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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Eastasouth Journal of Effective Community Services Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership JURNAL MANAJEMEN DAN BISNIS INDONESIA
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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How government incentives shape consumer intention to adopt electric vehicles: A study in Batam City Saputra, Suyono; Yulfiswandi, Yulfiswandi; Yuwono, Wisnu
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 12 No. 4 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v12i4.36897

Abstract

This study analyzes the factors influencing the intention to purchase electric vehicles (EVs) following the implementation of financial incentives. It integrates the Theory of Planned Behavior (TPB), the Technological Acceptance Model (TAM), and extensions of TPB, including consumer knowledge, perceived risk, and financial incentives. Data were collected from 384 respondents, comprising both EV users and non-users in Batam City. The findings reveal that attitude has an insignificant effect on the intention to buy EVs, while perceived usefulness also shows an insignificant effect on attitude. In contrast, consumer knowledge and financial incentives significantly influence both attitude and purchase intention. Perceived risk negatively affects attitude and intention to buy EVs. The study highlights the need for policies providing financial incentives to consider long-term benefits for consumers to ensure sustainable adoption of EVs.
PENGARUH BERBAGAI NILAI MAKANAN ORGANIK TERHADAP KEPERCAYAAN DAN SIKAP MASYARAKAT DALAM MELAKUKAN PEMBELIAN Lionna, Febby; Saputra, Suyono
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1862

Abstract

ABSTRAKPertumbuhan makanan organik menjadi salah satu perkembangan yang terus meningkat dari tahun demi tahun, termasuk di Negara Indonesia. Tujuan daripada penelitian ini dilakukan adalah untuk membuktikan hubungan diantara nilai nilai apa yang dapat mempengaruhi kepercayaan dan menentukan sikap konsumen dalam membeli makanan organik. Terdapat dua metode yang digunakan yaitu SPSS (Statistical Product and Service Solutions) dan PLS (Partial Least Square). populasi yang dipergunakan merupakan masyarakat generasi X dan generasi Y di Kota Batam, kemudian sampel yang digunakan pada penelitian ini merupakan warga masyarakat Kota Batam dengan rentang usia 23-57 tahun yang pernah mengonsumsi dan tertarik terhadap makanan organik. Berdasarkan pada hasil penelitian, bahwa kaum generasi X dan Y menganggap bahwa pembelian makanan organik dengan harga yang lebih mahal tidak menjadi sebuah permasalahan dan mereka bersedia mengeluarkan pengeluaran lebih untuk membeli makanan organik, terutama bagi mereka yang telah memiliki pengeluaran diatas rata rata umk di Kota Batam. Hal ini menunjukkan dukungan mereka terhadap makanan organik demi kebutuhan kesehatan.Kata Kunci:  Makanan Organik, Niat Beli, Nilai.ABSTRACTThe growth of organik food is one of the developments that continues to increase from year to year, including in Indonesia. The aim of this research was to prove the relationship between values that can influence trust and determine consumer attitudes in purchasing organik food. There are two methods used, SPSS (Statistical Product and Service Solutions) and PLS (Partial Least Square). The population used is generation X and generation Y people in Batam City, then the sample used in this research is Batam City residents with an age range of 23-57 years who have consumed and are interested in organik food. Based on the research results, the generation X and Y considers that purchasing organik food at higher prices is not a problem and they are willing to spend more to buy organik food, especially for those who already have expenditures above the average for the average population in Batam City. This shows their support for organik food for health needs.Keywords: Organik Food, Purchase Intention, Value.
PENGARUH KARAKTERISTIK INFORMASI EWOM DAN PERILAKU KONSUMEN TERHADAP NIAT BELI SMARTPHONE Saputra, Suyono; Jasa, Ryan Harsana
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1852

