Hal-hal tersebut secara positif membantu nama mitra semakin dikenal oleh masyarakat dan meningkatkan penjualan mitra.
ANALISIS PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN DI KICK AVENUE MARKETPLACE Wijaya, Hendri; Saputra, Suyono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3918

Abstract

The focus contained in this research is to determine the influence of Price (X1), Perceived Quality (X2), E-wom (X3), Promotion (X4), Trust (X5) and Brand Image (XA) on Purchase Intention (Y) . The research method is quantitative. This research uses smart PLS as the basis for testing. The population in this research is Indonesian people who have an interest in buying Kick Avenue products. In this research, the researcher used 7 variables which were measured with a total of 24 questions, so the total sample required for this research was 24 multiplied by 10, which means the total sample that will be used in this research is 240 Indonesian respondents. The findings can be summarized that the relationship between the variables Price , Perceived Quality , promotion , trust, brand image the Purchase Intention variable has a relevant influence. In contrast to the findings, it can be summarized that the relationship between the E-WOM variables the brand image variable does not have a relevant influence. Compared with the findings in hypothesis VII (Seventh), it can be summarized that the relationship between the E-WOM variables the Purchase Intention variable with brand image mediating does not have a relevant influence.
PENGARUH ORIENTASI PASAR DAN KEMAMPUAN PENGETAHUAN TEKNOLOGI TERHADAP KINERJA INOVASI PRODUK BARU (NPIP) DENGAN PERAN ABSORPTIVE CAPACITY SEBAGAI MEDIASI Saputra, Suyono; Zhangrinto, Febbryan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4453

Abstract

Kemajuan teknologi memengaruhi kehidupan manusia, mendorong penggunaan teknologi dalam berbagai aktivitas sehari-hari termasuk bisnis. Data menunjukkan peningkatan penggunaan teknologi dalam pemasaran digital, pembelian bahan baku, dan komunikasi internal. Persaingan bisnis yang ketat mendorong perusahaan untuk berinovasi guna mempertahankan keunggulan kompetitif, terutama dalam industri smartphone. Inovasi, didukung oleh teknologi digital, menjadi kunci dalam menghadapi persaingan pasar yang semakin sengit. Rancangan penelitian adalah tahapan observasi sistematis untuk memperoleh data yang tepat. Penelitian ini bertujuan untuk menganalisis hubungan sebab-akibat variabel bebas dan terikat, serta pengaruh variabel mediasi. Objek penelitian adalah pemilik produk iPhone di Kota Batam. Sampel diambil dengan pendekatan non-probability purposive sampling, dengan setidaknya 160 responden, sesuai dengan persyaratan penelitian. Metode pengambilan sampel ini didasarkan pada kriteria tertentu yang relevan dengan tujuan penelitian. Hasil penelitian pada penelitian ini yakni orientasi pasar dan pengetahuan teknologi memiliki pengaruh signifikan terhadap kinerja inovasi produk baru (NPIP). Hal ini menunjukkan pentingnya bagi perusahaan, khususnya dalam industri smartphone seperti iPhone, untuk mempertimbangkan orientasi pasar dan peningkatan pengetahuan teknologi dalam upaya meningkatkan kinerja inovasi produk baru mereka. Kata Kunci: NPIP, Orientasi Pasar, Teknologi ABSTRACT Technological advances affect human life, encouraging the use of technology in various daily activities including business. Data shows increased use of technology in digital marketing, raw material purchasing and internal communications. Tight business competition encourages companies to innovate in order to maintain a competitive advantage, especially in the smartphone industry. Innovation supported by digital technology is the key to facing increasingly intense market competition. The research design is a systematic observation stage to obtain appropriate data. This research aims to analyze the cause-and-effect relationship of independent variables and uncertainty, as well as the influence of mediating variables. The research object is the owner of an iPhone product in Batam City. Samples were taken using a non-probability purposive sampling approach, at least 160 respondents, in accordance with research requirements. This sampling method is based on certain criteria that are relevant to the research objectives. The research results in this study are that market orientation and technological knowledge have a significant influence on new product innovation performance (NPIP). This shows the importance for companies, especially in the smartphone industry such as the iPhone, to consider market orientation and technological improvements in an effort to improve their new product innovation performance.
PERAN ATTITUDE DAN PERCEIVED EASE OF USE SEBAGAI MEDIASI UNTUK MENGETAHUI PENGARUH CULTURAL ORIENTATION DAN CUSTOMER KNOWLEDGE TERHADAP PURCHASE DECISION PADA SOSIAL COMMERCE Setiawan, Setiawan; Saputra, Suyono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4596