Abstract

ABSTRAKPengguna smartphone pada tahun 2022 sebanyak 6.567 juta pengguna dan akan terus bertambah. Smartphone memiliki banyak fungsi dalam kehidupan sehari-hari seperti mengirim pesan secara instan, berbagi informasi, sebagai media hiburan, mencari teman dan media untuk berjualan. Kemajuan teknologi yang semakin canggih menyebabkan kata tradisional dari mulut ke mulut (WOM) telah ketinggalan zaman dan berubah menjadi kata elektronik dari mulut ke mulut (eWOM). Tujuan penelitian ini yaitu menganalisis pengaruh karakteristik informasi EWOM dan perilaku konsumern terhadap niat beli smartphone di kota Batam. Metode yang digunakan dalam penelitian ini ialah metode kualitatif. Pengumpulan melalui kuesioner dengan kriterianya yaitu generasi Z dengan rentang usia 10-25 tahun yang menggunakan media sosial twitter, instagram, facebook, tiktok, dan youtube. Pada pesebaran kuesioner terdapat 22 pertanyaan sehingga jumlah sample yang dapat digunakan adalah 220 sample dengan rasio 1:10. Selanjutnya, data dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa information quality, information credibility tidak berpengaruh signifikan terhadap purchase intention, sedangkan information usefulness berpengaruh signifikan terhadap purchase intention. Kata Kunci: Smartphone, E-WOM, Purchase IntentionABSTRACTSmartphone users in 2022 will be 6,567 million users and will continue to grow. Smartphones have many functions in everyday life such as sending instant messages, sharing information, as a medium for entertainment, finding friends and a medium for selling. Increasingly sophisticated technological advances have caused traditional word of mouth (WOM) to become outdated and change to electronic word of mouth (eWOM). The aim of this research is to analyze the influence of EWOM information characteristics and consumer behavior on smartphone purchase intentions in the city of Batam. The method used in this research is a qualitative method. Collection via questionnaire with the criteria being generation Z with an age range of 10-25 years who use social media Twitter, Instagram, Facebook, TikTok and YouTube. In distributing the questionnaire there were 22 questions so that the number of samples that could be used was 220 samples with a ratio of 1:10. Next, the data was analyzed using PLS-SEM. The research results show that information quality, information credibility do not have a significant effect on purchase intention, while information usefulness has a significant effect on purchase intention.Keywords: Smartphone, E-WOM, Purchase Intention
Determining Factors for House Purchasing Decisions in Batam City Jacky, Jacky; Saputra, Suyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4423

Abstract

The research was conducted to test the relationship between independent and dependent variables using mediating variables. The object of research is the people of Batam City who are interested in buying a house. The data obtained is primary data by distributing a research questionnaire containing 31 questions. The number of respondents collected was 310 respondents. The research results found that there was a significant influence between the variables product quality, price, location, and promotion, E-WOM had a positive influence on purchasing decisions mediated by the purchase interest variable. This empirical study has limitations in collecting data sources due to the high house prices in Batam city, as well as limited sources supporting several research variables. These limitations form several suggestions for future researchers to expand research locations and link house purchase decisions with investment goals, due to the increasing topic of investment literacy which is a current trend.
Influence Brand Trust, Word of Mouth, Price, Brand Image, Product Quality, and Location against the Purchase Decision on Coffee Shop in Batam City Saputra, Suyono; Hernandez, Louis
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4424

Abstract

Nowadays, everyone knows the name Coffee Shop, from young people to old people. This research was conducted to identify the influences of Brand Trust, WOM, Price, Brand Image, Product Quality, and location on Consumer Satisfaction and Purchasing Decisions. The population taken was all the people of Batam City who had been to a Coffee Shop in Batam City. The data collection process in this research obtained primary data using data collection techniques in the form of distributing questionnaires to respondents via Google Forms. The method used to analyze this research uses IBM SPSS PLS Statistics software with the application of descriptive analysis, quantitative analysis, and classical assumption tests. From the research results it was found that Brand Trust, WOM, Price, Brand Image, Product Quality, and location significantly influence consumer satisfaction and purchasing decisions. Consumer satisfaction significantly influences purchasing decisions.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI FASHION PADA SOCIAL-COMMERCE DI KOTA BATAM Rovina, Rovina; Saputra, Suyono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11899

Abstract

The aim of this research is to see what impact the influence of fashion brand purchase intentions from information, eom and price through trust and purchase intention has on e-commerce. This research was processed through distributing questionnaires. The sample in this research is people who have subscribed to video streaming on the Instagram and Facebook platforms. The population in this research is people who live in Batam City, who have bought foreign fashion brands through Social Commerce such as Instagram and Facebook. In this study, the Hair et al formula was used because the population of foreign fashion brand buyers in Batam City was unknown, therefore one question was multiplied by 10, where the required target respondents were 220 using primary data. The results of this research state that there is a significant positive influence of information on trust, purchase intention, Ewom on trust, price on trust.
Transaksi Nontunai dan Faktor yang Mendorong Niat Penggunaan Pada Konsumen UMKM Saputra, Suyono; Tan, Selina
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 02 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i02.3871