Abstract

Penelitiannini bertujuan untuk mengetahui peran attitude dan perceivednease of use sebagai mediasi untuk mengetahui pengaruh cultural orientation dan customer knowledge terhadap purchase decision pada sosial commerce, Adapun metode yang digunakan dalam penelitian ini adlaha metodenkuantitatif dengan total responden sebanyak 300 orang dan analisi statistik mengguanakan alat smartpls. Adapaun hasil dalam penelitian ini adalah dari 11 hipotesis yang diuji semuanya memiliki dan menunjukan hasil yang positif dan signifikan artinya Perceived ease of use berhasil memdiai dalam pengaruh culturan orientation dan customer knowledge dalam purcahase decision pada sosial commerce
PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELANJA KONSUMEN DI BATAM Saputra, Suyono
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.123 KB)

Abstract

Penelitian ini menganalisis faktor-faktor yang mempengaruhi minat belanja konsumen (purchase intention) dengan mengambil objek penelitian adalah konsumen pengunjung MegaMall Batam Centre di Kota Batam yang dikumpulkan dengan menggunakan metode purposive random sampling.Hasil penelitian ini menunjukkan bahwa secara langsung e-WOM berpengaruh signifikan terhadap citra merek, dan citra merek berpengaruh signifikan terhadap minat belanja. Studi ini membuktikan secara langsung e-WOM tidak berpengaruh signifikan terhadap minat belanja, namun secara tidak langsung, e-WOM berpengaruh signifikan terhadap minat belanja melalui citra merek sebagai mediasi.Kesimpulan penelitian terhadap minat belanja konsumen ini dapat direkomendasikan sebagai masukan bagi pihak manajemen tentang pentingnya faktor-faktor pembentuk minat belanja konsumen di sektor ritel. Peneliti menyakini pendekatan yang berkaitan dengan pembentukan citra merek dan e-WOM dapat membantu manajer meningkatkan keinginan dan minat belanja konsumen pada masa mendatang.
How government incentives shape consumer intention to adopt electric vehicles: A study in Batam City Saputra, Suyono; Yulfiswandi, Yulfiswandi; Yuwono, Wisnu
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 12 No. 4 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v12i4.36897

Abstract

This study analyzes the factors influencing the intention to purchase electric vehicles (EVs) following the implementation of financial incentives. It integrates the Theory of Planned Behavior (TPB), the Technological Acceptance Model (TAM), and extensions of TPB, including consumer knowledge, perceived risk, and financial incentives. Data were collected from 384 respondents, comprising both EV users and non-users in Batam City. The findings reveal that attitude has an insignificant effect on the intention to buy EVs, while perceived usefulness also shows an insignificant effect on attitude. In contrast, consumer knowledge and financial incentives significantly influence both attitude and purchase intention. Perceived risk negatively affects attitude and intention to buy EVs. The study highlights the need for policies providing financial incentives to consider long-term benefits for consumers to ensure sustainable adoption of EVs.
PENGARUH BERBAGAI NILAI MAKANAN ORGANIK TERHADAP KEPERCAYAAN DAN SIKAP MASYARAKAT DALAM MELAKUKAN PEMBELIAN Lionna, Febby; Saputra, Suyono
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1862

Abstract

ABSTRAKPertumbuhan makanan organik menjadi salah satu perkembangan yang terus meningkat dari tahun demi tahun, termasuk di Negara Indonesia. Tujuan daripada penelitian ini dilakukan adalah untuk membuktikan hubungan diantara nilai nilai apa yang dapat mempengaruhi kepercayaan dan menentukan sikap konsumen dalam membeli makanan organik. Terdapat dua metode yang digunakan yaitu SPSS (Statistical Product and Service Solutions) dan PLS (Partial Least Square). populasi yang dipergunakan merupakan masyarakat generasi X dan generasi Y di Kota Batam, kemudian sampel yang digunakan pada penelitian ini merupakan warga masyarakat Kota Batam dengan rentang usia 23-57 tahun yang pernah mengonsumsi dan tertarik terhadap makanan organik. Berdasarkan pada hasil penelitian, bahwa kaum generasi X dan Y menganggap bahwa pembelian makanan organik dengan harga yang lebih mahal tidak menjadi sebuah permasalahan dan mereka bersedia mengeluarkan pengeluaran lebih untuk membeli makanan organik, terutama bagi mereka yang telah memiliki pengeluaran diatas rata rata umk di Kota Batam. Hal ini menunjukkan dukungan mereka terhadap makanan organik demi kebutuhan kesehatan.Kata Kunci:  Makanan Organik, Niat Beli, Nilai.ABSTRACTThe growth of organik food is one of the developments that continues to increase from year to year, including in Indonesia. The aim of this research was to prove the relationship between values that can influence trust and determine consumer attitudes in purchasing organik food. There are two methods used, SPSS (Statistical Product and Service Solutions) and PLS (Partial Least Square). The population used is generation X and generation Y people in Batam City, then the sample used in this research is Batam City residents with an age range of 23-57 years who have consumed and are interested in organik food. Based on the research results, the generation X and Y considers that purchasing organik food at higher prices is not a problem and they are willing to spend more to buy organik food, especially for those who already have expenditures above the average for the average population in Batam City. This shows their support for organik food for health needs.Keywords: Organik Food, Purchase Intention, Value.
PENGARUH KARAKTERISTIK INFORMASI EWOM DAN PERILAKU KONSUMEN TERHADAP NIAT BELI SMARTPHONE Saputra, Suyono; Jasa, Ryan Harsana
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1852

Abstract

ABSTRAKPengguna smartphone pada tahun 2022 sebanyak 6.567 juta pengguna dan akan terus bertambah. Smartphone memiliki banyak fungsi dalam kehidupan sehari-hari seperti mengirim pesan secara instan, berbagi informasi, sebagai media hiburan, mencari teman dan media untuk berjualan. Kemajuan teknologi yang semakin canggih menyebabkan kata tradisional dari mulut ke mulut (WOM) telah ketinggalan zaman dan berubah menjadi kata elektronik dari mulut ke mulut (eWOM). Tujuan penelitian ini yaitu menganalisis pengaruh karakteristik informasi EWOM dan perilaku konsumern terhadap niat beli smartphone di kota Batam. Metode yang digunakan dalam penelitian ini ialah metode kualitatif. Pengumpulan melalui kuesioner dengan kriterianya yaitu generasi Z dengan rentang usia 10-25 tahun yang menggunakan media sosial twitter, instagram, facebook, tiktok, dan youtube. Pada pesebaran kuesioner terdapat 22 pertanyaan sehingga jumlah sample yang dapat digunakan adalah 220 sample dengan rasio 1:10. Selanjutnya, data dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa information quality, information credibility tidak berpengaruh signifikan terhadap purchase intention, sedangkan information usefulness berpengaruh signifikan terhadap purchase intention. Kata Kunci: Smartphone, E-WOM, Purchase IntentionABSTRACTSmartphone users in 2022 will be 6,567 million users and will continue to grow. Smartphones have many functions in everyday life such as sending instant messages, sharing information, as a medium for entertainment, finding friends and a medium for selling. Increasingly sophisticated technological advances have caused traditional word of mouth (WOM) to become outdated and change to electronic word of mouth (eWOM). The aim of this research is to analyze the influence of EWOM information characteristics and consumer behavior on smartphone purchase intentions in the city of Batam. The method used in this research is a qualitative method. Collection via questionnaire with the criteria being generation Z with an age range of 10-25 years who use social media Twitter, Instagram, Facebook, TikTok and YouTube. In distributing the questionnaire there were 22 questions so that the number of samples that could be used was 220 samples with a ratio of 1:10. Next, the data was analyzed using PLS-SEM. The research results show that information quality, information credibility do not have a significant effect on purchase intention, while information usefulness has a significant effect on purchase intention.Keywords: Smartphone, E-WOM, Purchase Intention
Determining Factors for House Purchasing Decisions in Batam City Jacky, Jacky; Saputra, Suyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4423

Abstract

The research was conducted to test the relationship between independent and dependent variables using mediating variables. The object of research is the people of Batam City who are interested in buying a house. The data obtained is primary data by distributing a research questionnaire containing 31 questions. The number of respondents collected was 310 respondents. The research results found that there was a significant influence between the variables product quality, price, location, and promotion, E-WOM had a positive influence on purchasing decisions mediated by the purchase interest variable. This empirical study has limitations in collecting data sources due to the high house prices in Batam city, as well as limited sources supporting several research variables. These limitations form several suggestions for future researchers to expand research locations and link house purchase decisions with investment goals, due to the increasing topic of investment literacy which is a current trend.
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Marheni, Dewi Khornida Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Monica, Iveren Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rachmi, Tio Sania Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng selli, Selli Setiawan Setiawan Sie Thai Ping STELLA STELLA Sukiantono Tang Tan Wan I Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi Yulfiswandi Yulfiswandi Yulfiswandi, Yulfiswandi Yuliyanti Zhangrinto, Febbryan