Abstract

Sistem cashless transaction menjadi suatu metode pembayaran yang semakin banyak dipilih oleh masyarakat di era digital saat ini. Termasuk bagi para pelaku usaha UMKM mulai menyadari pentingnya mengaplikasikan sistem cashless untuk dapat merasakan dampak positif dan kemudahan bertransaksi dengan pelanggan. Penelitian ini diperuntukkan untuk menempuh analisa atas bagaimana faktor seperti performance expectancy, effort expectation, social influence, dan hedonic motivation dapat mempengaruhi satisfaction dan usage intention cashless transaction di kalangan pelaku usaha UMKM di Kota Batam. Pendekatan yang digunakan berupa kuantitatif, dengan perolehan data dari penyebaran survei kuesioner kepada 410 pelaku UMKM di Batam. Data dianalisis menggunakan teknik SEM-PLS melalui software SMART-PLS. Temuannya mengungkapkan performance expectancy, effort expectancy, dan social influence berpengaruh signifikan dalam mengkonstruksikan satisfaction atas cashless transaction. Hedonic motivation tidak dapat berpengaruh signifikan terhadap satisfaction. Pengaruh mediasi yang signifikan dari satisfaction juga dibuktikan mampu menghubungkan performance expectancy, effort expectancy, dan social influence dengan mobile/online transaction use intention di kalangan pelaku usaha UMKM di Kota Batam.
Scarcity, Time Pressure, FOMO, dan Perceived Value Terhadap Perilaku Konsumen E-Commerce di Batam Yulianti, Rosa; Saputra, Suyono
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 02 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i02.4052

Abstract

Studi ini bertujuan menganalisis pengaruh Scarcity (kelangkaan), Time Pressure (tekanan waktu), fear of missing out (FOMO), dan Perceived Value terhadap perilaku Impulsive Buying (pembelian impulsif) dalam konteks e-commerce. Penelitian menggunakan metode kuantitatif dengan “Partial Least Squares Structural Equation Modeling” (PLS-SEM), berdasarkan data 310 responden pengguna e-commerce. Hasil menunjukkan seluruh konstruk dalam model valid dan reliabel. Secara struktural, FOMO dan Perceived Value berpengaruh signifikan terhadap pembelian impulsif. Scarcity dan Time Pressure juga terbukti memengaruhi FOMO dan Perceived Value. Uji mediasi mengungkapkan bahwa Perceived Value menjadi mediator signifikan antara Scarcity dan Impulsive Buying, serta antara Time Pressure dan Impulsive Buying, sedangkan FOMO tidak berperan sebagai mediator. Temuan ini berkontribusi pada pemahaman perilaku konsumen digital sekaligus menawarkan implikasi strategis bagi pelaku e-commerce.
The Influence Of Customer Experience, Perceived Ease Of Use, Perceived Usefulness, Perceived Risk On Behavioral Intention To Use Mobile Banking In Malaysia Suyono Saputra; Selli Selli; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6641

Abstract

This study tries to investigate how customer experience factors, perceived ease of use, perceived usefulness, perceived risk can influence the behavioral intention to use mobile banking through attitude as a mediating variable. This research model was examined within the context of Batam City residents who have used mobile banking in Malaysia involving 258 respondents. Sampling was carried out using purposive sampling technique and PLS-SEM analysis with SmartPLS 3.0 software to analyze the data. The research results show that customer experience, perceived ease of use, perceived usefulness and perceived risk are proven to be able to influence the attitude towards behavioral intention of the Batam City residents who have used mobile banking in Malaysia.
The Effect Of Customer Orientation, Technological Orientation On Food And Beverages Business Perfomance Meditating By Customer Loyalty And Innovation Capability Iveren Monica; Suyono Saputra; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7088

Abstract

This study aims the involvement of multinational companies in a country's economy has an important role in increasing a country's per capita income. Multinational companies themselves are divided into several industrial sectors, one of which is food and beverages. This research aims to explore the impact of customer orientation and technology in increasing customer loyalty and innovation capabilities which influence the business performance of an industrial sector. The population in this study reached 280 respondents using quantitative methods. The results of this research can influence companies in making decisions and innovating considering the increase in competitors every year.
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Marheni, Dewi Khornida Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng Selli Selli Setiawan Setiawan Sie Thai Ping Tan Wan I Tan, Selina Tang, Sukiantono Tio Sania Rachmi Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi, Yulfiswandi Yulianti, Rosa Yuliyanti Zhangrinto, Febbryan